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Digital Marketing Specialist
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Job Description
Company Description
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Role Description
This is a full-time on-site role for a Digital Marketing Specialist based in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for creating and executing digital marketing campaigns, managing social media channels, analyzing web traffic data, and improving online marketing strategies. Daily tasks include content creation, monitoring and reporting on campaign performance, collaborating with the marketing team to optimize online presence, and ensuring alignment with the company's brand and objectives.
Qualifications
- Skills in Social Media Marketing and Online Marketing
- Experience in Digital Marketing and Web Analytics
- Strong Communication skills
- Proficiency in using digital marketing tools and platforms
- Ability to analyze data and create actionable insights
- A degree or diploma in Marketing, Business, Communications, or a related field
- Experience in a similar role is preferred
- Creativity and innovation in developing marketing strategies
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