2 Fmcg Brand Manager Regional Focus jobs in whatjobs

FMCG Brand Manager - Regional Focus

80300 Abothuguchi West KES160000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven FMCG Brand Manager to oversee key brands. This is a fully remote position, offering the flexibility to manage your responsibilities from anywhere. You will be responsible for developing and executing strategic brand plans that drive market share, revenue growth, and enhance brand equity within designated regions. Your role will encompass a wide range of activities, including market analysis, consumer insights generation, product innovation, marketing campaign development, and P&L management. You will work closely with sales teams, trade marketing, R&D, and external agencies to ensure cohesive brand execution across all touchpoints. Key responsibilities include identifying consumer needs and market trends, translating them into actionable brand strategies, and developing integrated marketing communications plans encompassing digital, traditional advertising, and in-store promotions. You will manage the brand's budget effectively, ensuring optimal allocation of resources to achieve business objectives. Experience in managing product launches, conducting competitive analysis, and leveraging data analytics to inform brand decisions is crucial. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, coupled with several years of progressive brand management experience in the FMCG industry. Strong analytical, strategic thinking, and project management skills are essential. Excellent communication, presentation, and interpersonal skills are required to effectively collaborate with cross-functional teams and external partners. A deep understanding of the FMCG landscape and consumer behavior is a must. This role offers an exciting opportunity to shape the future of iconic brands and drive significant commercial success within a dynamic and growing industry. Join our client's forward-thinking organization and leverage your expertise to build strong consumer connections and deliver outstanding business results, all within a supportive and flexible remote work environment.
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FMCG Brand Manager - Regional Focus

80200 Casuarina KES165000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a creative and results-oriented FMCG Brand Manager to drive growth and market presence for their key brands. This is a fully remote position that will allow you to strategize and execute brand initiatives from anywhere. The ideal candidate will have a deep understanding of the Fast-Moving Consumer Goods sector, a passion for consumer insights, and a proven ability to develop and implement successful marketing campaigns. You will be responsible for managing brand strategy, product launches, promotional activities, and ensuring consistent brand messaging across all channels. This is an exciting opportunity to own and shape the success of prominent FMCG brands in a flexible, remote work environment.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies to achieve market share and revenue targets.
  • Conduct in-depth market research and consumer insights analysis to identify opportunities and trends.
  • Plan and manage the implementation of marketing campaigns, including advertising, digital marketing, social media, and in-store promotions.
  • Oversee product lifecycle management, including new product development and launches.
  • Manage brand budget and allocate resources effectively to maximize ROI.
  • Collaborate with sales teams to ensure effective trade marketing and promotional execution.
  • Monitor brand performance, analyze sales data, and provide regular reports with actionable recommendations.
  • Ensure consistent brand messaging and positioning across all communication channels.
  • Work closely with cross-functional teams (R&D, Sales, Operations) to align brand strategy with business objectives.
  • Stay abreast of competitor activities and industry developments.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 5-7 years of experience in brand management within the FMCG sector.
  • Proven track record of successfully launching and growing consumer brands.
  • Strong understanding of marketing principles, market research, and consumer behavior.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
  • Creative mindset with a passion for brand building.
  • Experience working in a remote-first environment is highly valued.
This role, focused on brands prominent in the **Malindi, Kilifi, KE** market, is a fully remote position.
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