1,730 Senior Digital Marketing Strategist Performance Campaigns jobs in Kenya
Digital Marketing Strategist - Performance Campaigns
Posted 20 days ago
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Job Description
Our client is looking for a results-driven Digital Marketing Strategist to lead their performance marketing initiatives. This is a fully remote position, allowing you to craft and execute campaigns from anywhere. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, with a strong focus on paid advertising (PPC), social media advertising, and search engine optimization (SEO). The ideal candidate will have a proven track record of driving measurable results, including lead generation, customer acquisition, and revenue growth. You will manage campaign budgets, conduct A/B testing, analyze campaign performance data, and provide actionable insights to optimize ROI. Expertise in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and various analytics tools (e.g., Google Analytics) is essential. You will also stay abreast of the latest digital marketing trends, algorithm updates, and emerging technologies to ensure our client remains at the forefront of online advertising. This role requires strong analytical skills, creative thinking, and excellent communication abilities to present strategies and results to stakeholders. You will work collaboratively with content creators, designers, and other marketing team members to ensure cohesive campaign execution. This is a fantastic opportunity to make a significant impact on our client's online visibility and growth in a flexible, remote work environment. The role is associated with **Meru, Meru, KE**, but is a fully remote position.
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Lead Digital Marketing Strategist - Performance Campaigns
Posted 4 days ago
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Job Description
Our client, a rapidly growing e-commerce innovator, is seeking a highly analytical and creative Lead Digital Marketing Strategist to drive their online presence and customer acquisition efforts. This role is 100% remote, offering the flexibility to work from anywhere while shaping impactful digital marketing campaigns. The ideal candidate will possess a deep understanding of performance marketing channels, data analysis, and strategic campaign planning, with a proven track record of delivering measurable results. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple platforms to achieve key business objectives, including lead generation, sales growth, and brand awareness.
Responsibilities:
Responsibilities:
- Develop, implement, and manage integrated digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Conduct in-depth market research and competitive analysis to identify new opportunities and trends.
- Define key performance indicators (KPIs) and track campaign performance against these metrics, providing regular reports and insights.
- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and campaign effectiveness.
- A/B test various marketing elements, including ad copy, landing pages, and creatives, to maximize conversion rates.
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
- Collaborate with content creators, designers, and web developers to produce engaging marketing materials.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Develop and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Work closely with the sales team to align marketing efforts with sales objectives and generate qualified leads.
- Provide strategic guidance and mentorship to junior marketing team members in a remote setting.
- Foster a data-driven marketing culture, emphasizing continuous improvement and experimentation.
- Ensure all marketing activities comply with relevant privacy regulations and advertising standards.
- Identify opportunities for remarketing and retargeting campaigns to re-engage potential customers.
- Develop and manage affiliate marketing programs, if applicable.
- Translate marketing insights into actionable recommendations for business growth.
- Champion innovative digital marketing approaches to maintain a competitive edge.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
- Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
- Expertise in managing paid advertising campaigns on major platforms (Google Ads, Facebook Ads, etc.).
- Proficiency in SEO best practices and SEM strategies.
- Strong understanding of content marketing, social media marketing, and email marketing.
- Advanced knowledge of web analytics tools (e.g., Google Analytics).
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong communication, presentation, and interpersonal skills, adapted for remote interaction.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote environment.
- Experience with marketing automation platforms is a plus.
- Creative thinking and a passion for digital innovation.
- Ability to work independently and collaboratively within a distributed team.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist - Performance Campaigns
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing digital solutions provider, is seeking an experienced Senior Digital Marketing Strategist to spearhead their performance marketing initiatives. This is a fully remote, critical role that offers the opportunity to shape and execute cutting-edge marketing campaigns with a global reach. The ideal candidate will be a data-driven professional with a proven track record of delivering measurable results and optimizing return on ad spend (ROAS). You will be responsible for developing and implementing comprehensive digital marketing strategies across various platforms, including Google Ads, Meta Ads, LinkedIn Ads, and other performance-driven channels. This will involve in-depth market research, competitor analysis, audience segmentation, and the creation of compelling ad copy and creative assets. Your expertise will extend to A/B testing, conversion rate optimization (CRO), and continuous campaign refinement based on performance data and analytics. You will collaborate closely with cross-functional teams, including content creators, web developers, and sales, to ensure seamless campaign execution and alignment with overall business objectives. The ability to translate complex data into actionable insights and present them effectively to stakeholders is paramount. This role requires a proactive individual who stays abreast of the latest digital marketing trends, algorithm changes, and emerging technologies. You will play a pivotal role in driving customer acquisition, lead generation, and brand awareness through strategic digital interventions.
Key Responsibilities:
Key Responsibilities:
- Develop, implement, and manage data-driven digital marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and ROI.
- Oversee the planning, execution, and optimization of paid advertising campaigns across search, social, display, and programmatic channels.
- Conduct thorough keyword research, audience analysis, and competitive landscape assessments to identify new growth opportunities.
- Craft compelling ad copy, design ad creatives (in collaboration with design teams), and manage campaign budgets effectively.
- Monitor campaign performance using analytics tools (e.g., Google Analytics, Ads platforms dashboards) and provide regular reports on key metrics, insights, and recommendations.
- Implement A/B testing methodologies for ad creatives, landing pages, and targeting parameters to continuously improve campaign performance and conversion rates.
- Drive CRO initiatives by analyzing user behavior and identifying areas for optimization on campaign landing pages and website funnels.
- Collaborate with content and creative teams to ensure marketing assets are aligned with campaign objectives and brand guidelines.
- Stay up-to-date with industry best practices, emerging digital marketing trends, and platform updates to maintain a competitive edge.
- Mentor junior marketing team members and foster a culture of continuous learning and improvement.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of hands-on experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven expertise in managing significant advertising budgets and demonstrating a clear impact on ROAS.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable strategies.
- Experience with web analytics tools such as Google Analytics.
- Excellent written and verbal communication skills, with the ability to present findings clearly and persuasively.
- Demonstrated ability to work independently and as part of a remote team in a fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
2
Remote Digital Marketing Strategist - Performance Campaigns
Posted 12 days ago
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Job Description
Our client, a dynamic e-commerce startup, is seeking a creative and data-driven Remote Digital Marketing Strategist to spearhead their online growth initiatives. This fully remote position empowers you to design and implement effective digital marketing campaigns from anywhere. You will be responsible for developing and executing comprehensive strategies across various digital channels, with a strong focus on performance marketing, lead generation, and customer acquisition. The ideal candidate will possess a deep understanding of SEO, SEM, social media advertising, content marketing, email marketing, and marketing automation tools. You will analyze campaign performance, identify trends, and optimize strategies to maximize ROI and achieve business objectives. Key responsibilities include planning and managing paid advertising campaigns (Google Ads, Meta Ads), developing SEO strategies, creating engaging content, managing social media presence, running email marketing campaigns, and utilizing analytics tools to track and report on key metrics. Proficiency in Google Analytics, marketing automation platforms (e.g., HubSpot, Mailchimp), and CRM systems is essential. We are looking for an innovative thinker with excellent analytical skills, a passion for digital marketing, and the ability to translate marketing insights into actionable strategies in a remote work environment. This is an exciting opportunity to shape the digital presence of a growing brand.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive online growth and customer acquisition.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, etc.
- Develop and execute SEO strategies to improve organic search rankings and drive traffic.
- Create compelling and engaging content for various digital channels, including website, blog, and social media.
- Manage social media presence and engage with the online community.
- Plan and execute email marketing campaigns and nurture leads effectively.
- Utilize analytics tools (e.g., Google Analytics) to track, measure, and report on campaign performance.
- Conduct market research and competitor analysis to identify new opportunities.
- Collaborate with design and development teams to ensure seamless user experience across digital touchpoints.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a focus on performance marketing and campaign management.
- Proven experience managing paid search (SEM) and social media advertising campaigns.
- Strong knowledge of SEO best practices and tools.
- Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing platforms.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
3
Remote Senior Digital Marketing Strategist - Performance Campaigns
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a results-oriented Senior Digital Marketing Strategist specializing in performance campaigns for a fully remote position. This role is integral to driving measurable growth and enhancing online presence. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across various channels to achieve key performance indicators (KPIs). This position requires a deep understanding of SEO, SEM, social media advertising, content marketing, email marketing, and data analytics. The ideal candidate will possess strong strategic thinking abilities, a data-driven mindset, and the capacity to work autonomously and collaboratively in a virtual team environment to achieve ambitious marketing objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies focused on achieving lead generation, conversion, and customer acquisition goals.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research, SEO analysis, and implement on-page and off-page SEO strategies to improve organic search rankings.
- Develop and manage content marketing initiatives, including blog posts, articles, and website copy, to engage target audiences.
- Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking.
- Analyze marketing campaign performance using tools like Google Analytics, Adobe Analytics, and other reporting dashboards.
- Provide regular reports on campaign performance, insights, and recommendations for improvement to stakeholders.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with creative teams and external agencies to develop compelling marketing assets.
- Manage marketing budgets effectively, ensuring maximum ROI.
- Identify opportunities for A/B testing and implement strategies to optimize conversion rates across all digital touchpoints.
- Contribute to the overall marketing strategy and business development efforts.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
- Proven expertise in SEO, SEM, PPC, social media advertising, and content marketing.
- Hands-on experience with Google Analytics, Google Ads, and other major advertising platforms.
- Demonstrated ability to develop and execute successful digital marketing strategies that drive measurable results.
- Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
- Strong project management and organizational skills.
- Effective communication and collaboration skills, essential for remote teamwork.
- Proficiency in marketing automation tools and CRM systems is a plus.
- Creative thinking and a passion for digital innovation.
- Must have a reliable internet connection and a dedicated home office environment conducive to focused work.
This advertiser has chosen not to accept applicants from your region.
4
Lead Digital Marketing Strategist, Creative Campaigns
Posted 19 days ago
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Job Description
Our client, a dynamic leader in the arts and entertainment sector, is seeking an innovative and experienced Lead Digital Marketing Strategist to spearhead their creative campaign initiatives, operating in a fully remote capacity. This role is crucial for developing and executing comprehensive digital marketing strategies that amplify brand presence, engage target audiences, and drive participation in arts and entertainment events and productions. You will be responsible for conceptualizing and managing multi-channel digital campaigns, including social media marketing, content marketing, SEO/SEM, email marketing, and influencer collaborations. A key aspect of this role is to harness creativity and data analytics to craft compelling narratives and optimize campaign performance. The ideal candidate will possess a deep understanding of current digital marketing trends, emerging platforms, and audience engagement tactics within the arts and entertainment landscape. You will lead a remote team of marketing specialists, providing direction, feedback, and fostering a collaborative environment. This position requires strong analytical skills to track campaign metrics, derive insights, and report on ROI. Experience in managing marketing budgets and working with creative agencies is also essential. This is a remote-first opportunity, demanding exceptional communication, project management, and interpersonal skills to effectively collaborate with internal teams and external partners across different geographies. You will be instrumental in shaping the perception and reach of our client's diverse artistic offerings, ensuring they connect with audiences in meaningful ways. A passion for arts and culture, combined with a strategic marketing acumen, will make you an ideal fit for this exciting, digitally-driven role.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is a dynamic digital marketing agency seeking a strategic and data-driven Digital Marketing Strategist to join their remote team. This role is ideal for a seasoned professional passionate about driving measurable results through innovative online campaigns. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, with a strong emphasis on performance marketing, including SEM, paid social, and affiliate marketing.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve client objectives, focusing on lead generation, customer acquisition, and ROI.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, ensuring efficient budget allocation and maximum return on ad spend (ROAS).
- Develop and execute paid social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Oversee affiliate marketing programs, including recruitment, management, and performance tracking.
- Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategy development.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly in performance marketing.
- Manage client relationships, providing regular updates and demonstrating the value of marketing investments.
- Test and iterate on various campaign elements, including ad copy, targeting, landing pages, and creatives.
- Proven experience (5+ years) as a Digital Marketing Strategist or similar role, with a strong portfolio of successful performance marketing campaigns.
- In-depth knowledge of SEM, PPC, paid social media advertising, affiliate marketing, and analytics platforms (e.g., Google Analytics, Google Tag Manager).
- Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into strategic actions.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Exceptional communication, presentation, and client management skills.
- Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
- A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
This advertiser has chosen not to accept applicants from your region.
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6
Lead Digital Marketing Strategist, Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for an accomplished Lead Digital Marketing Strategist with a strong focus on performance marketing to join their growing team. This is a fully remote role, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing data-driven digital marketing campaigns that drive measurable results, such as lead generation, customer acquisition, and revenue growth. Your core responsibilities will include crafting comprehensive performance marketing strategies across various channels, including SEM (Google Ads, Bing Ads), paid social media (Facebook, Instagram, LinkedIn), programmatic advertising, and affiliate marketing. You will manage campaign budgets, optimize bidding strategies, and conduct A/B testing to maximize ROI. Deep expertise in analytics and reporting is essential; you will track key performance indicators (KPIs), analyze campaign data using tools like Google Analytics, and provide actionable insights and recommendations to stakeholders. Collaboration with content creators, designers, and sales teams will be crucial for campaign success. You should stay ahead of industry trends and algorithm changes to ensure campaigns remain competitive and effective. A Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of 5 years of hands-on experience in performance marketing and digital advertising, is required. Proven success in managing significant ad spends and achieving aggressive performance targets is essential. Excellent analytical, strategic thinking, and communication skills are a must. Proficiency with various digital marketing platforms and analytics tools is expected. If you are a results-oriented marketer passionate about driving business growth through digital channels and thrive in a remote-first environment, this is an excellent opportunity. Contribute your strategic vision to marketing initiatives affecting the Kericho, Kericho, KE area.
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7
Senior Digital Marketing Strategist - Creative Campaigns
Posted 20 days ago
Job Viewed
Job Description
Our client, a globally recognized media and entertainment conglomerate, is seeking a visionary Senior Digital Marketing Strategist to lead innovative and engaging online campaigns. This is a fully remote position that demands a creative thinker with a proven track record in developing and executing successful digital marketing strategies across multiple platforms. You will be responsible for shaping the online presence and brand narrative of our client's diverse entertainment properties, driving audience engagement and growth, all managed remotely from your home base, contributing to projects related to **Ruiru, Kiambu, KE**'s digital landscape.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to promote entertainment products and brands across various online channels (social media, search engines, email, display advertising, influencer marketing).
- Create compelling and creative campaign concepts that resonate with target audiences and drive maximum engagement.
- Manage and optimize paid advertising campaigns (PPC, social media ads) to achieve key performance indicators (KPIs) such as ROI, CPA, and ROAS.
- Oversee social media strategy, content creation, community management, and engagement initiatives.
- Collaborate with content creators, graphic designers, and video producers to develop high-quality marketing assets.
- Analyze campaign performance data, generate insights, and provide regular reports on key metrics and trends.
- Identify emerging digital marketing trends and technologies, and recommend their adoption to enhance campaign effectiveness.
- Manage relationships with digital marketing agencies and third-party vendors.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
- Optimize website content and user experience for improved search engine rankings (SEO).
- Foster a data-driven approach to marketing, utilizing analytics to inform strategy and decision-making.
- Ensure brand consistency across all digital touchpoints.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of experience in digital marketing, with a significant focus on strategy development and campaign management, preferably within the arts, entertainment, or media sectors.
- Proven success in developing and executing creative and effective digital marketing campaigns that have driven significant audience growth and engagement.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, SEMrush).
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent creative thinking, storytelling, and copywriting skills.
- Exceptional project management and organizational abilities, with a talent for managing multiple projects simultaneously in a remote setting.
- Strong communication and interpersonal skills, adept at collaborating with cross-functional teams remotely.
- A passion for the arts and entertainment industry and a keen eye for creative trends.
- Experience with A/B testing and conversion rate optimization (CRO).
This advertiser has chosen not to accept applicants from your region.
8
Senior Digital Marketing Strategist, Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for an accomplished Senior Digital Marketing Strategist to lead their performance marketing efforts. This is a fully remote position, allowing you to leverage your expertise in driving online growth from any location. The ideal candidate will possess a deep understanding of digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing, with a proven track record of delivering measurable results. You will be responsible for developing and executing comprehensive digital marketing strategies, managing campaign budgets, and optimizing performance across all platforms. Your responsibilities will include conducting market research, analyzing campaign data, and identifying opportunities for growth and improvement. This role demands a strategic thinker with exceptional analytical skills and a creative approach to digital advertising. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools is essential. You will work closely with creative, content, and sales teams to ensure cohesive brand messaging and effective campaign execution. As a remote specialist, you will utilize advanced analytics and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders. We seek a candidate who is data-driven, results-oriented, and passionate about leveraging digital channels to achieve business objectives. You will play a critical role in shaping our client's online presence and driving customer acquisition. The **Machakos, Machakos, KE** region's market dynamics will be a focus, requiring tailored digital strategies for maximum impact.
This advertiser has chosen not to accept applicants from your region.
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