1,862 Fmcg Brand Manager jobs in Kenya
Fast-Moving Consumer Goods (FMCG) Brand Manager
Posted 22 days ago
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Job Description
Our client, a rapidly growing player in the FMCG sector, is seeking an innovative and results-driven Fast-Moving Consumer Goods (FMCG) Brand Manager to spearhead brand strategy and execution in a remote-first environment. This role is critical for building brand awareness, driving market share, and achieving ambitious sales targets. You will be responsible for developing and implementing comprehensive marketing plans, managing the brand's positioning, and ensuring consistent brand messaging across all channels. The ideal candidate will have a deep understanding of consumer behavior, market trends, and the competitive landscape within the FMCG industry.
Key responsibilities include: developing and executing integrated marketing campaigns, overseeing product launches and promotions, conducting market research and competitive analysis to identify growth opportunities, and managing the brand's budget effectively. You will work closely with sales, product development, and external agencies to ensure cohesive brand experiences. The Brand Manager will also be responsible for monitoring brand performance, analyzing sales data, and providing strategic recommendations for optimization. This is a fully remote position, offering the flexibility to manage brand initiatives from anywhere, with a particular focus on driving growth and engagement within the Kisumu, Kisumu, KE region and beyond. You will be a key architect in shaping the future success of our brands.
Qualifications necessary: A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or Master's in Marketing is a strong plus. Minimum of 6 years of progressive experience in brand management, specifically within the FMCG sector, with a proven track record of successful brand campaigns and market growth. Demonstrable experience in developing and executing strategic marketing plans and managing multi-channel campaigns. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication, presentation, and interpersonal skills. Experience managing marketing budgets and working with cross-functional teams and external partners. Ability to thrive in a remote, fast-paced, and dynamic work environment. This role offers an exciting opportunity to significantly impact brand perception and market success from a remote position, contributing to our efforts in Kisumu, Kisumu, KE .
Key responsibilities include: developing and executing integrated marketing campaigns, overseeing product launches and promotions, conducting market research and competitive analysis to identify growth opportunities, and managing the brand's budget effectively. You will work closely with sales, product development, and external agencies to ensure cohesive brand experiences. The Brand Manager will also be responsible for monitoring brand performance, analyzing sales data, and providing strategic recommendations for optimization. This is a fully remote position, offering the flexibility to manage brand initiatives from anywhere, with a particular focus on driving growth and engagement within the Kisumu, Kisumu, KE region and beyond. You will be a key architect in shaping the future success of our brands.
Qualifications necessary: A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or Master's in Marketing is a strong plus. Minimum of 6 years of progressive experience in brand management, specifically within the FMCG sector, with a proven track record of successful brand campaigns and market growth. Demonstrable experience in developing and executing strategic marketing plans and managing multi-channel campaigns. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication, presentation, and interpersonal skills. Experience managing marketing budgets and working with cross-functional teams and external partners. Ability to thrive in a remote, fast-paced, and dynamic work environment. This role offers an exciting opportunity to significantly impact brand perception and market success from a remote position, contributing to our efforts in Kisumu, Kisumu, KE .
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Fast-Moving Consumer Goods (FMCG) Brand Manager - Remote
Posted 20 days ago
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Job Description
Our client, a prominent player in the FMCG sector, is seeking an experienced and visionary Brand Manager to lead the strategic development and execution of their key brands. This is a fully remote opportunity, allowing you to contribute significantly to brand growth from any location. The successful candidate will be responsible for all aspects of brand management, from market research and product positioning to marketing strategy, campaign execution, and performance analysis. You will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. The ability to develop compelling brand narratives and drive growth through innovative marketing initiatives is essential. This role requires a strategic thinker with strong analytical skills and a passion for building strong, resonant brands.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct market research, analyze consumer insights, and identify new market opportunities.
- Define product positioning, messaging, and target audience for assigned brands.
- Develop and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with cross-functional teams including sales, product development, and supply chain.
- Monitor brand performance, track key metrics, and provide regular reports with actionable insights.
- Oversee the development of marketing collateral and promotional materials.
- Ensure brand consistency across all touchpoints and communications.
- Identify and manage relationships with external agencies and partners.
- Lead new product development initiatives from a brand perspective.
- Analyze competitive activities and adapt strategies accordingly.
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Brand Strategy Manager (FMCG)
Posted 14 days ago
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Job Description
Our client is searching for a creative and data-driven Brand Strategy Manager to lead brand development initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote role, requiring a strategic thinker with a deep understanding of consumer behavior, market trends, and brand positioning. You will be responsible for crafting and executing comprehensive brand strategies that enhance brand equity, drive market share, and foster customer loyalty. The ideal candidate will have a proven history of successfully launching and managing brands in competitive markets, leveraging digital and traditional marketing channels.
Key responsibilities include conducting market research, analyzing competitor activities, identifying target audience segments, and developing compelling brand narratives. You will also lead the creation of marketing campaigns, oversee brand communications, and ensure brand consistency across all touchpoints. Strong analytical skills, proficiency in marketing analytics platforms, and experience with CRM systems are essential. This role requires excellent collaboration and communication skills to work effectively with cross-functional teams in a remote setting, including product development, sales, and creative agencies. You should be adept at managing budgets, measuring campaign ROI, and adapting strategies based on performance data. We are seeking an individual with a passion for building strong brands and a proactive approach to driving business growth. A Bachelor's degree in Marketing, Business Administration, or a related field, coupled with significant experience in FMCG brand management, is required. This remote opportunity offers the flexibility to work from anywhere while making a significant impact on our client's brand portfolio. The strategic oversight provided will benefit markets including Garissa, Garissa, KE, within a fully remote operational framework.
Key responsibilities include conducting market research, analyzing competitor activities, identifying target audience segments, and developing compelling brand narratives. You will also lead the creation of marketing campaigns, oversee brand communications, and ensure brand consistency across all touchpoints. Strong analytical skills, proficiency in marketing analytics platforms, and experience with CRM systems are essential. This role requires excellent collaboration and communication skills to work effectively with cross-functional teams in a remote setting, including product development, sales, and creative agencies. You should be adept at managing budgets, measuring campaign ROI, and adapting strategies based on performance data. We are seeking an individual with a passion for building strong brands and a proactive approach to driving business growth. A Bachelor's degree in Marketing, Business Administration, or a related field, coupled with significant experience in FMCG brand management, is required. This remote opportunity offers the flexibility to work from anywhere while making a significant impact on our client's brand portfolio. The strategic oversight provided will benefit markets including Garissa, Garissa, KE, within a fully remote operational framework.
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Remote Senior Fast-Moving Consumer Goods (FMCG) Brand Manager
Posted today
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and results-oriented Remote Senior FMCG Brand Manager to lead brand strategy and execution from a distance. This fully remote position requires a deep understanding of the FMCG market, consumer insights, brand development, and marketing campaign management. You will be responsible for shaping brand vision, driving market share growth, and enhancing brand equity through innovative marketing initiatives. The ideal candidate possesses exceptional analytical skills, creativity, and a proven track record of success in brand management within the FMCG industry.
Key Responsibilities:
Qualifications:
This role is based in **Eldoret, Uasin Gishu, KE**, but is a fully remote position. If you are a dynamic and strategic brand leader looking for an impactful remote career opportunity, we encourage you to apply.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to achieve market share, sales volume, and profitability goals.
- Conduct market research and analyze consumer insights to identify growth opportunities and inform brand positioning.
- Manage the brand's marketing budget, ensuring optimal allocation of resources for maximum impact.
- Lead the development and execution of integrated marketing campaigns across various channels, including digital, ATL, and BTL.
- Collaborate with sales teams to ensure effective product launches and promotional activities.
- Oversee product innovation and development processes, from concept to commercialization.
- Monitor brand performance, market trends, and competitor activities, making strategic adjustments as needed.
- Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Mentor and guide junior brand management team members.
- Analyze sales data and market performance metrics to report on ROI and key learnings.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a significant advantage.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in developing and executing impactful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and brand positioning principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to manage budgets, projects, and cross-functional teams remotely.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis software.
- Creative mindset with a passion for building strong consumer brands.
- Experience with digital marketing and e-commerce within the FMCG context is highly desirable.
This role is based in **Eldoret, Uasin Gishu, KE**, but is a fully remote position. If you are a dynamic and strategic brand leader looking for an impactful remote career opportunity, we encourage you to apply.
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3
Senior Brand Strategy Manager (FMCG)
Posted 18 days ago
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Job Description
Our client is seeking a strategic and results-driven Senior Brand Strategy Manager to lead the development and execution of brand initiatives within the fast-moving consumer goods (FMCG) sector. This is a fully remote position requiring a deep understanding of consumer behavior, market trends, and brand positioning. The ideal candidate will be responsible for crafting compelling brand narratives, driving product innovation from a marketing perspective, and overseeing the implementation of integrated marketing campaigns across various channels. You will work closely with product development, sales, and creative teams to ensure brand consistency and maximize market penetration. Key responsibilities include conducting market research, analyzing competitor activities, defining target audiences, and developing go-to-market strategies. As a remote-first role, exceptional communication, collaboration, and project management skills are essential. You must be adept at managing multiple stakeholders, influencing decisions, and driving consensus within a distributed team environment. Proven experience in brand management within the FMCG industry, coupled with a strong analytical and creative mindset, is required. The successful applicant will demonstrate a passion for building strong, resonant brands and possess a track record of delivering measurable business growth. This role offers a unique opportunity to shape the future of leading brands. While the role is remote, the strategic focus will often encompass markets relevant to the consumer base in areas such as Nyeri, Nyeri, KE . We are looking for a strategic thinker, a data-driven decision-maker, and a creative marketer who can inspire teams and consumers alike. Your ability to translate consumer insights into actionable brand strategies will be key to your success.
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4
Remote FMCG Brand Manager - Strategy & Innovation
Posted 22 days ago
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Job Description
Our client is seeking a highly strategic and innovative FMCG Brand Manager to lead brand strategy and innovation initiatives for their key product lines. This is a senior, fully remote position that requires a deep understanding of the Fast-Moving Consumer Goods market, consumer insights, and brand development. You will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and ensuring strong brand positioning in a competitive landscape. Your role will involve conducting market research, analyzing consumer trends, identifying new product opportunities, and leading the go-to-market strategy for new launches. As a remote Brand Manager, you will collaborate closely with marketing, sales, product development, and external agencies, utilizing advanced digital collaboration tools to manage projects and drive alignment. We are looking for a data-driven leader with exceptional analytical, strategic thinking, and communication skills. You should have a proven track record of successfully launching and growing FMCG brands. Experience in developing integrated marketing campaigns, managing budgets, and leading cross-functional teams is essential. You will be expected to stay abreast of market dynamics, competitive activities, and emerging consumer behaviors to anticipate future needs and opportunities. This position demands a self-motivated individual with excellent organizational and project management skills, capable of working independently and driving results remotely. Key Responsibilities:
- Develop and implement overarching brand strategies to drive market share and revenue growth.
- Lead the innovation pipeline, from concept generation to commercialization, for new FMCG products.
- Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
- Develop and execute integrated marketing and communication plans across various channels.
- Manage brand budgets and P&L responsibilities for assigned product categories.
- Collaborate with sales teams to ensure effective in-market execution and distribution.
- Partner with product development and R&D to guide product innovation and improvements.
- Monitor brand performance metrics and provide actionable recommendations for optimization.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Champion brand vision and ensure consistent brand messaging across all touchpoints.
- Stay current with FMCG industry trends, consumer behavior, and digital marketing advancements.
- A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- A minimum of 8 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in launching and managing successful FMCG brands.
- Proven experience in consumer insights, market research, and data analysis.
- Strong understanding of innovation processes and product development cycles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Superior communication, presentation, and interpersonal skills for remote collaboration.
- Experience managing cross-functional teams and external agencies.
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5
Remote FMCG Brand Strategy Manager
Posted 1 day ago
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Job Description
Our client is looking for a creative and analytical Remote FMCG Brand Strategy Manager to drive brand growth and market penetration for their fast-moving consumer goods portfolio. This is a fully remote position where you will develop and execute comprehensive brand strategies that resonate with target consumers and achieve business objectives. Your responsibilities will include conducting market research, analyzing consumer insights, and identifying market trends and competitive landscapes. You will be instrumental in defining brand positioning, developing marketing plans, and overseeing the execution of campaigns across various channels, including digital, social media, and traditional advertising. This role requires a deep understanding of the FMCG market, consumer behavior, and brand management principles. You will collaborate closely with product development, sales, and marketing teams to ensure brand consistency and optimize product launches. The ideal candidate will possess excellent strategic thinking, strong analytical skills, and exceptional communication and project management abilities to effectively lead remote teams and initiatives. You will be responsible for tracking brand performance, analyzing ROI of marketing activities, and making data-driven recommendations for continuous improvement. This is a dynamic opportunity for a passionate brand manager to shape the future of leading FMCG brands and significantly impact market share from a convenient remote location. You will be a key player in innovating brand messaging and driving consumer engagement in a competitive marketplace.
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Remote FMCG Brand Manager - Growth Strategies
Posted 22 days ago
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Job Description
Our dynamic client, a fast-growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven Remote FMCG Brand Manager. This position is fully remote, offering the flexibility to drive brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand plans to increase market share, enhance brand awareness, and achieve sales objectives for key product lines. Your duties will include conducting market research, analyzing consumer trends, and identifying new growth opportunities. As a remote team member, exceptional communication, project management, and virtual collaboration skills are essential. You will work closely with marketing, sales, and product development teams to ensure brand consistency and successful product launches. The ideal candidate will have a proven track record in brand management within the FMCG industry, demonstrating a strong understanding of marketing principles, consumer behavior, and digital marketing strategies. You should be adept at developing compelling marketing campaigns, managing budgets, and measuring the effectiveness of brand initiatives. This is an exciting opportunity to make a significant impact on brand perception and performance in a flexible, work-from-home capacity, with strategic oversight relevant to consumer markets in and around Garissa, Garissa, KE . You will be empowered to take ownership of your brands, driving innovation and creativity to connect with target audiences. Success in this role requires a strategic mindset, a passion for consumer insights, and the ability to lead cross-functional projects in a virtual setting. We are looking for a proactive individual who can anticipate market shifts and develop agile strategies to maintain a competitive edge. Your ability to translate market data into actionable brand strategies will be key to our continued success.
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7
Remote FMCG Brand Manager - Growth Strategy
Posted 6 days ago
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Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Remote FMCG Brand Manager to spearhead their growth strategy. This pivotal role involves developing and executing comprehensive brand plans to enhance market share, drive consumer engagement, and ensure sustained revenue growth. As a remote-first professional, you will be instrumental in shaping brand perception and consumer loyalty through creative marketing campaigns, digital engagement initiatives, and insightful market analysis. Your responsibilities will span the entire brand lifecycle, from market research and consumer insights generation to product positioning, advertising strategy, and promotional activities. You will collaborate closely with cross-functional teams, including sales, product development, and digital marketing, all while operating in a virtual environment. The ideal candidate will possess a deep understanding of FMCG market dynamics, consumer behavior, and emerging trends. Exceptional analytical skills are required to interpret sales data, market research, and campaign performance metrics, translating these insights into actionable strategies. A proven track record in brand management, with a focus on digital marketing and e-commerce, is highly desirable. This is a unique opportunity to make a significant impact on brand development and market penetration for a forward-thinking company, all from your chosen remote location. You will be tasked with identifying new market opportunities, developing compelling brand narratives, and ensuring consistent brand messaging across all touchpoints. Your ability to foster strong relationships with external agencies and partners will be crucial in executing multi-channel marketing efforts. The role demands creativity, strategic thinking, and a proactive approach to identifying and capitalizing on competitive advantages. Success in this position will be measured by brand equity growth, sales performance, and overall market impact.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans to achieve business objectives.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Define brand positioning and messaging strategies.
- Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels.
- Manage brand budget and track return on investment (ROI).
- Collaborate with sales teams to drive in-market execution and achieve sales targets.
- Monitor competitor activities and market trends to adapt strategies accordingly.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Analyze campaign performance and provide regular reports on key metrics.
- Contribute to product innovation and new product development initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Proven experience in developing and executing successful marketing strategies.
- Strong understanding of digital marketing, social media, and e-commerce principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to manage budgets and measure campaign effectiveness.
- Experience working in a remote or hybrid team environment is advantageous.
- Creative thinker with a passion for building strong brands.
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8
FMCG Brand Manager - Remote Strategy
Posted 8 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a strategic and experienced FMCG Brand Manager for a fully remote position. This role offers the unparalleled flexibility to manage brand initiatives from anywhere, driving brand growth and market share. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, advertising campaigns, and promotional activities. A deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry is critical. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and supply chain, in a virtual setting to ensure consistent brand messaging and successful product launches. Key responsibilities include managing brand budgets, evaluating campaign effectiveness, identifying new product opportunities, and fostering strong relationships with external agencies. The ideal candidate will possess a strong analytical mindset, exceptional creative and strategic thinking abilities, and outstanding communication and presentation skills. Proven experience in brand management within the FMCG sector is a must. This is an exciting opportunity to shape the future of well-known brands, drive innovation, and make a significant impact on business outcomes, all while enjoying the advantages of a remote work environment. This role will influence brand direction for products potentially distributed in areas such as Embu, Embu, KE .
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