52 Senior Digital Marketing Strategist Performance Marketing jobs in whatjobs
Senior Digital Marketing Strategist, Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for an accomplished Senior Digital Marketing Strategist to lead their performance marketing efforts. This is a fully remote position, allowing you to leverage your expertise in driving online growth from any location. The ideal candidate will possess a deep understanding of digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing, with a proven track record of delivering measurable results. You will be responsible for developing and executing comprehensive digital marketing strategies, managing campaign budgets, and optimizing performance across all platforms. Your responsibilities will include conducting market research, analyzing campaign data, and identifying opportunities for growth and improvement. This role demands a strategic thinker with exceptional analytical skills and a creative approach to digital advertising. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools is essential. You will work closely with creative, content, and sales teams to ensure cohesive brand messaging and effective campaign execution. As a remote specialist, you will utilize advanced analytics and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders. We seek a candidate who is data-driven, results-oriented, and passionate about leveraging digital channels to achieve business objectives. You will play a critical role in shaping our client's online presence and driving customer acquisition. The **Machakos, Machakos, KE** region's market dynamics will be a focus, requiring tailored digital strategies for maximum impact.
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Senior Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for a seasoned and data-driven Senior Digital Marketing Strategist to spearhead their performance marketing initiatives. This role is 100% remote, allowing you to collaborate with a dynamic team from the comfort of your home office. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels to drive user acquisition, engagement, and revenue growth. Your expertise in analytics, SEM, SEO, social media advertising, and conversion rate optimization will be crucial for success.
Responsibilities:
Responsibilities:
- Develop and execute data-informed digital marketing strategies aligned with business objectives.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc., focusing on ROI and CPA targets.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to inform campaign strategies.
- Oversee SEO initiatives, including on-page and off-page optimization, content strategy, and technical SEO audits.
- Implement and manage A/B testing and CRO strategies to improve landing page performance and conversion rates.
- Analyze campaign performance, generate insightful reports, and provide actionable recommendations for continuous improvement.
- Collaborate with content creators, designers, and web developers to ensure cohesive and effective campaign execution.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets effectively and allocate resources to maximize campaign impact.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 5 years of proven experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- In-depth knowledge of SEM, SEO, social media advertising, email marketing, and affiliate marketing.
- Proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.
- Experience with A/B testing and conversion rate optimization techniques.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
- Excellent written and verbal communication skills, with the ability to present findings and strategies clearly.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Strategist with a focus on performance marketing to join their fully remote team. This is an exciting opportunity to lead the development and execution of data-driven digital marketing campaigns designed to acquire customers and drive measurable business growth. You will be responsible for defining campaign strategies across various paid digital channels, including SEM, social media advertising, programmatic display, and affiliate marketing. The ideal candidate will possess a deep understanding of digital marketing analytics, optimization techniques, and the latest trends in online advertising. Your responsibilities will include managing campaign budgets, setting performance targets, analyzing campaign data, and identifying opportunities for A/B testing and continuous improvement. You will work closely with creative teams, content marketers, and other stakeholders to ensure campaign alignment and maximize ROI. As a remote-first role, you must demonstrate exceptional strategic thinking, analytical prowess, and strong communication and collaboration skills in a virtual environment. Proficiency with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. Experience with marketing automation platforms and CRM systems is also beneficial. A Bachelor's degree in Marketing, Business, Communications, or a related field is required; a Master's degree is a plus. A minimum of 6 years of experience in digital marketing, with at least 3 years focused specifically on performance marketing and paid acquisition strategies, is essential. Proven track record of successfully managing and optimizing paid media campaigns to achieve specific KPIs (e.g., CPA, ROAS, LTV) is critical. You must possess excellent analytical skills, be adept at interpreting complex data sets, and have a strong understanding of attribution models. Experience in competitive analysis and market research is highly desirable. We are looking for a strategic thinker who is passionate about leveraging digital channels to drive business results. Your expertise will be key to expanding our client's reach and customer base. The ability to manage multiple campaigns simultaneously and adapt to rapidly evolving digital landscapes is paramount. Join a dynamic and innovative team where your contributions will have a direct impact on business success.
This advertiser has chosen not to accept applicants from your region.
2
Senior Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a strategic and data-driven Senior Digital Marketing Strategist with expertise in performance marketing to join their dynamic team. This is a fully remote position where you will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns to drive measurable results, such as lead generation, customer acquisition, and revenue growth. Your role will involve managing and executing strategies across various channels, including paid search (PPC), social media advertising, display advertising, SEO, and email marketing. You will leverage analytics tools to track campaign performance, identify trends, analyze data, and make data-driven recommendations for continuous improvement. The ideal candidate will have a deep understanding of digital marketing platforms (Google Ads, Facebook Ads Manager, etc.), a strong analytical mindset, and a proven track record of successfully managing significant marketing budgets. You will be responsible for setting KPIs, conducting A/B testing, optimizing conversion funnels, and ensuring the highest possible ROI for marketing investments. Collaboration with content creators, web developers, and sales teams is crucial for campaign success. This role requires excellent communication skills, strategic thinking, and the ability to thrive in an independent, remote work environment. We are looking for a performance-obsessed marketer who is passionate about achieving exceptional results and staying ahead of the curve in the ever-evolving digital landscape. You will play a pivotal role in shaping our client's online presence and driving their business objectives.
Responsibilities:
Responsibilities:
- Develop and execute data-driven digital marketing strategies across multiple channels (PPC, SEO, Social Media Ads, Display, Email).
- Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Conduct keyword research, audience segmentation, and bid management to maximize campaign effectiveness.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics).
- Identify trends, insights, and opportunities for campaign optimization and A/B testing.
- Develop and implement SEO strategies to improve organic search rankings and traffic.
- Collaborate with content teams to ensure marketing collateral aligns with campaign goals.
- Manage marketing budgets effectively to achieve target KPIs and ROI.
- Stay current with digital marketing trends, tools, and best practices.
- Provide strategic recommendations to enhance the overall digital marketing presence and customer acquisition efforts.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven experience managing successful PPC, social media advertising, and display advertising campaigns.
- Expertise in using digital marketing analytics tools (e.g., Google Analytics, SEMrush, Moz).
- Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong understanding of SEO principles and best practices.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills, with the ability to present complex data clearly.
- Ability to work independently and manage multiple projects in a remote setting.
- Experience with email marketing platforms and CRM systems is a plus.
This advertiser has chosen not to accept applicants from your region.
3
Senior Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Strategist with expertise in Performance Marketing to join their dynamic, fully remote marketing team. You will be responsible for developing and executing cutting-edge digital marketing campaigns across various channels to drive measurable business growth, customer acquisition, and ROI.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on performance metrics (e.g., CPA, ROAS, LTV).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
- Conduct keyword research, audience segmentation, and ad copywriting.
- Analyze campaign performance data, identify trends, and provide actionable insights.
- Develop and execute A/B testing strategies for ad creatives, landing pages, and targeting.
- Manage marketing budgets effectively to maximize return on investment.
- Collaborate with content and creative teams to ensure cohesive campaign messaging.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Prepare regular performance reports and present findings to stakeholders.
- Explore and test new marketing channels and emerging technologies.
- Mentor junior marketing team members.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing paid media campaigns.
- In-depth knowledge of various digital advertising platforms and their respective best practices.
- Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems is a plus.
- Excellent understanding of SEO, SEM, social media marketing, and content marketing principles.
- Exceptional communication, presentation, and strategic thinking skills.
- Ability to work independently and manage multiple campaigns in a fully remote environment.
- Data-driven mindset with a passion for achieving measurable results.
This advertiser has chosen not to accept applicants from your region.
4
Senior Digital Marketing Strategist, Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client, a forward-thinking marketing agency, is seeking a highly analytical and results-driven Senior Digital Marketing Strategist with a specialization in Performance Marketing. This is a fully remote position offering the flexibility to craft innovative digital strategies for a diverse range of clients from anywhere in Kenya. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels, with a strong focus on driving measurable outcomes such as lead generation, customer acquisition, and ROI. Key responsibilities include developing client strategies, managing paid search (PPC), social media advertising, programmatic display, and affiliate marketing campaigns. You will conduct in-depth audience research, keyword analysis, competitor benchmarking, and A/B testing to maximize campaign performance. The ideal candidate will possess a deep understanding of the digital advertising ecosystem, including platforms like Google Ads, Meta Ads, LinkedIn Ads, and various DSPs. Strong analytical skills, proficiency with analytics tools (Google Analytics, Adobe Analytics), and a data-driven approach to decision-making are essential. Excellent communication and presentation skills are required to effectively convey strategies and results to clients. Prior experience in a senior digital marketing role, with a proven track record of managing significant advertising budgets and achieving performance targets, is crucial. You should be adept at staying ahead of industry trends and platform updates, continuously seeking innovative ways to improve campaign effectiveness. This role offers the chance to lead impactful digital marketing initiatives remotely, supporting businesses in the **Kakamega, Kakamega, KE** area and beyond.
Responsibilities:
Responsibilities:
- Develop and execute data-driven digital marketing strategies focused on performance metrics.
- Manage and optimize paid advertising campaigns across search, social, display, and video channels.
- Conduct comprehensive keyword research, audience segmentation, and competitive analysis.
- Implement A/B testing and conversion rate optimization (CRO) strategies.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights.
- Manage advertising budgets and ensure maximum ROI for clients.
- Stay abreast of the latest trends, tools, and best practices in digital advertising.
- Collaborate with content creators and designers to develop compelling ad creatives.
- Present campaign strategies, performance reports, and recommendations to clients.
- Identify new growth opportunities and innovative approaches to digital marketing.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing.
- Proven expertise in managing paid search (PPC), paid social, programmatic, and other performance-driven channels.
- In-depth knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Excellent communication, presentation, and client management skills.
- Experience with CRO tools and techniques is a plus.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Strategist, Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic digital agency, is seeking a results-driven Senior Digital Marketing Strategist with a specialization in performance marketing. This role is fully remote, empowering you to drive campaign success from your preferred location. You will be responsible for developing and executing comprehensive digital marketing strategies aimed at achieving measurable business objectives, such as lead generation, customer acquisition, and revenue growth. Your expertise will span across various paid channels, including search engine marketing (SEM), social media advertising, programmatic display, and affiliate marketing. You will conduct in-depth audience analysis, keyword research, campaign setup, optimization, and performance tracking. The ideal candidate will possess a strong analytical mindset, a deep understanding of digital advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads), and a proven track record of delivering high ROI on marketing investments. You will be expected to stay ahead of industry trends, experiment with new strategies, and continuously optimize campaigns for maximum effectiveness. Excellent communication and reporting skills are vital for conveying insights and results to clients and internal teams.
Responsibilities:
Responsibilities:
- Develop and implement data-driven performance marketing strategies across multiple digital channels.
- Manage and optimize paid search (SEM), paid social, programmatic display, and other digital advertising campaigns.
- Conduct thorough keyword research, audience segmentation, and targeting to maximize campaign reach and efficiency.
- Monitor campaign performance, analyze key metrics (e.g., CPA, ROAS, CTR, Conversion Rate), and provide actionable insights.
- Continuously optimize campaigns for improved performance, budget allocation, and ROI.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
- Collaborate with content and creative teams to develop compelling ad copy and visuals.
- Stay abreast of the latest trends, technologies, and best practices in digital marketing and advertising.
- Prepare detailed performance reports and present findings and recommendations to clients and stakeholders.
- Manage relationships with advertising platforms and technology vendors.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven expertise in managing successful campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major advertising platforms.
- Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with A/B testing methodologies and tools.
- Excellent understanding of digital marketing funnels and customer journey mapping.
- Strong written and verbal communication skills, with the ability to present complex data clearly.
- Demonstrated ability to work independently and manage multiple projects effectively in a remote environment.
- Certifications in Google Ads or Meta Blueprint are a plus.
- The original location specified as **Kitale** is not a factor for this entirely remote role.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading digital-first consumer brand, is seeking a highly analytical and creative Senior Digital Marketing Strategist to join its dynamic, fully remote marketing team. This role is responsible for developing and executing data-driven performance marketing campaigns across multiple digital channels to drive customer acquisition, engagement, and revenue growth. You will leverage your expertise in SEO, SEM, social media advertising, and content marketing to optimize campaign performance and achieve key business objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on performance metrics such as ROI, CPA, and LTV.
- Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- Drive organic growth through advanced SEO strategies, keyword research, and content optimization.
- Develop and execute engaging social media marketing campaigns to build brand awareness and drive traffic.
- Create compelling marketing copy, landing pages, and ad creatives optimized for conversion.
- Analyze campaign performance data using tools like Google Analytics, SEMrush, and marketing automation platforms.
- Identify trends, insights, and opportunities for continuous improvement in campaign performance.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
- Manage marketing budgets effectively, allocating resources to maximize return on investment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular performance reports and strategic recommendations to stakeholders.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of progressive experience in digital marketing, with a strong focus on performance marketing and customer acquisition.
- Proven track record of successfully managing and optimizing paid search (SEM), paid social, and SEO campaigns.
- Proficiency in using digital marketing analytics tools (e.g., Google Analytics, Google Tag Manager, Adobe Analytics).
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Excellent understanding of SEO best practices, keyword research, and content marketing strategies.
- Strong analytical, problem-solving, and data interpretation skills.
- Exceptional written and verbal communication skills, with the ability to craft persuasive marketing copy.
- Demonstrated ability to work independently and collaboratively in a fully remote environment.
- Creative thinking and a passion for driving measurable results.
This advertiser has chosen not to accept applicants from your region.
7
Senior Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing e-commerce company, is seeking a highly analytical and creative Senior Digital Marketing Strategist to drive their online growth initiatives. This role is fully remote, requiring a strategic thinker with a deep understanding of performance marketing channels and data-driven decision-making. You will be responsible for developing, implementing, and optimizing integrated digital marketing campaigns across various platforms, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media advertising, display advertising, and email marketing. The Senior Digital Marketing Strategist will set ambitious campaign goals, manage budgets effectively, and meticulously track key performance indicators (KPIs) to measure success and identify areas for improvement. You will conduct in-depth market research, competitor analysis, and audience segmentation to inform strategy development and ensure campaigns resonate with target demographics. Responsibilities include A/B testing of ad creatives, landing pages, and campaign strategies to maximize conversion rates and return on ad spend (ROAS). You will leverage advanced analytics tools (e.g., Google Analytics, Adobe Analytics) to derive actionable insights and present data-driven recommendations to senior leadership. The ability to translate complex data into clear, concise reports and strategic recommendations is crucial. This role demands a strong understanding of the customer journey, user experience (UX) principles, and conversion rate optimization (CRO) techniques. You will collaborate closely with content creators, designers, and web developers to ensure seamless campaign execution and compelling user experiences. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of progressive experience in digital marketing, with a strong focus on performance marketing and paid acquisition. Proven expertise in managing substantial digital advertising budgets and achieving significant ROI is required. Certifications in Google Ads, Facebook Blueprint, or similar platforms are highly valued. Exceptional analytical skills, proficiency in marketing automation tools, and a creative mindset are essential. Excellent communication and collaboration skills are necessary to effectively work with remote teams and stakeholders. This is an exciting opportunity to make a significant impact on a company's growth trajectory and shape its digital presence, all from a fully remote setup. The role is conceptually linked to **Eldoret, Uasin Gishu, KE**, but is a fully remote position.
This advertiser has chosen not to accept applicants from your region.
8
Senior Digital Marketing Strategist - Performance Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client, a progressive digital marketing agency, is seeking a highly analytical and results-driven Senior Digital Marketing Strategist with a specialization in performance marketing to join their fully remote team. This role is pivotal in developing and executing data-driven marketing campaigns that deliver measurable results and maximize ROI for clients. You will be responsible for managing all aspects of paid media, including SEM, social media advertising, and display advertising, across various platforms. The ideal candidate will possess a deep understanding of digital marketing principles, analytics, and campaign optimization techniques. Responsibilities include developing comprehensive digital marketing strategies, managing campaign budgets, conducting A/B testing, analyzing performance data, and providing actionable insights and recommendations. You will work closely with clients to understand their objectives and translate them into successful marketing campaigns. As this is a remote-first position, exceptional self-management, strong communication skills, and the ability to collaborate effectively with a dispersed team using virtual tools are essential. You will be expected to stay ahead of industry trends and algorithm changes to ensure campaign effectiveness. While the original request cited **Mombasa, Mombasa, KE** as a reference point, this position is fully remote, offering flexibility in your work location. You will be responsible for identifying new growth opportunities, optimizing existing campaigns, and reporting on campaign performance to clients. A Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 5 years of hands-on experience in digital marketing, with a strong focus on paid acquisition channels, is required. Proficiency in Google Ads, Facebook Ads Manager, analytics platforms (e.g., Google Analytics), and various marketing automation tools is a must. Certifications in Google Ads and Analytics are highly desirable. This is an excellent opportunity to lead impactful campaigns and drive significant growth for clients in a flexible, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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