3 Senior Digital Marketing Manager Performance Analytics jobs in whatjobs
Senior Digital Marketing Manager - Performance & Analytics
Posted 9 days ago
Job Viewed
Job Description
Our client is a rapidly growing e-commerce entity seeking a highly analytical and results-oriented Senior Digital Marketing Manager specializing in performance marketing and analytics. This fully remote role is critical for driving customer acquisition, optimizing marketing spend, and maximizing return on investment (ROI) across all digital channels. You will be responsible for developing, implementing, and managing data-driven marketing campaigns, including paid search (PPC), paid social, display advertising, and affiliate marketing. The ideal candidate will possess a deep understanding of marketing analytics, A/B testing, conversion rate optimization (CRO), and customer segmentation. You will leverage advanced analytics tools to track campaign performance, generate actionable insights, and inform strategic decisions. Collaboration with content, SEO, and product teams will be essential to ensure integrated marketing efforts. This position requires a proactive individual with strong problem-solving abilities and a proven track record of achieving measurable marketing objectives in a remote work environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance metrics (CAC, ROAS, LTV).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct in-depth analysis of campaign performance, identify trends, and provide actionable recommendations for improvement.
- Implement A/B testing and conversion rate optimization (CRO) initiatives on landing pages and ad creatives.
- Manage marketing budgets effectively, ensuring optimal allocation of resources and maximum ROI.
- Develop customer segmentation strategies and personalized marketing approaches.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies.
- Collaborate with content and SEO teams to ensure cohesive messaging and integrated campaigns.
- Generate regular performance reports and present findings to senior management.
- Stay up-to-date with data privacy regulations and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related quantitative field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and analytics.
- Proven track record of successfully managing and optimizing paid media campaigns to achieve aggressive growth targets.
- Expertise in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel) and data visualization platforms.
- Proficiency in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong understanding of A/B testing methodologies and CRO best practices.
- Excellent analytical, problem-solving, and critical thinking skills.
- Exceptional communication and presentation skills, comfortable presenting data-driven insights.
- Ability to work autonomously, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Experience with marketing automation platforms is a plus.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Performance & Analytics
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Manager specializing in Performance & Analytics. This is a fully remote role, allowing you to leverage data to drive marketing success from anywhere. You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels, with a strong focus on data-driven decision-making and ROI. The ideal candidate possesses deep expertise in performance marketing, A/B testing, conversion rate optimization (CRO), and advanced analytics. You will lead a team in leveraging data to gain insights, identify opportunities, and ensure our client's marketing investments yield maximum returns.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on lead generation, customer acquisition, and revenue growth.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Conduct in-depth analysis of campaign performance, website traffic, and user behavior using tools like Google Analytics, SEMrush, and Adobe Analytics.
- Implement and manage A/B testing and multivariate testing initiatives to continuously improve campaign effectiveness and conversion rates.
- Develop and maintain detailed performance dashboards and reports, providing actionable insights and recommendations to stakeholders.
- Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with content creators, designers, and web developers to ensure marketing assets are optimized for performance.
- Stay ahead of industry trends, emerging technologies, and best practices in digital marketing and analytics.
- Lead and mentor a team of digital marketing specialists, fostering a data-driven culture.
- Identify and evaluate new digital marketing channels and opportunities for growth.
- Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field. Master's degree preferred.
- A minimum of 7 years of progressive experience in digital marketing, with a strong emphasis on performance marketing, analytics, and CRO. Significant experience in a remote or hybrid work setting is essential.
- Proven track record of successfully managing and scaling paid media campaigns with significant budgets.
- Expert proficiency in Google Analytics, Google Tag Manager, and other major analytics platforms.
- Demonstrated experience with A/B testing tools and methodologies.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and programmatic advertising.
- Excellent analytical, problem-solving, and data visualization skills.
- Exceptional communication and presentation skills, capable of translating complex data into clear, actionable insights for diverse audiences.
- Strong leadership and team management abilities, with experience in managing remote teams.
- Ability to work independently, manage priorities effectively, and thrive in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Performance & Analytics
Posted 3 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding e-commerce platform, is seeking a results-driven Senior Digital Marketing Manager with a specialization in performance marketing and data analytics. This is a fully remote position, offering the opportunity to shape and execute impactful digital marketing strategies from anywhere. The ideal candidate possesses a deep understanding of paid media channels, conversion rate optimization (CRO), and advanced analytics to drive measurable business growth.
Responsibilities:
Qualifications:
This is a fantastic opportunity to lead digital marketing efforts for a thriving e-commerce business in a completely remote capacity. Our client fosters a culture of innovation, collaboration, and data-driven decision-making. The ideal candidate will be highly analytical, creative, and possess a strong sense of ownership. Our client is committed to leveraging digital marketing to achieve significant growth and market penetration. The successful candidate will have a direct impact on revenue generation and customer acquisition strategies. Our client offers a competitive compensation package and the flexibility of a fully remote role, allowing for a truly global reach and work-life balance. We are looking for a strategic thinker and a hands-on implementer who can drive exceptional marketing performance from anywhere.
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing campaigns across various platforms, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic display.
- Define target audiences, craft compelling ad copy and creatives, and optimize campaign performance based on data-driven insights.
- Manage and meticulously track campaign budgets, ensuring maximum ROI and efficient spend allocation.
- Conduct in-depth performance analysis using tools like Google Analytics, Adobe Analytics, and other relevant platforms to identify trends, opportunities, and areas for improvement.
- Develop and implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to enhance conversion rates.
- Monitor key performance indicators (KPIs) such as CPA, ROAS, CTR, and LTV, and provide regular performance reports to stakeholders.
- Collaborate with content creators, designers, and web development teams to ensure cohesive and effective campaign execution.
- Stay current with the latest digital marketing trends, algorithm updates, and emerging technologies.
- Utilize customer data and insights to inform segmentation and personalization strategies.
- Provide strategic recommendations for campaign expansion and optimization based on performance data and market analysis.
- Manage relationships with advertising vendors and technology partners.
- Contribute to the overall marketing strategy and roadmap, focusing on measurable outcomes.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Proven track record of successfully managing and optimizing large-scale paid advertising campaigns across multiple channels.
- In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
- Advanced proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experience with tag management systems (e.g., GTM).
- Strong understanding of A/B testing methodologies and CRO principles.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Exceptional communication and presentation skills, with the ability to clearly articulate complex strategies and results.
- Ability to thrive in a fully remote, fast-paced, and results-oriented environment.
- Experience with marketing automation platforms and CRM systems is a plus.
- Demonstrated ability to work independently and manage multiple projects effectively.
This is a fantastic opportunity to lead digital marketing efforts for a thriving e-commerce business in a completely remote capacity. Our client fosters a culture of innovation, collaboration, and data-driven decision-making. The ideal candidate will be highly analytical, creative, and possess a strong sense of ownership. Our client is committed to leveraging digital marketing to achieve significant growth and market penetration. The successful candidate will have a direct impact on revenue generation and customer acquisition strategies. Our client offers a competitive compensation package and the flexibility of a fully remote role, allowing for a truly global reach and work-life balance. We are looking for a strategic thinker and a hands-on implementer who can drive exceptional marketing performance from anywhere.
This advertiser has chosen not to accept applicants from your region.
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