1,016 Brand Strategy jobs in Kenya
Brand Strategy Manager
Posted 14 days ago
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Job Description
Our client, a fast-paced and innovative FMCG company, is seeking a visionary Brand Strategy Manager to join their fully remote marketing team. This role is pivotal in shaping and executing brand strategies that drive consumer engagement, market share, and business growth. You will be responsible for developing compelling brand narratives, identifying new market opportunities, and overseeing the implementation of integrated marketing campaigns across digital and traditional channels. As a remote team member, you will collaborate closely with cross-functional departments, including sales, product development, and creative agencies, using advanced digital collaboration platforms. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and the FMCG landscape. Proven experience in brand management, strategic planning, and campaign execution is essential. You should have a strong analytical mindset, with the ability to translate data into actionable insights and measure campaign effectiveness. Excellent communication, presentation, and project management skills are critical. This is an exciting opportunity to lead brand initiatives and make a significant impact on the success of renowned FMCG products, all within a flexible remote work environment.
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Senior Communications Manager - Brand Strategy
Posted 8 days ago
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Job Description
Our client, a dynamic and forward-thinking organization within the media and entertainment sector, is seeking a seasoned Senior Communications Manager to spearhead their brand strategy and public relations efforts. This role offers a flexible hybrid work arrangement, blending remote work with occasional in-office collaboration. You will be instrumental in shaping and amplifying the company's brand narrative, managing its public image, and fostering strong relationships with media and stakeholders.
Key Responsibilities:
Qualifications:
This is a fantastic opportunity to lead brand communications for a growing entity, offering a blend of remote flexibility and collaborative in-office engagement.
Key Responsibilities:
- Develop and execute comprehensive communication strategies aligned with the company's brand vision and business objectives.
- Oversee all aspects of public relations, including media relations, press releases, crisis communication, and reputation management.
- Craft compelling press materials, speeches, talking points, and internal communications to ensure consistent messaging across all platforms.
- Manage social media presence and digital communication channels to engage target audiences and enhance brand visibility.
- Identify and cultivate relationships with key media contacts, influencers, and industry stakeholders.
- Plan and manage public events, product launches, and promotional campaigns.
- Monitor media coverage and industry trends, providing insights and recommendations to senior leadership.
- Collaborate with marketing, content, and creative teams to ensure cohesive brand messaging and campaigns.
- Measure and report on the effectiveness of communication initiatives, using data to refine strategies.
- Guide and mentor junior communications staff, fostering a high-performing team.
Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field. A Master's degree is preferred.
- Minimum of 7 years of experience in corporate communications, public relations, or brand management, preferably within the media or entertainment industry.
- Proven success in developing and implementing impactful communication strategies and campaigns.
- Excellent written and verbal communication skills, with a strong command of storytelling and persuasive messaging.
- Demonstrated ability to manage media relations effectively and build strong networks.
- Experience with social media management tools and digital communication platforms.
- Strong understanding of brand management principles and reputation management.
- Exceptional organizational and project management skills, with the ability to multitask in a fast-paced environment.
- Ability to work collaboratively within a hybrid team structure, demonstrating adaptability and strong interpersonal skills.
- Experience in crisis communication and issues management is highly valued.
This is a fantastic opportunity to lead brand communications for a growing entity, offering a blend of remote flexibility and collaborative in-office engagement.
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Remote Brand Strategy Manager
Posted 6 days ago
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Job Description
Our client is looking for a creative and data-driven Remote Brand Strategy Manager to lead the development and execution of compelling brand strategies. This fully remote position offers an exciting opportunity to shape our brand's identity and market presence from anywhere. You will be responsible for conducting market research, analyzing consumer trends, and identifying new opportunities for brand growth and differentiation. Developing comprehensive brand guidelines, messaging frameworks, and creative briefs to ensure consistent brand representation across all touchpoints will be a key part of your role. You will collaborate closely with marketing, sales, and product development teams to align brand initiatives with business objectives. This role requires a strong understanding of branding principles, marketing communications, and digital marketing channels. You will oversee the development of engaging content, manage social media presence, and track brand performance metrics. The ideal candidate possesses exceptional strategic thinking, excellent communication and presentation skills, and a proven ability to manage multiple projects simultaneously in a remote setting. You must be adept at interpreting data and translating insights into actionable strategies. A passion for storytelling and creating meaningful connections with target audiences is essential. This role is perfect for a seasoned marketing professional who thrives in a remote-first environment and is eager to make a significant impact on our brand's success in **Kericho, Kericho, KE**, and beyond. A Bachelor's degree in Marketing, Business Administration, or a related field, coupled with at least 8 years of experience in brand management or marketing strategy, is required. Experience with market analysis tools and a strong portfolio showcasing successful brand campaigns are a plus. Join our forward-thinking team and help us build a powerful and resonant brand.
This advertiser has chosen not to accept applicants from your region.
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Brand Strategy Manager (FMCG)
Posted 15 days ago
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Job Description
Our client is searching for a creative and data-driven Brand Strategy Manager to lead brand development initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote role, requiring a strategic thinker with a deep understanding of consumer behavior, market trends, and brand positioning. You will be responsible for crafting and executing comprehensive brand strategies that enhance brand equity, drive market share, and foster customer loyalty. The ideal candidate will have a proven history of successfully launching and managing brands in competitive markets, leveraging digital and traditional marketing channels.
Key responsibilities include conducting market research, analyzing competitor activities, identifying target audience segments, and developing compelling brand narratives. You will also lead the creation of marketing campaigns, oversee brand communications, and ensure brand consistency across all touchpoints. Strong analytical skills, proficiency in marketing analytics platforms, and experience with CRM systems are essential. This role requires excellent collaboration and communication skills to work effectively with cross-functional teams in a remote setting, including product development, sales, and creative agencies. You should be adept at managing budgets, measuring campaign ROI, and adapting strategies based on performance data. We are seeking an individual with a passion for building strong brands and a proactive approach to driving business growth. A Bachelor's degree in Marketing, Business Administration, or a related field, coupled with significant experience in FMCG brand management, is required. This remote opportunity offers the flexibility to work from anywhere while making a significant impact on our client's brand portfolio. The strategic oversight provided will benefit markets including Garissa, Garissa, KE, within a fully remote operational framework.
Key responsibilities include conducting market research, analyzing competitor activities, identifying target audience segments, and developing compelling brand narratives. You will also lead the creation of marketing campaigns, oversee brand communications, and ensure brand consistency across all touchpoints. Strong analytical skills, proficiency in marketing analytics platforms, and experience with CRM systems are essential. This role requires excellent collaboration and communication skills to work effectively with cross-functional teams in a remote setting, including product development, sales, and creative agencies. You should be adept at managing budgets, measuring campaign ROI, and adapting strategies based on performance data. We are seeking an individual with a passion for building strong brands and a proactive approach to driving business growth. A Bachelor's degree in Marketing, Business Administration, or a related field, coupled with significant experience in FMCG brand management, is required. This remote opportunity offers the flexibility to work from anywhere while making a significant impact on our client's brand portfolio. The strategic oversight provided will benefit markets including Garissa, Garissa, KE, within a fully remote operational framework.
This advertiser has chosen not to accept applicants from your region.
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Remote Marketing Manager, Brand Strategy
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for an innovative and strategic Marketing Manager to spearhead their brand initiatives. This role is fully remote, offering the flexibility to craft impactful marketing campaigns from your preferred location. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and achieve business objectives. You will lead brand positioning, market research, and campaign management across various channels, including digital, social media, and content marketing. Key responsibilities include analyzing market trends, identifying target audiences, and creating compelling marketing messages. You will manage the marketing budget, track campaign performance, and optimize strategies for maximum ROI. The ideal candidate will possess a deep understanding of marketing principles, digital marketing tools, and analytics. Strong leadership, creativity, and excellent communication skills are essential for collaborating with internal teams and external agencies. This remote position requires a self-starter with the ability to work independently, manage multiple projects simultaneously, and deliver high-quality results. Experience in developing and implementing successful brand strategies is crucial. You will leverage data-driven insights to inform marketing decisions and continuously improve campaign effectiveness. This is an exciting opportunity to shape the future of our brand in a remote environment, making a significant contribution to our growth. We foster a dynamic and collaborative remote work culture, empowering our team members to excel. We seek a forward-thinking individual passionate about building strong brands and driving market success. Your expertise in modern marketing techniques will be invaluable. This position is tied to Bungoma, Bungoma, KE , but is fully remote.
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Senior Marketing Manager - Brand Strategy
Posted 7 days ago
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Job Description
Our client is a leading consumer goods company seeking a strategic and visionary Senior Marketing Manager to lead brand strategy development and execution. This is a fully remote position, offering the opportunity to shape brand narratives and campaigns from anywhere. You will be responsible for defining and evolving the brand's identity, positioning, and messaging across all marketing channels, ensuring consistency and impact. The ideal candidate is a creative storyteller, an analytical thinker, and a strong leader with a proven ability to build and manage compelling brands in a competitive market. This role requires exceptional communication skills and the ability to thrive in a remote-first environment.
Responsibilities:
Job Location: Remote
Responsibilities:
- Develop and implement comprehensive brand strategies that align with overall business objectives and target market needs.
- Define and articulate the brand's unique value proposition, positioning, and key messaging.
- Oversee the creation of integrated marketing campaigns across digital, social media, content, PR, and traditional channels.
- Conduct market research, consumer insights analysis, and competitive intelligence to inform brand strategies.
- Manage brand guidelines and ensure consistent application across all touchpoints.
- Collaborate with creative agencies and internal teams to develop compelling brand assets and marketing materials.
- Monitor brand health metrics, track performance, and make data-driven recommendations for optimization.
- Identify and capitalize on new branding opportunities and market trends.
- Manage marketing budgets effectively and ensure efficient allocation of resources.
- Lead and mentor junior marketing team members, fostering a collaborative and high-performing environment.
- Present brand strategies and campaign plans to senior leadership.
- Champion the brand internally, ensuring alignment and understanding across the organization.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of progressive experience in brand management or marketing strategy, preferably within the consumer goods sector.
- Proven track record of successfully developing and executing impactful brand strategies that have driven business growth.
- Deep understanding of brand development principles, consumer psychology, and market dynamics.
- Strong analytical skills with the ability to interpret data, derive insights, and make strategic recommendations.
- Excellent creative thinking and storytelling abilities.
- Exceptional communication, presentation, and interpersonal skills, critical for remote collaboration and stakeholder management.
- Experience managing marketing budgets and working with external agencies.
- Ability to work independently, prioritize effectively, and manage multiple projects in a remote setting.
- Proficiency in marketing research tools and techniques.
- Demonstrated leadership qualities and the ability to inspire teams.
Job Location: Remote
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Remote FMCG Brand Strategy Manager
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a creative and analytical Remote FMCG Brand Strategy Manager to drive brand growth and market penetration for their fast-moving consumer goods portfolio. This is a fully remote position where you will develop and execute comprehensive brand strategies that resonate with target consumers and achieve business objectives. Your responsibilities will include conducting market research, analyzing consumer insights, and identifying market trends and competitive landscapes. You will be instrumental in defining brand positioning, developing marketing plans, and overseeing the execution of campaigns across various channels, including digital, social media, and traditional advertising. This role requires a deep understanding of the FMCG market, consumer behavior, and brand management principles. You will collaborate closely with product development, sales, and marketing teams to ensure brand consistency and optimize product launches. The ideal candidate will possess excellent strategic thinking, strong analytical skills, and exceptional communication and project management abilities to effectively lead remote teams and initiatives. You will be responsible for tracking brand performance, analyzing ROI of marketing activities, and making data-driven recommendations for continuous improvement. This is a dynamic opportunity for a passionate brand manager to shape the future of leading FMCG brands and significantly impact market share from a convenient remote location. You will be a key player in innovating brand messaging and driving consumer engagement in a competitive marketplace.
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Senior Brand Strategy Manager (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a strategic and results-driven Senior Brand Strategy Manager to lead the development and execution of brand initiatives within the fast-moving consumer goods (FMCG) sector. This is a fully remote position requiring a deep understanding of consumer behavior, market trends, and brand positioning. The ideal candidate will be responsible for crafting compelling brand narratives, driving product innovation from a marketing perspective, and overseeing the implementation of integrated marketing campaigns across various channels. You will work closely with product development, sales, and creative teams to ensure brand consistency and maximize market penetration. Key responsibilities include conducting market research, analyzing competitor activities, defining target audiences, and developing go-to-market strategies. As a remote-first role, exceptional communication, collaboration, and project management skills are essential. You must be adept at managing multiple stakeholders, influencing decisions, and driving consensus within a distributed team environment. Proven experience in brand management within the FMCG industry, coupled with a strong analytical and creative mindset, is required. The successful applicant will demonstrate a passion for building strong, resonant brands and possess a track record of delivering measurable business growth. This role offers a unique opportunity to shape the future of leading brands. While the role is remote, the strategic focus will often encompass markets relevant to the consumer base in areas such as Nyeri, Nyeri, KE . We are looking for a strategic thinker, a data-driven decision-maker, and a creative marketer who can inspire teams and consumers alike. Your ability to translate consumer insights into actionable brand strategies will be key to your success.
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Remote FMCG Brand Manager - Strategy & Innovation
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and innovative FMCG Brand Manager to lead brand strategy and innovation initiatives for their key product lines. This is a senior, fully remote position that requires a deep understanding of the Fast-Moving Consumer Goods market, consumer insights, and brand development. You will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and ensuring strong brand positioning in a competitive landscape. Your role will involve conducting market research, analyzing consumer trends, identifying new product opportunities, and leading the go-to-market strategy for new launches. As a remote Brand Manager, you will collaborate closely with marketing, sales, product development, and external agencies, utilizing advanced digital collaboration tools to manage projects and drive alignment. We are looking for a data-driven leader with exceptional analytical, strategic thinking, and communication skills. You should have a proven track record of successfully launching and growing FMCG brands. Experience in developing integrated marketing campaigns, managing budgets, and leading cross-functional teams is essential. You will be expected to stay abreast of market dynamics, competitive activities, and emerging consumer behaviors to anticipate future needs and opportunities. This position demands a self-motivated individual with excellent organizational and project management skills, capable of working independently and driving results remotely. Key Responsibilities:
- Develop and implement overarching brand strategies to drive market share and revenue growth.
- Lead the innovation pipeline, from concept generation to commercialization, for new FMCG products.
- Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
- Develop and execute integrated marketing and communication plans across various channels.
- Manage brand budgets and P&L responsibilities for assigned product categories.
- Collaborate with sales teams to ensure effective in-market execution and distribution.
- Partner with product development and R&D to guide product innovation and improvements.
- Monitor brand performance metrics and provide actionable recommendations for optimization.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Champion brand vision and ensure consistent brand messaging across all touchpoints.
- Stay current with FMCG industry trends, consumer behavior, and digital marketing advancements.
- A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- A minimum of 8 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in launching and managing successful FMCG brands.
- Proven experience in consumer insights, market research, and data analysis.
- Strong understanding of innovation processes and product development cycles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Superior communication, presentation, and interpersonal skills for remote collaboration.
- Experience managing cross-functional teams and external agencies.
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8
Brand Manager - Innovation & Strategy
Posted 8 days ago
Job Viewed
Job Description
Our client is searching for an innovative and strategically-minded Brand Manager to spearhead the growth and development of key brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote opportunity, allowing you to contribute significantly from anywhere. You will be instrumental in shaping brand perception, driving market share, and ensuring sustained brand equity. The role requires a deep understanding of consumer insights, market trends, and competitive landscapes to develop and execute comprehensive brand strategies. You will work closely with marketing, sales, product development, and external agencies to ensure cohesive brand messaging and effective campaign execution.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing integrated marketing plans and brand strategies that align with company objectives.
- Conducting market research and analyzing consumer behavior, market trends, and competitor activities to identify growth opportunities.
- Managing brand budgets, ensuring optimal allocation of resources for maximum ROI.
- Overseeing the development of creative assets, advertising campaigns, and promotional activities across various channels.
- Collaborating with the sales team to ensure effective product launches and retail execution.
- Monitoring brand performance metrics and providing regular reports on key KPIs such as market share, brand awareness, and profitability.
- Identifying and managing relationships with external agencies, including advertising, PR, and digital marketing firms.
- Driving product innovation and line extensions based on consumer needs and market opportunities.
- Ensuring consistent brand representation and adherence to brand guidelines across all touchpoints.
- Staying abreast of emerging trends in marketing, digital media, and consumer engagement.
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