7 Digital Marketing Manager Performance Campaigns jobs in whatjobs

Digital Marketing Manager - Performance Campaigns

60200 Meru , Eastern KES380000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a talented and results-driven Digital Marketing Manager to lead our remote marketing efforts. This role will focus on developing, implementing, and managing innovative digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for the entire campaign lifecycle, from strategy and planning to execution and analysis. As part of our globally distributed team, you'll have the opportunity to shape our digital presence and contribute to exciting growth initiatives. This is a remote-first position, offering flexibility and the chance to work from anywhere.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve key performance indicators (KPIs).
  • Analyze campaign performance data and provide actionable insights and recommendations for improvement.
  • Oversee the creation of engaging and high-quality marketing content, including blog posts, website copy, social media updates, and video scripts.
  • Collaborate with the design team to ensure all marketing materials are visually appealing and on-brand.
  • Monitor market trends and competitor activities to identify new opportunities.
  • Manage the marketing budget effectively and ensure a strong return on investment (ROI).
  • Utilize marketing automation tools and CRM systems to nurture leads and manage customer relationships.
  • Conduct A/B testing and other experiments to continuously improve campaign performance.
  • Stay up-to-date with the latest digital marketing best practices and technologies.

The successful candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 4 years of progressive experience in digital marketing. Demonstrated success in managing and optimizing paid media campaigns is essential. Strong analytical skills and proficiency in Google Analytics, SEMrush, and other marketing analytics platforms are required. Excellent written and verbal communication skills, along with creative thinking and a passion for data-driven decision-making, are crucial. You should be a self-starter, capable of working independently and collaborating effectively within a remote team environment. Join us and make your mark on our digital marketing strategy from your home office, ideally located near Meru, Meru, KE .
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Digital Marketing Manager - Performance Campaigns

60100 Embu, Eastern KES90000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking an accomplished and data-driven Digital Marketing Manager to lead their performance marketing initiatives. This is a fully remote role, perfect for a strategic marketer who excels at driving customer acquisition and optimizing digital advertising spend. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including search engine marketing (SEM), social media advertising, display advertising, and affiliate marketing. Your core focus will be on maximizing ROI, improving conversion rates, and achieving key performance indicators (KPIs). This involves meticulous campaign planning, A/B testing, audience segmentation, budget management, and performance analysis. You must be highly proficient with analytics platforms (e.g., Google Analytics, Adobe Analytics) and advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads). Strong analytical skills, the ability to interpret complex data sets, and translate insights into actionable strategies are critical. Experience with marketing automation tools and CRM systems is a significant plus. Excellent written and verbal communication skills are essential for reporting on campaign performance and collaborating with cross-functional teams. We are looking for a creative thinker with a proven ability to manage multiple campaigns simultaneously and adapt to the ever-changing digital landscape. This remote opportunity allows you to shape impactful marketing campaigns from anywhere.
The job location is Embu, Embu, KE , with all work performed remotely.
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Digital Marketing Manager - Performance Campaigns

00100 Abothuguchi West KES5000000 Annually WhatJobs

Posted 20 days ago

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full-time
Our client is seeking a results-driven and experienced Digital Marketing Manager to lead their performance marketing efforts, working 100% remotely. This role will be based remotely, with a focus on driving measurable growth and achieving key marketing objectives. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across various channels, including paid search, social media advertising, display advertising, and affiliate marketing. The ideal candidate possesses a deep understanding of digital marketing analytics, A/B testing, campaign management platforms, and customer acquisition strategies. You will work closely with cross-functional teams, including content creators, designers, and product managers, to ensure cohesive campaign execution and maximum impact. As a remote-first position, you must be highly motivated, possess excellent communication skills, and be adept at managing projects and collaborating effectively within a virtual team. Your primary goal will be to drive qualified leads, increase customer acquisition, and maximize return on ad spend (ROAS). Responsibilities include:
  • Developing and executing data-driven digital marketing strategies to achieve business goals.
  • Managing and optimizing paid search (PPC) campaigns across Google Ads, Bing Ads, etc.
  • Overseeing social media advertising campaigns (Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions.
  • Implementing and managing display advertising and programmatic buying campaigns.
  • Developing and executing affiliate marketing programs.
  • Conducting A/B testing and multivariate testing to optimize campaign performance and landing pages.
  • Analyzing campaign data, generating reports, and providing actionable insights to improve performance.
  • Managing digital marketing budgets effectively to maximize ROAS.
  • Staying up-to-date with the latest trends and best practices in digital marketing and advertising technology.
  • Collaborating with content, creative, and web development teams to ensure cohesive brand messaging and user experience.
  • Identifying and testing new digital marketing channels and opportunities.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
  • Proven success in managing and optimizing large-scale PPC, social media advertising, and display advertising campaigns.
  • In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
  • Experience with marketing automation tools and CRM systems.
  • Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
  • Excellent project management and organizational skills.
  • Outstanding written and verbal communication skills.
  • Ability to thrive in a fast-paced, remote work environment.
  • Experience in e-commerce or SaaS is a plus.
This is a significant opportunity to shape the digital presence and growth trajectory of our client, working remotely with flexibility. If you are a data-oriented marketing leader with a passion for driving results, we want to hear from you.
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Digital Marketing Manager - Performance Campaigns

40100 Kisumu KES90000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-driven Digital Marketing Manager to lead their performance marketing efforts. This position offers a hybrid work model, combining remote work flexibility with in-office presence in **Kisumu, Kisumu, KE**. You will be responsible for developing, implementing, and optimizing data-driven digital marketing campaigns across various channels, with a primary focus on driving measurable ROI. The ideal candidate possesses a deep understanding of paid social media, SEM, PPC, affiliate marketing, and other performance-based channels. You will manage campaign budgets, analyze performance metrics, conduct A/B testing, and continuously refine strategies to maximize lead generation, customer acquisition, and conversion rates. This role requires strong analytical skills, a creative approach to campaign execution, and the ability to work collaboratively with cross-functional teams. You will stay abreast of the latest digital marketing trends and technologies to ensure our client remains at the forefront of online advertising. This is an exciting opportunity to make a significant impact on our client's growth trajectory through effective digital strategies in a flexible work environment.
Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies focused on performance metrics (CPA, ROAS, CPL).
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
  • Conduct keyword research, audience segmentation, and ad creative development.
  • Monitor campaign performance daily, analyzing data to identify trends, insights, and optimization opportunities.
  • Implement A/B testing for ad copy, landing pages, and targeting parameters.
  • Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve targets.
  • Collaborate with content creators, designers, and web developers to ensure seamless campaign execution and landing page optimization.
  • Track, measure, and report on key digital marketing KPIs to stakeholders.
  • Stay current with industry best practices, emerging trends, and new technologies in digital marketing.
  • Identify new channels and opportunities for performance marketing growth.
  • Manage relationships with third-party marketing technology providers and agencies.
  • Provide recommendations for improving website conversion rates and user experience.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
  • Proven track record of successfully managing and optimizing campaigns across multiple digital channels.
  • In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Excellent written and verbal communication skills.
  • Experience in a hybrid work environment, demonstrating self-discipline and time management.
  • Certifications from Google, Meta, or other digital marketing platforms are a plus.
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Digital Marketing Manager - Performance Campaigns

10100 Nyeri Town KES600000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking a results-driven Digital Marketing Manager to spearhead their performance marketing efforts. This is a fully remote role, empowering you to design, implement, and optimize cutting-edge digital campaigns that drive measurable growth. The ideal candidate will have a deep understanding of SEO, SEM, social media advertising, email marketing, and content strategy, with a proven ability to manage budgets, analyze data, and achieve target KPIs.

Key responsibilities include:
  • Developing and executing comprehensive digital marketing strategies across multiple channels.
  • Managing and optimizing paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) to maximize ROI.
  • Overseeing SEO initiatives, including keyword research, on-page optimization, and link building.
  • Developing and managing email marketing campaigns to nurture leads and engage customers.
  • Creating and curating compelling content for various digital platforms.
  • Monitoring and analyzing website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics).
  • Reporting on key marketing metrics and providing actionable insights for continuous improvement.
  • Staying up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborating with design and content teams to create engaging marketing materials.
  • Managing the digital marketing budget effectively to achieve campaign objectives.

The successful candidate will possess strong analytical and strategic thinking skills, coupled with excellent creativity and communication abilities. Proficiency in marketing automation platforms and CRM systems is a plus. This position is based in Nyeri, Nyeri, KE , but is a fully remote opportunity. We are looking for passionate, data-driven individuals who thrive in a fast-paced, collaborative remote environment. A Bachelor's degree in Marketing, Communications, Business, or a related field is required. A minimum of 5 years of experience in digital marketing, with a significant focus on performance marketing and campaign management, is essential.
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Digital Marketing Manager - Performance Campaigns

20100 Kericho, Rift Valley KES250000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is actively seeking a dynamic and results-oriented Digital Marketing Manager to lead their performance marketing initiatives. This position is fully remote, enabling you to contribute to our client's success from the comfort of your home office. You will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies across various channels to drive qualified leads, conversions, and revenue growth. Your core duties will include managing paid search (PPC), paid social, display advertising, and affiliate marketing campaigns. You will conduct in-depth keyword research, audience segmentation, A/B testing, and campaign performance analysis to maximize ROI. A strong understanding of analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools is essential. You will work closely with content creators, designers, and sales teams to ensure campaign messaging is aligned with overall business objectives. The ideal candidate possesses a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of hands-on experience in digital marketing, particularly in performance-driven roles. Demonstrated success in managing significant advertising budgets and achieving measurable campaign goals is a must. You should have excellent analytical skills, a keen eye for detail, and the ability to interpret data to derive actionable insights. Strong project management abilities and the capacity to thrive in a fast-paced, remote work environment are also crucial. This role offers a significant opportunity to impact the growth trajectory of a forward-thinking organization. The specific job location is conceptually linked to Kericho, Kericho, KE , but the role is fully remote.

Key Responsibilities:
  • Develop and execute data-driven digital marketing strategies.
  • Manage and optimize paid search, social media, and display advertising campaigns.
  • Conduct A/B testing and conversion rate optimization (CRO) initiatives.
  • Analyze campaign performance metrics and generate insightful reports.
  • Manage advertising budgets and ensure optimal allocation of resources.
  • Collaborate with creative teams to develop compelling ad copy and visuals.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Identify new growth opportunities and implement innovative campaign tactics.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, with a focus on performance campaigns.
  • Proven experience with Google Ads, Facebook Ads Manager, and other advertising platforms.
  • Strong proficiency in Google Analytics and other web analytics tools.
  • Experience with SEO and content marketing principles.
  • Excellent analytical, problem-solving, and project management skills.
  • Ability to work independently and manage deadlines in a remote setting.
  • Strong written and verbal communication skills.
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Digital Marketing Manager - Performance Campaigns

20100 Karagita KES200000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is seeking a results-driven and innovative Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and managing strategic digital marketing campaigns across various channels, with a primary focus on driving measurable ROI. Key responsibilities include managing paid search (PPC), social media advertising, display advertising, and affiliate marketing programs. You will meticulously track, analyze, and report on campaign performance, making data-driven optimizations to maximize conversions, customer acquisition, and profitability. The ideal candidate will possess a deep understanding of digital marketing KPIs, analytics tools (e.g., Google Analytics, Adobe Analytics), and ad platforms (e.g., Google Ads, Facebook Ads Manager). Experience in A/B testing, landing page optimization, and conversion rate optimization (CRO) is essential. You should be adept at keyword research, audience segmentation, and budget management. This role requires a strategic thinker with excellent analytical and problem-solving skills, as well as strong creative capabilities to develop compelling ad copy and creatives. You will collaborate closely with the marketing team, content creators, and sales departments to ensure campaign alignment with overall business objectives. A minimum of 5 years of experience in digital marketing, with a proven track record of managing successful performance marketing campaigns, is required. This is a remote-first role, demanding strong self-motivation, excellent communication skills, and the ability to thrive in a virtual team environment. If you are passionate about leveraging data to drive marketing success and seeking a challenging remote opportunity, we encourage you to apply. The work relates to strategic marketing initiatives impacting businesses, and while the role is remote, it is associated with the talent pool originating from the Naivasha, Nakuru, Kenya region.
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