203 Seo Specialist jobs in Nairobi

Company Description

Spaza Communications specializes in harnessing the power of open-source technologies to drive growth. Our expertise spans content management, customer data management, e-commerce, and marketing automation. We are dedicated to utilizing innovative technologies to create impactful marketing solutions. Our focus is to support businesses in achieving their growth objectives.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for executing social media marketing campaigns, developing and implementing digital marketing strategies, analyzing web traffic, and managing online marketing initiatives. Day-to-day tasks will involve content creation, monitoring social media platforms, and ensuring effective communication with target audiences.

Qualifications

• Experience in Social Media Marketing, Digital Marketing, and Online Marketing
• Proficiency in Web Analytics tools and techniques
• Strong Communication skills, both written and verbal
• Ability to develop and execute marketing strategies
• Excellent organizational and time management skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Communications, or related field
• Experience in using open-source technologies is a plus

Company Description

At Nisc Cloud, we provide seamless and comprehensive 360° digital solutions. We specialize in advanced cloud hosting, creative visual brand identity, and results-driven digital marketing services designed to transform businesses. We help organisations scale, optimise, and succeed in a fast-changing digital landscape. We work with SMEs, corporates, and brands across Kenya to transform how they grow, compete, and win. Our mission is to offer sophisticated, professional, and affordable digital services to every business in Kenya.

Role Description

We are seeking a
strategic and results-driven Digital Marketing Specialist
to lead our marketing initiatives. You will play a dual role: driving
Nisc Cloud's internal brand and growth strategy
while also
supporting our clients with cutting-edge marketing campaigns
that deliver measurable results.

Key Responsibilities

• Brand & Marketing Strategy
  – Develop and execute comprehensive marketing strategies for Nisc Cloud and client brands, aligning with business objectives.
• Brand Positioning & Storytelling
  – Build and maintain a strong, differentiated brand identity across all platforms.
• Digital Advertising
  – Plan, launch, and optimise paid campaigns on
  Google Ads, Meta Ads, LinkedIn, and other platforms
  .
• SEO & Content Marketing
  – Drive organic traffic through SEO strategies, keyword optimization, and content planning.
• Above-the-Line (ATL) Marketing
  – Manage campaigns across
  radio, TV, billboards, and offline activations
  for brand visibility.
• Social Media & Community Management
  – Oversee content calendars, manage posting, and drive audience engagement across social platforms.
• Performance Tracking & Reporting
  – Set up analytics, monitor campaign KPIs (CTR, CPC, ROI, engagement), and provide actionable insights.
• Collaboration
  – Work closely with
  creative designers, videographers, and the sales team
  to deliver integrated campaigns.
• Lead Generation
  – Design and execute campaigns that generate qualified leads.
• Reputation Management
  – Monitor and enhance online brand presence across search, social, and review platforms
• Marketing Operations
  – Manage budgets, campaign timelines, and ensure smooth execution of both internal and client-facing initiatives.
• Market Intelligence & Innovation
  – Stay ahead of digital marketing trends, competitor activities, and introduce new strategies, channels, or technologies.

Requirements

• 5+ years of proven experience
  in 360 digital marketing and brand strategy.
• Strong expertise in
  SEO, SEM, Google Ads, LinkedIn Ads and Meta advertising
  .
• Experience in Above the Line (ATL)
  marketing campaigns
  (media buying, OOH).
• Solid understanding of
  marketing strategy,
  brand positioning, brand strategy and go-to-market strategy
  .
• Strong analytical and reporting skills with a results-oriented mindset.
• Excellent communication, leadership, and project management skills.

Why Join Us

• Be part of a
  fast-growing digital cloud company
  shaping the future of business automation and marketing in Kenya.
• Work on diverse projects for
  leading regional brands
  .
• A dynamic, ambitious, and innovative team culture.
• Competitive compensation and growth opportunities.

How to Apply:

Send your CV/portfolio and a short cover letter highlighting your most impactful campaign work to

Company Description

We suggest you enter details here.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist based in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for creating and executing digital marketing campaigns, managing social media channels, analyzing web traffic data, and improving online marketing strategies. Daily tasks include content creation, monitoring and reporting on campaign performance, collaborating with the marketing team to optimize online presence, and ensuring alignment with the company's brand and objectives.

Qualifications

• Skills in Social Media Marketing and Online Marketing
• Experience in Digital Marketing and Web Analytics
• Strong Communication skills
• Proficiency in using digital marketing tools and platforms
• Ability to analyze data and create actionable insights
• A degree or diploma in Marketing, Business, Communications, or a related field
• Experience in a similar role is preferred
• Creativity and innovation in developing marketing strategies

Google Ads Specialist – Strategic PPC Expert

About Us

We are a forward-thinking digital marketing agency/brand committed to excellence and innovation. At Afeela, we empower businesses through highly effective Google Ads campaigns tailored for growth and performance. You'll thrive in an environment that values creativity, collaboration, and measurable results.

What You'll Do (Responsibilities)Strategically plan, launch, and oversee Google Ads campaigns across Search, Display, YouTube, and Performance Max.

Conduct keyword research, audience targeting, and competitive analysis to drive campaign effectiveness.

Continuously analyze campaign metrics—CTR, conversions, ROI—and optimize for performance.

Create and refine ad copy, landing pages, and bidding strategies to maximize ROI and ad quality.

Collaborate with marketing, creative, and analytics teams to align ad strategies with business goals.

Who You Are (Qualifications & Skills)Bachelor's degree in Marketing, Business, or related field.

Google Ads certification (Search, Display, Shopping preferred).

2+ years of experience managing Google Ads campaigns, with a demonstrable record of improving performance.

Analytical mindset with strong proficiency in Google Analytics and campaign reporting.

Skilled at managing advertising budgets and optimizing cost efficiency.

Bonus: Experience with SEO, SEM, Facebook Ads, or other paid platforms.

What We Offer (Perks & Benefits)Competitive salary based on experience, plus performance-based bonuses.

Comprehensive benefits including health coverage, flexible/hybrid working options.

Clear career progression and professional development opportunities.

A dynamic, supportive workplace where innovation and data-driven ideas are celebrated.

• Develop and implement comprehensive digital marketing campaigns across various platforms.
• Manage and optimize search engine optimization (SEO) strategies to improve organic search rankings.
• Plan and execute paid advertising campaigns (SEM/PPC) on platforms like Google Ads and social media.
• Develop and manage engaging social media content and community interactions.
• Create and execute email marketing campaigns, including newsletters and promotional emails.
• Analyze campaign performance data and provide regular reports with insights and recommendations.
• Conduct market research to identify new opportunities and stay ahead of industry trends.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
• Manage the digital marketing budget effectively to maximize ROI.
• Stay updated with the latest digital marketing tools, technologies, and trends.

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) as a Digital Marketing Specialist or in a similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and email marketing platforms.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Strong written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Experience with A/B testing and conversion rate optimization (CRO) is a plus.

• Develop and execute integrated digital marketing strategies across various channels.
• Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
• Analyze campaign performance using web analytics tools and generate detailed reports.
• Identify target audiences and design campaigns to reach them effectively.
• Create and manage content calendars and oversee content creation.
• Manage digital advertising budgets and ensure efficient spend.
• Monitor industry trends and competitor activities.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Implement A/B testing and other optimization techniques.
• Stay up-to-date with the latest digital marketing tools and best practices.

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on campaign management.
• Proven experience in SEO, SEM, social media marketing, and content marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing platforms).
• Strong analytical and problem-solving skills.
• Excellent communication, writing, and presentation skills.
• Ability to work independently and manage projects effectively in a remote setting.
• Experience with e-commerce marketing is a plus.

• Develop and execute comprehensive digital marketing strategies across multiple channels (SEO, SEM, Social Media, Email, Content).
• Manage and optimize digital advertising campaigns to maximize ROI.
• Create engaging and persuasive marketing content for various platforms.
• Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
• Conduct A/B testing and implement conversion rate optimization (CRO) strategies.
• Manage social media presence and engagement strategies.
• Collaborate with internal teams to ensure brand consistency and integrated marketing efforts.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Manage marketing automation platforms and email marketing campaigns.
• Monitor competitor digital marketing activities.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO, SEM, Google Analytics, social media marketing, and email marketing best practices.
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
• Proficiency in content management systems (CMS) like WordPress.
• Strong analytical skills and ability to interpret complex data.
• Excellent written and verbal communication skills.
• Demonstrated ability to work independently and manage multiple projects in a remote environment.
• Creative thinking and problem-solving abilities.
• Experience with e-commerce marketing is a plus.