2,667 Digital Marketing Director Performance Campaigns jobs in Kenya
Digital Marketing Manager - Performance Campaigns
Posted 23 days ago
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Job Description
- Developing and executing data-driven digital marketing strategies to achieve business goals.
- Managing and optimizing paid search (PPC) campaigns across Google Ads, Bing Ads, etc.
- Overseeing social media advertising campaigns (Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions.
- Implementing and managing display advertising and programmatic buying campaigns.
- Developing and executing affiliate marketing programs.
- Conducting A/B testing and multivariate testing to optimize campaign performance and landing pages.
- Analyzing campaign data, generating reports, and providing actionable insights to improve performance.
- Managing digital marketing budgets effectively to maximize ROAS.
- Staying up-to-date with the latest trends and best practices in digital marketing and advertising technology.
- Collaborating with content, creative, and web development teams to ensure cohesive brand messaging and user experience.
- Identifying and testing new digital marketing channels and opportunities.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven success in managing and optimizing large-scale PPC, social media advertising, and display advertising campaigns.
- In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Experience with marketing automation tools and CRM systems.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent project management and organizational skills.
- Outstanding written and verbal communication skills.
- Ability to thrive in a fast-paced, remote work environment.
- Experience in e-commerce or SaaS is a plus.
Senior Digital Marketing Manager - Performance Campaigns
Posted 21 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on performance metrics such as CPA, ROAS, and LTV.
- Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
- Oversee and execute paid social media advertising campaigns (e.g., Facebook, Instagram, LinkedIn, TikTok).
- Develop and manage affiliate marketing programs and partnerships.
- Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to maximize conversion rates.
- Collaborate with content and creative teams to develop high-performing ad copy and visuals.
- Manage digital marketing budgets effectively and ensure optimal allocation of resources.
- Stay current with the latest trends and best practices in digital marketing and performance advertising.
- Mentor junior marketing team members and foster a culture of data-driven decision-making within the remote team.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid channels.
- Proven expertise in managing large-scale paid search and paid social campaigns.
- Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Experience with A/B testing methodologies and tools.
- Excellent understanding of SEO principles and their impact on paid campaigns.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously in a remote setting.
- Exceptional communication and presentation skills.
- Experience in e-commerce or a related online business is highly desirable.
Digital Marketing Manager - Performance Marketing
Posted 23 days ago
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Job Description
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns to nurture leads and engage existing customers.
- Managing social media marketing efforts, including content creation and community engagement.
- Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
- Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
- Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
- Staying current with digital marketing trends, best practices, and emerging technologies.
- Managing the digital marketing budget effectively to maximize return on investment.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
Remote Senior Digital Marketing Manager - Performance Campaigns
Posted 12 days ago
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Job Description
- Developing and executing comprehensive digital marketing strategies focused on performance metrics (CPA, ROAS, LTV).
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conducting keyword research, audience segmentation, and competitive analysis.
- Creating compelling ad copy and designing engaging visual assets for campaigns.
- Implementing A/B testing for ad creatives, landing pages, and targeting strategies.
- Monitoring campaign performance, analyzing data, and generating detailed reports with actionable insights.
- Managing marketing budgets effectively to achieve optimal ROI.
- Collaborating with content teams to ensure alignment between marketing campaigns and content strategy.
- Working with web development teams to optimize landing pages and user experience.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Exploring and implementing new digital marketing channels and technologies.
- Managing email marketing campaigns, including segmentation, automation, and performance tracking.
- Developing and executing social media marketing strategies to drive engagement and traffic.
- Utilizing CRM systems to track lead generation and customer journey.
- Leading and mentoring junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing significant advertising budgets and achieving ROI targets.
- Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
- Excellent analytical, problem-solving, and data interpretation skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple projects in a remote environment.
- Creative mindset with a data-driven approach to decision-making.
Senior Digital Marketing Manager - Performance Marketing
Posted 23 days ago
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Job Description
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies across multiple channels, including SEM, SEO, social media, display, email, and affiliate marketing.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to achieve target KPIs (CPA, ROAS, ROI).
- Conduct keyword research, audience segmentation, and campaign performance analysis to maximize campaign effectiveness.
- Oversee the creation of compelling ad copy, landing pages, and other marketing assets.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with content creators, web developers, and other marketing team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other experiments to optimize campaign performance and user experience.
- Develop and implement strategies for customer acquisition, engagement, and retention.
- Manage and grow affiliate marketing programs.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing large-scale digital advertising budgets and campaigns.
- In-depth knowledge of SEM, SEO, social media advertising, programmatic advertising, and email marketing.
- Expertise with analytics platforms such as Google Analytics, Adobe Analytics, and data visualization tools.
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant advertising platforms.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication, collaboration, and project management skills.
- Ability to work effectively in a fast-paced, remote environment.
- Experience with marketing automation tools and CRM systems is a plus.
Digital Marketing Director - Performance Campaigns
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies to drive lead generation, user acquisition, and revenue growth.
- Oversee the planning, execution, and optimization of paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, and other relevant channels.
- Manage and optimize SEO and SEM strategies to improve organic search visibility and drive targeted traffic.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Lead social media marketing efforts, including content strategy, community management, and paid social campaigns.
- Analyze campaign performance data, generate insightful reports, and translate findings into actionable recommendations.
- Continuously test and iterate on campaigns, landing pages, and creatives to improve conversion rates.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROAS.
- Stay abreast of the latest digital marketing trends, tools, and best practices, identifying new opportunities for growth.
- Collaborate with content, product, and sales teams to ensure cohesive marketing efforts.
- Manage and mentor a team of digital marketing specialists, providing guidance and fostering professional development.
- Monitor competitor activities and market trends to identify competitive advantages.
- Develop and maintain strong relationships with marketing technology vendors and partners.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 8+ years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully developing and executing digital marketing strategies that drive significant business growth.
- Deep understanding of SEM, SEO, social media advertising, email marketing, and A/B testing methodologies.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and ad platforms.
- Strong analytical and quantitative skills, with the ability to interpret complex data sets.
- Excellent leadership, communication, and project management skills.
- Experience managing budgets and optimizing campaigns for ROI.
- Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
- Experience with marketing automation platforms and CRM systems is preferred.
- Creative thinking and a passion for innovative marketing solutions.
Remote Digital Marketing Manager - Performance Marketing
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation and customer acquisition.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Oversee SEO strategy to improve organic search rankings and drive website traffic.
- Develop and execute content marketing plans, including blog posts, articles, and social media content.
- Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
- Track, analyze, and report on key marketing metrics (e.g., ROI, CPA, conversion rates, website traffic).
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Collaborate with design and content teams to create compelling marketing assets.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication, collaboration, and project management skills, adapted for remote work.
- Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
- Creative thinking and a passion for storytelling through digital channels.
- Ability to work independently and manage multiple projects simultaneously.
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Senior Digital Marketing Manager - Performance Marketing (Remote)
Posted 16 days ago
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Senior Digital Marketing Manager - Creative Campaigns
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to promote events, performances, and talent.
- Manage and grow the client's social media presence across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Create compelling and engaging content, including graphics, videos, and written copy, tailored for digital channels.
- Oversee and optimize search engine optimization (SEO) and search engine marketing (SEM) campaigns to increase online visibility.
- Develop and execute email marketing campaigns to nurture leads and engage existing audiences.
- Manage digital advertising budgets and campaigns across platforms like Google Ads and social media advertising.
- Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
- Monitor online trends, audience behavior, and competitor activities to identify new opportunities.
- Collaborate with creative teams, artists, and external partners to ensure brand consistency.
- Manage the client's website content and user experience, ensuring it is up-to-date and engaging.
- Develop and implement strategies to build and foster an online community around the brand.
- Stay abreast of the latest digital marketing tools, technologies, and best practices in the arts and entertainment industry.
- Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.
- Minimum of 5-7 years of experience in digital marketing, with a focus on campaign management and content creation.
- Proven experience in the arts, entertainment, or media industry is highly preferred.
- Demonstrated expertise in social media marketing, content marketing, SEO/SEM, and email marketing.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools, CRM systems).
- Strong creative skills, including copywriting, visual storytelling, and basic design principles.
- Excellent analytical skills and the ability to interpret data to drive strategic decisions.
- Outstanding communication, collaboration, and project management skills.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
- Passion for arts and entertainment and a keen understanding of audience engagement strategies.
Remote Digital Marketing Campaign Manager - Performance Focus
Posted 23 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
- Conduct in-depth keyword research and audience segmentation for targeted campaigns.
- Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
- Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
- Conduct A/B testing on various campaign elements to identify and implement improvements.
- Manage relationships with ad platform representatives and third-party vendors as needed.
- Identify new opportunities for growth and optimization within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
- Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
- Proficiency with analytics tools such as Google Analytics and reporting dashboards.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
- Exceptional communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or other relevant digital marketing platforms is highly desirable.