2 Lead Digital Marketing Strategist E Commerce Growth jobs in whatjobs
Lead Digital Marketing Strategist - E-commerce Growth
Posted 12 days ago
Job Viewed
Job Description
Our client is looking for an experienced and data-driven Lead Digital Marketing Strategist to drive online growth for their e-commerce ventures. This is a fully remote position that offers the chance to develop and execute cutting-edge digital marketing campaigns from anywhere. You will be responsible for defining and implementing comprehensive strategies across various digital channels to enhance brand visibility, customer acquisition, and revenue generation. Your expertise will span SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs.
As a remote team member, you will work autonomously and collaboratively with our marketing and sales teams, leveraging analytics and insights to optimize campaign performance. Key responsibilities include conducting market research to identify new opportunities, managing advertising budgets effectively, and testing new platforms and strategies. You will analyze website traffic and user behavior to improve conversion rates and customer engagement. The successful candidate will have a proven track record of successfully managing and scaling digital marketing efforts for e-commerce businesses, demonstrating strong analytical skills and a creative approach to problem-solving. We are seeking a proactive individual who can lead by example, mentor junior team members, and foster a culture of continuous improvement in a remote work environment. Experience with A/B testing, marketing automation tools, and CRM systems is essential. This role requires exceptional communication skills to articulate complex strategies and performance metrics to diverse audiences.
Responsibilities:
As a remote team member, you will work autonomously and collaboratively with our marketing and sales teams, leveraging analytics and insights to optimize campaign performance. Key responsibilities include conducting market research to identify new opportunities, managing advertising budgets effectively, and testing new platforms and strategies. You will analyze website traffic and user behavior to improve conversion rates and customer engagement. The successful candidate will have a proven track record of successfully managing and scaling digital marketing efforts for e-commerce businesses, demonstrating strong analytical skills and a creative approach to problem-solving. We are seeking a proactive individual who can lead by example, mentor junior team members, and foster a culture of continuous improvement in a remote work environment. Experience with A/B testing, marketing automation tools, and CRM systems is essential. This role requires exceptional communication skills to articulate complex strategies and performance metrics to diverse audiences.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive e-commerce sales.
- Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
- Analyze campaign performance using web analytics tools and provide actionable insights.
- Conduct market research and competitor analysis to identify growth opportunities.
- Manage digital advertising budgets and ensure a high ROI.
- Develop and execute content marketing strategies to engage target audiences.
- Oversee social media presence and community engagement efforts.
- Implement A/B testing and conversion rate optimization techniques.
- Collaborate with sales and product teams to align marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends and best practices.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Demonstrated success in driving online sales and customer acquisition through digital channels.
- Expertise in SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proven ability to manage budgets and measure campaign ROI.
- Self-starter with the ability to thrive in a remote, fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
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Lead Digital Marketing Strategist, E-commerce Growth
Posted today
Job Viewed
Job Description
Our client is seeking a visionary Lead Digital Marketing Strategist to drive e-commerce growth and enhance online brand presence. This is a fully remote leadership opportunity for a creative and data-driven marketing expert. You will be responsible for conceptualizing, developing, and executing comprehensive digital marketing strategies that align with our business objectives and target audience. Your role will encompass managing all aspects of our digital footprint, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns.
The ideal candidate will have a deep understanding of the latest digital marketing trends, tools, and technologies, with a proven ability to translate insights into actionable strategies that deliver measurable results. You will lead a remote team of marketing specialists, providing guidance, mentorship, and performance management. Key responsibilities include setting clear KPIs, monitoring campaign performance, conducting A/B testing, and optimizing strategies for maximum ROI. You will also oversee the development of engaging content across various digital channels, ensuring brand consistency and compelling messaging. Collaboration with product development, sales, and customer service teams will be crucial to ensure a cohesive customer experience.
This position requires a strategic thinker with a strong analytical mindset and a passion for innovation. You will be instrumental in identifying new growth opportunities, exploring emerging digital platforms, and staying ahead of the competitive landscape. The ability to manage budgets effectively and report on campaign performance to senior leadership is essential. While this role is fully remote, you will be a key contributor to our organization's success, working with colleagues across different time zones and collaborating virtually to achieve shared goals. Your expertise will directly influence our online visibility and customer acquisition efforts, supporting our e-commerce operations based in Meru, Meru, KE and extending to a global customer base.
Qualifications:
The ideal candidate will have a deep understanding of the latest digital marketing trends, tools, and technologies, with a proven ability to translate insights into actionable strategies that deliver measurable results. You will lead a remote team of marketing specialists, providing guidance, mentorship, and performance management. Key responsibilities include setting clear KPIs, monitoring campaign performance, conducting A/B testing, and optimizing strategies for maximum ROI. You will also oversee the development of engaging content across various digital channels, ensuring brand consistency and compelling messaging. Collaboration with product development, sales, and customer service teams will be crucial to ensure a cohesive customer experience.
This position requires a strategic thinker with a strong analytical mindset and a passion for innovation. You will be instrumental in identifying new growth opportunities, exploring emerging digital platforms, and staying ahead of the competitive landscape. The ability to manage budgets effectively and report on campaign performance to senior leadership is essential. While this role is fully remote, you will be a key contributor to our organization's success, working with colleagues across different time zones and collaborating virtually to achieve shared goals. Your expertise will directly influence our online visibility and customer acquisition efforts, supporting our e-commerce operations based in Meru, Meru, KE and extending to a global customer base.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field. Master's degree preferred.
- Minimum of 8 years of experience in digital marketing, with a significant focus on e-commerce and growth strategies.
- Proven track record of developing and executing successful integrated digital marketing campaigns that drive traffic, conversions, and customer engagement.
- Expertise in SEO, SEM, social media advertising, content marketing, email automation, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Strong leadership and team management skills, with experience managing remote teams.
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Proficiency in marketing automation tools and CRM systems.
- Outstanding written and verbal communication skills.
- Creative and innovative mindset, with a passion for staying current with digital marketing trends.
- Experience in A/B testing and conversion rate optimization (CRO).
This advertiser has chosen not to accept applicants from your region.
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