4 Senior Brand Manager Consumer Goods jobs in whatjobs
Senior Brand Manager - Consumer Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Senior Brand Manager to join their fully remote team. This is an excellent opportunity to take ownership of key brands, driving their growth and market presence across diverse channels. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, advertising, promotion, and digital marketing initiatives. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. Your role will involve leading cross-functional teams, including sales, marketing, product development, and agency partners, to ensure cohesive execution of brand plans. You must be adept at identifying consumer trends, translating them into actionable marketing plans, and measuring campaign effectiveness through data analysis. This position requires exceptional leadership, strategic thinking, creativity, and strong communication skills, essential for managing a brand remotely and effectively coordinating with dispersed teams. We are looking for a dynamic individual who can inspire growth, build strong consumer connections, and enhance brand equity in competitive markets. The ability to manage budgets, analyze performance metrics, and make data-driven decisions is critical.
Key Responsibilities:
If you are a passionate brand builder ready to make a significant impact in the FMCG industry, we want to hear from you.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies to achieve business objectives.
- Conduct in-depth market research, consumer analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and target audience strategies.
- Oversee the development and implementation of integrated marketing campaigns (advertising, promotions, digital, social media).
- Manage brand P&L, ensuring profitability and efficient budget allocation.
- Collaborate with product development teams on new product launches and line extensions.
- Lead and motivate cross-functional teams and external agency partners.
- Analyze brand performance metrics (sales, market share, brand health) and provide actionable insights.
- Monitor market trends and consumer behavior to identify growth opportunities.
- Ensure consistent brand identity and messaging across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
- Minimum of 6 years of experience in brand management or marketing, with a significant focus on the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience with digital marketing, social media, and e-commerce strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills, comfortable working remotely.
- Demonstrated ability to lead teams and manage complex projects effectively.
If you are a passionate brand builder ready to make a significant impact in the FMCG industry, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager (Consumer Goods)
Posted 11 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and creative Senior Brand Manager to join their fully remote team. This pivotal role will be responsible for shaping and executing brand strategies that drive market share, enhance brand equity, and foster customer loyalty across key product lines. You will be at the forefront of understanding consumer insights, market trends, and competitive landscapes to develop compelling brand narratives and integrated marketing campaigns.
Your responsibilities will encompass managing the entire brand portfolio, including product positioning, pricing strategies, promotional activities, and new product development initiatives. You will collaborate closely with cross-functional teams, including marketing, sales, product development, and digital media specialists, to ensure seamless execution of brand plans. A key aspect of this role involves analyzing campaign performance, measuring ROI, and providing data-driven recommendations for optimization. You will also manage brand budgets, ensuring efficient allocation of resources to achieve maximum impact. The ideal candidate will possess a deep understanding of brand building principles, a proven ability to translate consumer insights into actionable strategies, and a strong command of digital marketing and social media engagement. Exceptional analytical, communication, and presentation skills are paramount. This is an exciting opportunity to make a significant impact on a recognized brand portfolio within a supportive and forward-thinking remote work environment. While the role is remote, you will be contributing to strategies that influence the market in **Nakuru, Nakuru, KE**, and beyond, requiring an understanding of local consumer dynamics. Our client values innovation and empowers its employees to take ownership of their work, fostering a culture of continuous improvement and professional growth. You will be expected to lead by example, mentoring junior team members and championing best practices in brand management.
Qualifications:
Your responsibilities will encompass managing the entire brand portfolio, including product positioning, pricing strategies, promotional activities, and new product development initiatives. You will collaborate closely with cross-functional teams, including marketing, sales, product development, and digital media specialists, to ensure seamless execution of brand plans. A key aspect of this role involves analyzing campaign performance, measuring ROI, and providing data-driven recommendations for optimization. You will also manage brand budgets, ensuring efficient allocation of resources to achieve maximum impact. The ideal candidate will possess a deep understanding of brand building principles, a proven ability to translate consumer insights into actionable strategies, and a strong command of digital marketing and social media engagement. Exceptional analytical, communication, and presentation skills are paramount. This is an exciting opportunity to make a significant impact on a recognized brand portfolio within a supportive and forward-thinking remote work environment. While the role is remote, you will be contributing to strategies that influence the market in **Nakuru, Nakuru, KE**, and beyond, requiring an understanding of local consumer dynamics. Our client values innovation and empowers its employees to take ownership of their work, fostering a culture of continuous improvement and professional growth. You will be expected to lead by example, mentoring junior team members and championing best practices in brand management.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly desirable.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and executing successful brand strategies and integrated marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent understanding of digital marketing, social media, and content strategy.
- Proven experience in managing brand budgets and measuring campaign effectiveness.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a remote work environment, demonstrating self-discipline and proactivity.
- Experience with consumer research methodologies.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager, Consumer Goods
Posted 9 days ago
Job Viewed
Job Description
Our client, a renowned multinational corporation in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to drive the growth and success of their key brands. This is a fully remote opportunity, allowing you to shape brand strategies and connect with consumers from anywhere. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring consistent brand messaging across all channels. The ideal candidate possesses a deep understanding of consumer insights, market trends, and a proven ability to build strong, resonant brands in a competitive landscape.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies aligned with business objectives and consumer insights.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Manage the brand's P&L, setting pricing strategies and monitoring performance.
- Lead the development and execution of marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate with cross-functional teams, including product development, sales, and supply chain, to ensure seamless brand execution.
- Oversee the creation of compelling brand content and communication materials.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for optimization.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Manage agency relationships, providing clear briefs and ensuring high-quality deliverables.
- Stay abreast of emerging consumer trends, digital innovations, and competitive activities within the FMCG market.
- Mentor and develop junior marketing team members.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Expertise in developing and executing integrated marketing plans.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis.
- Experience with digital marketing, social media strategy, and e-commerce platforms is essential.
- Ability to work effectively in a fast-paced, dynamic, and remote environment.
- Demonstrated ability to lead cross-functional teams and influence stakeholders.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager - Consumer Goods
Posted 5 days ago
Job Viewed
Job Description
Our client is a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, seeking an accomplished Senior Brand Manager to spearhead brand strategy and execution. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on our client's market presence. The successful candidate will be responsible for developing and implementing comprehensive brand plans that drive consumer engagement, market share, and profitability for key product lines.
Key responsibilities include conducting in-depth market research and consumer insights analysis to identify trends, opportunities, and competitive threats. You will translate these insights into actionable brand strategies, including positioning, messaging, and go-to-market plans. The Senior Brand Manager will lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. This involves collaborating closely with cross-functional teams, such as sales, product development, and creative agencies, to ensure brand consistency and maximize campaign effectiveness. You will also manage the brand's budget, track performance metrics, and provide regular reports on brand health and ROI.
A critical aspect of this role is fostering strong relationships with external partners, including advertising agencies, media vendors, and research firms. You will oversee product innovation initiatives, working with R&D to conceptualize and launch new products or product enhancements that align with brand objectives. The ability to inspire and lead teams, even in a remote setting, is paramount. This includes providing clear direction, motivating stakeholders, and ensuring alignment across all brand-related activities.
We are looking for a strategic thinker with a proven track record of success in brand management within the FMCG industry. A deep understanding of consumer behavior, market dynamics, and marketing principles is essential. Excellent analytical, communication, and presentation skills are required, along with a passion for building and growing impactful brands. This role demands a proactive, results-oriented individual who thrives in a fast-paced, remote work environment.
Key responsibilities include conducting in-depth market research and consumer insights analysis to identify trends, opportunities, and competitive threats. You will translate these insights into actionable brand strategies, including positioning, messaging, and go-to-market plans. The Senior Brand Manager will lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. This involves collaborating closely with cross-functional teams, such as sales, product development, and creative agencies, to ensure brand consistency and maximize campaign effectiveness. You will also manage the brand's budget, track performance metrics, and provide regular reports on brand health and ROI.
A critical aspect of this role is fostering strong relationships with external partners, including advertising agencies, media vendors, and research firms. You will oversee product innovation initiatives, working with R&D to conceptualize and launch new products or product enhancements that align with brand objectives. The ability to inspire and lead teams, even in a remote setting, is paramount. This includes providing clear direction, motivating stakeholders, and ensuring alignment across all brand-related activities.
We are looking for a strategic thinker with a proven track record of success in brand management within the FMCG industry. A deep understanding of consumer behavior, market dynamics, and marketing principles is essential. Excellent analytical, communication, and presentation skills are required, along with a passion for building and growing impactful brands. This role demands a proactive, results-oriented individual who thrives in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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