2 Digital Marketing Manager Performance Growth jobs in whatjobs

Digital Marketing Manager - Performance & Growth

50100 Kakamega, Western KES680000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking an accomplished and results-driven Digital Marketing Manager to spearhead their performance and growth initiatives. This is a fully remote position, offering a unique opportunity to shape and execute digital marketing strategies from anywhere. You will be responsible for driving online customer acquisition, engagement, and conversion through a variety of digital channels. This role demands a strategic thinker with a strong analytical mindset and a proven track record of success in digital marketing.

Key responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies to drive lead generation and sales.
  • Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
  • Overseeing Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
  • Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
  • Managing social media marketing strategies and content calendars to enhance brand presence and engagement.
  • Analyzing campaign performance using tools like Google Analytics, tracking key metrics, and providing actionable insights.
  • Conducting market research to identify target audiences, competitive landscape, and emerging trends.
  • Collaborating with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Managing the digital marketing budget and ensuring a high return on investment (ROI).
  • Staying abreast of the latest digital marketing best practices, tools, and technologies.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies. Proven experience in managing successful paid media campaigns and a deep understanding of SEO, SEM, and content marketing is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Data Studio) is required. Excellent analytical, strategic thinking, and problem-solving skills are paramount. You must be a highly organized and self-motivated individual, capable of thriving in a remote work environment. Strong communication and interpersonal skills are vital for collaborating effectively with internal teams and external partners, remotely supporting initiatives in **Kakamega, Kakamega, KE**. A passion for data-driven decision-making and a continuous drive for optimization are crucial. This is an exciting opportunity to make a significant impact on our client's digital presence and growth trajectory. We are looking for a creative yet analytical marketer who can translate business objectives into measurable digital marketing success.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Manager - Performance & Growth

00300 Garissa, North Eastern KES5500000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is seeking an innovative and data-driven Digital Marketing Manager to spearhead their performance marketing and growth strategies. This is a remote-first role, requiring a proactive individual who can drive measurable results across various digital channels. You will be responsible for developing and executing comprehensive digital marketing campaigns, optimizing ad spend, and maximizing ROI. The ideal candidate possesses a deep understanding of SEO, SEM, social media advertising, content marketing, and marketing automation, with a proven track record of achieving aggressive growth targets.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies to drive customer acquisition, engagement, and retention.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
  • Oversee SEO strategy, including keyword research, on-page optimization, and link building to improve organic search rankings.
  • Develop and execute content marketing initiatives, including blog posts, social media content, and email newsletters.
  • Manage email marketing campaigns, including list segmentation, automation, and performance analysis.
  • Monitor, analyze, and report on the performance of all digital marketing campaigns, providing insights and recommendations for improvement.
  • Conduct A/B testing and other experiments to optimize conversion rates across landing pages and campaign assets.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with design and content teams to create compelling marketing materials.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and growth hacking.
  • Proven success in developing and executing paid media campaigns that drive significant ROI.
  • In-depth knowledge of SEO, SEM, social media advertising, email marketing, and content marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, or similar platforms.
  • Strong analytical and data interpretation skills, with the ability to translate data into actionable insights.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Demonstrated ability to work independently and collaboratively in a fully remote environment.

This is an exciting opportunity for a passionate digital marketer to take ownership of our client's online presence and drive significant growth through innovative strategies. You will have the autonomy to shape marketing initiatives and contribute directly to the company's success, all from the comfort of your remote workspace.
This advertiser has chosen not to accept applicants from your region.
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