2 Remote Digital Marketing Strategist Seo Sem Specialist jobs in whatjobs

Remote Digital Marketing Strategist - SEO/SEM Specialist

00100 Abothuguchi West KES380000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is seeking a creative and analytical Digital Marketing Strategist to join their fully remote team. You will be responsible for developing and executing comprehensive digital marketing campaigns, with a strong focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Your primary goal will be to drive website traffic, increase lead generation, and enhance online brand visibility. This role requires a deep understanding of current digital marketing trends, analytics tools, and best practices across various platforms. You will manage paid search campaigns (PPC), optimize website content for search engines, and conduct keyword research to identify new opportunities. You will also be responsible for analyzing campaign performance, generating reports, and making data-driven recommendations for continuous improvement. Collaboration with content creators, social media managers, and web developers will be essential to ensure a cohesive marketing strategy. The ideal candidate is highly data-driven, possesses excellent analytical and problem-solving skills, and has a proven track record of success in managing digital marketing campaigns in a remote setting. You should be comfortable working independently and proactively managing multiple projects simultaneously. This is an exciting opportunity to shape and execute impactful digital marketing strategies for a growing organization. The role is associated with Nairobi, Nairobi, KE but is performed entirely remotely.

Key Responsibilities:
  • Develop and implement effective SEO and SEM strategies.
  • Manage and optimize paid search campaigns (Google Ads, Bing Ads).
  • Conduct keyword research and competitive analysis.
  • Analyze website traffic and user behavior using tools like Google Analytics.
  • Improve website rankings and organic search visibility.
  • Create and manage A/B testing for landing pages and ad copy.
  • Monitor and report on campaign performance, ROI, and key metrics.
  • Collaborate with content teams to ensure content alignment with SEO goals.
  • Stay updated with the latest SEO/SEM trends and algorithm updates.
  • Manage digital marketing budgets effectively.
Required Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3+ years of experience in digital marketing, with a specialization in SEO/SEM.
  • Proven experience managing successful Google Ads and other PPC campaigns.
  • Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics).
  • Strong understanding of website analytics, conversion rate optimization, and user experience.
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Ability to work independently, prioritize tasks, and meet deadlines in a remote environment.
  • Certification in Google Ads and Google Analytics is a plus.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Strategist - SEO/SEM Specialist

10100 Mwembe KES70000 Monthly WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a creative and analytical Remote Digital Marketing Strategist, with a specialization in SEO and SEM, to elevate their online presence. This is a fully remote position where you will be responsible for developing and executing comprehensive digital marketing strategies to drive website traffic, generate leads, and enhance brand visibility. You will leverage your expertise in search engine optimization, paid search advertising, and other digital channels to achieve measurable marketing objectives.

Responsibilities:
  • Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
  • Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
  • Manage and optimize paid search campaigns (SEM) across platforms like Google Ads and Bing Ads.
  • Create compelling ad copy, landing pages, and conversion-focused content.
  • Monitor campaign performance, analyze data using tools like Google Analytics, and provide regular reports with actionable insights.
  • Develop and execute email marketing campaigns to nurture leads and engage customers.
  • Manage social media marketing efforts to build brand awareness and community engagement.
  • Explore and recommend new digital marketing channels and tactics.
  • Collaborate with content creators, web developers, and design teams to ensure cohesive marketing efforts.
  • Stay current with the latest trends and best practices in digital marketing, SEO, and SEM.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in digital marketing, with a strong focus on SEO and SEM.
  • Demonstrated success in improving organic search rankings and managing successful paid search campaigns.
  • Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
  • Experience with Google Ads, Bing Ads, and other PPC platforms.
  • Excellent understanding of content marketing, social media marketing, and email marketing principles.
  • Strong analytical skills and the ability to interpret data to drive strategic decisions remotely.
  • Exceptional written and verbal communication skills for clear remote collaboration.
  • Ability to work independently, manage multiple campaigns, and meet deadlines in a remote environment.
  • Creative thinking and problem-solving abilities.
This fully remote position offers the flexibility to work from home while making a significant impact on our client's digital growth. You will be part of a dynamic team focused on data-driven marketing success. We are looking for a strategic thinker with a hands-on approach to digital marketing execution. The general operational region of interest for this role is **Nyeri, Nyeri, KE**, but the position is performed entirely remotely.
This advertiser has chosen not to accept applicants from your region.
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