4,657 Senior Sales Manager Fmcg jobs in Kenya
Senior Brand Manager - Beverage
Posted today
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-oriented Senior Brand Manager to lead brand strategy and execution for a key beverage portfolio. This is a fully remote position, offering an exciting opportunity to shape the future of a beloved brand from anywhere. You will be responsible for developing and implementing comprehensive marketing plans, driving brand growth, and enhancing market share. This role requires a deep understanding of consumer insights, market trends, and the competitive landscape within the beverage industry. You will collaborate closely with cross-functional teams, including sales, R&D, and advertising agencies, to ensure cohesive brand messaging and impactful campaigns. The ideal candidate will possess a strategic mindset, strong analytical skills, and a passion for building iconic brands.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated brand strategies and marketing plans to achieve business objectives, including sales, market share, and profitability.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify opportunities and threats.
- Manage the brand's P&L, ensuring effective budget allocation and ROI on marketing investments.
- Oversee the development and execution of advertising, digital marketing, social media, PR, and promotional campaigns.
- Collaborate with R&D and product development teams to drive innovation and new product launches.
- Work closely with the sales team to ensure effective go-to-market strategies and support trade marketing initiatives.
- Manage relationships with external agencies, including advertising, media, and research firms.
- Monitor brand performance metrics and KPIs, providing regular reports and insights to senior management.
- Champion consumer-centricity, ensuring brand messaging resonates with target audiences.
- Identify and develop strategic partnerships to enhance brand visibility and reach.
- Lead and mentor junior brand team members.
- Stay abreast of emerging trends in the FMCG and beverage industry.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or a relevant Master's degree is a strong plus.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector, with a significant focus on beverages.
- Proven track record of developing and executing successful brand strategies that have driven significant growth.
- Strong understanding of consumer insights, market segmentation, and brand positioning.
- Experience with digital marketing, social media strategy, and performance analytics.
- Excellent financial acumen and experience managing brand budgets.
- Strong analytical, problem-solving, and strategic thinking skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage external agencies effectively.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Familiarity with the **Nairobi, Nairobi, KE** consumer market is beneficial, though the role is remote.
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Senior Brand Manager, Beverage Portfolio
Posted 1 day ago
Job Viewed
Job Description
Our client, a distinguished leader in the FMCG sector, is seeking a highly strategic and experienced Senior Brand Manager to oversee a key segment of their beverage portfolio. This is a fully remote role, empowering you to contribute from your preferred location. You will be responsible for driving brand growth, market share, and profitability through innovative marketing strategies and execution. The ideal candidate possesses a deep understanding of consumer insights, brand positioning, and integrated marketing communications within the fast-paced beverage industry.
Key Responsibilities:
Key Responsibilities:
- Develop and execute annual brand plans, including marketing objectives, strategies, budgets, and key performance indicators (KPIs).
- Conduct in-depth market analysis, competitive benchmarking, and consumer research to identify opportunities and challenges for the brand portfolio.
- Define and refine brand positioning, messaging, and visual identity across all touchpoints.
- Lead the development and execution of integrated marketing campaigns, encompassing advertising, digital marketing, public relations, and in-store promotions.
- Collaborate closely with cross-functional teams, including sales, product development, supply chain, and agencies, to ensure seamless brand execution.
- Manage brand P&L, monitor financial performance, and implement cost-control measures to optimize profitability.
- Oversee the development of new product innovations and line extensions, from concept to launch.
- Build and maintain strong relationships with external agencies, partners, and key stakeholders.
- Monitor brand performance metrics and market trends, providing regular reports and actionable insights to senior management.
- Champion a deep understanding of the target consumer, ensuring all brand activities are consumer-centric.
- A Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
- Minimum of 8 years of progressive brand management experience within the FMCG industry, with a significant focus on beverages.
- Demonstrated success in launching and growing brands, evidenced by market share gains and revenue growth.
- Strong understanding of brand strategy, consumer insights, and integrated marketing principles.
- Proven experience in managing significant marketing budgets and P&Ls.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Ability to manage multiple complex projects and teams in a fast-paced, remote environment.
- Experience working with external agencies and cross-functional partners is essential.
- Passion for the beverage industry and a creative mindset.
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Key Account Sales Manager - FMCG
Posted 7 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic and results-oriented Key Account Sales Manager to join their team in **Nyeri, Nyeri, KE**. This role is crucial for developing and maintaining strong relationships with key retail partners, driving sales growth, and expanding market share within the assigned territory. The successful candidate will be responsible for strategizing and executing sales plans, managing a portfolio of high-value accounts, and ensuring customer satisfaction. Your responsibilities will include identifying new business opportunities, negotiating contracts and promotions, and analyzing sales data to track performance and identify trends. You will work closely with the marketing and supply chain teams to ensure product availability and effective go-to-market strategies. Developing and implementing account-specific sales strategies, forecasting sales volumes, and managing the sales budget will be integral to this position. You will also be expected to conduct regular business reviews with key clients, present product information and promotional plans, and gather market intelligence to inform business decisions. This role requires a strong understanding of the FMCG market, excellent negotiation and communication skills, and a proven ability to build and maintain long-term client relationships. Experience in managing key accounts and driving significant sales growth is essential. A Bachelor's degree in Sales, Marketing, Business Administration, or a related field is highly desirable. Travel within the territory will be required periodically.
This advertiser has chosen not to accept applicants from your region.
2
Brand Manager, Beverage Division
Posted 21 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Brand Manager to oversee their beverage portfolio. This role requires a strategic thinker with a proven track record in brand development, marketing campaign execution, and market analysis. The successful candidate will be responsible for shaping brand strategies, driving market share, and ensuring brand consistency across all touchpoints.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to enhance market position and consumer engagement.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Manage the product lifecycle, from innovation and development to launch and post-launch evaluation.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, point-of-sale).
- Collaborate with sales, R&D, and supply chain teams to ensure effective product delivery and market penetration.
- Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
- Monitor brand performance metrics and provide regular reports to senior management.
- Lead cross-functional teams in brand-related projects and initiatives.
- Ensure brand messaging and visual identity are consistent and effectively communicated to target audiences.
- Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Analyze consumer insights to inform product development and marketing strategies.
- Contribute to the development of new product concepts and line extensions within the beverage category.
- Regularly assess packaging design and product positioning to maintain relevance and appeal.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector, with a focus on beverages.
- Proven experience in developing and executing successful marketing strategies and campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent understanding of marketing principles, consumer behavior, and digital marketing trends.
- Proficiency in budget management and financial analysis.
- Strong leadership and project management skills, with the ability to influence and motivate teams.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced environment and manage multiple priorities.
- Creativity and a passion for building strong brands.
- This position is based in Eldoret, Uasin Gishu, KE , and will operate on a hybrid work model, requiring in-office presence a few days per week.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Beverage Category
Posted 19 days ago
Job Viewed
Job Description
Our client, a rapidly growing FMCG company, is seeking an experienced and strategic Senior Brand Manager to lead their beverage portfolio. This hybrid role offers the best of both worlds, combining essential in-office collaboration with the flexibility of remote work. You will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitable growth. This includes managing product innovation pipelines, leading integrated marketing campaigns, analyzing market trends, and optimizing brand positioning. You will work closely with cross-functional teams, including sales, R&D, and supply chain, to ensure successful brand performance.
Key Responsibilities:
Key Responsibilities:
- Develop and implement long-term brand strategies for key beverage brands.
- Lead the creation and execution of integrated marketing plans, encompassing advertising, digital, PR, and in-store promotions.
- Manage the P&L for assigned brands, ensuring achievement of sales and profitability targets.
- Drive product innovation from concept development to launch, working closely with R&D and consumer insights teams.
- Conduct market analysis, identify consumer trends, and translate insights into actionable strategies.
- Monitor competitive landscape and adapt brand plans accordingly.
- Oversee brand messaging, visual identity, and ensure consistent brand experience across all touchpoints.
- Collaborate with sales teams to develop effective trade marketing programs.
- Manage external agencies (advertising, media, research) to deliver best-in-class campaign execution.
- Present brand performance reviews and strategic recommendations to senior leadership.
- A Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector, with a significant focus on beverages.
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical skills, with the ability to interpret data and derive strategic insights.
- Exceptional leadership, communication, and presentation skills.
- Experience in managing cross-functional teams and external partners.
- Proficiency in market research tools and methodologies.
- Ability to thrive in a fast-paced, dynamic environment.
- Experience working in a hybrid model, balancing remote and office-based work.
This advertiser has chosen not to accept applicants from your region.
4
Regional Sales Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an ambitious and results-oriented Regional Sales Manager to oversee operations and drive sales growth in the Garissa region. This role demands a strategic thinker with a deep understanding of the FMCG market and a proven ability to lead sales teams to success. The manager will be responsible for developing and executing sales strategies, managing distributor relationships, achieving sales targets, and ensuring market penetration. This position offers a hybrid work model, allowing for a blend of field visits and remote administrative tasks. The ideal candidate will possess strong leadership qualities, excellent negotiation skills, and a comprehensive knowledge of sales principles and practices within the consumer goods industry.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement effective sales strategies to achieve regional sales objectives.
- Manage and motivate a team of sales representatives, providing coaching and support.
- Identify and develop new business opportunities within the assigned region.
- Establish and maintain strong relationships with distributors, retailers, and key stakeholders.
- Monitor market trends, competitor activities, and customer feedback to adapt strategies accordingly.
- Analyze sales data and prepare regular performance reports for senior management.
- Ensure effective product distribution and availability across the region.
- Manage the regional sales budget and optimize resource allocation.
- Conduct regular performance reviews and provide constructive feedback to the sales team.
- Represent the company at industry events and trade shows.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 5 years of experience in sales management within the FMCG sector.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of sales channels, distribution networks, and retail operations.
- Excellent leadership, team management, and communication skills.
- Proficiency in sales forecasting and data analysis.
- Ability to travel regularly within the region and occasionally to headquarters.
- Strong negotiation and presentation skills.
- Familiarity with CRM software and sales management tools.
- High level of integrity and commitment to ethical business practices.
This advertiser has chosen not to accept applicants from your region.
5
National Sales Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an ambitious and results-oriented National Sales Manager to drive sales growth across the country. This hybrid role offers a dynamic mix of in-office collaboration and remote work flexibility, allowing you to strategically manage your territory and team. You will be responsible for developing and executing national sales strategies, setting ambitious sales targets, and leading a team of regional sales representatives to achieve and exceed performance goals. Your expertise will be crucial in identifying new market opportunities, building strong relationships with key distributors and retailers, and ensuring optimal product placement and promotion. The ideal candidate will possess a deep understanding of the FMCG market, a proven track record in sales leadership, and exceptional negotiation and interpersonal skills. You will be adept at analyzing sales data, forecasting market trends, and implementing effective sales training programs. This role requires a proactive approach to market penetration and a passion for driving brand success. You will also be involved in developing and managing sales budgets, reporting on sales performance, and collaborating with marketing and product development teams to align strategies. The ability to inspire and motivate a sales force, coupled with strong organizational and strategic planning skills, is essential. This position offers a fantastic opportunity to contribute to the growth of a well-established brand and advance your career in a challenging and rewarding environment. If you are a seasoned sales professional with a knack for the FMCG industry and a desire to lead, we encourage you to apply.
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6
Remote Sales Executive - FMCG
Posted 5 days ago
Job Viewed
Job Description
Our client, a prominent company within the Fast-Moving Consumer Goods (FMCG) sector, is seeking a motivated and results-oriented Remote Sales Executive to drive revenue growth and expand market reach. This is a fully remote position, empowering you to manage your sales territories and client relationships from your home office. You will be responsible for identifying new business opportunities, nurturing client relationships, and achieving ambitious sales targets.
Key responsibilities include developing and executing strategic sales plans to achieve revenue goals, focusing on new customer acquisition and retention. You will engage with potential clients through various remote channels, including phone, email, video conferencing, and social media, to present product offerings and secure orders. Building and maintaining strong, long-lasting customer relationships will be a primary focus.
The role involves understanding customer needs and requirements, and effectively communicating the value proposition of our client's diverse product range. You will manage the entire sales cycle, from lead generation and qualification to negotiation and closing deals. Analyzing sales data, market trends, and competitor activities to identify opportunities and refine sales strategies will be crucial. You will also provide accurate sales forecasts and reports to management on a regular basis.
The ideal candidate will have a proven track record of success in sales, preferably within the FMCG industry. Demonstrable experience in remote selling and a strong understanding of sales methodologies are essential. Excellent communication, negotiation, and interpersonal skills are required, along with the ability to build rapport quickly with clients. Proficiency in using CRM software and other sales enablement tools is a must. You should be self-motivated, highly organized, and possess excellent time management skills to thrive in a remote work environment. A strategic mindset, a passion for exceeding targets, and the ability to adapt to a dynamic market are highly valued. This is an exciting opportunity to contribute to the sales success of a leading FMCG company from a remote setup. The position is advertised for Eldoret, Uasin Gishu but is a fully remote role.
Key responsibilities include developing and executing strategic sales plans to achieve revenue goals, focusing on new customer acquisition and retention. You will engage with potential clients through various remote channels, including phone, email, video conferencing, and social media, to present product offerings and secure orders. Building and maintaining strong, long-lasting customer relationships will be a primary focus.
The role involves understanding customer needs and requirements, and effectively communicating the value proposition of our client's diverse product range. You will manage the entire sales cycle, from lead generation and qualification to negotiation and closing deals. Analyzing sales data, market trends, and competitor activities to identify opportunities and refine sales strategies will be crucial. You will also provide accurate sales forecasts and reports to management on a regular basis.
The ideal candidate will have a proven track record of success in sales, preferably within the FMCG industry. Demonstrable experience in remote selling and a strong understanding of sales methodologies are essential. Excellent communication, negotiation, and interpersonal skills are required, along with the ability to build rapport quickly with clients. Proficiency in using CRM software and other sales enablement tools is a must. You should be self-motivated, highly organized, and possess excellent time management skills to thrive in a remote work environment. A strategic mindset, a passion for exceeding targets, and the ability to adapt to a dynamic market are highly valued. This is an exciting opportunity to contribute to the sales success of a leading FMCG company from a remote setup. The position is advertised for Eldoret, Uasin Gishu but is a fully remote role.
This advertiser has chosen not to accept applicants from your region.
7
Senior Sales Manager - FMCG
Posted 7 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior Sales Manager to lead their sales operations in the Kakamega, Kakamega, KE region. This hybrid role requires a strategic leader who can drive sales performance, expand market share, and build strong relationships with distributors and key retail partners. You will be responsible for developing and executing sales strategies, managing a sales team, and ensuring the achievement of ambitious revenue targets. The ideal candidate possesses a deep understanding of the FMCG market, excellent leadership capabilities, and a proven track record of sales success.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing comprehensive sales strategies to achieve company objectives and revenue targets in the assigned territory.
- Leading, coaching, and motivating a team of sales representatives to maximize their performance.
- Identifying and developing new business opportunities and expanding the client base within the FMCG sector.
- Managing relationships with key distributors, wholesalers, and retail accounts, ensuring strong partnerships and effective product placement.
- Monitoring sales performance, analyzing market trends, and providing regular reports to senior management.
- Developing and managing the regional sales budget, ensuring efficient resource allocation.
- Conducting market research to identify competitor activities and customer needs.
- Overseeing promotional activities and ensuring effective execution of marketing plans at the point of sale.
- Ensuring compliance with company policies and ethical sales practices.
- Providing strategic input on product development and market positioning.
This advertiser has chosen not to accept applicants from your region.
8
Remote Sales Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Remote Sales Manager to spearhead their Fast-Moving Consumer Goods (FMCG) division. This is a fully remote position, offering the flexibility to work from anywhere within Kenya. The ideal candidate will possess a proven track record in sales leadership, a deep understanding of the FMCG market, and exceptional communication and negotiation skills. You will be responsible for developing and executing innovative sales strategies, managing a remote sales team, and driving revenue growth across the assigned territories. Your key responsibilities will include setting ambitious sales targets, monitoring team performance, identifying new market opportunities, and fostering strong relationships with distributors and key retail partners. You will also be tasked with analyzing sales data to forecast trends and make data-driven decisions. This role requires a proactive approach to problem-solving and a commitment to achieving excellence. Successful candidates will have a strategic mindset, the ability to motivate and lead a geographically dispersed team, and a passion for the consumer goods industry. Experience with CRM software and remote collaboration tools is essential. This is a fantastic opportunity to make a significant impact in a rapidly evolving industry while enjoying the benefits of a remote work environment. We are looking for individuals who are self-starters, highly organized, and capable of working independently with minimal supervision. The role will involve extensive virtual client interactions and team management, so excellent virtual presentation and engagement skills are a must. Our client is committed to providing a supportive and collaborative remote work culture, encouraging professional development and continuous learning.
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