815 Digital Advertising jobs in Kenya
Digital Marketing Strategist - SEO & SEM Specialist
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and creative Digital Marketing Strategist with a strong focus on SEO and SEM to join their forward-thinking marketing department. This is a fully remote role, allowing you to contribute to our global campaigns from anywhere. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, lead generation, and customer acquisition. This includes conducting in-depth keyword research, optimizing website content and structure for search engines, and managing paid search campaigns across platforms like Google Ads and Bing Ads. You will monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement. Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Adobe Analytics) is essential. You should be adept at A/B testing, conversion rate optimization, and creating compelling ad copy. A deep understanding of current SEO best practices, algorithm updates, and industry trends is critical. The ability to develop and manage marketing budgets, track ROI, and report on key performance indicators (KPIs) to stakeholders is also required. This role demands a proactive individual with excellent communication and collaboration skills, who can work effectively in a remote team environment. You will be instrumental in enhancing our online presence and achieving our digital marketing objectives. We are looking for someone who is passionate about leveraging data to drive marketing success and is eager to stay ahead of the curve in the ever-evolving digital landscape. Strategic thinking, a results-oriented approach, and a keen eye for detail are crucial for this position. You will have the opportunity to shape the digital footprint of our brand and make a significant impact on our business growth, all while enjoying the benefits of a fully remote work arrangement. The ideal candidate will be adept at identifying new opportunities for online growth and implementing innovative strategies to capitalize on them. We value a data-driven mindset and a commitment to achieving measurable results. This role, conceptually located in Garissa, Garissa, KE , is to be performed entirely remotely.
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Digital Marketing Manager - SEO & SEM Specialist
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly experienced and results-driven Digital Marketing Manager with a specialization in SEO and SEM to join their dynamic, fully remote marketing team. This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance online visibility, drive qualified traffic, and generate leads. You will be responsible for managing all aspects of search engine optimization (SEO) and search engine marketing (SEM) campaigns, including keyword research, on-page and off-page optimization, content strategy, and paid search advertising (PPC). The ideal candidate possesses a deep understanding of search engine algorithms, analytical tools, and current digital marketing trends. Your responsibilities will include conducting keyword research, analyzing website performance, identifying technical SEO issues, developing link-building strategies, and managing Google Ads campaigns to maximize ROI. You will also collaborate with content creators, social media managers, and other marketing specialists to ensure cohesive campaign execution. This is a fully remote position, demanding exceptional organizational skills, proactive communication, and the ability to work independently and manage multiple projects simultaneously. Strong analytical skills are crucial for measuring campaign performance, interpreting data, and making data-driven recommendations. We are looking for a strategic thinker with a proven track record of success in improving search rankings and driving online conversions. This is an exciting opportunity to lead digital marketing initiatives, shape brand presence, and contribute to the growth of a forward-thinking company in a flexible, remote setting. Our client values innovation, data-driven decision-making, and a collaborative spirit.
Responsibilities:
Responsibilities:
- Develop and implement effective SEO and SEM strategies to increase organic and paid search visibility.
- Conduct in-depth keyword research and competitive analysis.
- Perform technical SEO audits and implement site optimizations to improve crawlability and indexability.
- Develop and execute on-page and off-page SEO strategies, including content optimization and link building.
- Manage and optimize Google Ads campaigns, including bid management, ad copywriting, and landing page optimization.
- Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
- Prepare regular reports on campaign performance, insights, and recommendations for improvement.
- Collaborate with content teams to ensure content aligns with SEO best practices and search intent.
- Stay current with search engine algorithm updates and digital marketing trends.
- Identify new opportunities for digital growth and campaign optimization.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully managing SEO and SEM campaigns that drive measurable results.
- Expertise in using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
- In-depth knowledge of Google Ads platform and PPC best practices.
- Strong understanding of technical SEO aspects (site speed, mobile optimization, structured data).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage priorities, and meet deadlines in a remote environment.
- Experience with A/B testing and conversion rate optimization is a plus.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client is seeking a highly analytical and data-driven Senior SEO & SEM Specialist to join their fully remote marketing team. This role is instrumental in driving organic and paid search visibility, traffic, and conversions for our digital properties. You will be responsible for developing and executing comprehensive SEO and SEM strategies, conducting in-depth keyword research, optimizing website content and structure, and managing paid search campaigns across platforms like Google Ads and Bing Ads. The ideal candidate possesses a deep understanding of search engine algorithms, best practices in both on-page and off-page SEO, and a proven ability to drive measurable results through paid advertising. You will analyze campaign performance, identify trends, and implement continuous improvements to maximize ROI. This position requires excellent analytical skills, a meticulous approach to data, and the ability to stay ahead of evolving search engine landscapes.
Responsibilities:
Responsibilities:
- Develop and implement advanced SEO strategies to improve organic search rankings and visibility.
- Conduct comprehensive keyword research, competitive analysis, and identify new optimization opportunities.
- Perform technical SEO audits and recommend improvements for website structure, speed, and mobile-friendliness.
- Optimize website content, meta tags, and internal linking for search engines.
- Develop and manage effective paid search (PPC) campaigns across Google Ads, Bing Ads, and other platforms.
- Monitor and analyze campaign performance, adjusting bids, budgets, and targeting to achieve KPIs.
- Track, report, and analyze key SEO and SEM metrics (e.g., keyword rankings, traffic, conversion rates, CPA, ROI).
- Implement A/B testing for ad copy, landing pages, and campaign elements.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital efforts.
- Manage link-building strategies and outreach efforts.
- Provide regular performance reports and strategic recommendations to management.
- Troubleshoot and resolve any SEO or SEM related issues.
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Minimum of 5 years of experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Proven track record of successfully managing and optimizing SEO and SEM campaigns to achieve business objectives.
- In-depth knowledge of SEO principles, keyword research tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
- Extensive experience managing Google Ads and Bing Ads campaigns, including bid management, budget allocation, and ad copywriting.
- Strong understanding of technical SEO and website performance optimization.
- Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
- Proficiency in HTML, CSS, and JavaScript is a plus.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote environment.
- Relevant certifications (e.g., Google Ads, Google Analytics) are highly desirable.
This advertiser has chosen not to accept applicants from your region.
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Remote Digital Marketing Manager - SEO/SEM Specialist
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly motivated and data-driven Digital Marketing Manager with a specialization in SEO and SEM to join their fully remote marketing team. This role is crucial for driving online visibility, lead generation, and customer acquisition through strategic digital campaigns. You will be responsible for developing, implementing, and managing our client's search engine optimization (SEO) and search engine marketing (SEM) strategies to maximize organic and paid search performance.
Key responsibilities include conducting thorough keyword research, analyzing website traffic and user behavior, optimizing website content and structure for search engines, and managing paid advertising campaigns across platforms like Google Ads and Bing Ads. You will also be tasked with tracking, analyzing, and reporting on campaign performance using tools such as Google Analytics, SEMrush, and other relevant analytics platforms. The ideal candidate will have a deep understanding of current SEO best practices, algorithm updates, and the latest trends in digital marketing. You should be adept at creating compelling ad copy, managing bid strategies, and optimizing landing pages for conversion. This role requires excellent analytical skills, a creative mindset, and the ability to translate complex data into actionable insights. As a remote employee, you will need strong self-management skills, excellent written and verbal communication, and the ability to collaborate effectively with cross-functional teams through virtual channels. You will contribute to the overall marketing strategy, working closely with content creators, social media managers, and other digital specialists to ensure cohesive campaign execution. Your efforts will directly impact our client's online presence and revenue growth, making this a high-impact role.
Qualifications:
This is an exciting opportunity for a skilled Digital Marketing Manager to leverage their expertise in a flexible, remote-first environment. If you are passionate about driving online growth and thrive in a dynamic digital landscape, we encourage you to apply. Join a team dedicated to innovative marketing and make a significant impact on our client's success.
Key responsibilities include conducting thorough keyword research, analyzing website traffic and user behavior, optimizing website content and structure for search engines, and managing paid advertising campaigns across platforms like Google Ads and Bing Ads. You will also be tasked with tracking, analyzing, and reporting on campaign performance using tools such as Google Analytics, SEMrush, and other relevant analytics platforms. The ideal candidate will have a deep understanding of current SEO best practices, algorithm updates, and the latest trends in digital marketing. You should be adept at creating compelling ad copy, managing bid strategies, and optimizing landing pages for conversion. This role requires excellent analytical skills, a creative mindset, and the ability to translate complex data into actionable insights. As a remote employee, you will need strong self-management skills, excellent written and verbal communication, and the ability to collaborate effectively with cross-functional teams through virtual channels. You will contribute to the overall marketing strategy, working closely with content creators, social media managers, and other digital specialists to ensure cohesive campaign execution. Your efforts will directly impact our client's online presence and revenue growth, making this a high-impact role.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of developing and executing successful SEO and SEM strategies.
- Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics).
- Experience managing paid search campaigns (Google Ads, Bing Ads) with a focus on ROI.
- Strong understanding of content marketing, social media marketing, and email marketing principles.
- Excellent analytical, problem-solving, and reporting skills.
- Outstanding written and verbal communication abilities.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Creative thinking and a passion for staying current with digital marketing trends.
This is an exciting opportunity for a skilled Digital Marketing Manager to leverage their expertise in a flexible, remote-first environment. If you are passionate about driving online growth and thrive in a dynamic digital landscape, we encourage you to apply. Join a team dedicated to innovative marketing and make a significant impact on our client's success.
This advertiser has chosen not to accept applicants from your region.
3
Remote Digital Marketing Strategist - SEO/SEM Specialist
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking a creative and analytical Digital Marketing Strategist to join their fully remote team. You will be responsible for developing and executing comprehensive digital marketing campaigns, with a strong focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Your primary goal will be to drive website traffic, increase lead generation, and enhance online brand visibility. This role requires a deep understanding of current digital marketing trends, analytics tools, and best practices across various platforms. You will manage paid search campaigns (PPC), optimize website content for search engines, and conduct keyword research to identify new opportunities. You will also be responsible for analyzing campaign performance, generating reports, and making data-driven recommendations for continuous improvement. Collaboration with content creators, social media managers, and web developers will be essential to ensure a cohesive marketing strategy. The ideal candidate is highly data-driven, possesses excellent analytical and problem-solving skills, and has a proven track record of success in managing digital marketing campaigns in a remote setting. You should be comfortable working independently and proactively managing multiple projects simultaneously. This is an exciting opportunity to shape and execute impactful digital marketing strategies for a growing organization. The role is associated with Nairobi, Nairobi, KE but is performed entirely remotely.
Key Responsibilities:
Key Responsibilities:
- Develop and implement effective SEO and SEM strategies.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads).
- Conduct keyword research and competitive analysis.
- Analyze website traffic and user behavior using tools like Google Analytics.
- Improve website rankings and organic search visibility.
- Create and manage A/B testing for landing pages and ad copy.
- Monitor and report on campaign performance, ROI, and key metrics.
- Collaborate with content teams to ensure content alignment with SEO goals.
- Stay updated with the latest SEO/SEM trends and algorithm updates.
- Manage digital marketing budgets effectively.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, with a specialization in SEO/SEM.
- Proven experience managing successful Google Ads and other PPC campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics).
- Strong understanding of website analytics, conversion rate optimization, and user experience.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to work independently, prioritize tasks, and meet deadlines in a remote environment.
- Certification in Google Ads and Google Analytics is a plus.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist - SEO/SEM Specialist
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for a highly analytical and creative Senior Digital Marketing Strategist to lead their SEO and SEM efforts in a fully remote capacity. This pivotal role involves developing and executing comprehensive digital marketing campaigns to enhance online visibility, drive qualified traffic, and generate leads. You will be responsible for conducting in-depth keyword research, on-page and off-page optimization, technical SEO audits, and performance analysis. The ideal candidate possesses a deep understanding of search engine algorithms, a proven track record of improving organic search rankings and conversion rates, and expertise in paid search advertising (Google Ads, Bing Ads). Responsibilities include managing and optimizing PPC campaigns, analyzing campaign performance data, and providing actionable insights to stakeholders. You will also collaborate with content creators, web developers, and social media managers to ensure a cohesive digital strategy. This is a remote-first position, requiring excellent communication and collaboration skills to work effectively with a distributed team. Our client is dedicated to data-driven decision-making and continuous innovation in digital marketing. This is an exciting opportunity to shape our client's online presence and drive significant business growth. The role demands a strategic thinker with a passion for staying ahead of digital marketing trends and a commitment to delivering measurable results. You will have the autonomy to innovate and implement best practices in a supportive, remote work environment. The target location for this role is Nakuru, Nakuru, KE , however, the position is fully remote.
Responsibilities:
Responsibilities:
- Develop and implement data-driven SEO and SEM strategies to increase website traffic and conversions.
- Conduct comprehensive keyword research and analysis to identify new opportunities.
- Perform technical SEO audits and implement recommendations for website optimization.
- Manage and optimize Google Ads, Bing Ads, and other PPC campaigns, ensuring ROI targets are met.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, Ahrefs.
- Develop and execute content marketing strategies aligned with SEO best practices.
- Oversee link-building strategies and manage outreach efforts.
- Stay up-to-date with the latest SEO/SEM trends, algorithm updates, and digital marketing best practices.
- Collaborate with content, design, and development teams to ensure seamless campaign execution.
- A/B test different strategies and landing pages to optimize campaign effectiveness.
- Provide regular performance reports and strategic recommendations to management.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven success in driving organic traffic and improving search engine rankings.
- Expertise in Google Ads, Bing Ads, Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Strong understanding of website architecture, UX, and content strategy.
- Excellent analytical, problem-solving, and reporting skills.
- Exceptional written and verbal communication skills.
- Ability to work independently and collaboratively in a remote team environment.
- Strategic thinking and a passion for digital marketing innovation.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Manager - SEO & SEM Specialist
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a results-driven Senior Digital Marketing Manager with expertise in SEO and SEM to lead their remote marketing initiatives. This position requires a strategic thinker with a proven track record of developing and executing successful online marketing campaigns that drive traffic, engagement, and conversions. As a fully remote role, you will collaborate with cross-functional teams, including content creators, designers, and sales, to amplify our brand presence and achieve ambitious marketing goals. Your core focus will be on optimizing our website's search engine ranking (SEO) and managing paid advertising campaigns (SEM) across various platforms like Google Ads and Bing Ads. You will be responsible for conducting in-depth keyword research, analyzing competitor strategies, and implementing technical SEO best practices to improve organic visibility. For SEM, you will manage campaign budgets, develop ad copy, optimize bidding strategies, and monitor performance metrics to ensure maximum ROI. This role also involves analyzing website traffic, user behavior, and campaign performance using tools like Google Analytics, SEMrush, and Ahrefs, providing actionable insights and reports to stakeholders. We are looking for a candidate who is passionate about data-driven marketing, stays ahead of digital marketing trends, and can lead by example in a remote setting. Responsibilities include developing and implementing comprehensive SEO and SEM strategies, managing and optimizing PPC campaigns, conducting A/B testing for landing pages and ad creatives, and collaborating with content teams to ensure content is optimized for search engines. You will also track and report on key performance indicators (KPIs) and contribute to the overall digital marketing strategy. Qualifications include a Bachelor's degree in Marketing, Communications, or a related field; extensive experience (5+ years) in digital marketing, with a strong emphasis on SEO and SEM; proficiency in Google Analytics, Google Ads, Bing Ads, and SEO tools; excellent analytical and problem-solving skills; strong understanding of HTML/CSS and website architecture (beneficial); and exceptional communication and collaboration skills suited for a remote work environment. Join our innovative, remote-first team and drive impactful digital growth.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Strategist - SEO/SEM
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a results-driven and innovative Senior Digital Marketing Strategist with a strong focus on SEO and SEM to join their fully remote marketing department. This role is pivotal in developing and executing comprehensive online marketing strategies that drive organic growth, enhance brand visibility, and achieve key business objectives. As a remote-first professional, you will be responsible for conducting in-depth keyword research, analyzing website performance, optimizing content for search engines, and managing paid advertising campaigns across platforms like Google Ads and Bing Ads. You will collaborate closely with content creators, web developers, and social media managers to ensure cohesive and effective digital campaigns. The ideal candidate possesses a deep understanding of search engine algorithms, content marketing best practices, and the latest trends in digital advertising. You will be tasked with monitoring campaign performance, generating insightful reports, and making data-driven recommendations for continuous improvement. This position requires exceptional analytical skills, a creative mindset, and the ability to translate complex data into actionable strategies. Strong project management skills and the ability to manage multiple initiatives simultaneously in a remote setting are essential. You will be at the forefront of shaping our client's online presence and driving measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven SEO and SEM strategies to increase organic search visibility and website traffic.
- Conduct comprehensive keyword research and competitor analysis.
- Optimize website content, structure, and technical elements for search engines.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads), including budget allocation, bidding strategies, and ad copy creation.
- Analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Monitor key performance indicators (KPIs) and provide regular reports on campaign effectiveness.
- Collaborate with content teams to develop SEO-friendly content strategies.
- Stay up-to-date with the latest SEO/SEM best practices, algorithm updates, and industry trends.
- Identify new opportunities for digital marketing growth and innovation.
- Manage relationships with external agencies or vendors as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
- Proven track record of successfully developing and executing SEO and SEM campaigns that drive measurable results.
- Expertise in using SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and web analytics platforms (e.g., Google Analytics).
- Proficiency in managing Google Ads and other paid advertising platforms.
- Strong understanding of content marketing, link building, and technical SEO.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional written and verbal communication skills.
- Ability to work independently and manage projects effectively in a remote environment.
- Experience with A/B testing and conversion rate optimization (CRO) is a plus.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - SEO/SEM
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking an experienced and results-driven Senior Digital Marketing Manager specializing in SEO and SEM to lead their marketing efforts in a fully remote capacity. This position is crucial for driving online visibility, lead generation, and customer acquisition through sophisticated digital strategies. You will be responsible for developing and executing comprehensive SEO and SEM campaigns, optimizing website performance, managing paid search budgets, and analyzing campaign data to identify opportunities for growth. As a remote-first company, we are looking for a self-motivated individual with excellent communication skills and a proven ability to manage projects and teams virtually. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, content optimization, and analytics tools.
Responsibilities:
Responsibilities:
- Develop and implement data-driven SEO and SEM strategies to increase organic and paid traffic.
- Conduct in-depth keyword research, competitor analysis, and site audits to identify optimization opportunities.
- Manage and optimize paid search campaigns across platforms like Google Ads and Bing Ads, including budget allocation, bid management, and ad copy creation.
- Oversee on-page and off-page SEO efforts, including content optimization, link building, and technical SEO.
- Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and Ahrefs, providing actionable insights and reports.
- Collaborate with content creators, web developers, and other marketing team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
- Manage and mentor junior marketing team members remotely.
- Develop and manage the digital marketing budget effectively.
- Drive continuous improvement in website engagement, conversion rates, and ROI.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully developing and executing SEO and SEM strategies that drive measurable results.
- Expertise with Google Analytics, Google Ads, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Strong understanding of website analytics, user experience (UX), and conversion rate optimization (CRO).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Superior written and verbal communication skills, with the ability to present complex information clearly.
- Experience managing remote teams and projects effectively.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced remote environment.
- Certifications in Google Ads and Google Analytics are highly desirable.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Specialist - SEO/SEM
Posted 20 days ago
Job Viewed
Job Description
Our client is a rapidly growing e-commerce business looking for a talented and results-driven Digital Marketing Specialist with expertise in SEO and SEM to join their fully remote marketing department. This role is vital in driving online visibility, increasing website traffic, and optimizing customer acquisition through effective search engine strategies. You will be responsible for developing and executing comprehensive SEO and SEM campaigns, conducting keyword research, analyzing website performance, and managing paid search advertising budgets. The ideal candidate possesses a deep understanding of search engine algorithms, best practices, and a proven track record of improving search rankings and ROI. This fully remote position requires strong analytical skills, creativity, and the ability to work independently while collaborating with a distributed team.
Responsibilities:
Responsibilities:
- Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
- Conduct in-depth keyword research and competitor analysis to identify opportunities.
- Optimize website content, structure, and technical aspects for search engines.
- Manage and execute SEM campaigns across platforms like Google Ads and Bing Ads.
- Monitor, analyze, and report on campaign performance, adjusting strategies as needed to maximize ROI.
- Manage paid search budgets and bidding strategies to achieve performance goals.
- Track and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and best practices.
- Collaborate with content creators, web developers, and designers to ensure marketing initiatives are aligned.
- Identify and implement A/B testing opportunities for ad copy, landing pages, and targeting.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing with a strong focus on SEO and SEM.
- Proven experience in managing successful Google Ads campaigns and achieving target KPIs.
- Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Strong understanding of Google Analytics and other web analytics platforms.
- Excellent analytical skills and data-driven decision-making capabilities.
- Creative mindset with strong problem-solving abilities.
- Exceptional written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Experience with content marketing and social media marketing is a plus.
- A passion for digital marketing and staying ahead of industry changes.
This advertiser has chosen not to accept applicants from your region.
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