129 Market Research Analyst jobs in Kenya
Senior Market Research Analyst
40100 Abothuguchi West
KES270000 Annually
WhatJobs
Posted 6 days ago
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Job Description
Our client, a rapidly growing market intelligence firm, is seeking an experienced Senior Market Research Analyst to join our fully remote team. This role is critical for generating actionable insights that drive strategic decision-making for our diverse clientele. You will be responsible for designing and conducting comprehensive market research studies, analyzing complex data sets, and translating findings into clear, concise, and compelling reports. Key responsibilities include identifying market trends, assessing competitive landscapes, forecasting market growth, and evaluating consumer behavior. The ideal candidate will possess a strong background in market research methodologies, statistical analysis, and data visualization. A bachelor's degree in Economics, Statistics, Business, Marketing, or a related quantitative field is required; a master's degree is a significant asset. Proven experience in leveraging research tools and software to gather and analyze data is essential. Exceptional written and verbal communication skills are crucial for presenting findings to clients and internal teams. This is a fully remote position, requiring a self-disciplined, analytical, and detail-oriented individual with the ability to manage multiple research projects concurrently and meet demanding deadlines. You will work independently, contributing significantly to the firm's reputation for delivering high-quality market intelligence. Our client is committed to providing valuable insights that empower businesses to make informed decisions and achieve their strategic goals. This is an exceptional opportunity to contribute to impactful research and advance your career in market analysis from a flexible remote setting.
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Senior Market Research Analyst
90100 Mangu
KES135000 Monthly
WhatJobs
Posted 11 days ago
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Job Description
Our client is seeking a highly analytical and insightful Senior Market Research Analyst to join their fully remote marketing department. This role is essential for uncovering market trends, understanding customer behavior, and providing strategic insights to guide product development, marketing campaigns, and business growth. You will be responsible for designing and executing comprehensive market research studies, utilizing a variety of qualitative and quantitative methodologies. Key tasks include collecting and analyzing data from diverse sources, identifying key market opportunities and threats, and assessing competitive landscapes. You will prepare detailed reports, presentations, and dashboards to communicate research findings and strategic recommendations to senior management and cross-functional teams. We require a candidate with a Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field, complemented by a minimum of 6 years of experience in market research or a related analytical role. Proven expertise in survey design, data analysis software (e.g., SPSS, R, Python), and data visualization tools is essential. Strong understanding of statistical principles and research methodologies is critical. Exceptional analytical, critical thinking, and problem-solving skills are required to translate complex data into actionable business intelligence. Excellent written and verbal communication skills are necessary for presenting findings and influencing strategic decisions. As this is a fully remote position, you must possess excellent self-management skills, be highly organized, and able to work independently with minimal supervision. A reliable internet connection and a dedicated workspace are required. Our client offers a competitive salary, comprehensive benefits, and the opportunity to significantly impact the company's strategic direction. This is an exciting opportunity to contribute your expertise to a growing organization and shape its market positioning. You will play a key role in identifying new avenues for growth and innovation. Your ability to derive meaningful insights from data will be critical to the company's success. Join our client and help drive informed decision-making through rigorous market intelligence.
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Senior Brand Manager, Consumer Insights
50100 Kakamega, Western
KES350000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a highly analytical and strategically minded Senior Brand Manager to join their dynamic team. This pivotal role is designed for an individual passionate about understanding consumer behavior and translating insights into impactful brand strategies within the fast-moving consumer goods (FMCG) sector. As a fully remote position, you will have the autonomy to work from anywhere within Kenya, contributing to our client's success through your expertise and dedication.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies that drive market share and consumer engagement.
- Conduct in-depth market research and consumer analysis to identify trends, opportunities, and potential threats.
- Utilize qualitative and quantitative data to derive actionable insights that inform product development, marketing campaigns, and promotional activities.
- Collaborate closely with cross-functional teams, including marketing, sales, product development, and research, to ensure alignment and seamless execution of brand plans.
- Manage brand budgets, track performance metrics, and provide regular reports on brand health and campaign effectiveness.
- Lead the development of new product launches and revitalization strategies for existing product lines.
- Foster strong relationships with external agencies and partners to maximize brand visibility and impact.
- Mentor and guide junior members of the brand team, promoting a culture of continuous learning and improvement.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of progressive experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies that have driven significant business growth.
- Exceptional analytical skills with the ability to interpret complex data and translate it into clear, actionable recommendations.
- Strong understanding of market research methodologies and consumer insights generation.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in project management and a demonstrated ability to manage multiple priorities in a fast-paced, remote environment.
- A proactive, self-starter attitude with a strong sense of ownership and accountability.
- Familiarity with digital marketing principles and social media engagement strategies is advantageous.
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2
Remote Market Analyst, Consumer Insights
50100 Tuwan
KES75000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client is looking for a dedicated and analytical Remote Market Analyst to join their Fast-Moving Consumer Goods (FMCG) division. This is a fully remote position, allowing you to contribute from anywhere. You will be instrumental in gathering, analyzing, and interpreting market data to provide actionable insights that will shape our client's product strategy and marketing initiatives. Your primary focus will be on understanding consumer behavior, market trends, competitive landscapes, and identifying emerging opportunities within the FMCG sector. This involves working with a variety of data sources, including syndicated market data, consumer surveys, social media analytics, and internal sales data. You will be responsible for developing comprehensive market reports, presentations, and dashboards to communicate your findings to stakeholders across different departments, including marketing, sales, and product development. The ability to translate complex data into clear, concise, and compelling narratives is crucial. You will also be involved in forecasting market demand and assessing the potential success of new product launches. Collaboration with remote teams across different time zones will be a key aspect of this role, requiring excellent communication and organizational skills. Proficiency in data analysis tools and statistical software is essential. If you are passionate about understanding consumer markets and possess a keen analytical mind, we encourage you to apply for this exciting remote opportunity. The ideal candidate will be self-motivated, detail-oriented, and capable of managing their workload independently in a virtual environment. This role offers the chance to make a significant impact on a global brand.
Key Responsibilities:
Key Responsibilities:
- Conduct in-depth market research and analysis for the FMCG sector.
- Monitor and analyze consumer trends, purchasing patterns, and competitive activities.
- Develop and present insightful market reports and presentations to key stakeholders.
- Utilize various data sources to identify new market opportunities and potential risks.
- Support product development and marketing teams with data-driven recommendations.
- Track and forecast market performance and sales trends.
- Maintain and update market intelligence databases.
- Collaborate effectively with remote cross-functional teams.
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
- Proven experience in market research or business analysis, preferably within the FMCG industry.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SPSS, R, Python).
- Excellent understanding of market research methodologies and data visualization techniques.
- Exceptional written and verbal communication skills, with the ability to present complex information clearly.
- Self-starter with strong organizational and time management skills, capable of working independently.
- Experience with syndicated data sources (e.g., Nielsen, IRI) is a plus.
- Demonstrated ability to thrive in a remote work setting.
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3
Senior Brand Manager, Consumer Insights
00100 Abothuguchi West
KES400000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client is seeking a highly analytical and strategic Senior Brand Manager to lead consumer insights initiatives for their fast-moving consumer goods (FMCG) portfolio. This is a fully remote position, offering the flexibility to work from anywhere within Kenya. You will be instrumental in shaping brand strategies by translating complex consumer data into actionable insights. Your core responsibility will involve managing market research projects, analyzing trends, and identifying unmet consumer needs. You will collaborate closely with marketing, product development, and sales teams to ensure that brand strategies are data-driven and resonate with target audiences. This role requires a deep understanding of quantitative and qualitative research methodologies, statistical analysis, and proficiency in using various market research tools and platforms. The ideal candidate will have a proven track record in FMCG brand management, with a strong emphasis on consumer understanding and strategic planning. You will be responsible for developing comprehensive consumer profiles, journey mapping, and identifying key growth opportunities. Furthermore, you will contribute to the innovation pipeline by providing insights that guide new product development and packaging design. Excellent communication and presentation skills are essential, as you will be expected to present findings and recommendations to senior leadership. If you are passionate about understanding consumers and driving brand success in a dynamic market, we encourage you to apply.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive consumer insight strategies.
- Manage and interpret market research data from various sources.
- Identify key consumer trends, needs, and behaviors impacting the FMCG sector.
- Collaborate with cross-functional teams to integrate insights into brand plans and product innovation.
- Develop detailed consumer segmentation and targeting models.
- Present research findings and strategic recommendations to stakeholders.
- Oversee the budget for consumer research projects.
- Stay abreast of the latest industry trends and competitive landscape.
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- Minimum of 5 years of experience in brand management or consumer insights within the FMCG industry.
- Proven experience with quantitative and qualitative research methodologies.
- Strong analytical and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in statistical software and market research tools.
- Ability to work independently and manage multiple projects in a remote setting.
- A proactive and results-oriented mindset.
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4
Remote Graduate Analyst - Market Research
10100 Nyeri Town
KES45000 Monthly
WhatJobs
Posted 2 days ago
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Job Description
Our client is actively recruiting enthusiastic and analytical recent graduates for a fully remote Graduate Analyst position specializing in Market Research. This role provides an exceptional starting point for individuals eager to delve into the world of data analysis and market intelligence within a global, digital-first organization. You will be tasked with conducting in-depth market research, analyzing industry trends, compiling competitive intelligence reports, and presenting findings to various stakeholders through virtual channels. Your contributions will directly influence strategic decision-making for our client. This opportunity requires strong research skills, proficiency in data analysis tools, and the ability to synthesize complex information into clear, actionable insights. The ideal candidate is detail-oriented, possesses excellent written and verbal communication skills, and thrives in a self-directed, remote work environment. You will learn to leverage various digital research methodologies and collaborative tools to achieve project goals. The designated location for this role is Nyeri, Nyeri, KE , though the position is entirely remote, offering flexibility and accessibility. We are looking for graduates with a solid academic foundation, ideally in fields such as Economics, Business, Statistics, or a related discipline, who are eager to develop expertise in market dynamics. This role is perfect for those seeking to build a career in analytics and strategy, gaining exposure to diverse markets and business challenges.
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5
Junior Data Analyst - Market Research
90100 Mangu
KES60000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client is seeking an eager and detail-oriented Junior Data Analyst to join their Market Research team. This is a fantastic opportunity for a recent graduate or early-career professional to gain practical experience in data analysis and market insights. The role offers a hybrid work model, combining remote flexibility with in-office collaboration to foster learning and teamwork. You will be instrumental in supporting the research team by collecting, cleaning, analyzing, and visualizing data to identify market trends and consumer behavior.
Key responsibilities include assisting in the design and execution of market research surveys and data collection processes. You will clean and preprocess large datasets, ensuring data accuracy and integrity. Performing statistical analysis, identifying patterns, and extracting meaningful insights from data will be a core part of your role. You will also contribute to the creation of reports and presentations, visualizing data through charts and graphs to communicate findings effectively to the team. Collaborating with senior analysts and researchers to understand project requirements and deliver timely results is essential. The ideal candidate will possess a Bachelor's degree in Statistics, Mathematics, Economics, Business, or a related quantitative field. Foundational knowledge of statistical analysis and data visualization techniques is required. Proficiency in spreadsheet software (e.g., Excel) and familiarity with data analysis tools or programming languages (e.g., SQL, Python, R) is a strong advantage. Excellent analytical thinking, problem-solving skills, and a keen attention to detail are necessary. Strong written and verbal communication skills, along with the ability to work both independently and collaboratively in a hybrid environment, are crucial. Eagerness to learn and a proactive attitude are highly valued. The **job location** is in Machakos, Machakos, KE , with a hybrid work arrangement.
Key responsibilities include assisting in the design and execution of market research surveys and data collection processes. You will clean and preprocess large datasets, ensuring data accuracy and integrity. Performing statistical analysis, identifying patterns, and extracting meaningful insights from data will be a core part of your role. You will also contribute to the creation of reports and presentations, visualizing data through charts and graphs to communicate findings effectively to the team. Collaborating with senior analysts and researchers to understand project requirements and deliver timely results is essential. The ideal candidate will possess a Bachelor's degree in Statistics, Mathematics, Economics, Business, or a related quantitative field. Foundational knowledge of statistical analysis and data visualization techniques is required. Proficiency in spreadsheet software (e.g., Excel) and familiarity with data analysis tools or programming languages (e.g., SQL, Python, R) is a strong advantage. Excellent analytical thinking, problem-solving skills, and a keen attention to detail are necessary. Strong written and verbal communication skills, along with the ability to work both independently and collaboratively in a hybrid environment, are crucial. Eagerness to learn and a proactive attitude are highly valued. The **job location** is in Machakos, Machakos, KE , with a hybrid work arrangement.
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6
Graduate Business Analyst - Market Research
60101 Embu, Eastern
KES48000 Monthly
WhatJobs
Posted 6 days ago
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Job Description
Our client is launching a comprehensive remote Graduate Program for ambitious individuals seeking to excel as Graduate Business Analysts specializing in market research. This internship provides an invaluable opportunity to gain practical experience in analyzing market trends, understanding consumer behavior, and contributing to strategic business insights. You will work under the guidance of seasoned professionals, developing skills in data collection, analysis, and reporting. This is a fully remote role, allowing participants to learn and contribute from any location. The program focuses on equipping interns with the foundational knowledge and skills necessary for a successful career in business analysis and market intelligence.
Program Objectives:
Program Objectives:
- Conduct market research studies to identify consumer needs and market opportunities.
- Analyze competitive landscapes and industry trends.
- Assist in developing market segmentation and targeting strategies.
- Gather and interpret qualitative and quantitative data from various sources.
- Prepare reports and presentations summarizing research findings and recommendations.
- Collaborate with marketing, product development, and sales teams.
- Learn to utilize market research tools and analytical software.
- Develop critical thinking and problem-solving skills in a business context.
- Contribute to the development of actionable business strategies based on research insights.
- Recent graduate with a Bachelor's or Master's degree in Business Administration, Marketing, Economics, Statistics, or a related field.
- Strong analytical abilities and a keen interest in market dynamics.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with market research methodologies is a plus.
- Eagerness to learn and apply new concepts in a remote work environment.
- Ability to work independently and as part of a virtual team.
- Demonstrated ability to manage time effectively and meet deadlines.
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7
Junior Data Analyst - Market Research
30100 Tuwan
KES30000 Monthly
WhatJobs
Posted 6 days ago
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Job Description
Our client is seeking enthusiastic and driven recent graduates for a Junior Data Analyst position, focused on market research. This is a fully remote internship, providing an excellent opportunity to gain practical experience in data analysis and insights generation. You will work closely with senior analysts and marketing teams to collect, clean, and analyze data related to market trends, consumer behavior, and competitive landscapes. Your insights will directly contribute to strategic decision-making and product development.
Internship Responsibilities:
Internship Responsibilities:
- Assist in collecting data from various sources, including surveys, databases, and public records.
- Clean, validate, and organize large datasets to ensure accuracy and consistency.
- Perform basic data analysis using statistical techniques and tools to identify trends and patterns.
- Generate reports and visualizations (charts, graphs) to communicate findings effectively.
- Support senior analysts in developing market research studies and consumer insights reports.
- Collaborate with team members remotely via online communication platforms.
- Learn and apply new data analysis tools and methodologies.
- Contribute to brainstorming sessions for new research ideas and approaches.
- Help maintain databases and data repositories.
- Document data analysis processes and methodologies.
- Currently pursuing or recently completed a Bachelor's degree in Statistics, Mathematics, Economics, Business Analytics, Computer Science, or a related quantitative field.
- Basic understanding of statistical concepts and data analysis techniques.
- Familiarity with spreadsheet software (e.g., Microsoft Excel, Google Sheets) and data manipulation.
- Eagerness to learn and proficiency with data analysis tools such as SQL, Python (Pandas, NumPy), or R is a plus.
- Strong analytical and problem-solving skills.
- Excellent attention to detail and accuracy.
- Good written and verbal communication skills for remote team interaction.
- Proactive attitude and ability to work independently within a remote setting.
- A keen interest in market research and business strategy.
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8
Junior Data Analyst - Market Research
20100 Mwembe
KES80000 Monthly
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is looking for an enthusiastic and detail-oriented Junior Data Analyst to join their fully remote market research team. This internship offers an excellent opportunity for recent graduates to gain practical experience in data analysis, interpretation, and reporting within a dynamic business environment. You will work closely with senior analysts, assisting in the collection, cleaning, and analysis of market data to support strategic decision-making. The ideal candidate will have a strong academic background in a quantitative field, a keen eye for detail, and a passion for uncovering insights from data. This role is perfect for an ambitious individual eager to learn and grow their analytical skills in a flexible, remote setting. You will contribute to real-world projects, helping to shape market strategies and understand consumer behavior.
Responsibilities:
Responsibilities:
- Assist in collecting and cleaning large datasets from various sources.
- Perform data analysis using statistical methods and software tools.
- Help in identifying trends, patterns, and insights within market research data.
- Support the creation of reports and visualizations to present findings to the team.
- Collaborate with senior analysts on ongoing research projects.
- Contribute to the development of surveys and data collection instruments.
- Ensure data accuracy and integrity throughout the analysis process.
- Learn and apply new analytical techniques and tools.
- Participate in team meetings and contribute to brainstorming sessions.
- Assist in preparing presentations summarizing research results.
- Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
- Strong understanding of statistical concepts and data analysis techniques.
- Proficiency in using data analysis software such as Excel, R, Python (Pandas, NumPy), or SQL.
- Excellent attention to detail and accuracy.
- Good analytical and problem-solving skills.
- Effective written and verbal communication skills.
- Ability to work independently and manage time effectively in a remote environment.
- Eagerness to learn and a proactive attitude.
- Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Interest in market research and consumer behavior.
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