2 Remote Digital Marketing Manager Content Strategy jobs in whatjobs

Remote Digital Marketing Manager - Content Strategy

60200 Gathiruini KES220000 Monthly WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client, a dynamic media and communications firm, is seeking a creative and strategic Digital Marketing Manager with a specialization in Content Strategy to join their fully remote team. This position is crucial for enhancing the company's online presence, engaging target audiences, and driving marketing objectives through compelling content. You will be responsible for developing and executing a comprehensive digital content strategy across various platforms, including social media, blogs, websites, and email marketing. The ideal candidate has a proven ability to craft engaging narratives, analyze content performance, and optimize campaigns for maximum reach and impact.
Responsibilities:
  • Develop and implement a data-driven digital content strategy aligned with marketing goals and brand objectives.
  • Create, curate, and manage engaging content for various digital channels, including social media, blogs, websites, email newsletters, and video platforms.
  • Plan and manage the editorial calendar, ensuring consistent and timely content delivery.
  • Optimize content for search engines (SEO) to increase visibility and organic traffic.
  • Analyze content performance using web analytics tools (e.g., Google Analytics) and social media insights, providing regular reports and recommendations for improvement.
  • Collaborate with designers, videographers, and other content creators to produce high-quality multimedia content.
  • Manage social media communities, fostering engagement and responding to audience inquiries.
  • Develop and execute digital advertising campaigns to promote content and drive lead generation.
  • Stay up-to-date with the latest digital marketing trends, content formats, and platform best practices.
  • Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
  • Manage content budgets and ensure ROI for marketing initiatives.
  • Develop and maintain brand voice and messaging consistency across all content.
  • Identify and engage with influencers and brand advocates.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
  • Proven track record of developing and executing successful content marketing campaigns.
  • Excellent writing, editing, and storytelling skills, with a portfolio of published work.
  • Proficiency in SEO best practices and content optimization techniques.
  • Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
  • Strong understanding of various digital marketing channels and their role in the customer journey.
  • Ability to analyze data and translate insights into actionable strategies.
  • Excellent project management and organizational skills.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
  • Creative mindset with a passion for digital communication and brand building.
  • Familiarity with content management systems (CMS) like WordPress is a plus.

This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Manager - Content Strategy

20100 Mwembe KES650000 Annually WhatJobs

Posted 20 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is a rapidly growing digital media company seeking a highly creative and strategic Remote Digital Marketing Manager to lead their content strategy initiatives. This position is fully remote, allowing you to shape compelling online narratives from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, with a strong emphasis on engaging content creation and distribution. The ideal candidate will have a proven ability to drive brand awareness, generate leads, and foster community engagement through innovative digital marketing tactics.

Responsibilities:
  • Develop and implement a holistic digital marketing strategy focused on content creation, SEO, social media, email marketing, and paid advertising.
  • Oversee the creation of high-quality, engaging content across multiple formats, including blog posts, articles, videos, infographics, and social media updates.
  • Manage the company's social media presence, developing content calendars, posting schedules, and engagement strategies.
  • Implement and optimize SEO strategies to improve organic search rankings and website traffic.
  • Develop and execute email marketing campaigns to nurture leads and engage existing customers.
  • Manage paid advertising campaigns (e.g., Google Ads, social media ads), optimizing for performance and ROI.
  • Analyze marketing campaign performance using tools like Google Analytics, identifying key metrics, and providing actionable insights.
  • Collaborate with internal teams (design, product, sales) to ensure brand consistency and campaign alignment.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage and mentor junior marketing team members in a remote setting.
  • Develop and maintain relationships with key influencers and media partners.
  • Monitor competitor marketing activities and identify opportunities for differentiation.
  • Manage the digital marketing budget effectively to maximize campaign impact.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and execution.
  • Proven track record of developing and implementing successful digital marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
  • Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
  • Strong analytical and data interpretation skills.
  • Ability to work independently and manage multiple projects simultaneously in a remote environment.
  • Creative thinking and a passion for storytelling.
  • Experience managing remote teams is a plus.
  • Must be eligible to work remotely from Nakuru, Nakuru, KE or any other location within Kenya, equipped with a reliable internet connection and dedicated workspace.
This advertiser has chosen not to accept applicants from your region.
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