2 Senior Digital Marketing Strategist Performance Growth Remote jobs in whatjobs
Senior Digital Marketing Strategist, Performance & Growth (Remote)
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Senior Digital Marketing Strategist to lead their performance and growth initiatives. This is a fully remote position that requires a data-driven marketer with a proven ability to develop and execute successful digital marketing campaigns that drive measurable results. You will be responsible for identifying new growth opportunities, optimizing existing channels, and ensuring a cohesive and effective online presence for our client. This role demands creativity, analytical prowess, and excellent communication skills to collaborate effectively with a remote team and diverse stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on customer acquisition, engagement, and retention.
- Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising, programmatic).
- Oversee SEO strategies to improve organic search rankings and drive website traffic.
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Analyze campaign performance data, identify key trends, and provide actionable insights and recommendations.
- Conduct market research and competitive analysis to identify new growth opportunities and emerging trends.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Manage marketing automation platforms and CRM systems to enhance lead nurturing and customer journeys.
- Track, measure, and report on the ROI of all digital marketing activities.
- Contribute to the overall brand strategy and ensure consistent messaging across all digital channels.
- Stay current with the latest digital marketing tools, techniques, and best practices.
- Manage budgets for digital marketing campaigns effectively.
- This is a remote role, enabling you to work from anywhere. The emphasis is on driving measurable growth through strategic digital initiatives, supported by strong collaboration and communication within a distributed team environment.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies.
- Proven success in developing and executing data-driven digital marketing campaigns that achieve measurable ROI.
- Extensive experience with paid search (PPC), SEO, social media marketing, email marketing, and content marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Creative thinker with a passion for innovation in digital marketing.
- Experience working in a remote team environment is highly desirable.
This advertiser has chosen not to accept applicants from your region.
0
Senior Digital Marketing Strategist - Performance & Growth - Remote
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Strategist to spearhead their performance marketing and growth initiatives. This is a fully remote position where you will be responsible for developing, implementing, and optimizing data-driven digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. You will leverage your expertise across various digital channels, including paid search (PPC), paid social media, SEO, email marketing, and affiliate marketing, to achieve measurable business objectives. Your role will involve deep analysis of campaign performance, identifying key trends, and translating insights into actionable strategies for continuous improvement. Collaboration with content creators, web developers, and product teams will be essential to ensure cohesive and effective marketing efforts. The ideal candidate is a strategic thinker with a strong quantitative background and a passion for maximizing marketing ROI.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance and growth.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to achieve target KPIs (CPA, ROAS, LTV).
- Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
- Develop and implement effective email marketing campaigns for lead nurturing and customer retention.
- Analyze campaign data from various sources (Google Analytics, ad platforms, CRM) to identify trends, insights, and opportunities for optimization.
- Conduct A/B testing and multivariate testing to improve campaign performance and user experience.
- Collaborate with content teams to create compelling ad copy, landing pages, and marketing collateral.
- Manage marketing budgets effectively, ensuring optimal allocation of resources across channels.
- Monitor market trends, competitor activities, and emerging digital marketing technologies.
- Generate regular performance reports and present findings and recommendations to stakeholders.
- Work closely with product and sales teams to align marketing efforts with business goals.
- Stay ahead of the curve on digital marketing best practices and platform updates.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and growth hacking.
- Proven track record of successfully managing and scaling paid advertising campaigns across multiple platforms.
- In-depth knowledge of SEO, SEM, social media advertising, email marketing, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
- Strong analytical and quantitative skills, with the ability to interpret complex data and translate it into strategic actions.
- Excellent written and verbal communication skills, with the ability to articulate complex strategies clearly.
- Experience with marketing automation platforms and CRM systems.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Ability to thrive in a fast-paced, results-oriented, and fully remote work environment.
- Certification in Google Ads or other relevant digital marketing platforms is a plus.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior digital marketing strategist performance growth remote Jobs in Kenya !
1