245 Senior Fmcg Brand Manager jobs in whatjobs
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Senior FMCG Brand Manager
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with business objectives.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Manage brand budgets, ensuring optimal allocation of resources and ROI.
- Collaborate with sales, product development, and supply chain teams to ensure cohesive brand experience.
- Monitor brand performance metrics and provide regular reports to senior management.
- Lead and mentor junior brand team members.
- Champion innovation and product development within the brand portfolio.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Manage agency relationships and external partnerships.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 5-7 years of progressive experience in brand management within the FMCG sector.
- Proven ability to develop and execute successful marketing strategies.
- Strong understanding of consumer insights and market trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in digital marketing tools and social media platforms.
- Demonstrated leadership capabilities and experience managing teams.
- Ability to work independently and effectively in a remote, fast-paced environment.
- Familiarity with the Kenyan FMCG market is a significant advantage.
Senior FMCG Brand Manager
Posted 21 days ago
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Job Description
Job Description
Key responsibilities include conducting market research and competitor analysis to identify opportunities and threats, translating insights into actionable strategies, and managing the brand's P&L to ensure profitability. You will collaborate closely with cross-functional teams, including marketing, sales, product development, and external agencies, to ensure seamless execution of brand initiatives. This role requires a strategic thinker with exceptional analytical and problem-solving skills, capable of managing multiple projects simultaneously in a fast-paced environment. The ability to communicate effectively with stakeholders at all levels is crucial. As a fully remote position, you will leverage digital collaboration tools to maintain strong team cohesion and productivity. Experience with digital marketing, social media strategy, and e-commerce platforms is highly desirable. The ability to adapt to evolving market trends and consumer preferences will be key to success. Join us and make a significant impact on a portfolio of well-loved brands. The ideal candidate must be proactive, have a strong sense of ownership, and be passionate about building brands that resonate with consumers across Eldoret, Uasin Gishu, KE and beyond. This is an exciting opportunity to advance your career in brand management within a forward-thinking organization.
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Senior FMCG Brand Manager
Posted 20 days ago
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Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is highly preferred.
- Minimum of 7 years of progressive experience in brand management, specifically within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns that delivered measurable results.
- Strong understanding of market research, consumer insights, and competitive analysis.
- Experience with product development, go-to-market strategies, and integrated marketing communications (digital, traditional, social media).
- Excellent financial acumen, including budget management and ROI analysis.
- Strong leadership, project management, and cross-functional collaboration skills.
- Exceptional written and verbal communication and presentation skills.
- Demonstrated ability to think strategically and creatively, with a passion for building strong brands.
- Proficiency in data analysis and ability to translate insights into actionable strategies.
- Must be highly motivated, proactive, and able to work effectively independently in a remote setting.
- Experience with international markets is a plus.
Senior FMCG Brand Manager
Posted 20 days ago
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Job Description
Job Description
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Conduct market research and consumer insights analysis to identify key trends and opportunities.
- Develop and manage annual marketing plans, including advertising, promotions, digital marketing, and public relations initiatives.
- Oversee product development and innovation pipelines, from concept to launch.
- Manage brand P&L, ensuring profitable growth and effective budget allocation.
- Collaborate closely with sales, R&D, supply chain, and creative agencies to ensure seamless execution of brand plans.
- Monitor competitor activities and market dynamics, adjusting strategies as needed.
- Develop compelling brand messaging and ensure consistent brand execution across all touchpoints.
- Lead and mentor a team of brand associates, fostering a high-performance culture.
- Track and analyze brand performance metrics, providing regular reports and actionable insights to senior leadership.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing brands, with demonstrable success in driving sales and market share.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and software.
- Ability to manage multiple projects, prioritize tasks, and thrive in a fast-paced, remote environment.
- Creative thinker with a passion for building strong consumer brands.
- This is a fully remote position, but requires an understanding of consumer markets relevant to Malindi, Kilifi, KE .