3,434 Senior Marketing Manager jobs in Kenya
Digital Marketing Campaign Manager
Posted 23 days ago
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Job Description
Our client is seeking a creative and results-oriented Digital Marketing Campaign Manager to drive engagement and conversions through innovative online strategies. This position is fully remote, allowing you to work from your preferred location while contributing to our client's global marketing efforts. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including social media, search engines, email, and display advertising. The ideal candidate possesses a deep understanding of digital marketing best practices, excellent analytical skills, and a proven ability to manage campaigns that deliver measurable ROI.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies aligned with business objectives and target audience insights.
- Manage campaign budgets, ensuring efficient allocation of resources to maximize return on investment.
- Oversee the creation of compelling marketing content, including ad copy, landing pages, social media posts, and email newsletters.
- Plan and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Develop and manage SEO strategies to improve organic search visibility and drive relevant traffic.
- Implement and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Monitor campaign performance using analytics tools (e.g., Google Analytics), analyze data, and generate regular reports.
- Conduct A/B testing on various campaign elements (e.g., ad creatives, landing pages, CTAs) to optimize performance.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with design, content, and sales teams to ensure cohesive messaging and campaign execution.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 3-5 years of proven experience in managing successful digital marketing campaigns.
- Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms (e.g., Mailchimp), and social media management tools.
- Strong analytical skills and the ability to interpret data to drive campaign optimization.
- Excellent written and verbal communication skills, with a flair for creative copywriting.
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
- Strong project management and organizational skills.
- Experience with marketing automation platforms is a plus.
- Certifications in Google Ads or Google Analytics are advantageous.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Campaign Strategy
Posted 7 days ago
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Job Description
Our client is searching for an experienced and results-oriented Senior Digital Marketing Manager to lead their comprehensive marketing campaigns. This is a fully remote role, offering the flexibility to work from home and contribute to a globally distributed team. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to develop, execute, and optimize integrated campaigns that drive brand awareness, lead generation, and customer engagement. You will be responsible for setting strategic direction, managing budgets, analyzing performance, and collaborating effectively with various stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan, execute, and manage integrated online marketing campaigns from conception to completion.
- Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
- Analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Oversee content creation and distribution to ensure brand consistency and audience engagement.
- Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on campaign performance and strategic recommendations to senior leadership.
- Mentor and guide junior marketing team members.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
- Proven success in developing and executing high-impact digital marketing campaigns.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, essential for remote collaboration.
- Demonstrated leadership abilities and experience managing teams or projects.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
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Lead Digital Marketing Campaign Manager
Posted 25 days ago
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Job Description
Our client is seeking an experienced and results-driven Lead Digital Marketing Campaign Manager to orchestrate and optimize all online marketing efforts in a fully remote setting. This role is crucial for driving lead generation, customer acquisition, and brand awareness across various digital channels. You will be responsible for developing, executing, and analyzing multi-channel digital marketing campaigns, leveraging your expertise in SEO, SEM, social media marketing, email marketing, and content marketing. You will collaborate with cross-functional teams, manage budgets, and ensure maximum ROI on marketing investments. This position operates remotely, supporting initiatives for businesses in **Nairobi, Nairobi, KE** and beyond.
Key Responsibilities:
Key Responsibilities:
- Develop and implement cutting-edge digital marketing strategies aligned with business objectives, focusing on driving measurable results.
- Plan, execute, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, email, and more.
- Oversee SEO initiatives to improve organic search rankings and drive relevant traffic.
- Manage SEM/PPC campaigns, including keyword research, ad copy creation, bid management, and performance analysis.
- Develop and execute email marketing campaigns, including list segmentation, automation, and performance tracking.
- Create and manage social media marketing strategies to enhance brand engagement and community building.
- Collaborate with content creators to develop compelling marketing collateral and website content.
- Monitor, analyze, and report on campaign performance, website traffic, lead generation, and conversion rates using tools like Google Analytics, SEMrush, and CRM systems.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Optimize user journeys and conversion paths on the website and landing pages.
- Lead and mentor junior digital marketing team members, fostering a culture of continuous learning and improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Ensure brand consistency across all digital touchpoints.
- Work closely with sales and product teams to align marketing efforts with business goals for **Nairobi, Nairobi, KE**.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on campaign management and performance marketing.
- Proven success in developing and executing successful digital marketing campaigns that drove significant growth.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, HubSpot, Mailchimp, etc.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously in a remote environment.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with remote teams and stakeholders.
- Experience in budget management and optimization.
- A strategic mindset with a data-driven approach to decision-making.
- Experience in e-commerce or B2B marketing is a plus.
This advertiser has chosen not to accept applicants from your region.
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Remote Digital Marketing Campaign Manager
Posted 25 days ago
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Job Description
Our client is seeking a dynamic and data-driven Digital Marketing Campaign Manager to lead impactful marketing initiatives in a hybrid work environment. This role is responsible for developing, executing, and optimizing digital marketing campaigns across various channels to drive lead generation, customer acquisition, and brand awareness. You will leverage your expertise in paid search, social media advertising, email marketing, SEO, and content marketing to achieve campaign objectives. The ideal candidate is a creative thinker with a strong analytical mindset, adept at translating marketing strategies into measurable results. You will collaborate closely with internal teams and external agencies to ensure seamless campaign execution and continuous performance improvement. This hybrid role offers a flexible work arrangement, balancing remote work with in-office collaboration.
Key Responsibilities:
Qualifications:
This hybrid role offers a competitive contractor rate and the chance to drive significant marketing impact. If you are a results-oriented digital marketer with a passion for campaigns, apply today.
Key Responsibilities:
- Develop and manage comprehensive digital marketing campaign strategies aligned with business goals.
- Plan, execute, and optimize paid search (PPC) campaigns on platforms like Google Ads and Bing Ads.
- Manage social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Develop and implement email marketing campaigns, including list segmentation, content creation, and automation.
- Collaborate with the SEO team to improve organic search rankings and drive traffic.
- Create compelling ad copy, landing page content, and creative assets for campaigns.
- Monitor campaign performance, analyze data using tools like Google Analytics, and generate regular reports.
- Identify key performance indicators (KPIs) and track progress towards campaign goals.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness and ROI.
- Manage marketing budgets and ensure efficient allocation of resources across different channels.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Coordinate with cross-functional teams, including content creators, designers, and sales, to ensure campaign alignment.
- Evaluate and recommend new digital marketing technologies and platforms.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management.
- Proven track record of successfully planning, executing, and optimizing digital marketing campaigns with demonstrable results.
- In-depth knowledge of PPC, social media advertising, email marketing, SEO, and content marketing strategies.
- Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, email marketing platforms (e.g., Mailchimp, HubSpot), and SEO tools.
- Strong analytical and data interpretation skills, with the ability to make data-driven decisions.
- Excellent written and verbal communication skills.
- Experience with CRM systems is a plus.
- Ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a hybrid environment.
- Creative thinking and problem-solving abilities.
- Strong attention to detail and organizational skills.
This hybrid role offers a competitive contractor rate and the chance to drive significant marketing impact. If you are a results-oriented digital marketer with a passion for campaigns, apply today.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Campaign Manager
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading e-commerce innovator, is looking for a Senior Digital Marketing Campaign Manager to join their fully remote marketing department. This pivotal role will oversee the strategy, development, execution, and optimization of integrated digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention. The Senior Digital Marketing Campaign Manager will be responsible for managing campaign budgets, analyzing performance metrics, and implementing data-driven strategies to maximize ROI. You will work closely with creative teams, content specialists, SEO/SEM experts, and social media managers to ensure cohesive and impactful marketing efforts. This position requires a deep understanding of the digital marketing landscape, including paid social, search engine marketing (SEM), email marketing, content marketing, and marketing automation.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing campaign strategies across multiple channels, including paid search, social media advertising, display advertising, email marketing, and content promotion.
- Manage campaign budgets, allocate resources effectively, and track spending to ensure optimal ROI.
- Define key performance indicators (KPIs) for campaigns and monitor performance against targets.
- Analyze campaign data and provide actionable insights to optimize strategies, targeting, creative, and landing pages.
- Collaborate with the creative team to develop compelling ad copy, visuals, and landing page content.
- Work with SEO/SEM specialists to ensure campaigns are aligned with organic search strategies.
- Manage relationships with advertising platforms and technology vendors.
- Utilize marketing automation tools to nurture leads and manage customer journeys.
- Conduct A/B testing and other experiments to continuously improve campaign performance.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing.
- Prepare regular performance reports and present findings and recommendations to stakeholders.
- Identify new opportunities for customer acquisition and engagement through digital channels.
- Ensure brand consistency and messaging across all digital marketing efforts.
- Lead and mentor junior marketing team members, fostering a collaborative and results-oriented environment.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Campaign Manager - Remote
Posted 25 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding company, is looking for a results-driven Digital Marketing Campaign Manager to lead their online marketing efforts. This is a fully remote position that requires a strategic thinker with a proven track record in developing, executing, and optimizing digital marketing campaigns across various channels. You will be responsible for driving brand awareness, lead generation, and customer engagement through innovative and data-informed marketing strategies.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and execute paid advertising campaigns across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn), and display networks.
- Oversee SEO/SEM efforts to improve organic search rankings and drive website traffic.
- Develop and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Create engaging content for social media, blogs, and other digital platforms.
- Monitor campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
- Conduct A/B testing and other optimization techniques to improve conversion rates and ROI.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with creative teams, sales, and product development to ensure cohesive messaging and campaign integration.
- Manage marketing budgets effectively to maximize campaign impact.
This advertiser has chosen not to accept applicants from your region.
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Lead Digital Marketing Campaign Manager (Remote)
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a highly skilled and results-oriented Lead Digital Marketing Campaign Manager to drive impactful online marketing initiatives. This is a fully remote role, offering the flexibility to work from your preferred location. You will be responsible for the end-to-end planning, execution, and optimization of comprehensive digital marketing campaigns across multiple channels. This includes developing data-driven strategies, setting campaign objectives, managing budgets, and analyzing performance metrics to ensure maximum ROI. Your expertise will span search engine marketing (SEM), social media advertising, email marketing, content marketing, and affiliate marketing. You will collaborate closely with creative teams, content creators, and analytics specialists to develop compelling campaign assets and messaging. The ideal candidate possesses a deep understanding of the digital marketing landscape, a proven track record of successful campaign management, and strong analytical skills. Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, social media ad platforms) is essential. Excellent communication, leadership, and project management skills are required to guide cross-functional teams effectively. A Bachelor's degree in Marketing, Communications, Business, or a related field is required, along with significant professional experience. You will be expected to stay abreast of the latest digital marketing trends and technologies, continuously experimenting with new strategies to drive innovation and achieve superior results. This role demands a strategic thinker with a passion for data and a commitment to delivering measurable business outcomes. The conceptual location for this position is Mombasa, Mombasa, KE , but the role operates entirely remotely.
This advertiser has chosen not to accept applicants from your region.
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Remote Senior Digital Marketing Campaign Manager
Posted 1 day ago
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Job Description
Our client, a leading e-commerce platform, is seeking a highly strategic and results-driven Remote Senior Digital Marketing Campaign Manager. This fully remote position is responsible for conceptualizing, developing, executing, and optimizing comprehensive digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, email marketing, content marketing, and programmatic advertising. You will be responsible for setting campaign objectives, defining target audiences, allocating budgets, and measuring campaign performance against key metrics. This role involves extensive collaboration with internal teams, including creative, content, product, and sales, as well as external agencies, all conducted virtually. The Senior Digital Marketing Campaign Manager will leverage data analytics and market insights to refine strategies, A/B test creative elements and messaging, and ensure maximum ROI. We are looking for a proactive and innovative marketer who can identify emerging trends, test new channels, and continuously improve campaign effectiveness. The ability to manage multiple complex campaigns simultaneously, work independently, and communicate results clearly and persuasively is crucial. This position offers the flexibility of a remote work environment, enabling you to contribute your expertise from anywhere. A Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 7 years of experience in digital marketing campaign management, is required. Proven experience in managing substantial marketing budgets and demonstrating measurable success in campaign performance is essential. Proficiency in marketing automation platforms, analytics tools (e.g., Google Analytics), and advertising platforms (e.g., Google Ads, Meta Ads) is a must.
- Develop and execute integrated digital marketing campaigns across multiple channels.
- Define campaign strategies, target audiences, and key performance indicators (KPIs).
- Manage campaign budgets and optimize media spend for maximum ROI.
- Conduct A/B testing and data analysis to improve campaign performance.
- Collaborate virtually with internal teams and external agencies.
- Monitor industry trends and identify new marketing opportunities.
- Prepare detailed campaign performance reports and present findings.
- Ensure brand consistency and messaging across all campaign materials.
- Manage relationships with advertising platforms and technology providers.
- Continuously optimize campaigns for lead generation, conversions, and customer acquisition.
- Strong understanding of SEO, SEM, social media, email, and content marketing.
- Excellent analytical skills and proficiency in marketing analytics tools.
- Proven experience in managing successful digital marketing campaigns.
- Effective communication and project management skills for remote collaboration.
- Ability to think strategically and drive measurable marketing results.
This advertiser has chosen not to accept applicants from your region.
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Senior Remote Digital Marketing Campaign Manager
Posted 10 days ago
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Job Description
Our client is looking for an experienced and results-driven Senior Remote Digital Marketing Campaign Manager to spearhead the planning, execution, and optimization of comprehensive digital marketing campaigns. This is a fully remote position requiring a deep understanding of various digital marketing channels, including paid search (PPC), social media advertising, email marketing, display advertising, and SEO. You will be responsible for developing strategic campaign plans, setting clear objectives, managing budgets, and ensuring successful execution from start to finish. Your role will involve analyzing campaign performance data, identifying trends, and implementing data-driven adjustments to maximize ROI and achieve key performance indicators (KPIs). The ideal candidate will possess a strong track record in managing successful digital marketing campaigns, with extensive experience in campaign setup, targeting, A/B testing, and performance reporting. Proficiency with digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software, and analytics platforms (e.g., Google Analytics), is essential. This position demands excellent project management and communication skills to effectively collaborate with remote teams, agencies, and internal stakeholders. We are seeking an individual with a strategic mindset, a passion for measurable results, and the ability to stay ahead of digital marketing trends. You will play a crucial role in driving customer acquisition, engagement, and retention through effective digital strategies. The ability to think critically, solve complex problems, and adapt to a fast-paced environment is paramount. The physical location context for the wide-reaching campaign efforts is Kisumu, Kisumu, KE .
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Campaign Manager (Remote)
Posted 17 days ago
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Job Description
Our client is seeking a highly analytical and results-driven Senior Digital Marketing Campaign Manager to lead the strategy, execution, and optimization of comprehensive digital marketing campaigns across multiple channels. This is a fully remote, senior-level role requiring a deep understanding of paid media, SEO, social media marketing, email marketing, and content strategy. You will be responsible for developing integrated campaign plans designed to achieve specific business objectives, such as lead generation, brand awareness, customer acquisition, and revenue growth. Key responsibilities include defining target audiences, setting campaign budgets, selecting appropriate channels, creating compelling campaign messaging, and managing the end-to-end campaign lifecycle. You will oversee A/B testing, performance tracking, and data analysis to continually optimize campaign effectiveness and ROI. The ideal candidate will possess a proven track record of successfully managing complex digital marketing campaigns, excellent analytical skills, and a deep understanding of marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot, Marketo). You must be adept at working independently in a remote setting, collaborating effectively with cross-functional teams (including content, design, and sales), and staying ahead of the curve on digital marketing trends and best practices. This role demands strong project management skills, the ability to manage multiple campaigns simultaneously, and a strategic mindset focused on achieving measurable outcomes. You will play a vital role in driving the company's growth by attracting and engaging target audiences through data-driven digital marketing efforts. A strong understanding of various advertising platforms (Google Ads, Meta Ads, LinkedIn Ads) and SEO principles is critical. Experience in developing campaign strategies for B2B or B2C markets, depending on the client's needs, is essential.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated digital marketing campaign strategies across various channels, including paid search, social media, display advertising, email, and content marketing.
- Define campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
- Manage campaign execution from start to finish, ensuring timely delivery and adherence to strategy.
- Oversee the creation of campaign assets, including ad copy, landing pages, email content, and social media posts.
- Conduct thorough A/B testing and data analysis to optimize campaign performance and ROI.
- Monitor campaign performance against KPIs and provide regular reports with actionable insights and recommendations.
- Collaborate with content, design, and sales teams to ensure cohesive and effective campaign messaging.
- Manage relationships with external agencies and vendors as needed.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Identify new opportunities for campaign innovation and audience engagement.
- Ensure brand consistency and compliance with marketing regulations.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree preferred.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management.
- Proven track record of successfully planning, executing, and optimizing digital marketing campaigns that drive measurable results.
- Expertise in various digital marketing channels, including PPC (Google Ads, Meta Ads), SEO, social media marketing, email marketing, and content marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and web analytics tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent project management, organizational, and communication skills.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Experience in the **Embu, Embu, KE** digital marketing landscape is a plus, but this is a fully remote position.
This advertiser has chosen not to accept applicants from your region.
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