2 Senior Digital Marketing Strategist Creative Campaigns jobs in whatjobs
Senior Digital Marketing Strategist - Creative Campaigns
Posted 20 days ago
Job Viewed
Job Description
Our client, a globally recognized media and entertainment conglomerate, is seeking a visionary Senior Digital Marketing Strategist to lead innovative and engaging online campaigns. This is a fully remote position that demands a creative thinker with a proven track record in developing and executing successful digital marketing strategies across multiple platforms. You will be responsible for shaping the online presence and brand narrative of our client's diverse entertainment properties, driving audience engagement and growth, all managed remotely from your home base, contributing to projects related to **Ruiru, Kiambu, KE**'s digital landscape.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to promote entertainment products and brands across various online channels (social media, search engines, email, display advertising, influencer marketing).
- Create compelling and creative campaign concepts that resonate with target audiences and drive maximum engagement.
- Manage and optimize paid advertising campaigns (PPC, social media ads) to achieve key performance indicators (KPIs) such as ROI, CPA, and ROAS.
- Oversee social media strategy, content creation, community management, and engagement initiatives.
- Collaborate with content creators, graphic designers, and video producers to develop high-quality marketing assets.
- Analyze campaign performance data, generate insights, and provide regular reports on key metrics and trends.
- Identify emerging digital marketing trends and technologies, and recommend their adoption to enhance campaign effectiveness.
- Manage relationships with digital marketing agencies and third-party vendors.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
- Optimize website content and user experience for improved search engine rankings (SEO).
- Foster a data-driven approach to marketing, utilizing analytics to inform strategy and decision-making.
- Ensure brand consistency across all digital touchpoints.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of experience in digital marketing, with a significant focus on strategy development and campaign management, preferably within the arts, entertainment, or media sectors.
- Proven success in developing and executing creative and effective digital marketing campaigns that have driven significant audience growth and engagement.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, SEMrush).
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent creative thinking, storytelling, and copywriting skills.
- Exceptional project management and organizational abilities, with a talent for managing multiple projects simultaneously in a remote setting.
- Strong communication and interpersonal skills, adept at collaborating with cross-functional teams remotely.
- A passion for the arts and entertainment industry and a keen eye for creative trends.
- Experience with A/B testing and conversion rate optimization (CRO).
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Senior Digital Marketing Strategist - Creative Campaigns
Posted 16 days ago
Job Viewed
Job Description
Our client is seeking a highly creative and strategic Senior Digital Marketing Strategist to develop and execute groundbreaking online campaigns. This is a fully remote role, offering the flexibility to innovate and lead from anywhere. You will be responsible for conceptualizing and implementing data-driven digital marketing strategies across various channels, with a strong emphasis on creative content and engaging user experiences. The ideal candidate will possess a deep understanding of digital marketing platforms, content creation, SEO/SEM, social media marketing, email marketing, and analytics. A proven ability to drive brand awareness, engagement, and conversion through innovative campaigns is essential.
Key Responsibilities:
Required Qualifications:
Key Responsibilities:
- Develop comprehensive digital marketing strategies aligned with brand objectives and target audience engagement.
- Conceptualize and lead the creation of innovative and compelling digital content across various platforms (social media, video, blogs, interactive experiences).
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to enhance organic and paid search visibility.
- Develop and execute social media marketing strategies to build brand presence, engage communities, and drive traffic.
- Plan and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Analyze digital marketing performance metrics (e.g., website traffic, conversion rates, ROI) and provide actionable insights.
- Conduct market research, competitor analysis, and audience segmentation to inform strategy development.
- Collaborate with creative teams, content creators, and web developers to ensure cohesive campaign execution.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Manage digital marketing budgets effectively and ensure optimal allocation of resources.
- Develop and maintain strong relationships with digital advertising platforms and technology partners.
- A/B test campaign elements to continuously improve performance and conversion rates.
- Contribute to brand storytelling and ensure consistent brand messaging across all digital touchpoints.
- Measure and report on the success of digital marketing initiatives to stakeholders.
- Lead and mentor junior digital marketers, fostering a culture of creativity and data-driven decision-making.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. A Master's degree or relevant certifications are a plus.
- Minimum of 6 years of experience in digital marketing, with a proven track record of developing and executing successful creative campaigns.
- Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
- Strong understanding of content management systems (CMS) and website analytics.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Exceptional creative thinking, storytelling, and copywriting skills.
- Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong leadership and team collaboration skills, essential for a remote work setting.
- Excellent communication and presentation skills.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Passion for the arts, entertainment, or related creative industries is a plus.
This advertiser has chosen not to accept applicants from your region.
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