2 Digital Marketing Director Performance Campaigns jobs in whatjobs
Digital Marketing Director - Performance Campaigns
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking an innovative and data-driven Digital Marketing Director to lead their online presence and drive customer acquisition. This is a fully remote position, empowering you to shape digital strategies from anywhere. You will be responsible for developing and executing cutting-edge digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. Your primary goal will be to enhance brand visibility, generate high-quality leads, and optimize conversion rates. The ideal candidate will possess a deep understanding of digital marketing best practices, analytics tools, and emerging trends. You will lead a team of digital marketing specialists, providing strategic direction and fostering a culture of continuous improvement. Key responsibilities include setting marketing objectives, managing campaign budgets, and meticulously tracking performance metrics to ensure ROI. Experience in developing and implementing successful campaigns targeting diverse demographics, with an understanding of regional markets such as **Garissa, Garissa, KE**, is a significant advantage. We are looking for a candidate with a minimum of 8 years of experience in digital marketing, with a proven track record of driving significant growth in online engagement and lead generation. A Bachelor's degree in Marketing, Communications, or a related field is required. Strong analytical skills, creative thinking, and exceptional leadership abilities are essential for this role. If you are passionate about leveraging digital channels to achieve business objectives and thrive in a remote, results-oriented environment, we encourage you to apply for this impactful leadership position.
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Digital Marketing Director - Performance Campaigns
Posted 21 days ago
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Job Description
Our client is seeking a dynamic and results-driven Digital Marketing Director to lead their performance marketing efforts. This hybrid role, blending remote flexibility with in-office collaboration, is ideal for a seasoned marketer passionate about driving measurable growth. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, with a strong focus on paid acquisition, SEO, SEM, social media advertising, and email marketing. Your expertise will be crucial in optimizing campaigns to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (CLTV). You will manage a talented team of digital marketers, foster innovation, and stay ahead of industry trends.
Responsibilities:
Responsibilities:
- Develop and implement data-driven digital marketing strategies to drive lead generation, user acquisition, and revenue growth.
- Oversee the planning, execution, and optimization of paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, and other relevant channels.
- Manage and optimize SEO and SEM strategies to improve organic search visibility and drive targeted traffic.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Lead social media marketing efforts, including content strategy, community management, and paid social campaigns.
- Analyze campaign performance data, generate insightful reports, and translate findings into actionable recommendations.
- Continuously test and iterate on campaigns, landing pages, and creatives to improve conversion rates.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROAS.
- Stay abreast of the latest digital marketing trends, tools, and best practices, identifying new opportunities for growth.
- Collaborate with content, product, and sales teams to ensure cohesive marketing efforts.
- Manage and mentor a team of digital marketing specialists, providing guidance and fostering professional development.
- Monitor competitor activities and market trends to identify competitive advantages.
- Develop and maintain strong relationships with marketing technology vendors and partners.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 8+ years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully developing and executing digital marketing strategies that drive significant business growth.
- Deep understanding of SEM, SEO, social media advertising, email marketing, and A/B testing methodologies.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and ad platforms.
- Strong analytical and quantitative skills, with the ability to interpret complex data sets.
- Excellent leadership, communication, and project management skills.
- Experience managing budgets and optimizing campaigns for ROI.
- Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
- Experience with marketing automation platforms and CRM systems is preferred.
- Creative thinking and a passion for innovative marketing solutions.
This advertiser has chosen not to accept applicants from your region.
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