2,891 Senior Product Manager Fmcg Innovation Strategy jobs in Kenya
Senior Product Manager - FMCG Innovation & Strategy
Posted 20 days ago
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Job Description
Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and innovative Senior Product Manager to drive the development and success of their product portfolio. This critical role involves translating market insights and consumer needs into compelling product strategies, leading cross-functional teams through the product lifecycle, and ensuring profitable growth. You will be instrumental in identifying new market opportunities, defining product roadmaps, and launching groundbreaking products that resonate with consumers. This is a fully remote position, offering the flexibility to contribute to shaping the future of FMCG products from anywhere.This is a remote role, with the operational consideration for Mlolongo, Machakos, KE.
Responsibilities:
Responsibilities:
- Define and execute product strategy, vision, and roadmap for assigned FMCG product lines.
- Conduct comprehensive market research, competitor analysis, and consumer segmentation to identify opportunities and threats.
- Lead the product development process from ideation through launch, collaborating closely with R&D, marketing, sales, and supply chain teams.
- Develop detailed product requirements, specifications, and business cases.
- Manage the product lifecycle, including pricing, positioning, and go-to-market strategies.
- Analyze product performance metrics, sales data, and market trends to inform strategic decisions.
- Champion product innovation and identify new product development opportunities.
- Build strong relationships with internal stakeholders and external partners.
- Present product strategies and performance updates to senior leadership.
- Stay abreast of emerging trends in the FMCG sector, consumer behavior, and product innovation.
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 5 years of experience in product management, preferably within the FMCG sector.
- Proven track record of successfully launching and managing consumer products.
- Strong understanding of market dynamics, consumer insights, and product development processes.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to lead cross-functional teams and influence stakeholders.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency with product management tools and methodologies.
- Ability to thrive in a fast-paced, remote work environment.
- Passion for innovation and consumer-centric product development.
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Fast-Moving Consumer Goods (FMCG) Regional Sales Manager
Posted 11 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Regional Sales Manager to spearhead sales initiatives. This position is entirely remote, allowing you to operate from your preferred location within Kenya. The successful candidate will be responsible for driving sales growth, expanding market share, and building strong relationships with distributors and retailers across their assigned region. You will develop and execute strategic sales plans, set ambitious sales targets, and monitor performance against these goals. Key responsibilities include managing a remote sales team, providing them with coaching and support, analyzing sales data to identify trends and opportunities, and forecasting sales volumes. You will also be involved in market analysis, competitor monitoring, and developing promotional strategies to boost product visibility and sales. Effective communication and negotiation skills are paramount for success in this role, as you will be interacting with a diverse range of stakeholders. A deep understanding of the FMCG market and distribution channels in Kenya is essential. We are looking for an individual with a proven track record of success in sales management, preferably within the FMCG industry. A Bachelor's degree in Business Administration, Marketing, or a related field is required, along with at least 7 years of relevant experience. This is a remote-first role, demanding strong self-discipline, excellent organizational skills, and the ability to work autonomously. If you are a strategic thinker with exceptional leadership qualities and a passion for driving sales in the fast-paced FMCG environment, we invite you to apply. This exciting opportunity is based in **Garissa, Garissa, KE**, offering a chance to significantly impact our client's sales performance nationwide. You will be instrumental in shaping our client's presence in key markets through innovative sales approaches and robust channel management.
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Brand Manager, Fast-Moving Consumer Goods (FMCG)
Posted 20 days ago
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Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive the growth and success of their product portfolio. This is a fully remote position, offering the flexibility to manage your brand portfolio from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, product positioning, marketing communications, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and brand building principles. You will work closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure cohesive brand execution across all touchpoints. This role requires strong analytical skills to monitor brand performance, identify market opportunities, and adapt strategies accordingly. You will lead the development of marketing plans, manage budgets, and measure the effectiveness of brand initiatives. The ability to translate consumer insights into compelling brand narratives and engage target audiences is crucial. We are looking for a creative, results-oriented individual with a proven track record in brand management within the FMCG industry. This remote role demands excellent communication, leadership, and project management skills, as well as the ability to thrive in a dynamic and fast-paced environment. Your strategic vision will be instrumental in enhancing brand equity and driving market share.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive market growth and brand equity.
- Conduct market research and consumer analysis to identify trends and opportunities.
- Define product positioning, messaging, and target audience strategies.
- Oversee the creation and execution of marketing campaigns across various channels (digital, traditional).
- Manage brand budgets and ensure optimal allocation of resources.
- Monitor brand performance, analyze sales data, and report on key metrics.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Ensure brand consistency and adherence to brand guidelines across all communications.
- Stay informed about competitive activities and market dynamics.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4-6 years of experience in brand management within the FMCG sector.
- Proven track record of successfully developing and managing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research.
- Experience with digital marketing, social media, and integrated campaign management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Proficiency in market analysis and financial modeling related to brand performance.
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Fast-Moving Consumer Goods (FMCG) Brand Manager
Posted 20 days ago
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Job Description
Our client is seeking an experienced and strategic Fast-Moving Consumer Goods (FMCG) Brand Manager to lead product marketing efforts within a fully remote setting. This role is instrumental in developing and executing brand strategies that drive market share and consumer engagement for our client's diverse product portfolio. The ideal candidate will possess a comprehensive understanding of the FMCG landscape, consumer insights, and integrated marketing communications. You will be responsible for defining brand positioning, developing annual marketing plans, and managing the execution of campaigns across multiple channels, including digital, social media, and traditional advertising. Key responsibilities include conducting market research, analyzing competitor activities, and identifying new growth opportunities. You will collaborate closely with cross-functional teams, including sales, product development, and supply chain, to ensure brand objectives are met. Budget management, performance tracking, and reporting on key brand metrics will also be integral to this position. This role requires strong leadership skills, exceptional analytical abilities, and a proven capacity to manage complex projects autonomously in a remote work environment. If you are a passionate brand builder with a track record of success in the FMCG sector and are looking for a challenging remote opportunity, we encourage you to apply. You'll contribute significantly to shaping the future of our client's brands from wherever you work, impacting initiatives related to their presence in Naivasha, Nakuru, KE .
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Brand Manager - Consumer Goods
Posted 17 days ago
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Job Description
Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is looking for an innovative and results-oriented Brand Manager to join their dynamic, fully remote team. This position is pivotal in developing and executing brand strategies that drive market share and consumer engagement. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer insights, and marketing principles. You will be responsible for managing the brand's overall image, developing marketing campaigns, overseeing product launches, and analyzing market trends. This role requires a creative thinker with exceptional strategic planning and execution skills. You will collaborate with cross-functional teams, including sales, product development, and creative agencies, all within a remote work setting. Key responsibilities include conducting market research, defining target audiences, managing brand budgets, and measuring the effectiveness of marketing initiatives. The successful candidate will have a proven track record of building and growing brands, excellent communication and presentation skills, and the ability to thrive in a fast-paced, virtual environment. We are seeking an individual who is passionate about consumer behavior and driven by data to inform brand decisions. This role, though focused on our market presence in **Nyeri, Nyeri, KE**, is conducted entirely remotely, offering significant flexibility. If you are a strategic marketer with a passion for building compelling brands and excel in a remote-first culture, we invite you to apply and contribute to our continued success.
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Brand Manager - Fast Moving Consumer Goods
Posted 20 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Manager to lead the strategy and execution for their key product lines. This is an exciting remote opportunity for a seasoned marketing professional to drive brand growth, market share, and consumer engagement. You will be responsible for developing and implementing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional activities. Your role will involve close collaboration with cross-functional teams, including sales, product development, supply chain, and external agencies, to ensure successful brand execution and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a strong understanding of consumer insights, market trends, and competitive landscapes. You should possess excellent analytical, strategic thinking, and communication skills, with the ability to inspire and lead teams. This remote position offers the flexibility to work from anywhere, provided you have a stable internet connection and can effectively collaborate with a distributed team. You will be empowered to take ownership of your brands, develop innovative marketing campaigns, and measure their impact on business performance. This role is crucial for driving the success and profitability of our client's portfolio.
Key Responsibilities:
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies.
- Conduct market research and consumer insight analysis to identify growth opportunities.
- Define product positioning, key messaging, and target audience for brands.
- Manage the marketing budget and allocate resources effectively.
- Oversee the development and implementation of integrated marketing campaigns across all channels.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Monitor brand performance, sales data, and market share, providing actionable insights.
- Identify opportunities for product innovation and line extensions.
- Lead cross-functional teams to ensure alignment and successful execution of brand initiatives.
This fully remote position is ideal for a candidate seeking flexibility while contributing to a leading FMCG company. Based in spirit out of Naivasha, Nakuru, KE , you'll be a key part of driving brand success nationwide.
This advertiser has chosen not to accept applicants from your region.
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Brand Manager - Fast-Moving Consumer Goods (FMCG) - Remote
Posted today
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Job Description
Our client, a dynamic and rapidly growing FMCG company, is looking for a creative and results-oriented Brand Manager to lead their brand strategy and execution. This is a fully remote position, offering unparalleled flexibility. You will be responsible for developing and implementing comprehensive marketing plans to drive brand awareness, market share, and sales growth for assigned product lines. Key duties include conducting market research and competitive analysis, identifying consumer insights, and translating them into effective marketing campaigns across various channels (digital, traditional, social media). You will manage the marketing budget, oversee creative development, and work closely with sales, product development, and agency partners to ensure brand consistency and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG sector, demonstrating a strong understanding of consumer behavior, marketing principles, and brand building. Excellent strategic thinking, communication, and project management skills are essential. This role requires a data-driven approach to decision-making and the ability to thrive in a fast-paced, collaborative, remote environment. This is an exciting opportunity to shape the future of iconic brands and drive significant commercial success, working remotely from Ongata Rongai, Kajiado, KE . You will have the autonomy to innovate and lead.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand marketing strategies.
- Conduct market research, consumer segmentation, and competitive analysis.
- Identify key consumer insights to inform marketing plans.
- Manage brand positioning, messaging, and visual identity.
- Oversee the development and execution of advertising and promotional campaigns.
- Manage marketing budgets and ensure optimal ROI.
- Collaborate with sales teams to drive retail execution and achieve sales targets.
- Work with product development on new product launches and line extensions.
- Analyze brand performance metrics and adjust strategies as needed.
- Manage relationships with advertising agencies and other marketing partners.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven success in developing and executing effective marketing strategies.
- Strong understanding of consumer insights and market analysis.
- Excellent knowledge of digital marketing, social media, and traditional advertising channels.
- Demonstrated ability to manage budgets and agency relationships.
- Strong analytical, strategic thinking, and project management skills.
- Excellent written and verbal communication and presentation skills.
- Ability to work independently and manage multiple projects in a remote setting.
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National Sales Manager - Consumer Goods
Posted 20 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished National Sales Manager to spearhead sales operations from their **Embu, Embu, KE** office. This hybrid role offers a dynamic blend of field engagement and office-based strategy, providing the opportunity to shape the sales trajectory of a highly reputable brand. The successful candidate will be responsible for developing and executing innovative sales strategies to achieve and exceed revenue targets across the nation. This includes building and managing a high-performing sales team, identifying new market opportunities, and forging strong relationships with key distributors and retail partners. You will analyze market trends, competitor activities, and customer feedback to continuously refine sales approaches and product offerings. A significant part of your role will involve overseeing the entire sales cycle, from lead generation and negotiation to closing deals and ensuring customer satisfaction. We expect a proactive leader who can inspire their team, drive performance, and contribute significantly to the company's growth. The ideal candidate possesses exceptional negotiation, communication, and leadership skills, coupled with a deep understanding of the FMCG market dynamics in Kenya. You will also be responsible for budget management, sales forecasting, and reporting on sales performance to senior management. This role requires a strategic thinker with a results-oriented mindset and a passion for building successful sales operations. If you are ready to take on a challenging and rewarding role within a thriving industry, we invite you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement effective national sales strategies to drive revenue growth.
- Lead, mentor, and motivate the national sales team to achieve performance targets.
- Identify and pursue new business opportunities and market segments.
- Manage and strengthen relationships with key distributors, wholesalers, and major retail accounts.
- Conduct market research and competitive analysis to inform sales strategies.
- Oversee the entire sales process, ensuring efficiency and effectiveness.
- Develop accurate sales forecasts and manage sales budgets.
- Prepare and present regular sales performance reports to senior management.
- Collaborate with marketing and product development teams to align sales efforts with overall business objectives.
- Ensure high levels of customer satisfaction and retention.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Proven track record of at least 7 years in sales management within the FMCG sector.
- Demonstrated success in achieving and exceeding sales targets.
- Strong understanding of distribution channels and retail management.
- Excellent leadership, team management, and interpersonal skills.
- Exceptional negotiation, presentation, and communication abilities.
- Proficiency in sales forecasting and CRM software.
- Ability to travel extensively within Kenya as required by the role.
- Strategic thinking and strong analytical skills.
- Resilience and a results-driven approach.
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7
Remote Brand Manager - Consumer Goods
Posted 13 days ago
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Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Brand Manager to join their fully remote team. This position is crucial for developing and executing comprehensive brand strategies that drive market share and consumer engagement. You will be responsible for overseeing all aspects of brand management, from market research and competitive analysis to product positioning, marketing campaign development, and budget management. As a remote-first employee, you will have the unique opportunity to shape brand narratives and consumer perceptions from your home office, collaborating closely with marketing, sales, and product development teams located globally. Your insights into consumer trends and market dynamics will be vital in creating compelling brand experiences and fostering brand loyalty. The ideal candidate will possess a strategic mindset, a creative flair for marketing, and a strong understanding of the FMCG landscape. Proven experience in developing and launching successful marketing campaigns, managing product portfolios, and analyzing sales performance data is essential. This is an exciting chance to make a significant impact on well-known brands and contribute to the strategic direction of our client, all while enjoying the benefits of a flexible, remote work environment. We are looking for a self-starter with excellent communication skills, the ability to work autonomously, and a passion for building strong consumer connections. This role demands a proactive approach to identifying new market opportunities and a data-driven methodology for measuring campaign success. The **job location** for this role is fully remote, allowing you to contribute from any suitable location while supporting a dynamic and diverse market presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement long-term brand strategies and annual marketing plans.
- Conduct market research and consumer insights analysis to identify trends and opportunities.
- Manage brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the creation and execution of integrated marketing campaigns (digital, social media, traditional).
- Collaborate with product development teams on new product launches and portfolio management.
- Analyze sales data, market share, and campaign performance to optimize strategies.
- Manage brand budgets and ensure effective allocation of resources.
- Liaise with external agencies and vendors to execute marketing initiatives.
- Monitor competitor activities and market developments.
- Foster strong relationships with internal stakeholders to ensure brand consistency.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of market research, consumer behavior, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing marketing budgets and ROI analysis.
- Ability to work independently and collaboratively in a remote setting.
- Proficiency in marketing analytics tools and platforms.
- A creative and innovative approach to brand building.
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8
Senior Brand Manager - Consumer Goods
Posted 20 days ago
Job Viewed
Job Description
Our client, a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Senior Brand Manager to join their fully remote team. This is an excellent opportunity to take ownership of key brands, driving their growth and market presence across diverse channels. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, advertising, promotion, and digital marketing initiatives. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. Your role will involve leading cross-functional teams, including sales, marketing, product development, and agency partners, to ensure cohesive execution of brand plans. You must be adept at identifying consumer trends, translating them into actionable marketing plans, and measuring campaign effectiveness through data analysis. This position requires exceptional leadership, strategic thinking, creativity, and strong communication skills, essential for managing a brand remotely and effectively coordinating with dispersed teams. We are looking for a dynamic individual who can inspire growth, build strong consumer connections, and enhance brand equity in competitive markets. The ability to manage budgets, analyze performance metrics, and make data-driven decisions is critical.
Key Responsibilities:
If you are a passionate brand builder ready to make a significant impact in the FMCG industry, we want to hear from you.
Key Responsibilities:
- Develop and execute annual brand plans and marketing strategies to achieve business objectives.
- Conduct in-depth market research, consumer analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and target audience strategies.
- Oversee the development and implementation of integrated marketing campaigns (advertising, promotions, digital, social media).
- Manage brand P&L, ensuring profitability and efficient budget allocation.
- Collaborate with product development teams on new product launches and line extensions.
- Lead and motivate cross-functional teams and external agency partners.
- Analyze brand performance metrics (sales, market share, brand health) and provide actionable insights.
- Monitor market trends and consumer behavior to identify growth opportunities.
- Ensure consistent brand identity and messaging across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
- Minimum of 6 years of experience in brand management or marketing, with a significant focus on the FMCG sector.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience with digital marketing, social media, and e-commerce strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills, comfortable working remotely.
- Demonstrated ability to lead teams and manage complex projects effectively.
If you are a passionate brand builder ready to make a significant impact in the FMCG industry, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.
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