36 Public Relations Specialist jobs in Nairobi

Mwananchi Credit is seeking a dynamic and innovative Communications and PR Specialist to join our Digital Marketing team. This role will be key in shaping and maintaining our brand image, enhancing our corporate reputation, and strengthening engagement with both internal and external stakeholders.

The ideal candidate will be responsible for developing and executing communication strategies, managing media relations, driving PR campaigns, overseeing content creation, and ensuring consistent messaging across all platforms. The role also requires expertise in internal communications, crisis management, event coordination, and positioning Mwananchi Credit as a trusted thought leader in the financial services sector.

Key Responsibilities:

• Develop and implement a comprehensive communications strategy to enhance brand image and positioning.
• Draft, edit, and distribute press releases, speeches, newsletters, and corporate statements.
• Build and maintain strong media relationships, manage press events, and monitor media coverage.
• Oversee PR campaigns, address misinformation, and proactively manage company reputation.
• Collaborate with the digital marketing team to align online content with PR goals and oversee social media communications.
• Facilitate clear internal communications, support HR in employee engagement initiatives, and organize staff events.
• Support stakeholder engagement by preparing materials for forums, CSR activities, and sponsorship events.
• Track PR campaign performance, measure ROI, and monitor industry trends.
• Develop and execute crisis communication plans, acting as first contact during reputation-sensitive situations.
• Plan and manage corporate events, launches, press briefings, and CSR activities.

Qualifications, Skills & Experience:

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
• Minimum of 3 years' experience in corporate communications, PR, or media relations (financial sector experience is an advantage).
• Exceptional writing, editing, and content creation skills.
• Strong verbal communication and presentation skills.
• Proven ability to build and maintain media and stakeholder relationships.
• Proficiency in digital communication tools, social media management, and monitoring platforms.
• Knowledge of crisis communication strategies and handling sensitive company information.
• Strong creativity, organizational, and project management skills.
• Ability to work under pressure, meet deadlines, and collaborate effectively in a team environment.

• Develop and implement strategic public relations plans to enhance the company's brand reputation and public image.
• Write and distribute press releases, media advisories, and other public relations materials.
• Build and maintain strong relationships with media contacts, journalists, bloggers, and influencers.
• Respond to media inquiries and requests, acting as a spokesperson or coordinating with designated spokespeople.
• Monitor media coverage and industry trends, providing regular reports and analysis.
• Develop crisis communication plans and strategies to manage potential reputational risks.
• Create engaging content for various communication channels, including social media, blogs, and internal communications.
• Organize press conferences, media briefings, and other PR events (virtual or in-person as required).
• Collaborate with marketing and other departments to ensure consistent messaging across all communications.
• Measure and report on the effectiveness of PR campaigns and initiatives.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 3 years of experience in public relations, media relations, or corporate communications.
• Proven ability to write compellingly and strategically for diverse audiences.
• Strong understanding of media landscape and PR best practices.
• Excellent networking and interpersonal skills, with the ability to build rapport with media contacts.
• Proficiency in social media platforms and digital PR tools.
• Strong analytical and problem-solving skills, with the ability to manage crisis situations effectively.
• Exceptional verbal and written communication skills.
• Ability to work independently, manage multiple priorities, and meet deadlines in a remote setting.
• Experience with media monitoring services and PR software is a plus.

• Develop and implement innovative public relations strategies aligned with organizational goals.
• Craft and disseminate press releases, media advisories, and other PR materials.
• Build and maintain strong relationships with media contacts, bloggers, and influencers.
• Monitor media coverage and industry trends, providing regular reports and insights.
• Manage crisis communication situations, developing and executing effective response plans.
• Oversee social media presence, ensuring brand consistency and engagement.
• Collaborate with marketing and communications teams to ensure integrated campaign messaging.
• Organize and promote events, press conferences, and other PR activities.
• Manage PR budgets and measure the effectiveness of PR campaigns.
• Provide guidance and mentorship to junior PR team members.

• Develop and execute comprehensive media relations strategies to achieve organizational communication goals.
• Proactively identify and cultivate relationships with key media contacts across various sectors.
• Craft compelling press releases, media advisories, and pitches to generate positive news coverage.
• Respond to media inquiries promptly and professionally, acting as a primary spokesperson when necessary.
• Monitor media landscape for relevant news, trends, and opportunities for our client.
• Manage media crises, developing communication plans and providing timely updates.
• Organize press conferences, media briefings, and interviews.
• Measure and report on the effectiveness of media relations efforts, tracking key metrics and insights.
• Collaborate with internal teams to ensure consistent messaging across all communication channels.
• Develop and maintain a database of media contacts.
• Stay abreast of industry developments and best practices in public relations.
• Create content for earned media, including articles, opinion pieces, and expert commentary.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of experience in media relations or public relations, with a strong understanding of the media landscape.
• Proven track record of securing positive media coverage in reputable outlets.
• Exceptional written and verbal communication skills, with the ability to craft persuasive and engaging content.
• Strong media network and established relationships with journalists and influencers.
• Demonstrated ability to handle crisis communications effectively.
• Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously in a remote environment.
• Proficiency in PR software and media monitoring tools.
• Ability to work independently and proactively identify opportunities.
• Strong strategic thinking and problem-solving abilities.
• A keen understanding of current events and public affairs.
• Must have a reliable internet connection and a dedicated home office.

• Develop and implement strategic media relations plans to enhance brand visibility and positive perception.
• Cultivate and maintain strong relationships with national and international media outlets, journalists, and influencers.
• Craft compelling press releases, media advisories, and talking points.
• Secure media coverage across various platforms, including print, broadcast, and digital.
• Monitor media coverage and industry trends, providing insights and recommendations.
• Manage and respond to media inquiries in a timely and professional manner.
• Develop and execute crisis communication plans.
• Collaborate with marketing and communications teams to ensure consistent messaging.
• Organize press conferences, media briefings, and other media events (virtual or in-person when necessary).
• Measure and report on the effectiveness of media relations campaigns.

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• Minimum of 6 years of experience in media relations or public relations, with a significant portion in a senior or managerial capacity.
• Demonstrated success in securing media coverage and building media relationships.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Proven ability to develop and implement effective media strategies.
• Experience in crisis communications and reputation management.
• Strong understanding of the media landscape and current affairs.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Proficiency in media monitoring and analysis tools.
• Exceptional organizational skills and attention to detail.