3,324 Food Development jobs in Kenya
Remote FMCG Category Manager - Brand Development
Posted 1 day ago
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Job Description
Our client, a dynamic and growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and experienced Category Manager to join their fully remote marketing and brand development team. This role is responsible for driving the growth and profitability of assigned product categories by developing and executing strategic category plans. You will be instrumental in understanding consumer needs, analyzing market trends, and collaborating with cross-functional teams to ensure product success from concept to shelf.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive category strategies, including product assortment, pricing, promotion, and placement.
- Conduct in-depth market analysis, identifying consumer insights, competitive landscape, and emerging trends within the FMCG sector.
- Manage the product lifecycle for assigned categories, from new product development to performance optimization and rationalization.
- Collaborate closely with sales, marketing, supply chain, and R&D teams to ensure effective go-to-market strategies and execution.
- Analyze sales data, market share, and financial performance to identify opportunities for growth and areas for improvement.
- Develop and present compelling business cases for new product launches and category initiatives.
- Manage relationships with key suppliers and partners to ensure product quality and availability.
- Oversee promotional planning and execution to drive sales and brand awareness.
- Monitor category performance against key metrics and provide regular reports to senior management.
- Stay informed about regulatory requirements and industry best practices.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in category management, brand management, or product marketing within the FMCG industry.
- Proven track record of successfully developing and executing category strategies that drive sales and profitability.
- Strong analytical skills with experience in market data analysis (e.g., Nielsen, IRI) and financial modeling.
- Excellent understanding of consumer behavior and market dynamics in the FMCG space.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Strong presentation and communication skills, with the ability to influence stakeholders.
- Proficiency in project management and strategic planning.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
- Creative thinker with a passion for brand building and consumer engagement.
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Remote FMCG Brand Manager & Market Analyst
Posted 23 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Remote FMCG Brand Manager & Market Analyst to drive brand growth and market penetration. This is a fully remote role, offering the flexibility to manage brand initiatives from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including product positioning, pricing, promotions, and advertising campaigns. This involves conducting in-depth market research, analyzing consumer trends, identifying competitive landscapes, and translating these insights into actionable brand plans. You will oversee all aspects of brand communication, ensuring consistency in messaging across all touchpoints. Collaboration with cross-functional teams, including product development, sales, and supply chain, will be critical to ensure successful product launches and ongoing brand management. The ideal candidate will possess a strong understanding of FMCG dynamics, consumer behavior, and marketing principles. A proven ability to analyze market data, develop strategic recommendations, and manage budgets effectively is essential. Excellent communication, presentation, and interpersonal skills are required to effectively lead brand initiatives and influence stakeholders remotely. You will be instrumental in shaping brand perception, driving sales volume, and achieving market leadership objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated brand strategies to drive market share and profitability.
- Conduct comprehensive market research, competitor analysis, and consumer insights gathering.
- Analyze sales data, market trends, and promotional effectiveness to inform brand decisions.
- Manage brand P&L and ensure marketing budgets are utilized efficiently.
- Oversee the development and execution of advertising, public relations, and promotional campaigns.
- Collaborate with product development teams on new product innovation and line extensions.
- Work closely with the sales team to develop effective go-to-market strategies.
- Ensure consistent brand messaging and visual identity across all marketing channels.
- Monitor brand performance and provide regular reports to senior management.
- Identify opportunities for brand growth and market expansion.
- Lead cross-functional teams in the planning and execution of brand initiatives.
- Stay current with industry trends and best practices in FMCG marketing.
- Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a strong asset.
- Significant experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent understanding of marketing principles, including product, price, place, and promotion.
- Proficiency in market research methodologies and tools.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and collaborate effectively in a remote team environment.
- Experience in the **FMCG** industry is mandatory.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Brand Manager to lead the development and execution of brand strategies for their key product lines. This hybrid role offers a blend of remote work flexibility and in-office collaboration to drive brand growth and market share. You will be responsible for understanding consumer insights, identifying market trends, and translating them into actionable marketing plans that resonate with target audiences. The ideal candidate will have a proven track record in brand management within the FMCG industry, demonstrating success in product positioning, advertising, promotions, and go-to-market strategies. You will collaborate closely with sales, product development, and creative agencies to ensure seamless brand execution. Key responsibilities include managing brand budgets, monitoring competitive activity, and analyzing sales performance to optimize brand performance. Strong analytical, creative, and project management skills are essential. This position requires a results-oriented individual with excellent communication and leadership abilities, capable of inspiring cross-functional teams. A passion for consumer brands and a deep understanding of the FMCG landscape are paramount.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to achieve business objectives.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Manage all aspects of brand communications, including advertising, digital marketing, and PR.
- Oversee product launches and promotional campaigns.
- Collaborate with sales teams to drive distribution and retail execution.
- Manage brand budgets and ensure profitable execution of marketing plans.
- Monitor competitive landscape and identify potential threats and opportunities.
- Analyze sales data and market trends to track brand performance and inform strategy.
- Work closely with product development teams on new product innovation.
- Manage relationships with external agencies and vendors.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 5+ years of experience in brand management within the FMCG industry.
- Proven success in developing and executing effective marketing strategies.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and leadership abilities.
- Experience with market research tools and sales analysis.
- Ability to work effectively in a hybrid remote/in-office environment.
- Proficiency in project management and budget management.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager (FMCG - Food & Beverage)
Posted 8 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, specifically within the food and beverage industry, is seeking an experienced and innovative Senior Brand Manager for a fully remote position. This is a critical role responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitable growth. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, marketing analytics, and integrated marketing communications within the FMCG landscape. You will be the guardian of the brand, responsible for its positioning, messaging, and overall market presence. This role demands exceptional creativity, strategic thinking, and a proven ability to lead cross-functional teams, including sales, product development, and advertising agencies. You will translate consumer research and market trends into actionable brand plans, overseeing the development and execution of marketing campaigns across various channels. Our client is committed to innovation and delivering exceptional consumer experiences, and this position offers a unique opportunity to shape the future of beloved brands. Proficiency in market analysis tools, digital marketing strategies, and campaign performance tracking is essential. The successful candidate will demonstrate strong leadership, excellent communication, and a passion for building impactful consumer brands. This fully remote role allows for flexibility and the opportunity to contribute strategically from anywhere in the world, impacting a global consumer base.
Responsibilities:
Responsibilities:
- Develop and implement overarching brand strategies to drive growth and market penetration.
- Conduct in-depth market and consumer research to identify opportunities and insights.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation.
- Oversee the development and execution of integrated marketing campaigns across all relevant channels (digital, traditional, social media, in-store).
- Collaborate with product development teams to innovate and launch new products or line extensions.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance metrics, analyze results, and recommend strategic adjustments.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Lead and mentor junior marketing team members.
- Stay abreast of industry trends, competitor activities, and emerging consumer behaviors.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of progressive experience in brand management within the FMCG sector, preferably food & beverage.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and brand positioning.
- Experience with digital marketing, social media management, and performance analytics.
- Excellent leadership, communication, and project management skills.
- Ability to work effectively and autonomously in a remote team environment.
- MBA or relevant Master's degree is a plus.
This advertiser has chosen not to accept applicants from your region.
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Principal FMCG Brand Manager
Posted 2 days ago
Job Viewed
Job Description
Our client, a prominent force in the FMCG industry, is seeking a strategic and visionary Principal FMCG Brand Manager to lead their brand initiatives. This is a fully remote role, demanding a dynamic leader with a proven track record in brand strategy, market analysis, and product lifecycle management within the fast-moving consumer goods sector. You will be responsible for developing and executing comprehensive brand plans designed to increase market share, enhance brand equity, and drive revenue growth. This involves conducting in-depth market research, identifying consumer insights, and translating them into compelling brand strategies and marketing campaigns. The ideal candidate will possess exceptional leadership and communication skills, enabling effective collaboration with cross-functional teams, including marketing, sales, product development, and advertising agencies. You should have a deep understanding of consumer behavior, competitive landscapes, and the nuances of the FMCG market. Proficiency in digital marketing, social media strategy, and traditional advertising channels is essential. Your responsibilities will include managing brand budgets, overseeing product launches, monitoring campaign performance, and making data-driven recommendations for optimization. This remote position requires a high degree of autonomy, strategic thinking, and the ability to manage multiple projects concurrently. Your passion for building strong, resonant brands and your ability to inspire teams will be critical. If you are a results-oriented marketing leader with a flair for innovation and a desire to shape the future of leading FMCG brands from a remote setting, we encourage you to apply. This is an unparalleled opportunity to make a significant impact on brand perception and market success.
This advertiser has chosen not to accept applicants from your region.
4
FMCG Brand Manager - Innovation
Posted 14 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive product development and market growth. This is a fully remote position, allowing you to shape brand strategy from your home office. The Brand Manager will be responsible for developing and executing comprehensive brand plans, focusing on new product innovation and market expansion. You will conduct in-depth market research, analyze consumer trends, and identify opportunities for new product launches and line extensions. Your role will involve managing the product lifecycle, from concept generation and development through to go-to-market strategy and post-launch analysis. You will collaborate closely with cross-functional teams, including R&D, sales, marketing, and supply chain, to ensure successful product introductions and sustained brand performance. The ideal candidate will have a strong understanding of marketing principles, consumer insights, and brand management within the FMCG industry. Proven experience in developing and launching successful new products is essential. Excellent analytical, strategic thinking, and project management skills are required. This remote role demands exceptional communication and presentation abilities, with the capacity to influence stakeholders and gain buy-in for strategic initiatives. You must be adept at leveraging data to inform decision-making and optimize marketing investments. The successful candidate will possess a creative mindset, a passion for consumer brands, and a drive to deliver measurable business results. This is a key role with significant responsibility for shaping the future of our client's product portfolio and driving market leadership.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Brand Manager to oversee the strategic development and execution of marketing initiatives for their Fast-Moving Consumer Goods (FMCG) portfolio. This role requires a blend of creativity, analytical prowess, and a deep understanding of consumer behavior within the FMCG sector. You will be responsible for developing and implementing comprehensive brand strategies, managing marketing budgets, and collaborating with cross-functional teams to ensure successful product launches and ongoing brand growth. Key responsibilities include market research, competitive analysis, identifying consumer trends, and developing compelling marketing campaigns across various channels, including digital, traditional media, and in-store promotions. You will also be involved in product innovation, packaging design, and pricing strategies to maintain and enhance brand positioning. The ideal candidate will possess a proven track record in brand management within the FMCG industry, with a strong understanding of marketing principles and consumer insights. Excellent communication, leadership, and project management skills are essential. This position offers an exciting opportunity to shape the future of well-known brands, drive market share, and contribute to the company's overall success. You will be responsible for monitoring brand performance, analyzing sales data, and adapting strategies to meet evolving market demands. The ability to work collaboratively with sales, R&D, and supply chain teams is critical for holistic brand success. We are looking for a strategic thinker with a passion for brands and a commitment to delivering measurable marketing results. This role involves a hybrid work arrangement, combining in-office collaboration with remote flexibility.
This advertiser has chosen not to accept applicants from your region.
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Remote FMCG Brand Manager
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Remote FMCG Brand Manager. This position is pivotal in shaping and driving the success of our client's product portfolio within the dynamic consumer market. As a fully remote role, you will be instrumental in developing and executing comprehensive brand strategies, managing product lifecycles, and ensuring market leadership from your home office. The ideal candidate will possess a strong understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will be responsible for crafting compelling brand narratives, leading product innovation initiatives, and developing integrated marketing campaigns across various channels. This role demands a blend of analytical rigor and creative flair, with a focus on driving brand growth and achieving sales objectives. You will collaborate closely with cross-functional teams, including sales, marketing, R&D, and supply chain, to ensure seamless execution of brand plans. Key responsibilities include market analysis, budget management, performance tracking, and identifying new opportunities for brand expansion. The ability to thrive in a fast-paced, remote environment and effectively communicate with stakeholders across different time zones is essential. This is an exceptional opportunity for a seasoned brand professional to exert significant influence and drive impactful results in the consumer goods space.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Manage product portfolio, including new product development and lifecycle management.
- Oversee the creation and execution of integrated marketing and advertising campaigns.
- Develop compelling brand messaging and positioning.
- Manage brand budgets and allocate resources effectively.
- Monitor brand performance, analyze sales data, and provide actionable insights.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Work closely with R&D and supply chain to ensure product quality and availability.
- Identify and develop new market segments and consumer insights.
- Lead cross-functional teams in brand initiatives and ensure alignment.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of consumer marketing principles and practices.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and data analysis.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and cross-functional teams.
- Ability to thrive in a remote, fast-paced work environment.
- Demonstrated creativity and innovation in brand development.
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7
Senior FMCG Brand Manager
Posted 21 days ago
Job Viewed
Job Description
Our client is seeking a highly experienced and results-driven Senior FMCG Brand Manager to spearhead brand strategy and execution within the fast-paced consumer goods sector. This is a fully remote position, offering the flexibility to work from anywhere. The successful candidate will be responsible for developing and implementing comprehensive brand plans that drive market share, consumer engagement, and profitability. Key responsibilities include conducting market research to identify consumer insights and emerging trends, developing innovative marketing campaigns across various channels, and managing brand budgets effectively. You will collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure seamless brand delivery. The role demands a deep understanding of the FMCG landscape, proven experience in brand management, and exceptional analytical and strategic thinking skills. You will also be tasked with monitoring brand performance, analyzing sales data, and providing regular reports with actionable recommendations to senior leadership. Furthermore, you will be instrumental in fostering strong relationships with external agencies and partners. A key aspect of this role involves identifying new growth opportunities and developing strategies to capitalize on them. The ideal candidate will possess a strong creative flair, combined with a robust commercial acumen, and the ability to inspire and lead. You will be expected to stay abreast of competitor activities and market dynamics, adapting strategies as necessary to maintain a competitive edge. This is an exciting opportunity to make a significant impact on a growing brand portfolio. This role requires a proactive approach, excellent communication skills, and the ability to thrive in a dynamic, remote environment. The successful candidate will play a pivotal role in shaping the future success of our client's brands, ensuring they resonate with target consumers and achieve ambitious business objectives. Join our client's team and contribute to a culture of innovation and excellence in the FMCG industry. The opportunity to contribute remotely to strategic brand initiatives is paramount. The focus is on driving brand equity and market penetration through data-driven decisions and creative marketing executions.
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8
FMCG Brand Manager - Regional Focus
Posted 16 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven FMCG Brand Manager to oversee key brands. This is a fully remote position, offering the flexibility to manage your responsibilities from anywhere. You will be responsible for developing and executing strategic brand plans that drive market share, revenue growth, and enhance brand equity within designated regions. Your role will encompass a wide range of activities, including market analysis, consumer insights generation, product innovation, marketing campaign development, and P&L management. You will work closely with sales teams, trade marketing, R&D, and external agencies to ensure cohesive brand execution across all touchpoints. Key responsibilities include identifying consumer needs and market trends, translating them into actionable brand strategies, and developing integrated marketing communications plans encompassing digital, traditional advertising, and in-store promotions. You will manage the brand's budget effectively, ensuring optimal allocation of resources to achieve business objectives. Experience in managing product launches, conducting competitive analysis, and leveraging data analytics to inform brand decisions is crucial. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, coupled with several years of progressive brand management experience in the FMCG industry. Strong analytical, strategic thinking, and project management skills are essential. Excellent communication, presentation, and interpersonal skills are required to effectively collaborate with cross-functional teams and external partners. A deep understanding of the FMCG landscape and consumer behavior is a must. This role offers an exciting opportunity to shape the future of iconic brands and drive significant commercial success within a dynamic and growing industry. Join our client's forward-thinking organization and leverage your expertise to build strong consumer connections and deliver outstanding business results, all within a supportive and flexible remote work environment.
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