2,887 Remote E Commerce Category Manager jobs in Kenya
Remote E-commerce Category Manager
Posted 19 days ago
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Remote E-commerce Category Manager (Apparel)
Posted 2 days ago
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Responsibilities:
- Develop and execute comprehensive category strategies for apparel that align with overall business objectives and drive online sales growth.
- Curate and manage the online product assortment, ensuring a balanced mix of products, brands, and price points to meet customer demand.
- Analyze sales data, market trends, and customer feedback to identify new product opportunities and optimize existing offerings.
- Manage relationships with apparel suppliers and brands, negotiating terms, ensuring timely product delivery, and fostering strong partnerships.
- Collaborate with the merchandising and marketing teams to create effective product presentations, promotional campaigns, and content for the apparel category.
- Monitor category performance using key metrics such as sales, conversion rates, average order value, and customer satisfaction.
- Implement strategies to improve product visibility, enhance the customer shopping experience, and drive conversion within the apparel category.
- Conduct competitive analysis of online apparel offerings and pricing to ensure market competitiveness.
- Work closely with operations and fulfillment teams to ensure smooth inventory management and order fulfillment for apparel products.
- Stay abreast of fashion trends, emerging brands, and innovations within the apparel e-commerce landscape.
- Bachelor's degree in Business Administration, Marketing, Fashion Merchandising, or a related field.
- Minimum of 5 years of experience in e-commerce, category management, merchandising, or a similar role, with a focus on apparel.
- Proven track record of driving sales growth and optimizing category performance in an online retail environment.
- Strong understanding of the apparel market, including current trends, brands, and consumer behavior.
- Experience with e-commerce platforms and analytics tools (e.g., Google Analytics).
- Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Strong negotiation and supplier management skills.
- Proficiency in Microsoft Excel and other data analysis tools.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple priorities, and thrive in a remote team setting.
- A passion for fashion and a keen eye for product curation.
Remote E-commerce Category Manager - Fashion & Apparel
Posted 10 days ago
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- Developing and implementing comprehensive category strategies to achieve sales, margin, and market share goals.
- Analyzing market trends, competitor activities, and customer data to identify growth opportunities and assortment gaps.
- Managing product lifecycles, including product selection, pricing, promotion, and inventory management.
- Collaborating with suppliers and internal teams to ensure timely product launches and successful marketing campaigns.
- Optimizing product content, imagery, and descriptions to maximize conversion rates and customer experience.
- Monitoring key performance indicators (KPIs) and providing regular reports on category performance, insights, and recommendations.
- Conducting A/B testing on product listings, pricing, and promotional activities to drive continuous improvement.
- Staying abreast of the latest e-commerce technologies, digital marketing strategies, and fashion retail trends.
- Managing relationships with key vendors and negotiating favorable terms.
- Ensuring a seamless and engaging online shopping experience for customers within the fashion and apparel category.
E-commerce Category Manager - Remote
Posted 14 days ago
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Senior E-commerce Category Manager - Remote
Posted 15 days ago
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Digital Marketing Manager - Performance & SEO
Posted 8 days ago
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Responsibilities:
- Develop and implement data-driven digital marketing strategies focused on performance and SEO.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
- Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
- Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
- Develop and manage email marketing campaigns and automation workflows.
- Collaborate with content teams to ensure content is optimized for search engines and user engagement.
- Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
- Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
- Manage relationships with external agencies and vendors as needed.
- Drive continuous improvement in conversion rates and customer acquisition costs.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
- Demonstrated success in managing and optimizing PPC campaigns.
- Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
- Experience with email marketing platforms and CRM systems.
- Strong analytical and reporting skills with the ability to translate data into actionable insights.
- Excellent understanding of the full digital marketing funnel.
- Proven ability to work independently and manage projects effectively in a remote setting.
- Strong communication and collaboration skills.
Remote Senior E-commerce Category Manager
Posted 17 days ago
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Key Responsibilities:
- Develop and execute a comprehensive category strategy to drive sales, profitability, and market share.
- Manage the end-to-end product lifecycle within the assigned category, from sourcing and selection to promotion and performance analysis.
- Analyze sales data, market trends, and competitor activities to identify growth opportunities and potential risks.
- Optimize product assortment, merchandising, and content to enhance the customer shopping experience and drive conversions.
- Develop and implement effective pricing and promotional strategies in collaboration with the marketing team.
- Negotiate terms and conditions with suppliers to secure competitive pricing, favorable payment terms, and optimal product availability.
- Manage inventory levels to ensure adequate stock while minimizing carrying costs and stockouts.
- Monitor category performance against key metrics (sales, margin, conversion rate, customer satisfaction) and take corrective actions as needed.
- Collaborate with marketing teams to develop and execute effective online campaigns and ensure brand consistency.
- Stay informed about e-commerce trends, emerging technologies, and best practices in category management.
- Provide insights and recommendations to senior management regarding category performance and future strategies.
- Manage relationships with key suppliers and ensure strong partnership alignment.
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in e-commerce, retail, category management, or a related role.
- Proven track record of successfully managing and growing online product categories.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Proficiency in e-commerce platforms, analytics tools (e.g., Google Analytics), and CRM software.
- Excellent negotiation, communication, and presentation skills.
- Demonstrated ability to develop and implement effective pricing and merchandising strategies.
- Strong understanding of digital marketing principles and customer acquisition strategies.
- Ability to work independently and manage multiple priorities in a fast-paced, remote environment.
- Experience with inventory management and supply chain principles.
- Passion for online retail and a deep understanding of consumer behavior.
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Senior Product Manager - E-commerce & Digital Marketing
Posted 19 days ago
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- Define and articulate the product vision, strategy, and roadmap for the e-commerce platform and associated digital marketing tools.
- Conduct market research, competitive analysis, and customer interviews to identify user needs and market opportunities.
- Translate product strategy into detailed requirements, user stories, and functional specifications.
- Prioritize product backlog and manage sprint planning in collaboration with engineering teams.
- Oversee the product development lifecycle from ideation through launch and iteration.
- Work closely with UX/UI designers to create intuitive and engaging user interfaces and experiences.
- Collaborate with marketing teams to develop and execute go-to-market strategies, including product positioning and messaging.
- Analyze product performance metrics, customer feedback, and A/B test results to drive product improvements and optimize conversions.
- Manage stakeholder expectations and communicate product plans, progress, and results effectively.
- Stay abreast of emerging trends in e-commerce, digital marketing, and consumer technology.
Qualifications:
- Bachelor's degree in Business, Marketing, Computer Science, or a related field. MBA or Master's degree is a plus.
- Minimum of 6 years of experience in product management, with a strong focus on e-commerce platforms and digital marketing technologies.
- Proven success in defining and launching successful digital products.
- Deep understanding of e-commerce best practices, online sales funnels, and conversion optimization.
- Experience with data analytics tools (e.g., Google Analytics, Mixpanel) and A/B testing methodologies.
- Familiarity with SEO, SEM, social media marketing, and email marketing strategies.
- Excellent understanding of agile development methodologies.
- Strong analytical, problem-solving, and strategic thinking skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple priorities and work effectively in a fast-paced, collaborative environment.
Digital Marketing Manager - Performance Campaigns
Posted 19 days ago
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Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve key performance indicators (KPIs).
- Analyze campaign performance data and provide actionable insights and recommendations for improvement.
- Oversee the creation of engaging and high-quality marketing content, including blog posts, website copy, social media updates, and video scripts.
- Collaborate with the design team to ensure all marketing materials are visually appealing and on-brand.
- Monitor market trends and competitor activities to identify new opportunities.
- Manage the marketing budget effectively and ensure a strong return on investment (ROI).
- Utilize marketing automation tools and CRM systems to nurture leads and manage customer relationships.
- Conduct A/B testing and other experiments to continuously improve campaign performance.
- Stay up-to-date with the latest digital marketing best practices and technologies.
The successful candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 4 years of progressive experience in digital marketing. Demonstrated success in managing and optimizing paid media campaigns is essential. Strong analytical skills and proficiency in Google Analytics, SEMrush, and other marketing analytics platforms are required. Excellent written and verbal communication skills, along with creative thinking and a passion for data-driven decision-making, are crucial. You should be a self-starter, capable of working independently and collaborating effectively within a remote team environment. Join us and make your mark on our digital marketing strategy from your home office, ideally located near Meru, Meru, KE .
Digital Marketing Manager - Performance & Growth
Posted 9 days ago
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Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and sales.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Overseeing Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
- Managing social media marketing strategies and content calendars to enhance brand presence and engagement.
- Analyzing campaign performance using tools like Google Analytics, tracking key metrics, and providing actionable insights.
- Conducting market research to identify target audiences, competitive landscape, and emerging trends.
- Collaborating with content creators, designers, and web developers to ensure cohesive campaign execution.
- Managing the digital marketing budget and ensuring a high return on investment (ROI).
- Staying abreast of the latest digital marketing best practices, tools, and technologies.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies. Proven experience in managing successful paid media campaigns and a deep understanding of SEO, SEM, and content marketing is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Data Studio) is required. Excellent analytical, strategic thinking, and problem-solving skills are paramount. You must be a highly organized and self-motivated individual, capable of thriving in a remote work environment. Strong communication and interpersonal skills are vital for collaborating effectively with internal teams and external partners, remotely supporting initiatives in **Kakamega, Kakamega, KE**. A passion for data-driven decision-making and a continuous drive for optimization are crucial. This is an exciting opportunity to make a significant impact on our client's digital presence and growth trajectory. We are looking for a creative yet analytical marketer who can translate business objectives into measurable digital marketing success.