4 Digital Marketing Specialist Seo Sem jobs in whatjobs

Digital Marketing Specialist - SEO/SEM

01001 Ngong KES75000 Monthly WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is a rapidly growing e-commerce business looking for a talented and results-driven Digital Marketing Specialist with expertise in SEO and SEM to join their fully remote marketing department. This role is vital in driving online visibility, increasing website traffic, and optimizing customer acquisition through effective search engine strategies. You will be responsible for developing and executing comprehensive SEO and SEM campaigns, conducting keyword research, analyzing website performance, and managing paid search advertising budgets. The ideal candidate possesses a deep understanding of search engine algorithms, best practices, and a proven track record of improving search rankings and ROI. This fully remote position requires strong analytical skills, creativity, and the ability to work independently while collaborating with a distributed team.

Responsibilities:
  • Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
  • Conduct in-depth keyword research and competitor analysis to identify opportunities.
  • Optimize website content, structure, and technical aspects for search engines.
  • Manage and execute SEM campaigns across platforms like Google Ads and Bing Ads.
  • Monitor, analyze, and report on campaign performance, adjusting strategies as needed to maximize ROI.
  • Manage paid search budgets and bidding strategies to achieve performance goals.
  • Track and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
  • Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and best practices.
  • Collaborate with content creators, web developers, and designers to ensure marketing initiatives are aligned.
  • Identify and implement A/B testing opportunities for ad copy, landing pages, and targeting.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing with a strong focus on SEO and SEM.
  • Proven experience in managing successful Google Ads campaigns and achieving target KPIs.
  • Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
  • Strong understanding of Google Analytics and other web analytics platforms.
  • Excellent analytical skills and data-driven decision-making capabilities.
  • Creative mindset with strong problem-solving abilities.
  • Exceptional written and verbal communication skills.
  • Ability to work independently and manage multiple projects effectively in a remote setting.
  • Experience with content marketing and social media marketing is a plus.
  • A passion for digital marketing and staying ahead of industry changes.
This is an excellent opportunity to drive significant growth for a dynamic company, offering the flexibility of remote work. The designated job location is Ruiru, Kiambu, KE , though the role is performed remotely.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist - SEO/SEM

90100 Abothuguchi West KES180000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is actively seeking a talented and results-driven Digital Marketing Specialist with a strong focus on SEO and SEM to join their fully remote marketing department. This role is pivotal in enhancing online visibility, driving targeted traffic, and increasing lead generation through strategic digital campaigns. You will be responsible for developing and executing comprehensive search engine optimization (SEO) strategies, managing paid search (SEM) campaigns across platforms like Google Ads and Bing Ads, and analyzing performance data to optimize results. This is a remote-first position, requiring a high degree of self-motivation, excellent communication skills, and the ability to collaborate effectively with a distributed team. You will work closely with content creators, web developers, and other marketing professionals to achieve shared objectives. The ideal candidate possesses a deep understanding of digital marketing analytics, keyword research, content strategy, and conversion rate optimization. Responsibilities include:
  • Developing and implementing effective SEO strategies to improve organic search rankings.
  • Conducting thorough keyword research and competitor analysis.
  • Optimizing website content and structure for search engines.
  • Managing and optimizing Google Ads, Bing Ads, and other paid search campaigns.
  • Developing ad copy, landing pages, and A/B testing strategies.
  • Monitoring campaign performance, analyzing data, and generating detailed reports.
  • Identifying new opportunities for audience targeting and campaign growth.
  • Collaborating with content teams to ensure content aligns with SEO best practices.
  • Staying current with search engine algorithm updates and digital marketing trends.
  • Tracking website traffic, conversion rates, and ROI of digital marketing efforts.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a specialization in SEO and SEM.
  • Proven track record of successfully managing and optimizing paid search campaigns.
  • Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics, Google Search Console).
  • Strong understanding of Google Ads and other PPC platforms.
  • Excellent analytical and problem-solving skills.
  • Ability to interpret complex data and translate it into actionable insights.
  • Strong written and verbal communication skills.
  • Experience working in a remote or distributed team environment is a plus.
  • Knowledge of social media marketing and content marketing strategies is beneficial.
This is an outstanding opportunity for a digital marketing expert to contribute to a forward-thinking organization while enjoying the benefits of a fully remote work arrangement. If you are passionate about driving online growth and delivering measurable results, we invite you to apply. Our client is committed to empowering its remote workforce with the tools and support needed for success.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist - SEO & SEM

50100 Kakamega, Western KES75000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client, a rapidly expanding digital marketing agency serving a diverse portfolio of B2B and B2C clients, is seeking a talented and results-driven Digital Marketing Specialist with a focus on SEO and SEM. This is a 100% remote position, perfect for a seasoned digital marketer who thrives in a collaborative, virtual environment. You will be responsible for developing and executing comprehensive search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic and paid traffic, improve website rankings, and enhance client conversion rates. Key responsibilities include conducting keyword research, performing on-page and off-page optimization, analyzing website performance using tools like Google Analytics and SEMrush, managing Google Ads campaigns, and creating compelling ad copy. You will also monitor industry trends, identify new opportunities, and provide clients with detailed performance reports and actionable insights. The ideal candidate possesses a deep understanding of search engine algorithms, best practices for SEO and SEM, and proven experience in managing successful paid search campaigns. Strong analytical skills, excellent communication abilities, and a passion for data-driven decision-making are essential. Proficiency in SEO tools (e.g., Moz, Ahrefs), SEM platforms (e.g., Google Ads, Bing Ads), and web analytics is required. A bachelor's degree in Marketing, Communications, or a related field, coupled with at least 3 years of relevant experience, is preferred. This role offers the chance to work with a variety of exciting brands, contribute to innovative digital campaigns, and grow your expertise in a dynamic and supportive remote team setting. You will be expected to stay updated on the latest digital marketing trends and algorithm changes, ensuring our clients remain competitive online. The ability to manage multiple client accounts simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment is crucial. Join a forward-thinking agency that values creativity, strategic thinking, and measurable results, all while enjoying the flexibility of a fully remote role. The role is based remotely, with the operational base historically linked to operations that might involve or originate from Kakamega, Kakamega, KE .
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist - SEO/SEM

00200 Ngong KES600000 Annually WhatJobs

Posted 21 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is seeking a results-driven Digital Marketing Specialist with a strong focus on SEO and SEM to join their dynamic, fully remote marketing team. This role is essential for enhancing online visibility, driving qualified traffic, and optimizing conversion rates for their digital platforms. You will be responsible for developing and executing comprehensive search engine strategies, managing paid advertising campaigns, and analyzing performance data to achieve marketing objectives. The ideal candidate is analytical, creative, and proficient in leveraging digital tools and platforms to maximize ROI.

Responsibilities:
  • Develop and implement effective SEO strategies to improve organic search rankings and traffic.
  • Conduct keyword research, competitive analysis, and content optimization.
  • Manage and optimize SEM campaigns (Google Ads, Bing Ads), including bid management and ad copywriting.
  • Analyze website performance data using tools like Google Analytics, Google Search Console, and SEMrush.
  • Create and manage A/B testing for landing pages and ad creatives.
  • Develop and execute email marketing campaigns.
  • Collaborate with content creators to ensure content is optimized for search engines.
  • Monitor industry trends and algorithm updates to stay ahead of the curve.
  • Report on campaign performance, providing insights and recommendations for improvement.
  • Stay informed about the latest digital marketing best practices and emerging channels.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3+ years of experience in digital marketing, with a proven track record in SEO and SEM.
  • In-depth knowledge of SEO principles, best practices, and tools (e.g., SEMrush, Ahrefs, Moz).
  • Experience managing successful Google Ads and Bing Ads campaigns.
  • Proficiency in Google Analytics and other web analytics platforms.
  • Strong understanding of content marketing and social media marketing principles.
  • Excellent analytical, problem-solving, and reporting skills.
  • Effective communication and collaboration abilities, crucial for a remote environment.
  • Ability to work independently, manage multiple campaigns, and meet deadlines.
  • Google Ads and Google Analytics certifications are highly desirable.
This is a fully remote position, offering the flexibility to work from any location. You will be part of a forward-thinking team dedicated to driving digital growth. Our client values innovation and efficiency in their remote operations. The role, whilst associated with our presence in Ruiru, Kiambu, KE , is open to candidates nationwide.
This advertiser has chosen not to accept applicants from your region.
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