2 Digital Marketing Manager Content Strategy jobs in whatjobs
Digital Marketing Manager, Content Strategy
Posted 20 days ago
Job Viewed
Job Description
We are looking for a highly creative and results-driven Digital Marketing Manager to lead our content strategy initiatives in a fully remote capacity. This role is pivotal in shaping our online presence, driving engagement, and generating leads through compelling and strategic content. You will be responsible for developing and executing a comprehensive digital marketing plan focused on content creation, distribution, and optimization across various platforms.
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
- Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
- Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Strong collaboration and communication skills.
- Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
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Digital Marketing Manager - Content Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Digital Marketing Manager with a focus on Content Strategy to drive brand awareness and engagement. This role is based in **Bungoma, Bungoma, KE**, offering a flexible hybrid work arrangement. The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns with a strong emphasis on compelling content creation and distribution across various online channels. You will lead the strategy for all content marketing initiatives, including SEO, social media, email marketing, website content, and paid advertising, ensuring brand consistency and driving lead generation and customer acquisition.
Key responsibilities include creating and managing a detailed content calendar, overseeing the production of high-quality written, visual, and video content. You will conduct keyword research and implement SEO best practices to optimize content for search engines. Managing social media platforms, developing engaging posts, and fostering community interaction will be a core part of the role. The Digital Marketing Manager will also be responsible for email marketing campaigns, including segmentation, automation, and performance analysis. Experience with paid advertising platforms (e.g., Google Ads, social media ads) to amplify content reach and drive targeted traffic is crucial. You will monitor website analytics, social media insights, and campaign performance metrics, using data to inform strategy and optimize future efforts. Collaboration with graphic designers, videographers, and other marketing team members is essential. The ideal candidate will possess excellent copywriting, editing, and storytelling skills. Strong analytical abilities and a data-driven approach to marketing are required. You should be proficient with various digital marketing tools and platforms, including CMS, CRM, social media management tools, and analytics software. A Bachelor's degree in Marketing, Communications, or a related field is required; a Master's degree is a plus. Significant experience (5+ years) in digital marketing, with a proven track record in developing and executing successful content strategies, is essential. Experience in managing hybrid or remote teams is beneficial. This role offers an exciting opportunity to shape the digital presence of our client and drive meaningful engagement through strategic content.
Key responsibilities include creating and managing a detailed content calendar, overseeing the production of high-quality written, visual, and video content. You will conduct keyword research and implement SEO best practices to optimize content for search engines. Managing social media platforms, developing engaging posts, and fostering community interaction will be a core part of the role. The Digital Marketing Manager will also be responsible for email marketing campaigns, including segmentation, automation, and performance analysis. Experience with paid advertising platforms (e.g., Google Ads, social media ads) to amplify content reach and drive targeted traffic is crucial. You will monitor website analytics, social media insights, and campaign performance metrics, using data to inform strategy and optimize future efforts. Collaboration with graphic designers, videographers, and other marketing team members is essential. The ideal candidate will possess excellent copywriting, editing, and storytelling skills. Strong analytical abilities and a data-driven approach to marketing are required. You should be proficient with various digital marketing tools and platforms, including CMS, CRM, social media management tools, and analytics software. A Bachelor's degree in Marketing, Communications, or a related field is required; a Master's degree is a plus. Significant experience (5+ years) in digital marketing, with a proven track record in developing and executing successful content strategies, is essential. Experience in managing hybrid or remote teams is beneficial. This role offers an exciting opportunity to shape the digital presence of our client and drive meaningful engagement through strategic content.
This advertiser has chosen not to accept applicants from your region.
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