5 Digital Marketing Strategist Performance Growth jobs in whatjobs

Digital Marketing Strategist - Performance & Growth

20100 Mwembe KES180000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is looking for a visionary Digital Marketing Strategist to spearhead their online presence and drive measurable growth. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on the company's market position. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and content marketing. The core focus will be on enhancing brand visibility, generating qualified leads, and optimizing conversion rates. This role requires a deep understanding of SEO, SEM, social media advertising, content strategy, and analytics. You will continuously analyze campaign performance, identify areas for improvement, and implement data-driven adjustments to maximize ROI. The ideal candidate is a creative thinker with a strong analytical mind, capable of translating complex data into actionable insights. You must be proficient in using marketing automation tools, CRM systems, and various analytics platforms (e.g., Google Analytics, Adobe Analytics). Building engaging content and optimizing user journeys will be key aspects of your role. Collaboration with cross-functional teams, including sales and product development, will be essential to ensure marketing efforts align with overall business objectives. We are seeking someone who is passionate about digital trends, stays ahead of the curve in marketing technologies, and thrives in a fast-paced, remote work environment. A proactive approach to problem-solving and a proven ability to manage multiple projects effectively are highly valued. Join us in shaping innovative digital campaigns and driving significant business outcomes from your remote office, supporting our ambitious goals for clients in Naivasha, Nakuru, KE .
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Digital Marketing Strategist - Performance & Growth

90121 Gathiruini KES120000 Annually WhatJobs

Posted 18 days ago

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Job Description

full-time
Our client, a dynamic e-commerce startup, is seeking a results-driven Digital Marketing Strategist to spearhead their online growth initiatives. This hybrid role offers a blend of remote work flexibility and in-person collaboration at our **Mlolongo, Machakos, KE** office. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your core objective will be to drive qualified traffic, increase conversions, and enhance brand visibility. Key responsibilities include conducting market research, identifying target audiences, optimizing ad spend for maximum ROI, and analyzing campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms. You will create compelling marketing copy, manage social media content calendars, and collaborate with the design team to produce engaging visual assets. A deep understanding of current digital marketing trends, algorithm updates, and best practices is essential. You should be adept at A/B testing different strategies and continuously iterating to improve campaign effectiveness. The ideal candidate possesses strong analytical skills, a creative mindset, and excellent communication abilities. You will report directly to the Head of Marketing and work closely with sales and product development teams to align marketing efforts with business objectives. A Bachelor's degree in Marketing, Business, Communications, or a related field, along with 3-5 years of proven experience in digital marketing, is required. Experience with e-commerce platforms and a passion for data-driven decision-making are highly desirable. This is a fantastic opportunity to make a significant impact on a growing brand and shape its digital presence.
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Digital Marketing Strategist - Performance & Growth

80100 Nairobi, Nairobi KES100000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client is seeking a highly skilled and data-driven Digital Marketing Strategist to spearhead their online growth initiatives. This is a fully remote position, offering the opportunity to craft and execute innovative digital marketing campaigns from anywhere. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising, with a strong emphasis on performance tracking and ROI. The ideal candidate will possess a deep understanding of digital marketing analytics, tools, and emerging trends. You should be adept at analyzing campaign performance, identifying key insights, and making data-backed recommendations for optimization. Your expertise will be crucial in driving website traffic, lead generation, customer acquisition, and customer retention. Key responsibilities include managing advertising budgets, creating compelling campaign narratives, and working closely with creative and development teams to ensure seamless execution. You will be tasked with developing target audience personas, crafting effective messaging, and continuously testing and refining campaigns to maximize effectiveness. The successful applicant will be a strategic thinker with a proven ability to translate business objectives into measurable digital marketing outcomes. Strong communication and collaboration skills are essential, as you will work with various internal stakeholders to align marketing efforts with broader business goals. This is an exciting opportunity for a passionate digital marketer to shape and lead impactful campaigns in a fully remote setting and drive significant business growth.

Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to drive customer acquisition and engagement.
  • Manage and optimize SEO, SEM, social media marketing, email marketing, and content marketing efforts.
  • Oversee paid advertising campaigns across various platforms (e.g., Google Ads, social media ads).
  • Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Develop target audience personas and tailor marketing messages accordingly.
  • Collaborate with creative and development teams to ensure effective campaign execution.
  • Manage digital marketing budgets and ensure a strong return on investment (ROI).
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Continuously test and refine strategies to improve campaign effectiveness and conversion rates.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 5 years of experience in digital marketing strategy and execution.
  • Proven track record of success in driving measurable results through digital marketing campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools.
  • Strong analytical and data interpretation skills.
  • Excellent communication, collaboration, and project management skills.
  • Ability to work independently and manage multiple projects effectively in a remote environment.
  • Creative thinking and problem-solving abilities.
  • Experience in A/B testing and conversion rate optimization is highly desirable.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Strategist - Performance & Growth

40100 Kisumu KES180000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a highly motivated and data-driven Digital Marketing Strategist to join their dynamic, fully remote team. This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies to drive online visibility, lead generation, and customer acquisition. You will be instrumental in shaping our client's online presence and achieving key business objectives through innovative and effective digital campaigns. This is a remote-first position, allowing you to work from anywhere in Kenya, while collaborating closely with a dispersed team. Responsibilities:
  • Develop and implement cutting-edge digital marketing strategies across various channels including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
  • Conduct in-depth market research and competitor analysis to identify new opportunities and trends.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
  • Oversee the creation of engaging and high-quality content, ensuring brand consistency and alignment with marketing objectives.
  • Analyze campaign performance data using analytics tools (e.g., Google Analytics) and provide actionable insights and regular reports to stakeholders.
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
  • Collaborate with cross-functional teams, including sales, product development, and design, to ensure integrated marketing efforts.
  • Stay abreast of the latest digital marketing trends, tools, and best practices, and proactively test new approaches.
  • Manage and grow social media presence across relevant platforms, fostering community engagement and brand loyalty.
  • Implement and manage SEO strategies to improve organic search rankings and website traffic.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
  • Proven track record of at least 5 years in developing and executing successful digital marketing campaigns.
  • Strong understanding of digital marketing channels, tools, and analytics platforms.
  • Expertise in SEO, SEM, content marketing, social media, and email marketing.
  • Excellent analytical and problem-solving skills with a data-driven approach to decision-making.
  • Proficiency in marketing automation tools and CRM systems.
  • Exceptional communication, collaboration, and interpersonal skills, essential for a remote working environment.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced setting.
  • Experience with A/B testing and conversion rate optimization.
  • Portfolio showcasing successful digital marketing campaigns and results is highly desirable.
This role is based in Kisumu, Kisumu, KE , but operates fully remotely.
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Digital Marketing Strategist - Performance & Growth

20200 Kapsuser KES120000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking a highly motivated and results-oriented Digital Marketing Strategist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.

Key responsibilities include:
  • Developing and executing data-driven digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Conducting in-depth market research and competitor analysis to identify opportunities and trends.
  • Managing and optimizing paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
  • Creating engaging and compelling content for various platforms, ensuring brand consistency and messaging alignment.
  • Monitoring, analyzing, and reporting on campaign performance using tools like Google Analytics, SEMrush, and social media analytics.
  • Collaborating with cross-functional teams, including sales, product, and design, to ensure integrated marketing efforts.
  • Staying up-to-date with the latest digital marketing trends, tools, and best practices.
  • Managing marketing budgets effectively and allocating resources for maximum impact.
  • Developing customer segmentation strategies and personalizing marketing efforts.
  • Implementing A/B testing and conversion rate optimization (CRO) techniques.
  • Building and nurturing online communities and engaging with customers on social media platforms.
  • Ensuring compliance with relevant data privacy regulations.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Business, or a related field. Proven experience (5+ years) in digital marketing, with a strong understanding of performance marketing and growth hacking strategies. Proficiency in marketing automation platforms, CRM systems, and analytics tools is essential. Excellent analytical, problem-solving, and communication skills are required. A passion for innovation and a proactive approach to problem-solving are highly valued. This role is perfect for someone who thrives in a remote environment and is eager to contribute to a growing company. The position is based in **Kericho, Kericho, KE**, but the work will be performed remotely.
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