15 Senior Digital Marketing Manager Performance Campaigns jobs in whatjobs
Senior Digital Marketing Manager - Performance Campaigns
Posted 20 days ago
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Job Description
This role demands strong analytical skills, strategic thinking, and hands-on experience with various digital marketing platforms and tools. You will manage campaign budgets, analyze performance data, and continuously optimize campaigns to achieve key performance indicators (KPIs). The ability to collaborate effectively with creative, content, and product teams is essential. If you are a performance-driven marketer with a passion for data-driven decision-making and a desire to shape the digital growth of a dynamic company in a remote capacity, we encourage you to apply.
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies focused on performance metrics (CPA, ROAS, LTV).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
- Oversee SEM, social media advertising, affiliate marketing programs, and other performance-driven channels.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
- Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing pages.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Monitor competitor activities and identify new opportunities for growth.
- Mentor and guide junior members of the marketing team.
This is a fully remote position, with the client's primary operational base inKericho, Kericho, KE . We are seeking individuals who are highly motivated, possess excellent time management skills, and thrive in a collaborative remote environment. Our client offers a competitive salary, comprehensive benefits, and excellent opportunities for professional growth in the exciting field of digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
- Proven expertise in SEM, paid social media advertising, and affiliate marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, etc.
- Strong analytical skills and the ability to interpret complex data to drive marketing decisions.
- Excellent understanding of customer acquisition funnels and conversion rate optimization (CRO).
- Exceptional communication, presentation, and project management skills.
- Ability to work independently and collaboratively in a remote team setting.
- Experience in e-commerce marketing is highly desirable.
- Creative thinking and a passion for driving measurable results.
Senior Digital Marketing Manager - Performance Campaigns
Posted 18 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on performance metrics such as CPA, ROAS, and LTV.
- Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
- Oversee and execute paid social media advertising campaigns (e.g., Facebook, Instagram, LinkedIn, TikTok).
- Develop and manage affiliate marketing programs and partnerships.
- Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to maximize conversion rates.
- Collaborate with content and creative teams to develop high-performing ad copy and visuals.
- Manage digital marketing budgets effectively and ensure optimal allocation of resources.
- Stay current with the latest trends and best practices in digital marketing and performance advertising.
- Mentor junior marketing team members and foster a culture of data-driven decision-making within the remote team.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid channels.
- Proven expertise in managing large-scale paid search and paid social campaigns.
- Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Experience with A/B testing methodologies and tools.
- Excellent understanding of SEO principles and their impact on paid campaigns.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously in a remote setting.
- Exceptional communication and presentation skills.
- Experience in e-commerce or a related online business is highly desirable.
Senior Digital Marketing Manager, Performance Campaigns
Posted 18 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on measurable performance outcomes (ROAS, CPA, LTV).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Conduct keyword research, audience segmentation, and bid management to maximize campaign efficiency and effectiveness.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for improvement.
- A/B test ad creatives, landing pages, and targeting strategies to continuously optimize conversion rates.
- Collaborate with content creators, designers, and web developers to ensure cohesive and high-performing campaign assets.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources to achieve campaign goals.
- Track and report on key performance indicators (KPIs) to senior management, providing regular insights and strategic recommendations.
- Identify new opportunities for growth and innovation in digital marketing channels and tactics.
- Lead and mentor junior members of the marketing team, fostering a data-driven and results-oriented culture.
- Ensure brand consistency and messaging across all digital marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid advertising.
- Proven track record of developing and managing successful paid campaigns across multiple platforms.
- In-depth knowledge of Google Analytics, Google Ads, Meta Ads Manager, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools.
- Excellent written and verbal communication skills, with the ability to present data and strategies effectively.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Experience with SEO and content marketing is a plus.
- Familiarity with customer relationship management (CRM) systems.
Senior Digital Marketing Manager, Performance Campaigns
Posted 20 days ago
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Job Description
This role is based remotely, serving operations that connect to Embu, Embu, KE .
Senior Digital Marketing Manager, Performance Campaigns
Posted 12 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies.
- Manage and optimize paid search, social media, display, and affiliate marketing campaigns.
- Oversee campaign budgets and ensure efficient allocation of resources.
- Conduct in-depth performance analysis and generate actionable insights.
- Implement A/B testing and conversion rate optimization initiatives.
- Manage audience segmentation and targeting strategies.
- Collaborate with creative and content teams to develop compelling ad copy and visuals.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Manage relationships with third-party advertising platforms and vendors.
- Report on campaign performance to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Proven track record of managing successful and scalable digital advertising campaigns.
- Expert proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major ad platforms.
- In-depth knowledge of Google Analytics, Adobe Analytics, and other web analytics tools.
- Strong understanding of SEO, SEM, CRO, and email marketing principles.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional communication and presentation abilities.
- Ability to work independently and manage multiple projects in a remote setting.
- Experience with marketing automation platforms is a plus.
Senior Digital Marketing Manager, Performance Campaigns
Posted 12 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance metrics (ROAS, CPA, CAC).
- Manage and optimize paid media campaigns across Google Ads, social media platforms (Facebook, Instagram, TikTok, etc.), and other relevant channels.
- Conduct A/B testing and multivariate testing on ad creatives, landing pages, and campaign parameters to improve performance.
- Analyze campaign data, generate detailed performance reports, and provide actionable insights to stakeholders.
- Identify new growth opportunities and emerging digital marketing trends relevant to the entertainment sector.
- Collaborate with creative teams to develop compelling ad copy, visuals, and campaign assets.
- Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve campaign goals.
- Work closely with product and analytics teams to ensure seamless user journeys and data tracking.
- Stay up-to-date with the latest advancements in digital advertising technologies and best practices.
- Develop and implement strategies for remarketing and customer re-engagement.
- Mentor junior marketing team members and foster a data-driven culture.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's preferred.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing large-scale paid media campaigns (Search, Social, Display).
- Expertise in using analytics platforms such as Google Analytics, Adobe Analytics, and platform-specific ad managers.
- Strong understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Proficiency in creative development and copywriting for digital advertising.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously in a remote setting.
- Excellent communication and presentation skills, with the ability to articulate strategy and results effectively.
- Experience within the arts, entertainment, or gaming industries is a significant plus.
- Familiarity with marketing automation tools and CRM systems.
This is an exciting opportunity to shape the digital presence of a leading entertainment brand from a remote location. Our client values innovation, creativity, and a results-oriented approach.
Senior Digital Marketing Manager, Performance Campaigns
Posted 11 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on measurable performance outcomes (ROI, CPA, LTV).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Oversee email marketing campaigns, including segmentation, automation, and performance analysis.
- Conduct market research, competitor analysis, and customer segmentation to identify new opportunities.
- Analyze campaign performance data, generate insightful reports, and provide recommendations for improvement.
- Collaborate with content and creative teams to develop compelling marketing assets and landing pages.
- Manage marketing budgets effectively to achieve maximum return on investment.
- Stay abreast of industry best practices, emerging technologies, and algorithm changes in digital marketing.
- Lead A/B testing and other optimization efforts to enhance campaign effectiveness.
- Mentor junior marketing team members and foster a data-driven marketing culture.
- Bachelor's degree in Marketing, Business, or a related field. Master's degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
- Minimum of 7 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing and scaling digital advertising campaigns across multiple channels.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
- Expertise in SEM, SEO, social media advertising, programmatic display, and email marketing.
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Outstanding communication and collaboration abilities, essential for a remote team environment.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative mindset with a data-driven approach to decision-making.
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Senior Digital Marketing Manager - Performance Campaigns
Posted 10 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies to achieve business objectives.
- Manage and optimize paid search, social media, display, and other performance marketing campaigns.
- Oversee and manage the digital marketing budget, ensuring optimal allocation and ROI.
- Analyze campaign performance, generate detailed reports, and provide actionable insights for improvement.
- Lead and mentor a team of digital marketing specialists.
- Collaborate with creative, sales, and product teams to ensure cohesive messaging and integrated campaigns.
- Identify and test new marketing channels and strategies to drive growth.
- Stay current with industry trends, tools, and best practices in digital marketing.
- Manage relationships with advertising platforms and technology vendors.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of progressive experience in digital marketing, with a strong focus on performance marketing.
- Proven experience managing significant digital advertising budgets and delivering strong ROI.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
- Strong understanding of SEO, SEM, social media marketing, and content marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated leadership and team management experience.
- Excellent communication and interpersonal skills.
Senior Digital Marketing Manager - Performance Campaigns
Posted 11 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads).
- Oversee SEO initiatives to improve organic search rankings and drive traffic.
- Develop and execute social media marketing strategies to engage target audiences.
- Plan and manage email marketing campaigns for lead nurturing and customer retention.
- Create and manage content marketing initiatives to build brand authority.
- Analyze campaign performance data, generate reports, and provide actionable insights.
- Collaborate with design and content teams to create compelling marketing assets.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets and ensure efficient allocation of resources.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success in performance marketing.
- Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills for remote collaboration.
- Demonstrated ability to manage multiple projects and deadlines in a remote environment.
- Experience with marketing automation platforms and CRM systems.
- Creative thinking and problem-solving abilities.
Senior Digital Marketing Manager, Performance Campaigns
Posted 19 days ago
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