890 Senior Brand Manager Fast Moving Consumer Goods jobs in Kenya
Brand Manager - Fast Moving Consumer Goods
Posted 19 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead the strategy and execution for their key product lines. This is an exciting remote opportunity for a seasoned marketing professional to drive brand growth, market share, and consumer engagement. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional activities. Your role will involve close collaboration with cross-functional teams, including sales, product development, supply chain, and external agencies, to ensure successful brand execution and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a strong understanding of consumer insights, market trends, and competitive landscapes. You should possess excellent analytical, strategic thinking, and communication skills, with the ability to inspire and lead teams. This remote position offers the flexibility to work from anywhere, provided you have a stable internet connection and can effectively collaborate with a distributed team. You will be empowered to take ownership of your brands, develop innovative marketing campaigns, and measure their impact on business performance. This role is crucial for driving the success and profitability of our client's portfolio.
Key Responsibilities:
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies.
- Conduct market research and consumer insight analysis to identify growth opportunities.
- Define product positioning, key messaging, and target audience for brands.
- Manage the marketing budget and allocate resources effectively.
- Oversee the development and implementation of integrated marketing campaigns across all channels.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance, sales data, and market share, providing actionable insights.
- Identify opportunities for product innovation and line extensions.
- Lead cross-functional teams to ensure alignment and successful execution of brand initiatives.
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to spearhead brand strategy and growth initiatives. This pivotal role requires a strategic thinker with a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. You will be responsible for developing and executing comprehensive brand plans, encompassing product innovation, marketing communications, pricing strategies, and channel development, aimed at enhancing brand equity and market share. This hybrid position requires a blend of remote strategic planning and in-person collaboration at our offices in **Garissa, Garissa, KE**, with occasional travel as needed. Your core duties will involve conducting in-depth market and consumer research to identify opportunities and threats, translating these insights into compelling brand narratives, and leading cross-functional teams – including marketing, sales, product development, and supply chain – to ensure cohesive execution of brand strategies. You will manage brand budgets, measure campaign performance, and optimize marketing spend for maximum ROI. The ideal candidate will have a proven track record of launching and growing successful FMCG brands, demonstrating strong leadership, excellent communication, and robust analytical capabilities. A passion for understanding consumer behavior and a creative flair for brand storytelling are essential. This role offers a unique opportunity to shape the future of a prominent brand in a dynamic market.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated brand strategies and marketing plans.
- Conduct market research and analyze consumer trends to identify growth opportunities.
- Lead product innovation pipeline and go-to-market strategies.
- Manage brand P&L, including pricing, promotion, and profitability.
- Oversee advertising, digital marketing, and PR campaigns.
- Collaborate with sales teams to ensure effective trade marketing and distribution.
- Monitor brand performance metrics and provide regular reports.
- Manage external agency relationships (advertising, PR, market research).
- Ensure consistent brand messaging and positioning across all touchpoints.
- Drive cross-functional alignment to achieve brand objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing impactful brand strategies.
- Strong understanding of consumer insights, market analysis, and financial acumen.
- Excellent leadership, communication, and presentation skills.
- Proficiency in marketing analytics and digital marketing tools.
- Ability to work effectively in a hybrid work environment.
- Creative thinking and a passion for brand building.
This advertiser has chosen not to accept applicants from your region.
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Remote Brand Manager - Fast-Moving Consumer Goods
Posted 18 days ago
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Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and strategic Remote Brand Manager to drive brand growth and market presence. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere. The successful candidate will be responsible for developing and executing comprehensive brand strategies, managing marketing initiatives, and ensuring consistent brand messaging across all channels.
Responsibilities:
Responsibilities:
- Develop and implement innovative brand strategies aligned with company objectives and market trends.
- Manage the entire product lifecycle, from concept to launch and beyond, for key brands.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Create and oversee the execution of integrated marketing campaigns across digital, social media, traditional advertising, and in-store promotions.
- Manage the brand's budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure brand consistency and success.
- Monitor brand performance metrics, analyze data, and provide regular reports and recommendations to senior management.
- Develop compelling brand narratives and ensure consistent messaging across all touchpoints.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Stay informed about competitor activities and industry best practices to maintain a competitive edge.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market analysis, and segmentation.
- Proficiency in digital marketing, social media strategy, and campaign management tools.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and project management abilities.
- Ability to thrive in a remote work environment and collaborate effectively with dispersed teams.
- Creative and innovative mindset with a passion for building strong brands.
- Experience with budget management and financial forecasting.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - Fast Moving Consumer Goods (Remote)
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading innovator in the FMCG sector, is actively seeking a dynamic and strategic Brand Manager to join their fully remote team. This pivotal role will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and foster consumer loyalty for key product lines. You will manage the entire brand lifecycle, from concept to market, overseeing product positioning, pricing strategies, and promotional campaigns. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. Your responsibilities will include leading cross-functional teams (marketing, sales, product development, and digital) to ensure cohesive brand messaging and execution across all touchpoints. You will be tasked with developing integrated marketing plans, managing advertising and media budgets, and evaluating the effectiveness of marketing initiatives. Experience with digital marketing, social media strategy, and e-commerce brand activation is essential. The successful candidate will have strong analytical skills to interpret sales data, market research, and campaign performance metrics, translating them into actionable insights and strategic recommendations. You will also be responsible for identifying new product opportunities and driving innovation pipelines. This is a remote-first position, requiring exceptional self-management, communication, and collaboration skills. You will present brand plans and performance updates to senior leadership regularly. We are looking for a creative thinker with a passion for building strong brands and a proven ability to deliver tangible business results. This role offers a fantastic opportunity to shape the future of well-known brands and make a significant impact within a fast-paced industry. A keen eye for detail and a strategic mindset are paramount. You will also be responsible for managing external agencies and partners. The ability to adapt to evolving market dynamics and consumer preferences is crucial. Join us and contribute to the growth and success of iconic FMCG brands.
Job Location: This role is fully remote. Candidates should be based within Kenya. Familiarity with the Kenyan consumer market and retail environment is a strong asset.
Job Location: This role is fully remote. Candidates should be based within Kenya. Familiarity with the Kenyan consumer market and retail environment is a strong asset.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager, Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive the growth and success of their product portfolio. This is a fully remote position, offering the flexibility to manage your brand portfolio from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, product positioning, marketing communications, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and brand building principles. You will work closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure cohesive brand execution across all touchpoints. This role requires strong analytical skills to monitor brand performance, identify market opportunities, and adapt strategies accordingly. You will lead the development of marketing plans, manage budgets, and measure the effectiveness of brand initiatives. The ability to translate consumer insights into compelling brand narratives and engage target audiences is crucial. We are looking for a creative, results-oriented individual with a proven track record in brand management within the FMCG industry. This remote role demands excellent communication, leadership, and project management skills, as well as the ability to thrive in a dynamic and fast-paced environment. Your strategic vision will be instrumental in enhancing brand equity and driving market share.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive market growth and brand equity.
- Conduct market research and consumer analysis to identify trends and opportunities.
- Define product positioning, messaging, and target audience strategies.
- Oversee the creation and execution of marketing campaigns across various channels (digital, traditional).
- Manage brand budgets and ensure optimal allocation of resources.
- Monitor brand performance, analyze sales data, and report on key metrics.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Ensure brand consistency and adherence to brand guidelines across all communications.
- Stay informed about competitive activities and market dynamics.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4-6 years of experience in brand management within the FMCG sector.
- Proven track record of successfully developing and managing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research.
- Experience with digital marketing, social media, and integrated campaign management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Proficiency in market analysis and financial modeling related to brand performance.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Fast-Moving Consumer Goods (Remote)
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly motivated and strategic Senior Brand Manager to join their fully remote team. This role is critical in driving brand growth, market share, and profitability for key product lines. You will be responsible for developing and executing comprehensive brand strategies, overseeing marketing campaigns, and ensuring brand consistency across all touchpoints. This is a remote-first position, offering the flexibility to work from anywhere while contributing to national brand initiatives.
Key Responsibilities:
- Brand Strategy Development: Create and implement annual brand plans, including market analysis, consumer insights, and strategic objectives for assigned brands.
- Marketing Campaign Management: Lead the development and execution of integrated marketing campaigns across digital, traditional, and in-store channels. Manage agency relationships and budgets effectively.
- Product Innovation: Collaborate with R&D and sales teams on new product development, packaging design, and product line extensions.
- Market Analysis: Monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats. Provide regular performance reports and actionable insights.
- Cross-functional Collaboration: Work closely with sales, supply chain, finance, and R&D teams to ensure seamless execution of brand plans and achieve business targets.
- P&L Management: Monitor brand performance against financial targets, manage marketing budgets, and optimize return on investment.
- Consumer Insights: Leverage consumer research and data analytics to deepen understanding of target audiences and inform brand strategies.
Qualifications:
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced marketing qualification is highly desirable.
- Experience: Minimum of 6-8 years of progressive experience in brand management within the FMCG industry. Proven track record of successfully launching and growing brands. Experience in digital marketing and e-commerce is a plus.
- Skills: Strong understanding of marketing principles, consumer behavior, and market dynamics. Excellent strategic thinking, analytical, and problem-solving skills. Exceptional project management and communication abilities. Proven ability to manage budgets and P&Ls. Proficiency in market research tools and MS Office Suite.
- Remote Work Readiness: Must possess a strong sense of self-discipline, excellent time management skills, and the ability to thrive in an autonomous remote work environment. Access to reliable internet and a suitable home workspace is essential.
This is a fantastic opportunity for a creative and data-driven marketer to lead impactful brand strategies within the dynamic FMCG sector, all while enjoying the benefits of a fully remote role. The role is associated with the Garissa, Garissa, KE region, but is performed entirely remotely.
Key Responsibilities:
- Brand Strategy Development: Create and implement annual brand plans, including market analysis, consumer insights, and strategic objectives for assigned brands.
- Marketing Campaign Management: Lead the development and execution of integrated marketing campaigns across digital, traditional, and in-store channels. Manage agency relationships and budgets effectively.
- Product Innovation: Collaborate with R&D and sales teams on new product development, packaging design, and product line extensions.
- Market Analysis: Monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats. Provide regular performance reports and actionable insights.
- Cross-functional Collaboration: Work closely with sales, supply chain, finance, and R&D teams to ensure seamless execution of brand plans and achieve business targets.
- P&L Management: Monitor brand performance against financial targets, manage marketing budgets, and optimize return on investment.
- Consumer Insights: Leverage consumer research and data analytics to deepen understanding of target audiences and inform brand strategies.
Qualifications:
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced marketing qualification is highly desirable.
- Experience: Minimum of 6-8 years of progressive experience in brand management within the FMCG industry. Proven track record of successfully launching and growing brands. Experience in digital marketing and e-commerce is a plus.
- Skills: Strong understanding of marketing principles, consumer behavior, and market dynamics. Excellent strategic thinking, analytical, and problem-solving skills. Exceptional project management and communication abilities. Proven ability to manage budgets and P&Ls. Proficiency in market research tools and MS Office Suite.
- Remote Work Readiness: Must possess a strong sense of self-discipline, excellent time management skills, and the ability to thrive in an autonomous remote work environment. Access to reliable internet and a suitable home workspace is essential.
This is a fantastic opportunity for a creative and data-driven marketer to lead impactful brand strategies within the dynamic FMCG sector, all while enjoying the benefits of a fully remote role. The role is associated with the Garissa, Garissa, KE region, but is performed entirely remotely.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is looking for a strategic and results-driven Senior Brand Manager to lead brand initiatives within a fully remote work environment. This role is responsible for developing and executing comprehensive brand strategies that enhance market share, drive consumer engagement, and ensure long-term brand growth. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and integrated marketing communications. You will lead cross-functional teams, manage marketing budgets, and champion the brand's vision across all touchpoints. This is an exciting opportunity to shape the future of iconic brands from anywhere.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct in-depth market and consumer research to identify key trends, opportunities, and challenges.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Oversee the development and execution of integrated marketing campaigns across digital, traditional, and social media channels.
- Collaborate with sales, product development, and R&D teams to ensure brand consistency and drive innovation.
- Monitor brand performance metrics, analyze data, and provide actionable insights and recommendations.
- Lead and motivate cross-functional teams to achieve brand goals.
- Manage agency relationships and ensure the quality of all marketing materials.
- Identify and capitalize on new business and product development opportunities.
- Stay abreast of competitive activities and industry best practices.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience in developing and executing integrated marketing campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders in a remote setting.
- Proficiency in marketing analytics tools and software.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
- Creative and innovative mindset with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
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Remote Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote Brand Manager. This role is 100% remote, offering flexibility while driving brand growth across key markets. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. Your expertise will guide product development, pricing strategies, and channel management to enhance brand visibility and market share. You will analyze sales data, consumer insights, and competitive landscapes to identify opportunities and threats, translating these into actionable plans. Collaboration with cross-functional teams, including sales, marketing, R&D, and supply chain, is essential. You will manage brand budgets, track ROI, and report on key performance indicators. The ideal candidate possesses a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with a minimum of 5 years of progressive experience in brand management within the FMCG industry. Proven success in launching new products and revitalizing existing brands is a must. You should be proficient in market analysis tools, digital marketing platforms, and project management software. Exceptional communication, presentation, and analytical skills are required for this remote role. This position offers the opportunity to shape iconic brands from your home office, impacting consumers across regions including Kisumu, Kisumu, KE . We are looking for a creative thinker with a passion for understanding consumer behavior and a data-driven approach to brand building. Your ability to influence stakeholders and lead initiatives virtually will be key to your success.
This advertiser has chosen not to accept applicants from your region.
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Regional Sales Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a results-driven Regional Sales Manager to oversee sales operations in the Machakos region. This role demands a strategic thinker with a proven track record of exceeding sales targets and building strong distribution networks. You will be responsible for leading a team of sales representatives, developing and executing effective sales strategies, and ensuring market penetration for our diverse product portfolio. Key responsibilities include analyzing market trends, identifying new business opportunities, and managing key accounts to foster long-term relationships. You will also be tasked with setting sales quotas, monitoring team performance, and providing coaching and development to enhance individual and team productivity. This position requires excellent leadership, negotiation, and communication skills, with a deep understanding of the FMCG market landscape in Kenya. The ideal candidate will have a Bachelor's degree in Business Administration, Marketing, or a related field, coupled with a minimum of 5 years of progressive sales experience in the FMCG industry. Familiarity with sales forecasting techniques and budget management is essential. This role involves a hybrid work arrangement, requiring both field-based activities and office/remote work. You will be expected to travel within the region to meet with clients, distributors, and your sales team. A valid driver's license and a willingness to travel are mandatory. The successful candidate will be instrumental in driving revenue growth and expanding market share for our client's esteemed brands. The role is based in Machakos, Machakos, KE , and requires a candidate who can effectively balance strategic planning with on-the-ground execution. You will play a crucial part in shaping the future sales success of our client in this key territory. Strong analytical skills to interpret sales data and generate actionable insights will be highly valued. The role also includes managing sales promotions and marketing initiatives to drive product awareness and demand. The ability to motivate and inspire a sales team towards achieving collective goals is paramount. The successful candidate will be provided with the resources and support to excel in this challenging yet rewarding position.
This advertiser has chosen not to accept applicants from your region.
8
Remote Fast-Moving Consumer Goods Brand Manager
Posted 11 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Remote Brand Manager. This role is designed for an individual who can drive brand growth and market presence from a remote setting. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, pricing, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market dynamics, consumer behavior, and competitive landscape. You will manage brand P&L, oversee product development initiatives, and collaborate with cross-functional teams such as sales, marketing, and supply chain to ensure seamless execution of brand plans. Key responsibilities include conducting market research to identify opportunities and threats, developing compelling brand narratives, managing advertising and media plans, and monitoring brand performance against key metrics. This is a remote-first position, requiring excellent communication and collaboration skills to effectively engage with a dispersed team and external partners. A proven track record in brand management, preferably within the FMCG industry, is essential. Experience with digital marketing strategies and e-commerce platforms is a significant advantage. You should be adept at leveraging data analytics to inform strategic decisions and optimize brand performance. We are looking for a creative thinker with strong leadership qualities, capable of inspiring teams and driving results in a virtual environment. The successful candidate will have the autonomy to shape brand futures and make a tangible impact on our client's market share. This role demands proactivity, excellent organizational skills, and the ability to manage multiple projects simultaneously. Our client values innovation and is committed to supporting their remote employees with the tools and resources necessary for success. If you are a strategic thinker with a passion for building iconic brands and are seeking a challenging yet rewarding remote opportunity, we encourage you to apply. Your expertise will be instrumental in guiding our brands through evolving market conditions and consumer preferences.
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