1,993 Digital Products jobs in Kenya
Digital Marketing Manager - Performance & SEO
Posted 10 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies focused on performance and SEO.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
- Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
- Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
- Develop and manage email marketing campaigns and automation workflows.
- Collaborate with content teams to ensure content is optimized for search engines and user engagement.
- Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
- Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
- Manage relationships with external agencies and vendors as needed.
- Drive continuous improvement in conversion rates and customer acquisition costs.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
- Demonstrated success in managing and optimizing PPC campaigns.
- Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
- Experience with email marketing platforms and CRM systems.
- Strong analytical and reporting skills with the ability to translate data into actionable insights.
- Excellent understanding of the full digital marketing funnel.
- Proven ability to work independently and manage projects effectively in a remote setting.
- Strong communication and collaboration skills.
Digital Marketing Performance Strategist
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives, focusing on performance metrics.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
- Implement and manage SEO strategies to improve organic search rankings and drive qualified traffic.
- Develop and execute content marketing plans, including blog posts, articles, social media updates, and website copy, to engage target audiences.
- Oversee email marketing campaigns, including segmentation, automation, and performance tracking.
- Analyze website traffic, user behavior, and campaign performance data using tools like Google Analytics, SEMrush, and marketing automation platforms.
- Conduct A/B testing and other optimization techniques to improve website conversion rates and campaign effectiveness.
- Monitor market trends, competitor activities, and industry best practices to identify new opportunities.
- Collaborate with creative teams, content creators, and sales departments to ensure cohesive brand messaging and campaign execution.
- Generate regular performance reports, providing insights and recommendations for continuous improvement, potentially impacting marketing efforts in areas like Naivasha, Nakuru, KE .
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on performance-driven campaigns.
- Proven track record of successfully managing and optimizing digital marketing campaigns across multiple channels.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing best practices.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, SEMrush, HubSpot, or similar platforms.
- Strong analytical and data interpretation skills, with the ability to derive actionable insights.
- Excellent written and verbal communication skills, with the ability to articulate strategy and results clearly.
- Creative thinking and problem-solving abilities.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fully remote environment.
- Certification in Google Ads or Google Analytics is a plus.
Digital Marketing Manager - Performance Campaigns
Posted 21 days ago
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Job Description
- Developing and executing data-driven digital marketing strategies to achieve business goals.
- Managing and optimizing paid search (PPC) campaigns across Google Ads, Bing Ads, etc.
- Overseeing social media advertising campaigns (Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions.
- Implementing and managing display advertising and programmatic buying campaigns.
- Developing and executing affiliate marketing programs.
- Conducting A/B testing and multivariate testing to optimize campaign performance and landing pages.
- Analyzing campaign data, generating reports, and providing actionable insights to improve performance.
- Managing digital marketing budgets effectively to maximize ROAS.
- Staying up-to-date with the latest trends and best practices in digital marketing and advertising technology.
- Collaborating with content, creative, and web development teams to ensure cohesive brand messaging and user experience.
- Identifying and testing new digital marketing channels and opportunities.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven success in managing and optimizing large-scale PPC, social media advertising, and display advertising campaigns.
- In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Experience with marketing automation tools and CRM systems.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent project management and organizational skills.
- Outstanding written and verbal communication skills.
- Ability to thrive in a fast-paced, remote work environment.
- Experience in e-commerce or SaaS is a plus.
Digital Marketing Manager - Performance & Growth
Posted 11 days ago
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Job Description
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and sales.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Overseeing Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
- Managing social media marketing strategies and content calendars to enhance brand presence and engagement.
- Analyzing campaign performance using tools like Google Analytics, tracking key metrics, and providing actionable insights.
- Conducting market research to identify target audiences, competitive landscape, and emerging trends.
- Collaborating with content creators, designers, and web developers to ensure cohesive campaign execution.
- Managing the digital marketing budget and ensuring a high return on investment (ROI).
- Staying abreast of the latest digital marketing best practices, tools, and technologies.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies. Proven experience in managing successful paid media campaigns and a deep understanding of SEO, SEM, and content marketing is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Data Studio) is required. Excellent analytical, strategic thinking, and problem-solving skills are paramount. You must be a highly organized and self-motivated individual, capable of thriving in a remote work environment. Strong communication and interpersonal skills are vital for collaborating effectively with internal teams and external partners, remotely supporting initiatives in **Kakamega, Kakamega, KE**. A passion for data-driven decision-making and a continuous drive for optimization are crucial. This is an exciting opportunity to make a significant impact on our client's digital presence and growth trajectory. We are looking for a creative yet analytical marketer who can translate business objectives into measurable digital marketing success.
Lead Digital Marketing Manager - Performance & Growth
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and execute overarching digital marketing strategies aligned with business objectives and target audience engagement.
- Oversee and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and website traffic.
- Manage and optimize Paid Search (SEM) campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and lead generation.
- Develop and implement effective social media marketing strategies, including paid social campaigns, to increase brand awareness and engagement.
- Design and execute data-driven email marketing campaigns to nurture leads and drive customer retention.
- Oversee content marketing initiatives, ensuring the creation of valuable and engaging content that attracts and converts target audiences.
- Analyze digital marketing performance using web analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights.
- Conduct A/B testing and multivariate testing on various digital assets to continuously improve campaign performance.
- Manage digital marketing budgets, allocating resources effectively across channels to maximize ROI.
- Stay current with digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with cross-functional teams (e.g., sales, product, design) to ensure alignment and support business goals.
- Potentially lead and mentor a team of digital marketing specialists.
Senior Digital Marketing Manager - Performance
Posted 18 days ago
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Job Description
Location: Nakuru, Nakuru, KE
Remote Digital Marketing Manager - Performance
Posted 21 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve business goals.
- Manage and optimize paid search (PPC), social media, display, and affiliate marketing campaigns.
- Conduct keyword research, audience segmentation, and targeting.
- Create compelling ad copy, visuals, and landing page content.
- Monitor campaign performance, analyze data, and generate detailed reports.
- Manage advertising budgets and ensure optimal allocation of resources.
- Conduct A/B testing on various campaign elements to improve performance.
- Collaborate with content and SEO teams to ensure integrated marketing efforts.
- Stay up-to-date with industry trends, new platforms, and best practices.
- Identify and evaluate new digital marketing opportunities.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing.
- Proven expertise in managing paid search (Google Ads, Bing Ads) and social media advertising campaigns.
- Proficiency in Google Analytics and other web analytics platforms.
- Experience with marketing automation tools and CRM systems.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Ability to manage budgets and measure ROI effectively.
- Strong written and verbal communication skills.
- Experience in e-commerce or B2C marketing is a plus.
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Senior Digital Marketing Manager - Performance Campaigns
Posted 18 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on performance metrics such as CPA, ROAS, and LTV.
- Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
- Oversee and execute paid social media advertising campaigns (e.g., Facebook, Instagram, LinkedIn, TikTok).
- Develop and manage affiliate marketing programs and partnerships.
- Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to maximize conversion rates.
- Collaborate with content and creative teams to develop high-performing ad copy and visuals.
- Manage digital marketing budgets effectively and ensure optimal allocation of resources.
- Stay current with the latest trends and best practices in digital marketing and performance advertising.
- Mentor junior marketing team members and foster a culture of data-driven decision-making within the remote team.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid channels.
- Proven expertise in managing large-scale paid search and paid social campaigns.
- Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Experience with A/B testing methodologies and tools.
- Excellent understanding of SEO principles and their impact on paid campaigns.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously in a remote setting.
- Exceptional communication and presentation skills.
- Experience in e-commerce or a related online business is highly desirable.
Senior Digital Marketing Manager - Performance & Analytics
Posted 10 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance metrics (CAC, ROAS, LTV).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct in-depth analysis of campaign performance, identify trends, and provide actionable recommendations for improvement.
- Implement A/B testing and conversion rate optimization (CRO) initiatives on landing pages and ad creatives.
- Manage marketing budgets effectively, ensuring optimal allocation of resources and maximum ROI.
- Develop customer segmentation strategies and personalized marketing approaches.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies.
- Collaborate with content and SEO teams to ensure cohesive messaging and integrated campaigns.
- Generate regular performance reports and present findings to senior management.
- Stay up-to-date with data privacy regulations and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related quantitative field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and analytics.
- Proven track record of successfully managing and optimizing paid media campaigns to achieve aggressive growth targets.
- Expertise in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel) and data visualization platforms.
- Proficiency in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong understanding of A/B testing methodologies and CRO best practices.
- Excellent analytical, problem-solving, and critical thinking skills.
- Exceptional communication and presentation skills, comfortable presenting data-driven insights.
- Ability to work autonomously, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Experience with marketing automation platforms is a plus.
Senior Digital Marketing Manager, Performance & Growth
Posted 10 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and revenue growth.
- Manage and optimize paid advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), focusing on maximizing ROI and minimizing CPA.
- Oversee SEO strategies to improve organic search rankings and drive qualified traffic to the company website.
- Develop and implement effective email marketing campaigns, including segmentation, automation, and performance analysis.
- Manage social media marketing efforts, including content creation, community engagement, and paid social advertising.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics to identify insights and optimize strategies.
- Conduct A/B testing and CRO initiatives to improve conversion rates across landing pages and website funnels.
- Manage affiliate marketing programs and explore new partnership opportunities.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with content creators, web developers, and sales teams to ensure cohesive marketing efforts.
- Manage the digital marketing budget effectively and report on campaign performance to senior leadership.
- Lead and mentor junior members of the remote marketing team.
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree is a plus.
- Minimum of 5-7 years of progressive experience in digital marketing, with a strong emphasis on performance marketing and growth strategies.
- Proven track record of successfully managing and optimizing digital advertising campaigns (SEM, social media advertising).
- In-depth knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs).
- Proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation.
- Strong understanding of A/B testing and CRO methodologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a remote environment.
- Experience managing budgets and reporting on KPIs.