2,285 E Commerce Performance Marketing Manager jobs in Kenya

• Develop and implement data-driven e-commerce growth strategies to increase online sales and customer acquisition.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
• Oversee SEO strategies to improve organic search rankings and drive relevant traffic.
• Develop and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Implement and manage affiliate marketing programs.
• Conduct A/B testing on website elements, landing pages, and ad creatives to improve conversion rates.
• Analyze website traffic, sales data, and campaign performance metrics to identify key trends and insights.
• Create detailed performance reports and present findings to senior management.
• Manage and allocate advertising budgets effectively to achieve target KPIs.
• Collaborate with content creators, designers, and web developers to ensure cohesive marketing efforts.
• Stay up-to-date with the latest e-commerce trends, tools, and best practices.
• Identify and capitalize on new growth opportunities in the digital space.
• Lead and mentor junior members of the e-commerce team in a remote setting.

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• A minimum of 5 years of proven experience in e-commerce, digital marketing, and performance marketing.
• Demonstrated success in driving significant revenue growth through online channels.
• In-depth knowledge of SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, etc.
• Experience with A/B testing tools and methodologies.
• Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
• Excellent project management and communication skills.
• Experience managing significant advertising budgets.
• Ability to work independently and effectively in a fully remote team environment.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) is advantageous.
• Creative thinking and a passion for optimizing the customer experience.

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

Job Title: Online Marketer / Social Media manager

Location: Nairobi, Kenya (Onsite)

Team: Marketing & Brand Communication

About Us

At Bobu Africa Lifestyle, we believe African creativity deserves a global spotlight and we're on the search for someone who knows how to make that spotlight shine. If you're that person who knows how to make content pop, turn followers into fans, and trends into traffic, we're talking to YOU.

Responsibilities

• Plan and manage daily content across Instagram, Facebook, LinkedIn, Rednote and more

• Execute marketing campaigns and product launches with strategy + flair

• Engage with followers, reply to comments & DMs.

• Work with designers and a team of creatives to bring campaigns to life

• Track performance using insights/analytics tools and suggest improvements

• Experiment with reels, trends, stories, giveaways, and influencer collaborations.

• Build and nurture an online community around culture, creativity, and good vibes.

Qualifications

• 1–3 years of experience in social media management or digital marketing

• Bachelor's Degree in Marketing, Communications or any related Field.

• Exceptional Photography, Videography and editing skills.

• You live on Social Media platforms but also think strategically

• Great writing and creativity skills ,witty captions, call-to-actions, storytelling

• Good with Canva, Meta Business Suite, scheduling tools etc.

• Curious, creative, and obsessed with online trends (in a healthy way)

• Nature and Wildlife, African culture enthusiast who is self-driven and ambitious.

What we offer.

• A creative playground for you to test, build, and grow

• A team that respects your ideas.

• Your work will directly shape how the world sees an African-born brand

• Cultural projects, and room to grow with us

To Apply:

Share your CV, Portfolio, any links to your Social media Platforms to

Email:

Subject line: Online Marketer +Your Name

• Develop and execute comprehensive performance marketing strategies for e-commerce.
• Manage and optimize paid advertising campaigns across various digital channels.
• Conduct keyword research, audience segmentation, and bid management.
• Analyze campaign performance data to identify trends and opportunities.
• Implement A/B testing and conversion rate optimization techniques.
• Manage marketing budgets and ensure efficient allocation of resources.
• Collaborate with content and creative teams to develop engaging ad copy and visuals.
• Track and report on key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Stay abreast of the latest trends and best practices in digital marketing.
• Contribute to the overall e-commerce strategy and customer acquisition efforts.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing paid advertising campaigns (Google Ads, Social Media Ads).
• In-depth knowledge of SEO/SEM, PPC, and affiliate marketing.
• Proficiency with Google Analytics, Tag Manager, and other analytics platforms.
• Experience with e-commerce platforms (e.g., Shopify, Magento).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Creative and strategic thinker with a data-driven approach.

• Develop and implement comprehensive performance marketing strategies across paid search (PPC), paid social, display advertising, and affiliate marketing.
• Manage and optimize advertising budgets to achieve key performance indicators (KPIs) such as ROAS, CPA, and customer lifetime value.
• Conduct in-depth keyword research, campaign setup, and ad copywriting for search engine marketing (SEM) initiatives.
• Manage and grow social media advertising campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn.
• Identify, recruit, and manage affiliate partners to expand reach and drive incremental sales.
• Analyze campaign performance data using tools like Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Identify trends, insights, and opportunities for optimization to improve campaign efficiency and effectiveness.
• Collaborate with creative teams to develop compelling ad creatives and landing page content.
• Implement A/B testing strategies for ad copy, targeting, and landing pages to maximize conversion rates.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce.
• Prepare regular performance reports and present findings and recommendations to senior management.
• Work closely with the e-commerce and web development teams to ensure seamless integration and optimal user experience.
• Manage remarketing and retargeting campaigns to re-engage potential customers.
• Explore and test new advertising channels and platforms to drive growth.
• Contribute to the overall e-commerce strategy and customer acquisition efforts.

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 5 years of experience in performance marketing, digital advertising, or e-commerce marketing, with a strong focus on paid channels.
• Proven track record of successfully managing and optimizing large-scale paid campaigns across Google Ads, Facebook Ads, and other major platforms.
• Expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting dashboards.
• Strong understanding of A/B testing principles and experience with optimization tools.
• Excellent analytical, quantitative, and problem-solving skills.
• Proficiency in developing and managing affiliate marketing programs is a plus.
• Exceptional written and verbal communication skills, with the ability to present complex data clearly.
• Ability to work independently and manage multiple projects effectively in a fast-paced remote environment.
• Familiarity with e-commerce platforms and CRM systems.
• Creative thinking and a passion for testing and learning.
• Experience with programmatic advertising is advantageous.
• Deep understanding of the online customer journey.

• Develop and execute data-driven performance marketing strategies across paid social, search engines, display advertising, affiliate marketing, and email marketing to drive qualified traffic and sales for e-commerce channels.
• Manage and optimize digital advertising campaigns, including budget allocation, targeting, bidding strategies, and ad creative development, with a focus on achieving KPIs such as ROAS, CPA, and LTV.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify new opportunities and improve campaign performance.
• Oversee SEO initiatives to improve organic search rankings and drive sustainable traffic growth.
• Develop and implement email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive repeat purchases.
• Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and platform-specific reporting dashboards, providing regular insights and actionable recommendations.
• Collaborate with content creators, graphic designers, and web developers to ensure cohesive brand messaging and optimal user experience across all digital touchpoints.
• Manage and foster relationships with external agencies and platform partners.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, continuously testing and iterating on strategies.
• Contribute to the overall e-commerce strategy, identifying new growth avenues and supporting product launches.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in performance marketing, digital marketing, or e-commerce marketing, with a proven track record of success in driving online sales.
• Demonstrable expertise in managing paid search (Google Ads, Bing Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads), and programmatic advertising.
• Strong understanding of SEO principles and best practices.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
• Advanced analytical skills with a strong ability to interpret complex data and translate it into actionable insights. Experience with web analytics tools (Google Analytics, Adobe Analytics).
• Excellent written and verbal communication skills, with the ability to craft compelling ad copy and marketing messages.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Highly organized, detail-oriented, and capable of managing multiple campaigns and priorities in a fast-paced remote environment.

• Develop and implement data-driven digital marketing strategies focused on performance and SEO.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
• Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
• Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
• Develop and manage email marketing campaigns and automation workflows.
• Collaborate with content teams to ensure content is optimized for search engines and user engagement.
• Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
• Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
• Manage relationships with external agencies and vendors as needed.
• Drive continuous improvement in conversion rates and customer acquisition costs.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
• Demonstrated success in managing and optimizing PPC campaigns.
• Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
• Experience with email marketing platforms and CRM systems.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Excellent understanding of the full digital marketing funnel.
• Proven ability to work independently and manage projects effectively in a remote setting.
• Strong communication and collaboration skills.

• Develop and execute data-driven performance marketing strategies to achieve lead generation and sales objectives.
• Manage and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Conduct keyword research, audience segmentation, and bid management to ensure efficient ad spend and maximize ROI.
• Create compelling ad copy and design visually appealing ad creatives in collaboration with the design team.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and generate regular performance reports.
• Identify trends and insights to optimize campaigns for improved performance and scalability.
• Manage the digital marketing budget effectively, allocating resources to maximize campaign effectiveness.
• Stay up-to-date with the latest trends, tools, and best practices in digital advertising and performance marketing.
• Collaborate with the content and SEO teams to ensure alignment of paid and organic strategies.
• Conduct A/B testing on ad copy, landing pages, and targeting parameters to continuously improve campaign results.
• Manage retargeting campaigns to re-engage website visitors and lost leads.

• Bachelor's degree in Marketing, Business, or a related quantitative field.
• Minimum of 5 years of hands-on experience in performance marketing and paid media management.
• Proven track record of successfully managing and optimizing large-scale paid advertising campaigns.
• In-depth knowledge of Google Ads, Meta Ads Manager, and other major ad platforms.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Experience with Google Analytics and other web analytics tools.
• Proficiency in A/B testing and conversion rate optimization (CRO).
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience with marketing automation platforms is a plus.