6 Digital Marketing Strategist Performance Marketing jobs in whatjobs
Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
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Job Description
Our client is a dynamic digital marketing agency seeking a strategic and data-driven Digital Marketing Strategist to join their remote team. This role is ideal for a seasoned professional passionate about driving measurable results through innovative online campaigns. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, with a strong emphasis on performance marketing, including SEM, paid social, and affiliate marketing.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve client objectives, focusing on lead generation, customer acquisition, and ROI.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, ensuring efficient budget allocation and maximum return on ad spend (ROAS).
- Develop and execute paid social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Oversee affiliate marketing programs, including recruitment, management, and performance tracking.
- Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategy development.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly in performance marketing.
- Manage client relationships, providing regular updates and demonstrating the value of marketing investments.
- Test and iterate on various campaign elements, including ad copy, targeting, landing pages, and creatives.
- Proven experience (5+ years) as a Digital Marketing Strategist or similar role, with a strong portfolio of successful performance marketing campaigns.
- In-depth knowledge of SEM, PPC, paid social media advertising, affiliate marketing, and analytics platforms (e.g., Google Analytics, Google Tag Manager).
- Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into strategic actions.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Exceptional communication, presentation, and client management skills.
- Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
- A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Strategist (Performance Marketing)
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for a results-driven and analytical Digital Marketing Strategist specializing in performance marketing to join their dynamic, fully remote marketing team. In this crucial role, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to achieve measurable business objectives, such as lead generation, customer acquisition, and revenue growth. Your core focus will be on data-driven decision-making, utilizing analytics to identify trends, measure campaign effectiveness, and maximize ROI. You will manage and execute paid advertising campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels. This includes keyword research, audience segmentation, bid management, ad creative development, and conversion rate optimization. You will also be involved in SEO strategy, content marketing, email marketing, and social media marketing, ensuring a cohesive and integrated digital presence. The ideal candidate possesses a deep understanding of digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics), A/B testing methodologies, and marketing automation platforms. Strong analytical and problem-solving skills are essential, along with the ability to interpret complex data sets and translate them into actionable insights. Excellent communication and collaboration skills are required to work effectively with internal stakeholders and external partners. This is an exciting opportunity to shape impactful digital marketing strategies from a remote location, contributing directly to the growth and success of our client's business. You will be responsible for budget management, campaign reporting, and identifying new opportunities for growth and innovation. A proven track record of successful performance marketing campaigns and a strong portfolio demonstrating quantifiable results are highly valued. Experience in e-commerce or SaaS marketing is a plus. You will stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies to ensure campaigns remain competitive and effective. A bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Strategist - Performance Marketing
Posted 17 days ago
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Job Description
Our client is seeking an analytical and results-driven Digital Marketing Strategist specializing in performance marketing to elevate their online presence. This is a fully remote position, allowing you to leverage your expertise from any location within Kenya. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels to drive measurable business outcomes, such as lead generation, customer acquisition, and revenue growth. Your core focus will be on maximizing ROI through data-driven strategies and continuous campaign improvement. This includes managing and optimizing paid search (PPC), paid social media advertising, display advertising, and affiliate marketing programs. You will conduct in-depth keyword research, audience segmentation, A/B testing, and conversion rate optimization (CRO) to ensure campaign effectiveness. Collaboration with content creators, web developers, and sales teams will be essential to align marketing efforts with broader business objectives. The ideal candidate will have a proven track record of successfully managing significant digital advertising budgets and delivering exceptional performance results. You must possess a strong understanding of marketing analytics tools, attribution modeling, and the latest trends in digital advertising. This role requires a strategic thinker with exceptional analytical skills, creativity, and the ability to thrive in a fast-paced, remote work environment.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies focused on performance metrics.
- Manage and optimize paid search (Google Ads, Bing Ads) and paid social media (Facebook, Instagram, LinkedIn) campaigns.
- Conduct comprehensive keyword research, audience targeting, and segmentation for campaign planning.
- Implement and manage A/B testing for ad copy, landing pages, and creative assets.
- Monitor campaign performance, analyze data using tools like Google Analytics, and generate regular performance reports.
- Optimize campaigns for lead generation, customer acquisition, and conversion rate improvement.
- Manage digital advertising budgets, ensuring maximum ROI and efficient spend.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Collaborate with content and creative teams to develop compelling ad creatives and landing page content.
- Manage relationships with ad platforms and third-party marketing tools.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of hands-on experience in digital marketing, with a strong focus on performance marketing and paid acquisition channels.
- Proven track record of successfully managing and optimizing PPC, paid social, and display advertising campaigns.
- In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in web analytics tools (e.g., Google Analytics) and data analysis.
- Experience with conversion rate optimization (CRO) techniques and tools.
- Strong understanding of SEO principles and their impact on paid campaigns.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional communication and collaboration abilities.
- Ability to work independently and effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Strategist (Performance Marketing)
Posted 11 days ago
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Job Description
Our client is seeking a data-driven and innovative Digital Marketing Strategist to lead their performance marketing initiatives. This is a fully remote role where you will be instrumental in developing and executing strategies to drive customer acquisition, engagement, and revenue growth. You will manage and optimize paid advertising campaigns across various channels, including Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant digital advertising networks. The ideal candidate possesses a deep understanding of SEO, SEM, PPC, and content marketing principles, with a proven track record of delivering measurable results. Responsibilities include conducting keyword research, audience segmentation, A/B testing of ad creatives and landing pages, and budget management. You will continuously monitor campaign performance, analyze key metrics (ROI, CPA, CTR), and provide insightful reports with actionable recommendations for improvement. Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics) is essential. You will collaborate closely with content creators, designers, and product teams to ensure cohesive and effective campaign execution. This is an exceptional opportunity for a highly analytical and creative marketer to drive significant business impact within a dynamic, fully remote work environment. You will be empowered to experiment with new strategies and technologies to stay ahead of the curve. We are looking for an individual who is passionate about leveraging digital channels to achieve marketing objectives and can demonstrate strong strategic thinking and execution capabilities.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Strategist - Performance Marketing
Posted 14 days ago
Job Viewed
Job Description
Our client is seeking a results-driven and analytical Digital Marketing Strategist specializing in performance marketing to join their fully remote team. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to drive lead generation, customer acquisition, and revenue growth. This role requires a deep understanding of SEO, SEM, social media advertising, email marketing, and content marketing strategies. You will manage paid advertising budgets, optimize campaigns for maximum ROI, and continuously test and refine strategies based on data analysis. Key responsibilities include conducting market research, identifying target audiences, setting campaign objectives, and tracking performance against KPIs. You will collaborate with content creators, graphic designers, and web developers to ensure cohesive and effective campaign execution. Proficiency in marketing analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms is essential. Experience with marketing automation tools and CRM systems is highly desirable. A Bachelor's degree in Marketing, Business, Communications, or a related field, with a minimum of 5 years of experience in digital marketing, particularly in performance-focused roles, is required. Excellent analytical, strategic thinking, and communication skills are paramount for this remote position. You should be adept at interpreting complex data, generating actionable insights, and presenting findings to stakeholders. This individual will play a pivotal role in expanding our client's digital presence and driving measurable business outcomes. This strategic role is remote, contributing to initiatives supporting clients in the Garissa, Garissa, KE region.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Strategist, Performance Marketing
Posted 15 days ago
Job Viewed
Job Description
Our client, a dynamic e-commerce company, is seeking a results-driven Digital Marketing Strategist with expertise in performance marketing. This is a fully remote role, enabling you to drive impactful campaigns from anywhere. The conceptual base for this position is **Ruiru, Kiambu, KE**, but the role operates exclusively online. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across various channels, with a strong focus on measurable outcomes. This includes managing paid search (SEM), paid social media advertising, display advertising, and affiliate marketing campaigns. The ideal candidate will have a deep understanding of marketing analytics, A/B testing, and conversion rate optimization (CRO). Proven experience in setting and achieving KPIs, managing advertising budgets effectively, and utilizing marketing automation tools is essential. You will work closely with the content, creative, and web development teams to ensure cohesive campaign execution and messaging. Strong analytical skills, proficiency in data analysis tools (e.g., Google Analytics, SEMrush, Adobe Analytics), and excellent communication abilities are paramount. You will be tasked with identifying new growth opportunities, exploring emerging marketing channels, and staying ahead of industry trends. A Bachelor's degree in Marketing, Business, or a related field, along with demonstrable success in driving online sales and customer acquisition, is required. If you are a data-obsessed marketer passionate about performance and eager to lead innovative campaigns in a fully remote setting, we invite you to apply. Your strategic insights will be key to maximizing our digital marketing ROI and achieving significant business growth.
This advertiser has chosen not to accept applicants from your region.
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