890 Remote Category Manager Fast Moving Consumer Goods jobs in Kenya
Remote Category Manager (Fast-Moving Consumer Goods)
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a strategic and data-driven Remote Category Manager to lead their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, offering the flexibility to manage your category from anywhere. You will be responsible for developing and executing category strategies that drive sales, profitability, and market share for a designated range of FMCG products. This includes assortment planning, pricing optimization, promotion management, and supplier relationship management. The ideal candidate will have a deep understanding of the FMCG market, consumer behavior, and retail dynamics. You will leverage market data, sales analytics, and consumer insights to identify opportunities and challenges, and translate these into actionable plans. Responsibilities include managing category P&Ls, negotiating with suppliers for optimal terms and product innovation, and collaborating with marketing and sales teams to execute effective go-to-market strategies. You will also monitor competitor activities and industry trends to ensure our client remains competitive. Exceptional analytical, negotiation, and communication skills are essential for success in this role. This is an exciting opportunity for a seasoned FMCG professional to take ownership of a key product category and drive significant growth in a remote, collaborative environment.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement strategic plans for assigned FMCG categories.
- Analyze sales data, market trends, and consumer insights to drive category growth.
- Manage category P&Ls, including sales, margin, and profitability targets.
- Optimize product assortment, pricing, and promotional strategies.
- Negotiate favorable terms and build strong relationships with FMCG suppliers.
- Collaborate with marketing and sales teams to develop and execute category plans.
- Monitor competitor activities and identify market opportunities.
- Ensure product availability and efficient inventory management.
- Identify and source new product innovations within the FMCG sector.
- Present category performance reviews and strategic recommendations to leadership.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
- Minimum of 6 years of experience in category management or brand management within the FMCG industry.
- Proven track record of driving sales and profitability for FMCG categories.
- Strong analytical skills with experience in sales data analysis and market research.
- Excellent negotiation, communication, and interpersonal skills.
- Demonstrated ability to develop and execute strategic category plans.
- Proficiency in category management software and relevant analytics tools.
- Understanding of retail operations and consumer behavior.
- Ability to work independently and manage multiple priorities in a remote setting.
- Experience in managing supplier relationships.
This advertiser has chosen not to accept applicants from your region.
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Remote Category Manager - Fast-Moving Consumer Goods (FMCG)
Posted 10 days ago
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Job Description
Our client, a prominent force in the FMCG sector, is seeking a strategic and results-driven Remote Category Manager to oversee a key product category. This is a fully remote position where you will leverage your expertise in market analysis, product strategy, and vendor management to drive growth and profitability. You will be responsible for optimizing product assortments, pricing, promotions, and supplier relationships from your home office, working collaboratively with a distributed team.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive category strategies aligned with overall business objectives.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Manage product assortment, pricing, and promotional activities to maximize sales and profitability.
- Build and maintain strong relationships with suppliers, negotiating favorable terms and ensuring product availability.
- Monitor category performance metrics, providing regular reports and actionable insights to senior management.
- Identify new product opportunities and collaborate with product development teams on launches.
- Optimize inventory levels and manage the supply chain to ensure efficient product flow.
- Conduct financial analysis of category performance, including sales, margin, and ROI.
- Collaborate with marketing teams to develop effective go-to-market strategies and promotional campaigns.
- Stay abreast of industry best practices and emerging trends in category management and FMCG.
- Mentor and guide junior members of the category management team in a remote setting.
- Ensure compliance with all relevant regulations and company policies.
- Effectively communicate category plans and performance updates to cross-functional teams.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in category management, brand management, or a related role within the FMCG sector.
- Proven track record of driving sales growth and profitability for product categories.
- Strong analytical skills with proficiency in data analysis and interpretation.
- Excellent understanding of consumer insights, market dynamics, and retail operations.
- Strong negotiation and supplier management skills.
- Proficiency in relevant software, including Excel, PowerPoint, and preferably retail analytics tools.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to work independently and manage multiple priorities in a remote environment.
- Experience in e-commerce or digital retail is beneficial.
- Ability to collaborate effectively with cross-functional teams in a virtual setting.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - Consumer Goods
Posted 17 days ago
Job Viewed
Job Description
Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is looking for an innovative and results-oriented Brand Manager to join their dynamic, fully remote team. This position is pivotal in developing and executing brand strategies that drive market share and consumer engagement. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer insights, and marketing principles. You will be responsible for managing the brand's overall image, developing marketing campaigns, overseeing product launches, and analyzing market trends. This role requires a creative thinker with exceptional strategic planning and execution skills. You will collaborate with cross-functional teams, including sales, product development, and creative agencies, all within a remote work setting. Key responsibilities include conducting market research, defining target audiences, managing brand budgets, and measuring the effectiveness of marketing initiatives. The successful candidate will have a proven track record of building and growing brands, excellent communication and presentation skills, and the ability to thrive in a fast-paced, virtual environment. We are seeking an individual who is passionate about consumer behavior and driven by data to inform brand decisions. This role, though focused on our market presence in **Nyeri, Nyeri, KE**, is conducted entirely remotely, offering significant flexibility. If you are a strategic marketer with a passion for building compelling brands and excel in a remote-first culture, we invite you to apply and contribute to our continued success.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - Fast Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead the strategy and execution for their key product lines. This is an exciting remote opportunity for a seasoned marketing professional to drive brand growth, market share, and consumer engagement. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional activities. Your role will involve close collaboration with cross-functional teams, including sales, product development, supply chain, and external agencies, to ensure successful brand execution and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a strong understanding of consumer insights, market trends, and competitive landscapes. You should possess excellent analytical, strategic thinking, and communication skills, with the ability to inspire and lead teams. This remote position offers the flexibility to work from anywhere, provided you have a stable internet connection and can effectively collaborate with a distributed team. You will be empowered to take ownership of your brands, develop innovative marketing campaigns, and measure their impact on business performance. This role is crucial for driving the success and profitability of our client's portfolio.
Key Responsibilities:
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies.
- Conduct market research and consumer insight analysis to identify growth opportunities.
- Define product positioning, key messaging, and target audience for brands.
- Manage the marketing budget and allocate resources effectively.
- Oversee the development and implementation of integrated marketing campaigns across all channels.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance, sales data, and market share, providing actionable insights.
- Identify opportunities for product innovation and line extensions.
- Lead cross-functional teams to ensure alignment and successful execution of brand initiatives.
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
This advertiser has chosen not to accept applicants from your region.
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Remote Brand Manager - Consumer Goods
Posted 12 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Brand Manager to join their fully remote team. This position is crucial for developing and executing comprehensive brand strategies that drive market share and consumer engagement. You will be responsible for overseeing all aspects of brand management, from market research and competitive analysis to product positioning, marketing campaign development, and budget management. As a remote-first employee, you will have the unique opportunity to shape brand narratives and consumer perceptions from your home office, collaborating closely with marketing, sales, and product development teams located globally. Your insights into consumer trends and market dynamics will be vital in creating compelling brand experiences and fostering brand loyalty. The ideal candidate will possess a strategic mindset, a creative flair for marketing, and a strong understanding of the FMCG landscape. Proven experience in developing and launching successful marketing campaigns, managing product portfolios, and analyzing sales performance data is essential. This is an exciting chance to make a significant impact on well-known brands and contribute to the strategic direction of our client, all while enjoying the benefits of a flexible, remote work environment. We are looking for a self-starter with excellent communication skills, the ability to work autonomously, and a passion for building strong consumer connections. This role demands a proactive approach to identifying new market opportunities and a data-driven methodology for measuring campaign success. The **job location** for this role is fully remote, allowing you to contribute from any suitable location while supporting a dynamic and diverse market presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement long-term brand strategies and annual marketing plans.
- Conduct market research and consumer insights analysis to identify trends and opportunities.
- Manage brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the creation and execution of integrated marketing campaigns (digital, social media, traditional).
- Collaborate with product development teams on new product launches and portfolio management.
- Analyze sales data, market share, and campaign performance to optimize strategies.
- Manage brand budgets and ensure effective allocation of resources.
- Liaise with external agencies and vendors to execute marketing initiatives.
- Monitor competitor activities and market developments.
- Foster strong relationships with internal stakeholders to ensure brand consistency.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of market research, consumer behavior, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing marketing budgets and ROI analysis.
- Ability to work independently and collaboratively in a remote setting.
- Proficiency in marketing analytics tools and platforms.
- A creative and innovative approach to brand building.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Senior Brand Manager to join their fully remote team. This is an excellent opportunity to take ownership of key brands, driving their growth and market presence across diverse channels. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, advertising, promotion, and digital marketing initiatives. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. Your role will involve leading cross-functional teams, including sales, marketing, product development, and agency partners, to ensure cohesive execution of brand plans. You must be adept at identifying consumer trends, translating them into actionable marketing plans, and measuring campaign effectiveness through data analysis. This position requires exceptional leadership, strategic thinking, creativity, and strong communication skills, essential for managing a brand remotely and effectively coordinating with dispersed teams. We are looking for a dynamic individual who can inspire growth, build strong consumer connections, and enhance brand equity in competitive markets. The ability to manage budgets, analyze performance metrics, and make data-driven decisions is critical.
Key Responsibilities:
If you are a passionate brand builder ready to make a significant impact in the FMCG industry, we want to hear from you.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies to achieve business objectives.
- Conduct in-depth market research, consumer analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and target audience strategies.
- Oversee the development and implementation of integrated marketing campaigns (advertising, promotions, digital, social media).
- Manage brand P&L, ensuring profitability and efficient budget allocation.
- Collaborate with product development teams on new product launches and line extensions.
- Lead and motivate cross-functional teams and external agency partners.
- Analyze brand performance metrics (sales, market share, brand health) and provide actionable insights.
- Monitor market trends and consumer behavior to identify growth opportunities.
- Ensure consistent brand identity and messaging across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
- Minimum of 6 years of experience in brand management or marketing, with a significant focus on the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience with digital marketing, social media, and e-commerce strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills, comfortable working remotely.
- Demonstrated ability to lead teams and manage complex projects effectively.
If you are a passionate brand builder ready to make a significant impact in the FMCG industry, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager, Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive the growth and success of their product portfolio. This is a fully remote position, offering the flexibility to manage your brand portfolio from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, product positioning, marketing communications, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and brand building principles. You will work closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure cohesive brand execution across all touchpoints. This role requires strong analytical skills to monitor brand performance, identify market opportunities, and adapt strategies accordingly. You will lead the development of marketing plans, manage budgets, and measure the effectiveness of brand initiatives. The ability to translate consumer insights into compelling brand narratives and engage target audiences is crucial. We are looking for a creative, results-oriented individual with a proven track record in brand management within the FMCG industry. This remote role demands excellent communication, leadership, and project management skills, as well as the ability to thrive in a dynamic and fast-paced environment. Your strategic vision will be instrumental in enhancing brand equity and driving market share.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive market growth and brand equity.
- Conduct market research and consumer analysis to identify trends and opportunities.
- Define product positioning, messaging, and target audience strategies.
- Oversee the creation and execution of marketing campaigns across various channels (digital, traditional).
- Manage brand budgets and ensure optimal allocation of resources.
- Monitor brand performance, analyze sales data, and report on key metrics.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Ensure brand consistency and adherence to brand guidelines across all communications.
- Stay informed about competitive activities and market dynamics.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4-6 years of experience in brand management within the FMCG sector.
- Proven track record of successfully developing and managing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research.
- Experience with digital marketing, social media, and integrated campaign management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Proficiency in market analysis and financial modeling related to brand performance.
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Fast-Moving Consumer Goods (FMCG) Brand Manager
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking an experienced and strategic Fast-Moving Consumer Goods (FMCG) Brand Manager to lead product marketing efforts within a fully remote setting. This role is instrumental in developing and executing brand strategies that drive market share and consumer engagement for our client's diverse product portfolio. The ideal candidate will possess a comprehensive understanding of the FMCG landscape, consumer insights, and integrated marketing communications. You will be responsible for defining brand positioning, developing annual marketing plans, and managing the execution of campaigns across multiple channels, including digital, social media, and traditional advertising. Key responsibilities include conducting market research, analyzing competitor activities, and identifying new growth opportunities. You will collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure brand objectives are met. Budget management, performance tracking, and reporting on key brand metrics will also be integral to this position. This role requires strong leadership skills, exceptional analytical abilities, and a proven capacity to manage complex projects autonomously in a remote work environment. If you are a passionate brand builder with a track record of success in the FMCG sector and are looking for a challenging remote opportunity, we encourage you to apply. You'll contribute significantly to shaping the future of our client's brands from wherever you work, impacting initiatives related to their presence in Naivasha, Nakuru, KE .
This advertiser has chosen not to accept applicants from your region.
7
Senior Brand Manager - Innovative Consumer Goods
Posted 11 days ago
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to drive the strategic growth and market presence of key brands. This is a fully remote position, offering a unique opportunity to influence brand direction and consumer engagement from anywhere. You will be responsible for developing and executing comprehensive marketing strategies that enhance brand equity, drive sales, and expand market share.
Key Responsibilities:
Qualifications:
This remote role requires a strategic thinker with a proven track record in building and growing successful consumer brands. You will have the autonomy to shape brand narratives and connect with consumers in innovative ways, all while enjoying the flexibility of working from home.
Key Responsibilities:
- Develop and implement long-term brand strategies, including positioning, messaging, and target audience identification.
- Oversee the creation and execution of integrated marketing campaigns across all relevant channels (digital, social media, traditional advertising, in-store promotions).
- Conduct in-depth market research and competitor analysis to identify opportunities and potential threats.
- Manage the brand budget effectively, ensuring optimal allocation of resources to achieve marketing objectives.
- Collaborate closely with sales, product development, and external agencies to ensure brand consistency and effective product launches.
- Monitor brand performance metrics (e.g., sales volume, market share, brand awareness, customer satisfaction) and provide regular reports to senior management.
- Identify consumer insights and translate them into actionable marketing initiatives.
- Lead and inspire cross-functional teams to achieve brand goals.
- Stay abreast of industry trends, emerging technologies, and best practices in brand management and digital marketing.
- Ensure all marketing activities are aligned with the company's overall business objectives and brand values.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and executing impactful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and competitive landscapes in the FMCG sector.
- Excellent analytical and strategic thinking skills, with the ability to interpret data and translate insights into effective plans.
- Proven ability to manage budgets and P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working with digital marketing platforms, social media, and analytics tools.
- Ability to lead and influence without direct authority.
- Must be highly organized, self-motivated, and capable of thriving in a fully remote, fast-paced environment.
This remote role requires a strategic thinker with a proven track record in building and growing successful consumer brands. You will have the autonomy to shape brand narratives and connect with consumers in innovative ways, all while enjoying the flexibility of working from home.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Fast-Moving Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to spearhead brand strategy and growth initiatives. This pivotal role requires a strategic thinker with a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. You will be responsible for developing and executing comprehensive brand plans, encompassing product innovation, marketing communications, pricing strategies, and channel development, aimed at enhancing brand equity and market share. This hybrid position requires a blend of remote strategic planning and in-person collaboration at our offices in **Garissa, Garissa, KE**, with occasional travel as needed. Your core duties will involve conducting in-depth market and consumer research to identify opportunities and threats, translating these insights into compelling brand narratives, and leading cross-functional teams – including marketing, sales, product development, and supply chain – to ensure cohesive execution of brand strategies. You will manage brand budgets, measure campaign performance, and optimize marketing spend for maximum ROI. The ideal candidate will have a proven track record of launching and growing successful FMCG brands, demonstrating strong leadership, excellent communication, and robust analytical capabilities. A passion for understanding consumer behavior and a creative flair for brand storytelling are essential. This role offers a unique opportunity to shape the future of a prominent brand in a dynamic market.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated brand strategies and marketing plans.
- Conduct market research and analyze consumer trends to identify growth opportunities.
- Lead product innovation pipeline and go-to-market strategies.
- Manage brand P&L, including pricing, promotion, and profitability.
- Oversee advertising, digital marketing, and PR campaigns.
- Collaborate with sales teams to ensure effective trade marketing and distribution.
- Monitor brand performance metrics and provide regular reports.
- Manage external agency relationships (advertising, PR, market research).
- Ensure consistent brand messaging and positioning across all touchpoints.
- Drive cross-functional alignment to achieve brand objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing impactful brand strategies.
- Strong understanding of consumer insights, market analysis, and financial acumen.
- Excellent leadership, communication, and presentation skills.
- Proficiency in marketing analytics and digital marketing tools.
- Ability to work effectively in a hybrid work environment.
- Creative thinking and a passion for brand building.
This advertiser has chosen not to accept applicants from your region.
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