895 Senior Digital Marketing Strategist E Commerce jobs in Kenya
Digital Marketing Strategist - E-commerce
Posted 23 days ago
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Job Description
Our client is seeking an innovative and results-driven Digital Marketing Strategist to lead their e-commerce and social media initiatives. This hybrid role requires a creative thinker with a deep understanding of online consumer behavior and a proven ability to drive engagement, traffic, and sales through strategic digital campaigns. You will be responsible for developing and executing comprehensive marketing plans across various platforms, optimizing online presence, and fostering a strong brand community.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies for e-commerce platforms and social media channels.
- Manage and execute paid social media advertising campaigns (Facebook, Instagram, TikTok, etc.), including budget allocation, targeting, creative development, and performance analysis.
- Oversee the content strategy for social media platforms, ensuring brand consistency and audience engagement.
- Plan and execute email marketing campaigns, including segmentation, automation, and A/B testing to maximize conversion rates.
- Collaborate with the web development team to optimize website user experience and conversion funnels for e-commerce.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Track, analyze, and report on key performance indicators (KPIs) such as ROI, CPA, CTR, engagement rates, and website traffic.
- Utilize analytics tools (e.g., Google Analytics, social media insights) to derive actionable insights and refine strategies.
- Manage relationships with external agencies or freelancers as needed.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Contribute to brand storytelling and community management efforts across all digital touchpoints.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 3-5 years of experience in digital marketing, with a strong focus on e-commerce and social media management.
- Demonstrated success in developing and executing profitable online advertising campaigns.
- Proficiency in using various social media management tools (e.g., Hootsuite, Buffer) and advertising platforms.
- Strong understanding of SEO/SEM principles and their application to e-commerce.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Creative mindset with strong copywriting and content creation abilities.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent project management and organizational skills.
- Ability to work collaboratively in a hybrid work environment, balancing remote and in-office responsibilities.
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Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
Job Viewed
Job Description
Our client is looking for an innovative and results-driven Digital Marketing Strategist to spearhead their online presence and drive e-commerce growth. This is a fully remote position, offering the flexibility to work from anywhere within Kenya. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to increase brand awareness, drive website traffic, and optimize conversion rates. The ideal candidate possesses a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and data analytics, with a proven track record of success in a fast-paced digital environment. This role will be instrumental in shaping our client's online customer acquisition and retention strategies, with a focus on expanding their reach in markets associated with Bungoma, Bungoma, KE .
Key Responsibilities:
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve business objectives.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Oversee SEO initiatives, including keyword research, on-page optimization, and link building to improve organic search rankings.
- Create and manage engaging content marketing strategies across blogs, social media, and other platforms.
- Develop and implement effective social media marketing campaigns to build community and drive engagement.
- Design and manage email marketing campaigns, including list segmentation, automation, and A/B testing.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms; provide regular reports and insights.
- Monitor market trends, competitor activities, and customer behavior to identify new opportunities.
- Collaborate with cross-functional teams (e.g., sales, product development) to ensure alignment of marketing efforts.
- Manage the digital marketing budget effectively to ensure optimal resource allocation.
- Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on e-commerce and growth strategies.
- Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Strong analytical skills and experience with web analytics tools (Google Analytics, etc.).
- Proficiency in marketing automation platforms and CRM systems.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Experience in developing and executing successful digital campaigns with measurable results.
- Knowledge of current digital marketing trends and emerging platforms.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Strategist - E-commerce Focus
Posted 7 days ago
Job Viewed
Job Description
Our client, an innovative e-commerce platform, is looking for a results-driven Digital Marketing Strategist to lead their online presence, operating in a fully remote capacity. This role is pivotal in driving brand awareness, customer acquisition, and revenue growth through comprehensive digital marketing initiatives. You will be responsible for developing and executing integrated marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. A strong understanding of analytics and data interpretation is crucial for optimizing campaign performance and identifying new growth opportunities. You will manage the digital marketing budget, ensuring maximum ROI and efficient allocation of resources. The ideal candidate will have extensive experience in digital marketing strategy, with a proven track record of success in the e-commerce sector. Expertise in Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools is required. You should possess excellent analytical, problem-solving, and creative thinking skills. As a remote-first employee, you must be highly self-motivated, organized, and proficient in using collaboration tools to maintain seamless communication with the team. This position offers the flexibility to work from anywhere, making it ideal for a talented marketing professional based in or looking to connect with the market in Nakuru, Nakuru, KE . You will play a key role in shaping the digital future of our client's brand.
This advertiser has chosen not to accept applicants from your region.
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Lead Digital Marketing Strategist - E-commerce
Posted 17 days ago
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Job Description
Our client, a rapidly growing e-commerce company, is searching for a talented Lead Digital Marketing Strategist. This fully remote position offers the chance to lead our digital marketing efforts and drive online growth from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. Your goal will be to increase brand awareness, drive website traffic, and optimize conversion rates to achieve business objectives. This role involves analyzing campaign performance, identifying key trends, and making data-driven recommendations for improvement. You will manage the digital marketing budget, oversee external agencies, and ensure a cohesive brand message across all platforms. The ideal candidate will have a deep understanding of the e-commerce landscape, extensive experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot), and a proven ability to develop and implement successful online campaigns. Strong leadership, strategic thinking, and excellent communication skills are essential. You will mentor junior team members and collaborate with cross-functional departments to align marketing efforts with overall business goals. This is a fantastic opportunity for a results-oriented digital marketer to shape the online presence of a dynamic company and achieve significant business impact. Your innovative strategies will be crucial in captivating our target audience and driving sustainable growth. We are looking for a forward-thinking individual who stays ahead of digital marketing trends and can translate complex data into actionable insights.
This advertiser has chosen not to accept applicants from your region.
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Lead Digital Marketing Strategist - E-commerce Growth
Posted 12 days ago
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Job Description
Our client is looking for an experienced and data-driven Lead Digital Marketing Strategist to drive online growth for their e-commerce ventures. This is a fully remote position that offers the chance to develop and execute cutting-edge digital marketing campaigns from anywhere. You will be responsible for defining and implementing comprehensive strategies across various digital channels to enhance brand visibility, customer acquisition, and revenue generation. Your expertise will span SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs.
As a remote team member, you will work autonomously and collaboratively with our marketing and sales teams, leveraging analytics and insights to optimize campaign performance. Key responsibilities include conducting market research to identify new opportunities, managing advertising budgets effectively, and testing new platforms and strategies. You will analyze website traffic and user behavior to improve conversion rates and customer engagement. The successful candidate will have a proven track record of successfully managing and scaling digital marketing efforts for e-commerce businesses, demonstrating strong analytical skills and a creative approach to problem-solving. We are seeking a proactive individual who can lead by example, mentor junior team members, and foster a culture of continuous improvement in a remote work environment. Experience with A/B testing, marketing automation tools, and CRM systems is essential. This role requires exceptional communication skills to articulate complex strategies and performance metrics to diverse audiences.
Responsibilities:
As a remote team member, you will work autonomously and collaboratively with our marketing and sales teams, leveraging analytics and insights to optimize campaign performance. Key responsibilities include conducting market research to identify new opportunities, managing advertising budgets effectively, and testing new platforms and strategies. You will analyze website traffic and user behavior to improve conversion rates and customer engagement. The successful candidate will have a proven track record of successfully managing and scaling digital marketing efforts for e-commerce businesses, demonstrating strong analytical skills and a creative approach to problem-solving. We are seeking a proactive individual who can lead by example, mentor junior team members, and foster a culture of continuous improvement in a remote work environment. Experience with A/B testing, marketing automation tools, and CRM systems is essential. This role requires exceptional communication skills to articulate complex strategies and performance metrics to diverse audiences.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive e-commerce sales.
- Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
- Analyze campaign performance using web analytics tools and provide actionable insights.
- Conduct market research and competitor analysis to identify growth opportunities.
- Manage digital advertising budgets and ensure a high ROI.
- Develop and execute content marketing strategies to engage target audiences.
- Oversee social media presence and community engagement efforts.
- Implement A/B testing and conversion rate optimization techniques.
- Collaborate with sales and product teams to align marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends and best practices.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Demonstrated success in driving online sales and customer acquisition through digital channels.
- Expertise in SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proven ability to manage budgets and measure campaign ROI.
- Self-starter with the ability to thrive in a remote, fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist - E-commerce
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and creative Senior Digital Marketing Strategist to lead their e-commerce marketing efforts. This is a fully remote position, offering a significant opportunity to drive online sales and brand growth. The ideal candidate will possess a comprehensive understanding of the e-commerce landscape, coupled with extensive experience in developing and executing data-driven digital marketing campaigns across multiple channels. You will be responsible for creating and managing integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing, all focused on driving traffic, conversions, and customer lifetime value. This role requires a deep understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) and the ability to translate data into actionable insights and campaign optimizations. You will work closely with the e-commerce, product, and creative teams to ensure marketing efforts are aligned with business objectives and brand messaging. Proficiency in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. We are looking for a strategic thinker with exceptional problem-solving skills, a passion for digital innovation, and a proven track record of achieving measurable results in e-commerce marketing. The ability to lead and mentor a remote marketing team and collaborate effectively across departments is paramount. This position offers the chance to work with exciting brands and contribute to their online success in a dynamic, remote-first environment. Our client is committed to providing a flexible and supportive remote work culture, empowering their marketing professionals to achieve outstanding results and drive significant business impact.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive e-commerce sales and brand awareness.
- Manage and optimize various digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Utilize analytics tools (e.g., Google Analytics) to track campaign performance, analyze data, and provide actionable insights.
- Develop and execute A/B tests and conversion rate optimization (CRO) initiatives to improve website performance and user experience.
- Manage the e-commerce marketing budget and allocate resources effectively across channels.
- Create and manage content calendars and oversee the production of engaging marketing collateral.
- Build and manage relationships with affiliate partners and influencers.
- Collaborate with the e-commerce and product teams to ensure cohesive marketing campaigns and product launches.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Provide leadership and mentorship to a remote marketing team.
- Report on key marketing metrics and campaign performance to stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns that drive sales.
- Extensive knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
- Proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
- Experience with e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools.
- Strong understanding of A/B testing and conversion rate optimization principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong written and verbal communication and presentation skills.
- Ability to manage multiple projects and work effectively in a remote, fast-paced environment.
- Experience in managing advertising budgets is essential.
This advertiser has chosen not to accept applicants from your region.
5
Remote Digital Marketing Strategist - E-commerce
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Remote Digital Marketing Strategist to lead their e-commerce marketing efforts. This is a fully remote position where you will be responsible for developing and executing comprehensive digital marketing strategies to drive online sales, increase brand awareness, and enhance customer engagement. You will manage a variety of online marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Your role will involve analyzing market trends, identifying target audiences, and crafting compelling campaigns that resonate with potential customers. The ideal candidate will possess a deep understanding of e-commerce best practices, conversion rate optimization (CRO), and customer journey mapping. You will be expected to set clear KPIs, track campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics), and provide regular reports with actionable insights to optimize marketing spend and maximize ROI. This role requires a strategic thinker with strong analytical skills, excellent copywriting abilities, and a proven track record of success in digital marketing for e-commerce businesses. You will collaborate closely with the e-commerce team, product development, and sales departments to ensure marketing efforts are aligned with business objectives. A passion for staying ahead of digital marketing trends and a willingness to experiment with new platforms and strategies are essential. This is a fantastic opportunity for a skilled digital marketer to take ownership of a brand's online presence and make a significant impact from a remote location. You will have the autonomy to innovate and shape the future of our client's digital marketing strategy. The ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment is key. We are looking for someone who is results-oriented and can translate complex data into clear, actionable strategies that drive measurable growth for our e-commerce operations. Experience with A/B testing and user experience (UX) principles is highly beneficial.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies for e-commerce.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing campaigns.
- Analyze website traffic and user behavior using analytics tools.
- Identify target audiences and develop personalized marketing campaigns.
- Manage online advertising budgets and ensure optimal ROI.
- Create engaging and persuasive marketing copy for various digital channels.
- Conduct market research and competitive analysis.
- Collaborate with cross-functional teams to align marketing efforts with business goals.
- Monitor and report on campaign performance, providing insights and recommendations.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
- Strong understanding of CRO and customer journey optimization.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Outstanding written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Creative mindset with a passion for data-driven decision-making.
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Remote Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
Job Viewed
Job Description
Our client, a dynamic e-commerce enterprise, is seeking a creative and results-oriented Remote Digital Marketing Strategist to drive online growth and brand visibility. In this fully remote position, you will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms. Your expertise will be crucial in attracting and engaging target audiences, optimizing conversion rates, and maximizing return on investment. Key responsibilities include managing SEO/SEM strategies, social media marketing, content marketing, email marketing, and paid advertising campaigns. You will conduct market research, analyze campaign performance data, and identify emerging trends to inform strategic decisions. The ideal candidate will have a proven track record of success in developing and implementing data-driven marketing strategies that deliver measurable results. Strong analytical skills, a deep understanding of digital marketing tools and analytics platforms, and excellent written and verbal communication skills are essential. You will collaborate closely with sales, product development, and creative teams to ensure cohesive brand messaging and campaign execution. This role requires a proactive and innovative individual who can thrive in a fast-paced, remote work environment. If you are passionate about leveraging digital channels to achieve business objectives and possess a strategic mindset with a hands-on approach, this remote opportunity is perfect for you. Join us in shaping the digital future of a growing e-commerce business.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a strategic and data-driven Senior Digital Marketing Strategist to drive online growth and customer acquisition for their expanding e-commerce portfolio. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels to enhance brand visibility, generate leads, and maximize conversion rates. The ideal candidate possesses a deep understanding of the digital landscape, a passion for innovation, and a proven ability to translate business objectives into effective marketing strategies. You will work closely with marketing, sales, and product teams to ensure cohesive brand messaging and a superior customer experience.
Responsibilities:
Responsibilities:
- Develop and execute data-informed digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
- Oversee the creation of engaging and relevant content for blog posts, social media updates, email newsletters, and website landing pages.
- Conduct keyword research, competitor analysis, and market trend monitoring to identify new opportunities for growth.
- Analyze campaign performance data using tools like Google Analytics, SEMrush, and social media insights to identify insights and areas for improvement.
- Develop and manage email marketing automation workflows and nurture campaigns to enhance customer engagement and retention.
- Collaborate with web development and design teams to ensure website optimization for search engines and user experience.
- Stay current with industry trends, emerging platforms, and best practices in digital marketing.
- Manage relationships with third-party vendors and agencies as needed.
- Report on campaign performance to senior management, providing clear insights and strategic recommendations.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong emphasis on e-commerce and performance marketing.
- Demonstrated success in managing and optimizing SEO, SEM, social media advertising, and email marketing campaigns.
- Proficiency in marketing automation platforms and CRM systems.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Familiarity with project management tools and agile methodologies.
- Ability to thrive in a fast-paced, collaborative, remote work environment.
- This role is based in Ongata Rongai, Kajiado, KE but is conducted entirely remotely.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Strategist - E-commerce - Remote
Posted 9 days ago
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Job Description
Our client, a rapidly growing e-commerce brand, is searching for an innovative Digital Marketing Strategist to lead their online growth initiatives. This is a fully remote position, offering the flexibility to shape marketing campaigns from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record in a wide range of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Key responsibilities include conducting market research, identifying target audiences, developing compelling marketing campaigns, and analyzing campaign performance to optimize ROI. You will manage budgets, work with creative teams to produce engaging content, and stay abreast of the latest digital marketing trends and technologies. As a remote employee, strong analytical skills, excellent project management capabilities, and exceptional communication are essential. You will leverage digital collaboration platforms to connect with team members and stakeholders. We require a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is crucial. Familiarity with A/B testing and conversion rate optimization (CRO) techniques is highly desirable. This role supports our expanding online presence, which influences markets including **Thika, Kiambu, KE**. The successful candidate will be a creative thinker, data-driven, and results-oriented, with a passion for building successful online brands. This is an exciting opportunity to make a significant impact on our digital marketing efforts in a dynamic, remote work setting.
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