1,833 Senior Marketing Manager jobs in Kenya
Digital Marketing Campaigns Manager
Posted 3 days ago
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Job Description
Key Responsibilities:
- Plan, develop, and execute end-to-end digital marketing campaigns across multiple channels (social media, email, PPC, SEO, display).
- Define campaign objectives, target audiences, messaging, and creative assets in collaboration with stakeholders.
- Manage campaign budgets, ensuring efficient allocation of resources and optimal ROI.
- Monitor and analyze campaign performance data using tools like Google Analytics, social media insights, and marketing automation platforms.
- Optimize campaigns in real-time based on performance data to maximize reach, engagement, and conversions.
- Create engaging and relevant content for various digital channels, including social media posts, email newsletters, and ad copy.
- Manage social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Implement and manage email marketing campaigns, including list segmentation, automation, and A/B testing.
- Collaborate with design and content teams to produce high-quality campaign assets.
- Conduct market research and competitor analysis to identify campaign opportunities and trends.
- Stay updated with the latest digital marketing tools, platforms, and best practices.
- Generate regular reports on campaign performance, providing insights and recommendations for future strategies.
- Ensure brand consistency and messaging across all campaign materials.
- Manage relationships with external agencies or vendors as needed.
- Test and iterate on campaign elements (e.g., ad copy, landing pages, targeting) to improve effectiveness.
- Lead brainstorming sessions for new campaign ideas and strategies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in managing digital marketing campaigns.
- Proven track record of successful campaign execution and optimization.
- In-depth knowledge of various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Excellent project management and organizational skills.
- Strong copywriting and communication skills.
- Ability to work independently and collaboratively in a remote setting.
- Experience with A/B testing and conversion rate optimization (CRO).
Digital Marketing Manager, Performance Campaigns
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute performance marketing strategies across paid search, social, display, and other channels.
- Manage and optimize digital advertising campaigns to achieve KPIs for traffic, conversions, and ROI.
- Conduct keyword research, audience targeting, and ad copy creation for SEM campaigns.
- Plan and manage social media advertising budgets and campaign performance.
- Implement and manage retargeting and remarketing campaigns.
- Analyze campaign data, identify trends, and provide insights for continuous improvement.
- Collaborate with content and design teams to create effective ad creatives and landing pages.
- Stay up-to-date with digital advertising best practices, platform changes, and emerging technologies.
- Monitor industry trends and competitor activities to identify new opportunities.
- Generate regular reports on campaign performance and provide recommendations to stakeholders.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven experience managing significant budgets for PPC, social media advertising, and display campaigns.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics.
- Strong understanding of A/B testing and conversion rate optimization (CRO).
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple campaigns simultaneously in a remote setting.
Digital Marketing Manager - Performance Campaigns
Posted 4 days ago
Job Viewed
Job Description
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads.
- Oversee social media marketing strategies and manage paid social campaigns on platforms such as Facebook, Instagram, and LinkedIn.
- Implement SEO best practices to improve organic search rankings and website traffic.
- Develop and execute content marketing strategies, including blog posts, articles, and website copy.
- Manage email marketing campaigns and nurture leads through automation.
- Analyze marketing campaign performance using tools like Google Analytics, SEMrush, and CRM systems.
- Prepare regular reports on key marketing metrics and provide actionable insights for optimization.
- Collaborate with design and content teams to create engaging marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success in managing online campaigns.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
- Strong understanding of content management systems (CMS) and email marketing platforms.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote setting.
Digital Marketing Manager - Performance Campaigns
Posted 5 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve business goals.
- Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
- Oversee SEO strategies to improve organic search rankings and drive website traffic.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Develop and manage content marketing initiatives to build brand awareness and authority.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics.
- Conduct A/B testing and implement conversion rate optimization strategies.
- Manage the digital marketing budget and allocate resources effectively.
- Collaborate with sales, product, and design teams to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4 years of experience in digital marketing, with a focus on performance marketing.
- Proven success in managing paid search and social media advertising campaigns.
- Proficiency in SEO best practices and tools.
- Experience with email marketing platforms and automation.
- Strong analytical skills and experience with Google Analytics.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a hybrid work environment.
- Experience with marketing automation tools and CRM systems is a plus.
Senior Marketing Manager, Digital Campaigns
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage and optimize SEO/SEM, social media, email, and content marketing campaigns.
- Analyze campaign performance data and provide regular reports.
- Manage the marketing budget and ensure efficient resource allocation.
- Collaborate with cross-functional teams on marketing initiatives.
- Stay updated with the latest digital marketing trends and technologies.
- Mentor and guide junior marketing team members.
Senior Marketing Manager - Digital Campaigns
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies and campaigns.
- Manage and optimize SEO, SEM, social media, content, and email marketing efforts.
- Oversee paid advertising campaigns across various digital channels.
- Analyze campaign performance data and provide actionable insights for improvement.
- Manage marketing budgets and allocate resources effectively.
- Collaborate with cross-functional teams to ensure alignment of marketing objectives.
- Identify target audiences and develop effective campaign messaging.
- Stay abreast of digital marketing trends, technologies, and best practices.
- Manage relationships with marketing agencies and vendors.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Master's degree or MBA with a marketing focus is preferred.
- Minimum of 7 years of progressive experience in digital marketing, with a strong focus on campaign management.
- Proven track record of success in developing and executing data-driven digital marketing strategies.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent leadership, communication, and project management abilities.
- Ability to work independently and lead teams in a remote environment.
Senior Marketing Manager - Digital Campaigns
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Oversee the creation and execution of integrated marketing campaigns across various channels, with a focus on digital.
- Manage and optimize digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Develop compelling marketing collateral, website content, and social media updates.
- Analyze market trends, competitor activities, and customer insights to inform marketing strategies.
- Measure and report on the performance of marketing campaigns, identifying key metrics and KPIs.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with sales, product, and design teams to ensure cohesive brand messaging and customer experience.
- Build and maintain strong relationships with media, influencers, and external partners.
- Lead and mentor junior marketing team members.
- Stay abreast of the latest marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 7 years of experience in marketing, with a significant focus on digital marketing strategy and campaign management.
- Proven success in developing and executing marketing campaigns that drive measurable results.
- In-depth knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).
- Strong understanding of content strategy, social media marketing, and brand building.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Creative thinking and problem-solving skills.
- Ability to manage multiple projects simultaneously and thrive in a remote work environment.
- Experience in B2B or B2C marketing depending on company focus.
- Experience with CRM systems is a plus.
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Senior Marketing Manager, Digital Campaigns
Posted 4 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve marketing objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Create engaging and effective digital campaigns to drive brand awareness and customer acquisition.
- Analyze campaign performance using analytics tools and provide actionable insights and recommendations.
- Manage digital marketing budgets and ensure optimal ROI.
- Collaborate with cross-functional teams and external agencies to execute campaigns.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Monitor competitor digital activities and market trends.
- Optimize website content and user experience for better engagement and conversion.
- Report on key digital marketing metrics and campaign performance to stakeholders.
- Proven experience as a Senior Marketing Manager or similar role, with a strong focus on digital marketing.
- Demonstrated success in developing and executing impactful digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and digital advertising platforms.
- Strong understanding of consumer behavior and digital trends in the FMCG sector.
- Excellent analytical, problem-solving, and project management skills.
- Strong communication, collaboration, and interpersonal skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Bachelor's degree in Marketing, Digital Media, or a related field.
Senior Digital Marketing Manager - Performance Campaigns
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive customer acquisition, engagement, and revenue growth.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., focusing on ROI and CPA.
- Oversee Search Engine Optimization (SEO) strategies to improve organic search rankings and drive website traffic.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
- Manage social media marketing efforts, including content creation, community engagement, and paid social advertising.
- Create and manage content marketing initiatives, including blog posts, articles, infographics, and videos.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations.
- Conduct A/B testing and conversion rate optimization (CRO) experiments to improve website performance and campaign effectiveness.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximum return on investment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with sales, product, and design teams to ensure alignment of marketing efforts with business goals.
- Mentor and guide junior marketing team members, fostering a data-driven and results-oriented culture.
- Manage relationships with external agencies and vendors as needed.
- Generate regular reports on campaign performance, key metrics, and overall marketing impact.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree or relevant certifications (e.g., Google Ads, HubSpot) are a plus.
- Minimum of 7 years of experience in digital marketing, with at least 4 years in a management or leadership role focused on performance marketing.
- Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in using digital marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush).
- Strong analytical and data interpretation skills, with the ability to translate data into actionable insights.
- Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
- Strong project management and organizational skills.
- Exceptional communication, presentation, and interpersonal skills, essential for remote collaboration.
- Ability to work independently, manage multiple priorities, and meet deadlines in a remote environment.
- Experience with marketing automation tools is advantageous.
Senior Sports Marketing Manager - Global Campaigns
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and execute integrated sports marketing strategies and campaigns.
- Identify, secure, and manage athlete, team, and event sponsorships.
- Build and maintain strong relationships within the sports industry.
- Oversee the creation of engaging marketing content and collateral.
- Manage marketing budgets and track ROI for all initiatives.
- Analyze market trends and consumer insights to inform strategy.
- Collaborate with cross-functional teams on product launches and promotions.
- Measure and report on the performance of marketing campaigns.
- Stay abreast of competitor activities and industry best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in sports marketing, brand management, or a related role.
- Proven success in developing and executing impactful marketing campaigns.
- Deep knowledge of the sports landscape, including major leagues and athletes.
- Experience with digital marketing, social media, and content creation.
- Strong negotiation, communication, and project management skills.
- Ability to work independently and as part of a remote, international team.