7 Senior Digital Marketing Strategist Performance Campaigns jobs in whatjobs
Senior Digital Marketing Strategist - Performance Campaigns
Posted 20 days ago
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Job Description
Our client, a dynamic and rapidly growing digital solutions provider, is seeking an experienced Senior Digital Marketing Strategist to spearhead their performance marketing initiatives. This is a fully remote, critical role that offers the opportunity to shape and execute cutting-edge marketing campaigns with a global reach. The ideal candidate will be a data-driven professional with a proven track record of delivering measurable results and optimizing return on ad spend (ROAS). You will be responsible for developing and implementing comprehensive digital marketing strategies across various platforms, including Google Ads, Meta Ads, LinkedIn Ads, and other performance-driven channels. This will involve in-depth market research, competitor analysis, audience segmentation, and the creation of compelling ad copy and creative assets. Your expertise will extend to A/B testing, conversion rate optimization (CRO), and continuous campaign refinement based on performance data and analytics. You will collaborate closely with cross-functional teams, including content creators, web developers, and sales, to ensure seamless campaign execution and alignment with overall business objectives. The ability to translate complex data into actionable insights and present them effectively to stakeholders is paramount. This role requires a proactive individual who stays abreast of the latest digital marketing trends, algorithm changes, and emerging technologies. You will play a pivotal role in driving customer acquisition, lead generation, and brand awareness through strategic digital interventions.
Key Responsibilities:
Key Responsibilities:
- Develop, implement, and manage data-driven digital marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and ROI.
- Oversee the planning, execution, and optimization of paid advertising campaigns across search, social, display, and programmatic channels.
- Conduct thorough keyword research, audience analysis, and competitive landscape assessments to identify new growth opportunities.
- Craft compelling ad copy, design ad creatives (in collaboration with design teams), and manage campaign budgets effectively.
- Monitor campaign performance using analytics tools (e.g., Google Analytics, Ads platforms dashboards) and provide regular reports on key metrics, insights, and recommendations.
- Implement A/B testing methodologies for ad creatives, landing pages, and targeting parameters to continuously improve campaign performance and conversion rates.
- Drive CRO initiatives by analyzing user behavior and identifying areas for optimization on campaign landing pages and website funnels.
- Collaborate with content and creative teams to ensure marketing assets are aligned with campaign objectives and brand guidelines.
- Stay up-to-date with industry best practices, emerging digital marketing trends, and platform updates to maintain a competitive edge.
- Mentor junior marketing team members and foster a culture of continuous learning and improvement.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of hands-on experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven expertise in managing significant advertising budgets and demonstrating a clear impact on ROAS.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable strategies.
- Experience with web analytics tools such as Google Analytics.
- Excellent written and verbal communication skills, with the ability to present findings clearly and persuasively.
- Demonstrated ability to work independently and as part of a remote team in a fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
0
Senior Digital Marketing Strategist - Performance Campaigns
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Strategist to spearhead their online performance marketing initiatives. This is a fully remote position, empowering you to craft and execute sophisticated digital campaigns from anywhere. You will be responsible for developing and implementing data-driven strategies across multiple digital channels, including paid search, social media advertising, programmatic display, and affiliate marketing, with a strong emphasis on achieving measurable ROI. Your role will involve in-depth audience segmentation, A/B testing, conversion rate optimization, and budget management to maximize campaign effectiveness.
The ideal candidate will possess a deep understanding of the digital marketing landscape, including the latest trends, tools, and platforms. You should have a proven history of managing significant advertising budgets and delivering exceptional performance results. Expertise in analytics platforms (e.g., Google Analytics, Adobe Analytics), ad platforms (e.g., Google Ads, Meta Ads), and marketing automation tools is essential. You will be adept at interpreting complex data, identifying actionable insights, and translating them into strategic recommendations. Exceptional communication and presentation skills are required to articulate campaign performance and strategy to stakeholders. This role demands a proactive approach, a passion for continuous learning, and the ability to thrive in a fast-paced, remote environment. You will play a pivotal role in driving customer acquisition and revenue growth through strategic digital initiatives.
Responsibilities:
The ideal candidate will possess a deep understanding of the digital marketing landscape, including the latest trends, tools, and platforms. You should have a proven history of managing significant advertising budgets and delivering exceptional performance results. Expertise in analytics platforms (e.g., Google Analytics, Adobe Analytics), ad platforms (e.g., Google Ads, Meta Ads), and marketing automation tools is essential. You will be adept at interpreting complex data, identifying actionable insights, and translating them into strategic recommendations. Exceptional communication and presentation skills are required to articulate campaign performance and strategy to stakeholders. This role demands a proactive approach, a passion for continuous learning, and the ability to thrive in a fast-paced, remote environment. You will play a pivotal role in driving customer acquisition and revenue growth through strategic digital initiatives.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance metrics (ROAS, CPA, CPL).
- Manage and optimize paid search (PPC), social media advertising, and programmatic campaigns across various platforms.
- Conduct in-depth audience research, segmentation, and targeting to maximize campaign relevance.
- Implement and oversee A/B testing initiatives for ad copy, landing pages, and creative assets.
- Analyze campaign performance data, identify trends, and provide actionable insights and recommendations.
- Manage digital advertising budgets effectively, ensuring optimal allocation across channels.
- Collaborate with content and creative teams to develop compelling campaign assets.
- Stay up-to-date with industry best practices, emerging technologies, and algorithm changes.
- Prepare and present detailed performance reports to stakeholders, highlighting key findings and strategic adjustments.
- Continuously optimize campaigns for improved conversion rates and customer acquisition.
- Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
- Minimum of 7 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven success in managing and scaling digital advertising campaigns with significant budgets.
- Expert proficiency in Google Ads, Meta Ads Manager, programmatic platforms, and SEO best practices.
- Strong analytical skills and experience with Google Analytics, Adobe Analytics, and data visualization tools.
- Excellent understanding of marketing automation and CRM principles.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple projects effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
1
Senior Digital Marketing Strategist - Performance Campaigns
Posted 12 days ago
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Job Description
Our client, a leading e-commerce platform, is seeking a highly analytical and creative Senior Digital Marketing Strategist to join their fully remote marketing team. This role is pivotal in driving customer acquisition and revenue growth through sophisticated performance marketing campaigns. You will be responsible for developing, implementing, and optimizing strategies across various digital channels, all managed remotely from **Nyeri, Nyeri, KE**. Your core responsibilities will include managing and optimizing paid search (PPC), paid social media, affiliate marketing, and other performance-driven channels. You will conduct in-depth keyword research, audience segmentation, and campaign performance analysis to maximize ROI. Developing innovative campaign ideas, A/B testing creative assets and landing pages, and managing significant advertising budgets will be key. You will also collaborate with content creators, designers, and web developers to ensure seamless campaign execution and conversion optimization. The ideal candidate will possess a deep understanding of digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and a proven track record of achieving measurable results in performance marketing. Exceptional analytical, strategic thinking, and communication skills are essential. As this is a fully remote position, strong self-management, organizational skills, and the ability to work effectively in a virtual team environment are crucial. A Bachelor's degree in Marketing, Digital Media, Business, or a related field is required. A minimum of 5 years of experience in digital marketing, with a strong focus on performance campaigns and budget management, is mandatory. Certifications in Google Ads, Facebook Blueprint, or similar platforms are highly advantageous. This is an exciting opportunity to drive impactful marketing initiatives for a prominent e-commerce brand while enjoying the flexibility of a remote career.
This advertiser has chosen not to accept applicants from your region.
2
Senior Digital Marketing Strategist - Performance Campaigns
Posted 14 days ago
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Job Description
Our client is a fast-paced digital agency seeking a highly strategic and data-driven Senior Digital Marketing Strategist to join their fully remote creative team. This role is pivotal in developing and executing innovative digital marketing campaigns that drive measurable results for a diverse portfolio of clients. You will be responsible for crafting comprehensive strategies across various channels, including SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising. The ideal candidate will possess a deep understanding of digital marketing principles, a proven ability to manage significant advertising budgets, and extensive experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) and advertising tools (e.g., Google Ads, Meta Ads Manager). Your responsibilities will include conducting market research, analyzing campaign performance, optimizing strategies for maximum ROI, staying abreast of industry trends, and presenting insights and recommendations to clients. This is a remote-first position, requiring exceptional communication, presentation, and project management skills. You must be comfortable working autonomously, collaborating effectively with a virtual team, and building strong client relationships. We are looking for a creative thinker with strong analytical capabilities and a passion for digital innovation. Experience with marketing automation platforms and A/B testing methodologies is highly valued. You will have the opportunity to lead high-impact campaigns and shape the digital presence of our clients. Join a collaborative and supportive remote work environment where your expertise will be recognized and rewarded. A Bachelor's degree in Marketing, Communications, or a related field is preferred, along with relevant industry certifications.
This advertiser has chosen not to accept applicants from your region.
3
Senior Digital Marketing Strategist - Performance Campaigns
Posted 3 days ago
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Job Description
Our client is searching for a results-driven Senior Digital Marketing Strategist with expertise in performance marketing to join their dynamic, fully remote team. This position is crucial for driving user acquisition, engagement, and revenue growth through sophisticated online advertising campaigns. You will be responsible for developing, implementing, and optimizing multi-channel digital marketing strategies across platforms such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn, etc.), and programmatic advertising. Your core responsibilities will include in-depth market research, competitor analysis, keyword research, audience segmentation, and budget management to maximize ROI. You will manage and analyze campaign performance data, generating actionable insights and reporting on key metrics to stakeholders. The ideal candidate will possess a strong analytical mindset, a deep understanding of digital marketing KPIs, and hands-on experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools. This is an excellent opportunity to lead impactful marketing initiatives from your home office, preferably based in or around **Meru, Meru, KE**. We are seeking a proactive individual with exceptional analytical, problem-solving, and communication skills, who can thrive in an independent, remote work environment. A Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of 6 years of progressive experience in digital marketing, with a significant focus on performance marketing and paid media, is required. Certifications from Google Ads and other relevant platforms are highly advantageous. Demonstrated success in managing substantial advertising budgets and delivering measurable campaign results is essential. You will collaborate closely with content creators, web developers, and sales teams to ensure a cohesive and effective marketing strategy. Join us to drive growth and innovation in the digital landscape from anywhere.
This advertiser has chosen not to accept applicants from your region.
4
Senior Digital Marketing Strategist - Performance Campaigns
Posted today
Job Viewed
Job Description
Our client is seeking a highly analytical and creative Senior Digital Marketing Strategist to lead and optimize their performance marketing campaigns across various digital channels. This is a fully remote position, requiring a self-motivated individual with a deep understanding of data-driven marketing strategies and a proven ability to drive measurable results. You will be responsible for developing, executing, and managing comprehensive digital marketing plans designed to increase brand awareness, generate qualified leads, and drive customer acquisition and retention.
Your core responsibilities will include defining target audiences, developing campaign strategies, and managing budgets across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid social and search channels. You will continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and data insights to optimize ad creatives, targeting, bidding strategies, and landing pages for maximum ROI. A strong understanding of SEO best practices and their integration with paid campaigns is also essential.
The ideal candidate will possess extensive experience in managing complex, multi-channel digital marketing campaigns, with a demonstrated track record of achieving significant growth in key performance indicators (KPIs) such as CPA, ROAS, CPL, and LTV. You should be proficient in using digital marketing analytics tools (e.g., Google Analytics, SEMrush, Adobe Analytics) and marketing automation platforms. Exceptional analytical skills, combined with a strategic mindset and the ability to translate data into actionable insights, are critical for success in this role.
You will work closely with content creators, designers, and sales teams to ensure cohesive brand messaging and campaign alignment. This role requires excellent communication and presentation skills, as you will be expected to present campaign performance and strategic recommendations to senior management. As a remote-first role, strong self-discipline, time management, and the ability to collaborate effectively with a distributed team are paramount. This is an exciting opportunity to make a significant impact on our client's growth trajectory, working from your home base, potentially near Ruiru, Kiambu, KE . If you are a results-oriented digital marketing expert passionate about leveraging data to achieve business objectives, we encourage you to apply.
Your core responsibilities will include defining target audiences, developing campaign strategies, and managing budgets across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid social and search channels. You will continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and data insights to optimize ad creatives, targeting, bidding strategies, and landing pages for maximum ROI. A strong understanding of SEO best practices and their integration with paid campaigns is also essential.
The ideal candidate will possess extensive experience in managing complex, multi-channel digital marketing campaigns, with a demonstrated track record of achieving significant growth in key performance indicators (KPIs) such as CPA, ROAS, CPL, and LTV. You should be proficient in using digital marketing analytics tools (e.g., Google Analytics, SEMrush, Adobe Analytics) and marketing automation platforms. Exceptional analytical skills, combined with a strategic mindset and the ability to translate data into actionable insights, are critical for success in this role.
You will work closely with content creators, designers, and sales teams to ensure cohesive brand messaging and campaign alignment. This role requires excellent communication and presentation skills, as you will be expected to present campaign performance and strategic recommendations to senior management. As a remote-first role, strong self-discipline, time management, and the ability to collaborate effectively with a distributed team are paramount. This is an exciting opportunity to make a significant impact on our client's growth trajectory, working from your home base, potentially near Ruiru, Kiambu, KE . If you are a results-oriented digital marketing expert passionate about leveraging data to achieve business objectives, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Strategist - Performance Campaigns
Posted today
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Strategist to lead the development and execution of high-impact performance marketing campaigns. This is a fully remote position, empowering you to shape our digital presence and drive measurable growth from your home office. You will be responsible for crafting comprehensive digital marketing strategies across various channels, including SEM, social media advertising, programmatic display, and affiliate marketing. Your expertise will be crucial in identifying target audiences, optimizing ad spend, and maximizing ROI. You will manage campaign budgets, analyze performance data, and provide actionable insights to improve campaign effectiveness. Collaboration with content creators, designers, and web development teams will be essential to ensure cohesive and compelling campaign execution. The ideal candidate possesses a deep understanding of digital marketing platforms, a passion for data analysis, and a proven ability to deliver outstanding results in a fast-paced environment. You will stay ahead of industry trends, experiment with new strategies, and contribute to the continuous evolution of our digital marketing efforts. This role offers the opportunity to make a significant impact on our business objectives through innovative and data-driven marketing.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive customer acquisition and engagement.
- Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis.
- Monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROAS), and generate insightful reports.
- Continuously test and iterate on campaign creatives, landing pages, and targeting strategies.
- Manage campaign budgets effectively, ensuring optimal allocation of resources.
- Collaborate with content and creative teams to develop compelling ad copy and visuals.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Identify new growth opportunities and propose innovative marketing initiatives.
- Provide strategic recommendations to improve website conversion rates and user experience.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully managing and scaling paid advertising campaigns.
- In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other ad platforms.
- Proficiency in web analytics tools such as Google Analytics.
- Strong analytical skills and the ability to interpret complex data to derive actionable insights.
- Excellent written and verbal communication skills.
- Experience with A/B testing and conversion rate optimization (CRO).
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
- Certifications in Google Ads or other digital marketing platforms are a plus.
This advertiser has chosen not to accept applicants from your region.
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