15 Senior E Commerce Merchandising Strategist jobs in Kenya

• Develop and implement data-driven merchandising strategies to maximize online sales and profitability.
• Analyze e-commerce performance metrics, including conversion rates, average order value, and customer lifetime value, to identify opportunities for improvement.
• Optimize product categorization, navigation, and search functionality to enhance customer discoverability.
• Create compelling product display strategies, including imagery, descriptions, and promotional placements, to drive engagement and conversions.
• Manage product content, ensuring accuracy, completeness, and adherence to brand guidelines.
• Collaborate with marketing teams to align merchandising efforts with promotional campaigns and product launches.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Develop and maintain A/B testing plans for various merchandising elements to continuously improve performance.
• Provide regular reports on merchandising performance and insights to key stakeholders.
• Manage inventory visibility and recommend strategies for stock optimization across online channels.

• Proven experience (3+ years) in e-commerce merchandising, online retail strategy, or a similar role.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and web analytics tools (e.g., Google Analytics).
• Excellent understanding of SEO principles and their application in merchandising.
• Creative mindset with a keen eye for visual merchandising and user experience design.
• Exceptional communication and collaboration skills, with the ability to work effectively in a remote team environment.
• Experience with customer segmentation and personalized marketing strategies.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Develop and execute comprehensive e-commerce merchandising strategies to drive online revenue and profitability.
• Analyze sales data, website analytics, and customer behavior to identify trends and opportunities.
• Optimize product listings, category pages, and search results for maximum visibility and conversion.
• Plan, execute, and analyze online promotions, sales events, and seasonal campaigns.
• Manage product assortment, ensuring optimal product mix and inventory levels.
• Collaborate with marketing teams to align merchandising efforts with overall campaign strategies.
• Ensure accurate and compelling product information, descriptions, and imagery across all platforms.
• Conduct competitive analysis to identify market trends and best practices in e-commerce merchandising.
• Monitor and report on key merchandising KPIs, providing insights and recommendations for improvement.
• Stay updated on the latest e-commerce trends, tools, and technologies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce merchandising, online retail, or a related digital marketing role.
• Proven track record of developing and implementing successful merchandising strategies that have driven significant online sales growth.
• Strong analytical skills with proficiency in e-commerce analytics tools (e.g., Google Analytics, Adobe Analytics) and platforms (e.g., Shopify, Magento).
• Excellent understanding of SEO principles as they apply to e-commerce.
• Creative thinking with a keen eye for product presentation and customer experience.
• Strong communication and collaboration skills, with experience working in remote teams.
• Experience with A/B testing and conversion rate optimization techniques.

• Develop and implement data-informed e-commerce merchandising strategies to maximize sales, conversion rates, and average order value.
• Analyze sales performance, customer behavior, and market trends to identify opportunities for product assortment optimization, inventory management, and promotional planning.
• Oversee the visual merchandising of the online store, ensuring product pages are compelling, informative, and optimized for search and conversion.
• Manage and curate product assortments by category, ensuring optimal product placement, navigation, and filtering to enhance customer discoverability.
• Plan and execute online promotions, seasonal campaigns, and site-wide merchandising initiatives in collaboration with marketing and buying teams.
• Utilize web analytics tools (e.g., Google Analytics) to monitor key performance indicators (KPIs) and generate actionable insights for continuous improvement.
• Conduct competitive analysis to stay informed about industry trends, competitor strategies, and emerging e-commerce best practices.
• Collaborate with the UX/UI design team to advocate for improvements that enhance the customer journey and shopping experience.
• Develop and maintain strong relationships with internal teams, including marketing, buying, inventory management, and technology.
• Create detailed performance reports and present findings and strategic recommendations to senior leadership.
• Stay current with digital marketing trends and e-commerce platform capabilities.

• Bachelor's degree in Marketing, Business Administration, Merchandising, or a related field.
• Minimum of 5 years of experience in e-commerce merchandising, digital marketing, or retail buying, with a strong focus on online sales.
• Proven track record of developing and executing successful e-commerce merchandising strategies that have driven significant revenue growth.
• Deep understanding of e-commerce platforms, best practices, and current market trends.
• Proficiency in web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate them into actionable strategies.
• Excellent understanding of customer behavior and online shopping trends.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced, remote environment.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with CRM and SEO principles as they relate to e-commerce.

E-commerce Manager (Part-Time or Full-Time) – Solvo Global

Location:
Remote

Schedule:

• Part-Time:
  20 hours/week
• Full-Time Option:
  Monday to Friday, 9:00 AM – 1:00 PM PST
• Industry:
  Skincare / E-commerce / Outdoor Lifestyle

About the Client

Our client is a fast-growing skincare brand built for outdoor enthusiasts. They offer high-performance products designed to protect and nourish skin in all environments. The company is queer-owned, environmentally committed, and radically pro-outdoors.

Responsibilities

• E-commerce Management (Shopify):
• Optimize product display pages (PDPs), manage seasonal merchandising, execute product launches and promotions, and monitor site performance daily.
• Email & SMS Marketing (Klaviyo):
• Build and manage automated flows (welcome, post-purchase, abandoned cart, winback) and coordinate regular campaign sends.
• Analytics & Optimization:
• Use Shopify, Klaviyo, and Google Analytics to track performance metrics and recommend improvements to conversion, AOV, bounce rate, and customer experience.
• Content & Blog Management:
• Publish editorial content and collaborate on seasonal storytelling aligned with brand campaigns.
• Technical Liaison:
• Communicate with the offshore development team to resolve bugs and implement updates.

Requirements

• 3+ years of experience managing DTC e-commerce (preferably in beauty, wellness, or lifestyle).
• Proficiency in Shopify and Klaviyo (email and SMS).
• Strong analytical skills using GA and other tools.
• Excellent eye for UX, copywriting, and project management.
• Self-driven and collaborative in a remote work environment.

Nice to Have

• Experience with subscription models and bundling logic.
• Basic knowledge of Liquid/CSS for Shopify.
• Passion for the outdoors, skincare, or wellness.
• Alignment with LGBTQ+ inclusive brand values.

Benefits

• Flexible schedule.
• Free skincare products.
• Creative and fun remote work culture.
• Opportunity to grow with a brand redefining outdoor skincare.

About the Role

We're looking for a Product Listing Specialist to help grow and maintain our online product catalog across multiple Shopify stores. This role combines attention to detail, aesthetic presentation, and modern AI-driven efficiency. You'll ensure every product — from handmade leather goods to seasonal apparel — is listed accurately, beautifully, and optimized for search and sales.

Key Responsibilities

• Product Uploads: Add and update products in Shopify with accurate titles, variants, pricing, and tags.
• AI-Enhanced Optimization: Use AI tools (e.g., ChatGPT, Claude, Gemini, or others) to improve descriptions, fix incomplete data, rewrite product copy, or bulk-correct inconsistencies in spreadsheets.
• Image Management: Upload and organize product images (front, back, side, close-up). Use AI tools to enhance, clean up, or verify the realism of images before publishing.
• Descriptions & SEO: Write and optimize SEO-rich product titles, descriptions, and meta tags using AI-assisted keyword research and brand tone.
• Data Accuracy: Cross-check product details (size, materials, colors) with source data and correct missing or mismatched information efficiently.
• Collections & Categorization: Assign products to the right collections, ensuring discoverability and consistency across the store.
• Quality Control: Regularly audit listings using AI or automation tools to identify errors, broken links, duplicates, or missing images.
• Collaboration: Work with marketing, design, and operations teams to ensure products are launch-ready and visually aligned with the brand.
• Reporting: Maintain a structured tracker (Google Sheets) of listings in progress, pending review, and published.

Requirements

• Experience with Shopify Admin or similar eCommerce platforms.
• Proficiency with AI tools to edit copy, clean data, generate text, and solve small workflow problems.
• Strong attention to detail and ability to work from structured product data or vendor sheets.
• Excellent written English and understanding of product SEO.
• Comfort with Google Sheets, Canva, and basic file management tools.
• Aesthetic eye for visual presentation and brand consistency.
• Ability to take ownership, meet deadlines, and continuously improve processes using AI.

Nice to Have

• Basic photo editing (e.g., removing backgrounds, brightness adjustment).
• Familiarity with ChatGPT or Gemini prompts for eCommerce workflow automation.
• Experience working with fashion, handmade, or leather product brands.

What Success Looks Like

• Products go live on time with accurate data, clean imagery, and SEO-ready descriptions.
• AI tools are used daily to speed up work, fix issues independently, and improve listing quality.
• Listings feel cohesive, branded, and conversion-ready.
• You actively suggest ways to automate or streamline repetitive tasks.

• Oversee the day-to-day operations of the online store, ensuring a seamless customer journey.
• Manage product listings, descriptions, pricing, and visual merchandising to maximize sales and conversions.
• Monitor and manage inventory levels, coordinating with suppliers and fulfillment teams to ensure stock availability.
• Develop and implement strategies to drive website traffic, increase sales, and improve customer acquisition and retention.
• Analyze sales data, website analytics, and customer feedback to identify trends, opportunities, and areas for improvement.
• Manage online marketing campaigns, including SEO, SEM, social media, and email marketing, to promote products and engage customers.
• Ensure excellent customer service is provided across all online touchpoints, handling inquiries and resolving issues efficiently.
• Stay up-to-date with e-commerce trends, best practices, and emerging technologies.
• Collaborate with marketing, IT, and customer support teams to achieve business objectives.
• Manage the online store's budget and track key performance indicators (KPIs).
• Ensure the website is technically sound, user-friendly, and visually appealing.

• Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field.
• Minimum of 3-5 years of experience in e-commerce management or a similar online retail role.
• Proven success in driving online sales growth and managing e-commerce platforms.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).
• Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent analytical, problem-solving, and project management skills.
• Strong communication, interpersonal, and leadership skills.
• Ability to work independently and as part of a team in a hybrid work environment.
• Creative and strategic thinker with a customer-centric approach.
• Experience with inventory management and fulfillment processes.

• Develop and execute a comprehensive e-commerce strategy to maximize sales and profitability.
• Manage and optimize all online sales channels, including the company website, marketplaces, and social commerce platforms.
• Oversee the creation and implementation of digital marketing campaigns across social media, email, and paid advertising.
• Analyze website traffic, sales data, and customer behavior to identify growth opportunities and areas for improvement.
• Manage product listings, pricing, and promotions to ensure competitiveness and maximize conversion rates.
• Develop and implement strategies to enhance customer engagement and loyalty through social media and other digital touchpoints.
• Collaborate with marketing, content, and design teams to create compelling product descriptions, visuals, and marketing materials.
• Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
• Manage the e-commerce budget and track ROI for all digital marketing initiatives.
• Effectively communicate strategies and results to senior leadership in a remote setting.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
• Demonstrated success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Expertise in social media marketing, SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics).
• Strong understanding of customer acquisition and retention strategies in an online environment.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Outstanding communication and collaboration skills, especially in a remote work context.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in the retail sector, particularly in the Mombasa, Mombasa, KE area or similar coastal regions, is an advantage.
• Creative thinker with a passion for e-commerce and digital innovation.

• Develop and execute a comprehensive e-commerce strategy aligned with overall business objectives, focusing on revenue growth, customer acquisition, and retention.
• Manage and optimize the company's e-commerce website, ensuring a user-friendly interface, efficient navigation, and high conversion rates.
• Oversee all digital marketing activities, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive qualified traffic and sales.
• Analyze website performance, customer behavior, and market trends using analytics tools to identify opportunities for improvement and innovation.
• Manage the e-commerce product catalog, including product information, pricing, and visual merchandising.
• Develop and implement strategies to enhance the online customer experience, from browsing and purchasing to post-purchase support.
• Collaborate with cross-functional teams, including marketing, merchandising, IT, and customer service, to ensure a cohesive brand experience across all online touchpoints.
• Manage the e-commerce budget, tracking ROI and optimizing spend for maximum effectiveness.
• Stay current with e-commerce best practices, emerging technologies, and competitive landscape.
• Identify and onboard new e-commerce platforms or marketplaces to expand market reach.
• Lead and mentor a remote team of e-commerce specialists.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. A Master's degree is a plus.
• Minimum of 6 years of experience in e-commerce management, with a strong track record of driving online sales and growth.
• Demonstrated expertise in developing and implementing successful e-commerce strategies and digital marketing campaigns.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO, SEM, social media marketing, and other digital marketing channels.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional leadership and team management abilities, especially in a remote setting.
• Outstanding communication and presentation skills.
• Experience in A/B testing and conversion rate optimization.
• Knowledge of retail merchandising and inventory management principles.