78 Fmcg Brand Manager jobs in whatjobs
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic FMCG Brand Manager. This role is vital for developing and executing brand strategies that drive market share, consumer engagement, and sales growth. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to position brands effectively and create compelling marketing campaigns. The ideal candidate will possess a strong background in brand management within the FMCG industry, with demonstrable success in product launches, advertising, promotions, and digital marketing. You will collaborate closely with sales, product development, and external agencies to ensure cohesive brand execution across all channels. Responsibilities include developing annual brand plans, managing marketing budgets, analyzing campaign performance, and identifying opportunities for brand innovation and expansion. You will also be involved in market research, competitor analysis, and reporting on brand performance to senior management. Our client is looking for a candidate with exceptional strategic thinking, analytical, and communication skills, coupled with a passion for consumer brands. The ability to work effectively within a dynamic team environment and manage multiple projects simultaneously is crucial. This role requires a proactive approach to market challenges and opportunities, driving brand visibility and consumer loyalty. Join a company that is dedicated to delivering high-quality consumer products and fostering brand growth. This position offers a significant opportunity to shape the future of leading FMCG brands. This role requires the candidate to be physically present in the office to facilitate close collaboration with teams and manage on-site responsibilities in the **Bungoma, Bungoma, KE** region.
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Job Description
A dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company is looking for an innovative and results-oriented FMCG Brand Manager to join their marketing team. This position is entirely remote, offering the flexibility to work from anywhere, with a strategic focus on understanding and influencing consumer behavior within the Meru, Meru, KE market. You will be responsible for developing and executing comprehensive brand strategies to drive market share, sales, and profitability for key product lines. Your core duties include conducting market research, analyzing consumer insights, and identifying emerging trends to inform brand positioning and marketing campaigns. You will oversee the development and implementation of integrated marketing plans across various channels, including digital, advertising, and promotional activities. This role involves managing the brand budget, collaborating with cross-functional teams such as sales, product development, and supply chain, and working closely with external agencies. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a proven track record of success in brand management within the FMCG sector. Strong analytical skills, creativity, and a deep understanding of consumer marketing principles are essential. Excellent project management, communication, and presentation skills are required to effectively lead brand initiatives in a remote environment. Experience with digital marketing tools and data analysis platforms is highly beneficial. If you are a strategic marketer with a passion for building strong brands and driving growth in the competitive FMCG landscape, we encourage you to apply.
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic FMCG Brand Manager to join their fully remote marketing team. In this pivotal role, you will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth. You will oversee all aspects of brand management, from market research and product positioning to advertising campaigns and promotional activities. This position requires a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and maximize impact. The ideal candidate will have a proven track record in brand management, exceptional analytical and strategic thinking skills, and a passion for building strong consumer brands. We are looking for an individual who is highly creative, results-oriented, and adept at managing multiple projects in a fast-paced environment. This is a remote-first role, emphasizing the need for strong self-management, excellent virtual communication, and the ability to leverage digital tools for marketing planning and execution. Your insights into consumer insights and your ability to translate them into effective brand initiatives will be crucial. You will be responsible for budget management, campaign performance tracking, and continuous optimization of brand strategies. If you are a seasoned marketing professional with a passion for the FMCG sector and thrive in a collaborative remote setting, we encourage you to apply. You will have the opportunity to shape the future of well-known consumer products and make a significant impact on brand success. Your innovative approach to brand building will be highly valued.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct market research and consumer analysis to identify growth opportunities and unmet needs.
- Define brand positioning, messaging, and value propositions.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Manage the brand's advertising and promotional budgets effectively.
- Collaborate with product development teams on new product launches and line extensions.
- Monitor brand performance, market trends, and competitor activities.
- Build and maintain strong relationships with external agencies and partners.
- Analyze campaign results and provide actionable insights for optimization.
- Ensure brand consistency across all consumer touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing effective marketing strategies.
- Strong understanding of consumer insights, market dynamics, and brand building principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Superb communication, presentation, and interpersonal abilities.
- Proficiency in marketing analytics tools and CRM software.
- Ability to work independently and manage projects effectively in a remote environment.
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is actively searching for a strategic and innovative Brand Manager to join their fully remote team. This role is pivotal in shaping and driving the growth of key brands within our client's extensive portfolio. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and competitive landscapes. Your responsibilities will include managing brand budgets, analyzing sales performance, and identifying opportunities for market expansion and innovation. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and supply chain, to ensure consistent brand messaging and execution across all touchpoints. Experience in digital marketing, social media engagement, and e-commerce strategies for consumer brands is highly desirable. The ability to translate consumer insights into compelling brand initiatives and measure their effectiveness is crucial. This is an exceptional opportunity to take ownership of significant brands and make a tangible impact on their success, all within a flexible and dynamic remote work environment. We are seeking a creative, results-oriented individual with a passion for building strong consumer brands and excelling in a virtual team setting. You will be expected to lead the charge in developing innovative marketing plans and driving brand equity. The successful candidate will possess strong analytical skills, excellent communication abilities, and a proven track record in brand management within the FMCG industry.
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3
Job Description
Our client is seeking a dynamic and results-oriented FMCG Brand Manager to drive growth and market presence for their innovative product portfolio. This role requires a strategic thinker with a passion for consumer goods and a proven ability to develop and execute successful brand strategies. You will be responsible for all aspects of brand management, including market analysis, product development, marketing campaign execution, and sales support. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer behavior, and modern marketing techniques. You will lead cross-functional teams, including sales, marketing, R&D, and supply chain, to ensure alignment and successful product launches and promotions. Key responsibilities include developing annual brand plans, managing marketing budgets, overseeing advertising and promotional activities, and monitoring brand performance against key metrics. You will conduct market research to identify consumer needs and competitive trends, and translate these insights into actionable strategies. Excellent analytical, communication, and project management skills are essential for success in this fast-paced environment. You will also be responsible for managing relationships with external agencies and suppliers. Our client is committed to building strong brands that resonate with consumers and seeks a proactive individual who can drive innovation and achieve ambitious growth objectives. This is a fantastic opportunity for a talented brand professional to make a significant impact within a leading FMCG company and contribute to its continued success.
This advertiser has chosen not to accept applicants from your region.
4
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Brand Manager to lead the development and execution of brand strategies for their key product lines. This hybrid role offers a blend of remote work flexibility and in-office collaboration to drive brand growth and market share. You will be responsible for understanding consumer insights, identifying market trends, and translating them into actionable marketing plans that resonate with target audiences. The ideal candidate will have a proven track record in brand management within the FMCG industry, demonstrating success in product positioning, advertising, promotions, and go-to-market strategies. You will collaborate closely with sales, product development, and creative agencies to ensure seamless brand execution. Key responsibilities include managing brand budgets, monitoring competitive activity, and analyzing sales performance to optimize brand performance. Strong analytical, creative, and project management skills are essential. This position requires a results-oriented individual with excellent communication and leadership abilities, capable of inspiring cross-functional teams. A passion for consumer brands and a deep understanding of the FMCG landscape are paramount.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to achieve business objectives.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Manage all aspects of brand communications, including advertising, digital marketing, and PR.
- Oversee product launches and promotional campaigns.
- Collaborate with sales teams to drive distribution and retail execution.
- Manage brand budgets and ensure profitable execution of marketing plans.
- Monitor competitive landscape and identify potential threats and opportunities.
- Analyze sales data and market trends to track brand performance and inform strategy.
- Work closely with product development teams on new product innovation.
- Manage relationships with external agencies and vendors.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 5+ years of experience in brand management within the FMCG industry.
- Proven success in developing and executing effective marketing strategies.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and leadership abilities.
- Experience with market research tools and sales analysis.
- Ability to work effectively in a hybrid remote/in-office environment.
- Proficiency in project management and budget management.
This advertiser has chosen not to accept applicants from your region.
5
Job Description
Our client is seeking a dynamic and strategic FMCG Brand Manager to drive brand growth and market presence for their portfolio of consumer goods. This is a fully remote position, offering the opportunity to lead brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand plans, including marketing strategies, product positioning, and promotional activities, to achieve business objectives and enhance brand equity. The ideal candidate will have a deep understanding of the Fast-Moving Consumer Goods sector, consumer insights, and market trends. You will collaborate closely with cross-functional teams, including sales, product development, and agencies, to ensure seamless brand execution across all touchpoints. This role requires strong analytical skills, creativity, and a proven ability to manage budgets and measure campaign effectiveness. As a remote team member, you will need excellent communication and organizational skills to effectively lead and inspire. We are looking for a results-driven individual who can identify new market opportunities, develop innovative marketing campaigns, and build strong consumer relationships. This opportunity offers a chance to significantly impact brand performance and contribute to the company's success in a competitive market, all within a flexible remote work setup. You will be tasked with analyzing sales data, consumer research, and competitive landscapes to inform brand strategies. The ability to develop compelling brand messaging and execute integrated marketing communications is crucial. We value a proactive approach to problem-solving and a passion for building impactful brands. Join us and shape the future of our consumer brands. The successful candidate will demonstrate a keen understanding of consumer behavior and market dynamics within the FMCG industry.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute integrated brand strategies to drive market share and profitability.
- Conduct market research, consumer analysis, and competitive benchmarking to identify opportunities.
- Manage brand positioning, messaging, and go-to-market plans.
- Oversee the development and execution of marketing campaigns across various channels.
- Collaborate with sales teams to support channel strategies and drive in-market execution.
- Manage the brand budget and ensure optimal allocation of resources.
- Monitor brand performance, analyze KPIs, and provide actionable insights.
- Work with product development teams on new product launches and portfolio management.
- Manage relationships with external agencies and partners.
- Stay abreast of FMCG industry trends and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully developing and implementing brand strategies.
- Strong understanding of consumer insights, market analysis, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in marketing analytics tools and data interpretation.
- Strong communication, presentation, and interpersonal skills.
- Ability to manage multiple projects and work effectively in a remote team environment.
- Creative thinking and a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client is looking for a results-oriented and innovative FMCG Brand Manager to lead their product marketing efforts. This fully remote position offers a unique opportunity to shape and grow iconic brands within the fast-moving consumer goods sector. You will be responsible for developing and executing comprehensive brand strategies, including product positioning, pricing, promotion, and distribution. The ideal candidate will possess a deep understanding of the FMCG market, consumer insights, and digital marketing. Your role will involve collaborating with cross-functional teams such as sales, product development, and supply chain to ensure brand success. Strong analytical, strategic thinking, and communication skills are essential. You will also be responsible for managing marketing budgets and measuring campaign effectiveness. As a remote brand manager, you must be proactive, highly organized, and adept at managing projects and stakeholders from a distance. This is an exciting opportunity for a seasoned brand professional to drive significant growth and innovation for leading FMCG brands in a flexible, remote environment. You will conduct market research and analyze consumer trends to identify new opportunities and competitive threats. The development of compelling marketing campaigns and go-to-market strategies will be a key focus. You will also oversee packaging design, advertising, and promotional activities. Building strong relationships with external agencies and partners will be crucial. This position requires a passionate individual who can translate brand vision into tangible market success and deliver measurable ROI. Driving brand equity and market share will be the primary objectives.
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7
Job Description
Our client, a renowned player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Brand Manager to lead the development and execution of their brand portfolio. This is an office-based role requiring full-time presence.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share, sales, and profitability.
- Conduct market research and analyze consumer trends to identify opportunities and challenges for assigned brands.
- Oversee the development and execution of marketing campaigns across various channels, including advertising, promotions, digital marketing, and in-store activities.
- Manage the brand's P&L, ensuring effective budget allocation and performance tracking.
- Collaborate closely with cross-functional teams, including sales, product development, supply chain, and agencies, to ensure seamless brand execution.
- Develop and maintain strong relationships with key trade partners and stakeholders.
- Monitor brand performance metrics and competitor activities, providing regular reports and insights to senior management.
- Lead new product development initiatives, from concept generation to market launch.
- Ensure brand consistency in all marketing communications and product packaging.
- Identify and capitalize on emerging market trends and consumer needs.
- Manage external agencies (advertising, PR, digital) to deliver creative and effective campaigns.
- Foster a deep understanding of the target consumer and advocate for their needs within the organization.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and growing brands in competitive markets.
- Strong understanding of marketing principles, brand strategy, and consumer insights.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Experience in managing marketing budgets and measuring ROI.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams.
- Proficiency in market research methodologies and data analysis tools.
- Experience in managing advertising, digital marketing, and promotional campaigns.
- A creative and results-oriented mindset with a passion for consumer brands.
- Demonstrated ability to manage multiple projects and meet tight deadlines.
- Willingness to be based at the office in **Naivasha, Nakuru, KE**, and engage actively with the team.
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8
Job Description
Our client is a leading player in the Fast-Moving Consumer Goods (FMCG) sector, and they are seeking a dynamic and results-driven FMCG Brand Manager to lead the strategic development and execution of their brands. This is a fully remote position, allowing for exceptional flexibility and the opportunity to work with a talented, geographically dispersed team. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and brand management principles. You will be responsible for defining brand vision, positioning, and marketing strategies to drive market share, brand equity, and profitable growth. Your duties will include market analysis, consumer insights generation, developing integrated marketing plans, overseeing product innovation, and managing the marketing budget. You will collaborate closely with sales, R&D, supply chain, and external agencies to ensure seamless execution across all touchpoints. A proven track record of successfully launching and growing brands in the FMCG space is essential. We are looking for a creative thinker with strong analytical skills, excellent communication and leadership abilities, and a passion for building iconic brands. The capacity to work autonomously, manage multiple projects simultaneously, and adapt to a rapidly changing market environment in a remote setting is crucial. This is a significant opportunity to shape the future of well-loved brands and make a substantial impact within a forward-thinking organization.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive brand strategies to achieve business objectives, including market share and profitability.
- Conduct market research, competitive analysis, and consumer insight generation to inform brand planning.
- Define brand positioning, messaging, and communication strategies.
- Develop and manage integrated marketing plans, including advertising, digital marketing, promotions, and PR.
- Oversee product innovation pipeline, from concept development to market launch.
- Manage the annual marketing budget and ensure optimal allocation of resources.
- Collaborate with sales teams to ensure effective go-to-market execution.
- Partner with R&D and supply chain to ensure product quality and availability.
- Build and maintain strong relationships with external agencies (advertising, media, PR).
- Monitor brand performance and key metrics, providing regular reports and actionable recommendations.
- Identify emerging trends and opportunities within the FMCG landscape.
- Mentor and develop junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Proven success in developing and executing impactful brand strategies.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with a wide range of marketing channels, including digital and traditional media.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal abilities.
- Demonstrated ability to manage budgets and work with cross-functional teams.
- Proficiency in market research tools and data analysis.
- Ability to thrive in a fast-paced, results-oriented, and remote work environment.
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