785 Content Marketing Manager jobs in Kenya
Digital Marketing Manager, Content Strategy
Posted 20 days ago
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Job Description
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
- Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
- Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Strong collaboration and communication skills.
- Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
Senior Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies and content plans for a portfolio of clients.
- Oversee the creation of high-quality, engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
- Drive organic growth through SEO best practices, keyword research, and on-page/off-page optimization.
- Manage and grow social media presence across relevant platforms, fostering community engagement and brand awareness.
- Plan and execute paid digital advertising campaigns (PPC, social media ads), optimizing for ROI.
- Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide regular reports with actionable insights.
- Collaborate with graphic designers, web developers, and other team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships, ensuring clear communication and successful campaign delivery.
- Identify new content opportunities and digital marketing channels to enhance client strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven ability to develop and execute successful digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency with digital marketing analytics tools (e.g., Google Analytics).
- Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
- Experience managing multiple clients or projects simultaneously in a remote setting.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Creative thinker with a passion for storytelling and digital innovation.
- Familiarity with graphic design principles and video production is a plus.
Remote Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement a data-driven digital content strategy aligned with marketing goals and brand objectives.
- Create, curate, and manage engaging content for various digital channels, including social media, blogs, websites, email newsletters, and video platforms.
- Plan and manage the editorial calendar, ensuring consistent and timely content delivery.
- Optimize content for search engines (SEO) to increase visibility and organic traffic.
- Analyze content performance using web analytics tools (e.g., Google Analytics) and social media insights, providing regular reports and recommendations for improvement.
- Collaborate with designers, videographers, and other content creators to produce high-quality multimedia content.
- Manage social media communities, fostering engagement and responding to audience inquiries.
- Develop and execute digital advertising campaigns to promote content and drive lead generation.
- Stay up-to-date with the latest digital marketing trends, content formats, and platform best practices.
- Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
- Manage content budgets and ensure ROI for marketing initiatives.
- Develop and maintain brand voice and messaging consistency across all content.
- Identify and engage with influencers and brand advocates.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven track record of developing and executing successful content marketing campaigns.
- Excellent writing, editing, and storytelling skills, with a portfolio of published work.
- Proficiency in SEO best practices and content optimization techniques.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Strong understanding of various digital marketing channels and their role in the customer journey.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent project management and organizational skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
- Creative mindset with a passion for digital communication and brand building.
- Familiarity with content management systems (CMS) like WordPress is a plus.
This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
Senior Digital Marketing Specialist - Creative Campaign Management
Posted 19 days ago
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and execute campaigns across multiple digital channels, including SEO, SEM, social media, email marketing, and display advertising.
- Create engaging and compelling marketing content for various platforms.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, social media analytics, and marketing automation platforms.
- Optimize campaigns for maximum reach, engagement, and conversion rates.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with creative teams, content writers, and web developers to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage social media presence and community engagement.
- Develop and execute email marketing campaigns, including list segmentation and A/B testing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- A minimum of 5-7 years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
- Proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Strong understanding of content management systems (CMS) and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Creative mindset with a passion for storytelling and brand building.
- Strong project management and organizational abilities.
- Excellent written and verbal communication skills.
- Ability to work independently and thrive in a fast-paced, remote work environment.
Remote E-commerce Content Manager
Posted 15 days ago
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Job Description
Key responsibilities include creating product descriptions, website copy, blog posts, social media updates, email newsletters, and promotional materials. You will collaborate closely with marketing, sales, and design teams to develop integrated content strategies that support overall business objectives. This role requires a keen eye for detail, a strategic approach to content planning, and the ability to analyze content performance data to inform future content creation. You will also be responsible for managing the content calendar, overseeing freelance writers or content creators, and ensuring consistency in brand voice and messaging across all platforms. Staying updated on SEO best practices and emerging digital marketing trends is crucial. This is a remote-first opportunity, offering the flexibility to work from anywhere while making a significant impact on the online customer experience and sales performance. The role, while conceptually linked to **Nakuru, Nakuru, KE**, operates entirely remotely.
Key Responsibilities:
- Develop and implement content strategies for e-commerce platforms and digital marketing channels.
- Write engaging and persuasive product descriptions, website copy, and marketing materials.
- Create compelling content for blog posts, social media, email campaigns, and advertisements.
- Optimize all content for search engines (SEO) to improve visibility and traffic.
- Manage the content calendar and ensure timely delivery of all content assets.
- Collaborate with design and marketing teams to create visually appealing content.
- Analyze content performance metrics and use insights to refine content strategies.
- Maintain brand voice and messaging consistency across all digital platforms.
- Oversee freelance writers or content creators as needed.
- Stay current with e-commerce trends, social media best practices, and content marketing innovations.
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Minimum of 4 years of experience in content creation, copywriting, or content management, preferably within an e-commerce or digital marketing context.
- Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
- Proficiency in SEO principles and best practices for content optimization.
- Experience with content management systems (CMS) and e-commerce platforms.
- Familiarity with social media platforms and content strategies for each.
- Strong understanding of digital marketing principles and customer engagement.
- Ability to analyze content performance data and translate insights into action.
- Excellent organizational and project management skills.
- Ability to work independently and manage time effectively in a remote setting.
Senior Digital Content Strategist & Campaign Manager
Posted 20 days ago
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Job Description
This is a fully remote role, offering the flexibility to work from anywhere while shaping the digital presence of diverse clients across various industries. You will be responsible for developing and implementing comprehensive digital content strategies, including SEO, social media, email marketing, website content, and paid digital advertising. The successful candidate will have a deep understanding of audience segmentation, content optimization, analytics interpretation, and campaign performance tracking. You will lead campaign planning, execution, and reporting, ensuring alignment with client objectives and budget. Exceptional writing, editing, and strategic thinking skills, coupled with a proven ability to manage multiple projects and collaborate effectively in a virtual environment, are paramount.
Key responsibilities include:
- Develop and execute comprehensive digital content strategies that align with client goals and target audience needs.
- Create and manage engaging multi-channel content plans, including blog posts, social media updates, website copy, email newsletters, and video scripts.
- Oversee the creation of compelling digital advertising copy and assets for various platforms (e.g., Google Ads, social media ads).
- Implement SEO best practices to optimize content for search engines and drive organic traffic.
- Manage social media platforms, developing content calendars, community engagement strategies, and social listening programs.
- Plan, launch, and manage digital marketing campaigns across multiple channels, monitoring performance and making data-driven optimizations.
- Analyze campaign performance data, website analytics, and social media metrics to generate insights and provide actionable recommendations for improvement.
- Collaborate closely with graphic designers, videographers, and other creative team members to ensure high-quality content production.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide strategic guidance and reporting to clients on digital content performance and campaign effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Minimum of 5 years of experience in digital content strategy, content marketing, and digital campaign management.
- Proven success in developing and executing successful digital marketing campaigns across various channels.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency in using analytics tools (e.g., Google Analytics, social media analytics) to measure campaign performance and derive insights.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Experience with content management platforms and marketing automation tools.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills, essential for a fully remote role.
Remote E-commerce Content and Merchandising Manager
Posted 20 days ago
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Job Description
Responsibilities:
- Manage and optimize all e-commerce product content (descriptions, images, videos).
- Develop and execute a content strategy to enhance customer experience and drive sales.
- Ensure product listings are accurate, consistent, and SEO-friendly.
- Oversee visual merchandising and product categorization on the e-commerce platform.
- Collaborate virtually with marketing and product teams on content creation and strategy.
- Analyze content performance metrics and identify areas for improvement.
- Conduct competitor analysis for content and merchandising strategies.
- Stay updated on e-commerce content trends and best practices.
- Manage product data and ensure its integrity across all channels.
- Bachelor's degree in Marketing, Communications, English, or a related field.
- Proven experience (4+ years) in e-commerce content management, copywriting, or merchandising.
- Strong understanding of SEO principles and their application to product content.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento) and CMS.
- Excellent writing, editing, and proofreading skills.
- Experience with visual merchandising and online product presentation.
- Strong analytical skills and ability to interpret performance data.
- Ability to manage multiple projects and meet deadlines in a remote setting.
- Creative thinker with a customer-centric approach.
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Senior Content Strategist & Campaign Manager
Posted 20 days ago
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Key Responsibilities:
- Develop and implement comprehensive content strategies aligned with business goals.
- Create engaging and high-quality content across various formats and platforms.
- Plan, execute, and manage integrated marketing campaigns from start to finish.
- Conduct audience research and identify key market trends.
- Oversee social media management and engagement strategies.
- Develop and manage email marketing campaigns and automation workflows.
- Collaborate with design and development teams to create marketing assets.
- Analyze campaign performance data and provide actionable insights.
- Manage content calendars and ensure timely delivery of all marketing materials.
- Stay abreast of industry best practices and emerging trends in content marketing and PR.
Remote Technical Training Coordinator
Posted 20 days ago
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Remote Technical Training Coordinator - Apprenticeships
Posted 11 days ago
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