2 Lead Digital Marketing Strategist Performance Campaigns jobs in whatjobs
Lead Digital Marketing Strategist - Performance Campaigns
Posted 4 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce innovator, is seeking a highly analytical and creative Lead Digital Marketing Strategist to drive their online presence and customer acquisition efforts. This role is 100% remote, offering the flexibility to work from anywhere while shaping impactful digital marketing campaigns. The ideal candidate will possess a deep understanding of performance marketing channels, data analysis, and strategic campaign planning, with a proven track record of delivering measurable results. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple platforms to achieve key business objectives, including lead generation, sales growth, and brand awareness.
Responsibilities:
Responsibilities:
- Develop, implement, and manage integrated digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Conduct in-depth market research and competitive analysis to identify new opportunities and trends.
- Define key performance indicators (KPIs) and track campaign performance against these metrics, providing regular reports and insights.
- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and campaign effectiveness.
- A/B test various marketing elements, including ad copy, landing pages, and creatives, to maximize conversion rates.
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
- Collaborate with content creators, designers, and web developers to produce engaging marketing materials.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Develop and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Work closely with the sales team to align marketing efforts with sales objectives and generate qualified leads.
- Provide strategic guidance and mentorship to junior marketing team members in a remote setting.
- Foster a data-driven marketing culture, emphasizing continuous improvement and experimentation.
- Ensure all marketing activities comply with relevant privacy regulations and advertising standards.
- Identify opportunities for remarketing and retargeting campaigns to re-engage potential customers.
- Develop and manage affiliate marketing programs, if applicable.
- Translate marketing insights into actionable recommendations for business growth.
- Champion innovative digital marketing approaches to maintain a competitive edge.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
- Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
- Expertise in managing paid advertising campaigns on major platforms (Google Ads, Facebook Ads, etc.).
- Proficiency in SEO best practices and SEM strategies.
- Strong understanding of content marketing, social media marketing, and email marketing.
- Advanced knowledge of web analytics tools (e.g., Google Analytics).
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong communication, presentation, and interpersonal skills, adapted for remote interaction.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote environment.
- Experience with marketing automation platforms is a plus.
- Creative thinking and a passion for digital innovation.
- Ability to work independently and collaboratively within a distributed team.
This advertiser has chosen not to accept applicants from your region.
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Lead Digital Marketing Strategist, Performance Campaigns
Posted 5 days ago
Job Viewed
Job Description
Our client is a dynamic and rapidly growing digital agency seeking a highly skilled and results-oriented Lead Digital Marketing Strategist to spearhead performance-driven marketing campaigns. This is a fully remote leadership role, perfect for a strategic thinker with a deep understanding of various digital channels and a proven ability to deliver measurable ROI. You will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies across paid search, social media advertising, display, affiliate marketing, and email campaigns. The ideal candidate will possess a strong analytical mindset, exceptional campaign management skills, and a passion for staying ahead of the curve in the ever-evolving digital landscape. You will lead a team of digital marketing specialists in a collaborative remote environment, guiding them to achieve client objectives.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with client business objectives.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
- Oversee SEO strategy, including keyword research, on-page optimization, and content strategy.
- Develop and execute effective email marketing campaigns, including segmentation, automation, and A/B testing.
- Manage affiliate marketing programs and explore new partnership opportunities.
- Conduct in-depth performance analysis, using data to identify trends, insights, and opportunities for optimization.
- Create detailed performance reports for clients, clearly articulating campaign results and strategic recommendations.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with creative and content teams to ensure cohesive campaign messaging and assets.
- Lead and mentor a team of digital marketing professionals in a remote setting.
- Manage client relationships, serving as a trusted advisor for their digital marketing efforts.
- Allocate and manage marketing budgets effectively to maximize ROI.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong emphasis on performance marketing and campaign management.
- Proven track record of developing and executing successful paid search, social media, and display advertising campaigns.
- In-depth knowledge of SEO best practices and tools.
- Experience with email marketing platforms and marketing automation tools.
- Strong analytical skills with proficiency in Google Analytics, data visualization tools, and spreadsheet software.
- Excellent understanding of marketing funnels and customer journey mapping.
- Strong leadership and team management capabilities.
- Exceptional communication and presentation skills, with the ability to clearly articulate complex strategies.
- Ability to work independently and thrive in a fast-paced, remote work environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- Relevant certifications (e.g., Google Ads, Google Analytics) are a plus.
This advertiser has chosen not to accept applicants from your region.
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