2,905 Marketing Specialist jobs in Kenya

Remote FMCG Brand Manager & Market Analyst

30200 Tuwan KES150000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Remote FMCG Brand Manager & Market Analyst to drive brand growth and market penetration. This is a fully remote role, offering the flexibility to manage brand initiatives from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including product positioning, pricing, promotions, and advertising campaigns. This involves conducting in-depth market research, analyzing consumer trends, identifying competitive landscapes, and translating these insights into actionable brand plans. You will oversee all aspects of brand communication, ensuring consistency in messaging across all touchpoints. Collaboration with cross-functional teams, including product development, sales, and supply chain, will be critical to ensure successful product launches and ongoing brand management. The ideal candidate will possess a strong understanding of FMCG dynamics, consumer behavior, and marketing principles. A proven ability to analyze market data, develop strategic recommendations, and manage budgets effectively is essential. Excellent communication, presentation, and interpersonal skills are required to effectively lead brand initiatives and influence stakeholders remotely. You will be instrumental in shaping brand perception, driving sales volume, and achieving market leadership objectives.

Key Responsibilities:
  • Develop and implement integrated brand strategies to drive market share and profitability.
  • Conduct comprehensive market research, competitor analysis, and consumer insights gathering.
  • Analyze sales data, market trends, and promotional effectiveness to inform brand decisions.
  • Manage brand P&L and ensure marketing budgets are utilized efficiently.
  • Oversee the development and execution of advertising, public relations, and promotional campaigns.
  • Collaborate with product development teams on new product innovation and line extensions.
  • Work closely with the sales team to develop effective go-to-market strategies.
  • Ensure consistent brand messaging and visual identity across all marketing channels.
  • Monitor brand performance and provide regular reports to senior management.
  • Identify opportunities for brand growth and market expansion.
  • Lead cross-functional teams in the planning and execution of brand initiatives.
  • Stay current with industry trends and best practices in FMCG marketing.
Qualifications:
  • Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a strong asset.
  • Significant experience in brand management within the FMCG sector.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong analytical skills with the ability to interpret market data and consumer insights.
  • Excellent understanding of marketing principles, including product, price, place, and promotion.
  • Proficiency in market research methodologies and tools.
  • Exceptional communication, presentation, and interpersonal skills.
  • Demonstrated ability to lead and collaborate effectively in a remote team environment.
  • Experience in the **FMCG** industry is mandatory.
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Senior E-commerce Analyst - Retail (Remote)

40100 Kisumu KES110000 Monthly WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a leading Retail entity, is searching for a data-driven Senior E-commerce Analyst to join their fully remote team. This role is essential for driving strategic decisions and optimizing online performance through insightful data analysis. You will be responsible for collecting, analyzing, and interpreting large datasets related to website traffic, sales performance, customer behavior, and marketing campaign effectiveness. Your insights will inform strategies to improve conversion rates, enhance customer engagement, and maximize online revenue. Key duties include developing dashboards and reports to track key performance indicators (KPIs), identifying trends, and forecasting future performance. You will conduct deep-dive analyses into customer journeys, product performance, and promotional effectiveness, providing actionable recommendations to cross-functional teams, including marketing, merchandising, and operations. The ideal candidate will possess a Bachelor's degree in a quantitative field such as Statistics, Economics, Mathematics, or Computer Science, coupled with extensive experience in e-commerce analytics. Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics), SQL, and data visualization tools (e.g., Tableau, Power BI) is a must. Strong analytical, statistical, and problem-solving skills are crucial. Excellent communication abilities are required to present complex data findings clearly and concisely to stakeholders. Experience with A/B testing and experimentation is highly desirable. This is a prime opportunity to leverage your analytical prowess to shape the digital strategy of a prominent retail brand, working remotely to contribute to significant business growth, with a focus on enhancing the online presence and customer experience for shoppers in and around Kisumu, Kisumu, KE .
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Sales Team

Nairobi, Nairobi KES600000 - KES1200000 Y Amara Capital Limited

Posted today

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Company Description

Amara Capital Limited specializes in helping businesses craft compelling messages, design and brand their products and services, automate marketing processes, and build multiple sources of income. Our comprehensive approach ensures that our clients can effectively communicate their value propositions and achieve their business goals.

Role Description

This is a full-time hybrid role for the Sales Team at Amara Capital Limited. The role is based in Nairobi County, Kenya, with some work-from-home flexibility. The Sales Team member will be responsible for identifying sales opportunities, engaging prospects, building and maintaining client relationships, and achieving sales targets. Daily tasks will include client meetings, proposal development, conducting market research, and collaborating with marketing and product teams to ensure client satisfaction.

Qualifications

  • Excellent communication and interpersonal skills
  • Experience in sales, client management, and relationship-building
  • Market research and analytical skills
  • Ability to work independently and as part of a team
  • Proficiency in using CRM software and sales tools
  • Understanding of product branding and marketing automation
  • Bachelor's degree in Business, Marketing, or a related field is preferred
  • Previous experience in a similar role is an advantage
  • Familiarity with the Nairobi County business landscape is beneficial
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Digital Marketing Specialist - SEO & Content Strategy

20200 Kapsuser KES240000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is a growing digital agency seeking a talented and proactive Digital Marketing Specialist with a deep understanding of SEO and Content Strategy. This is a fully remote position, enabling you to contribute your expertise from anywhere within Kenya. You will play a key role in enhancing the online visibility and organic search performance for our diverse client base.

Responsibilities:
  • Develop and implement comprehensive SEO strategies, including on-page optimization, off-page link building, and technical SEO audits.
  • Conduct thorough keyword research and analysis to identify opportunities and inform content creation.
  • Create and manage content calendars, ensuring alignment with SEO goals and target audience interests.
  • Write and edit high-quality, engaging content for websites, blogs, social media, and other digital platforms.
  • Monitor and analyze website traffic and SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
  • Identify technical SEO issues and collaborate with web development teams to implement solutions.
  • Stay updated on the latest search engine algorithms, SEO best practices, and digital marketing trends.
  • Provide clients with regular reports on SEO performance, insights, and recommendations.
  • Advise clients on content marketing strategies to drive organic traffic and engagement.
  • Collaborate with paid media specialists to ensure integrated digital marketing efforts.
  • Assist in developing client proposals and presentations related to SEO and content services.
Qualifications:
  • Bachelor's degree in Marketing, Communications, English, or a related field.
  • Minimum of 3 years of experience in SEO and content marketing, preferably within an agency setting.
  • Proven track record of improving organic search rankings and driving qualified traffic through SEO initiatives.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
  • Strong understanding of on-page, off-page, and technical SEO principles.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Experience in developing and executing content marketing strategies.
  • Ability to analyze data, identify trends, and make data-driven recommendations.
  • Strong communication and interpersonal skills, with the ability to explain complex SEO concepts clearly.
  • Highly organized, detail-oriented, and capable of managing multiple projects effectively in a remote work environment.
  • Must be based in Kenya and available to work remotely from Kericho, Kericho, KE or any other suitable location.
This is an excellent opportunity for a digital marketing professional passionate about SEO and content to grow within a supportive, remote-first agency environment.
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Sales Staff Member

Nairobi, Nairobi KES600000 - KES1200000 Y Amara Capital Limited

Posted today

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Company Description

Amara Capital Limited helps businesses craft compelling messages, design and brand products and services, automate marketing processes, and build multiple sources of income. We specialize in providing tailored solutions that drive growth and success for our clients. Our team is dedicated to innovation and excellence, ensuring that our clients achieve their business objectives effectively and efficiently.

Role Description

This is a full-time role for a Sales Staff Member. The Sales Staff Member will be responsible for developing and maintaining client relationships, identifying sales opportunities, and achieving sales targets. Daily tasks will include conducting market research, preparing sales presentations, and following up on leads. This is a hybrid role based in Nairobi County, Kenya, offering the flexibility to work from home for part of the week.

Qualifications

  • Strong sales skills, including prospecting, lead generation, and closing deals
  • Excellent communication, presentation, and negotiation skills
  • Ability to conduct market research and analyze data
  • Proficiency in using CRM software and other sales tools
  • Organizational and time management skills
  • Self-motivated and able to work independently as well as part of a team
  • Previous experience in sales, marketing, or a related field is preferred
  • Bachelor's degree in Business, Marketing, or a related field
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Agricultural Economist - Market Analysis & Strategy

12345 Embu, Eastern KES280000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking a skilled Agricultural Economist to conduct in-depth market analysis and develop strategic recommendations for the agricultural sector. This role requires a strong understanding of agricultural economics, market trends, supply chains, and policy impacts. The successful candidate will be responsible for collecting and analyzing data related to crop production, commodity prices, trade flows, and consumer demand. You will develop economic models to forecast market changes, assess risks and opportunities, and provide strategic insights to support business planning and investment decisions. Expertise in statistical software (e.g., R, SPSS, Stata) and experience with agricultural databases and research methodologies are essential. You will prepare comprehensive reports, presentations, and policy briefs for various stakeholders, including farmers, agribusinesses, and government agencies. A Bachelor's or Master's degree in Agricultural Economics, Economics, or a related field is required, along with significant experience in economic analysis and market research within the agricultural domain. Excellent analytical, quantitative, and communication skills are a must. This is an opportunity to contribute to the sustainable growth and development of the agricultural sector by providing critical economic intelligence and strategic guidance. You will work closely with industry experts and policymakers to identify key drivers of change and opportunities for innovation. Your role will involve evaluating the economic viability of new agricultural technologies and practices, as well as analyzing the impact of climate change on agricultural markets.
Location: This position is based in Embu, Embu, KE .
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Sales And Marketing Employee

Nairobi, Nairobi KES600000 - KES1200000 Y Amara Capital Limited

Posted today

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Company Description

Amara Capital Limited helps businesses craft compelling messages, design and brand products and services, automate the marketing process, and build multiple sources of income. Through innovative solutions, Amara Capital Limited supports enterprises in achieving their marketing and financial goals. With a focus on sustainable growth, the company provides tailored strategies to enhance brand presence and business efficiency.

Role Description

This is a full-time hybrid role for a Sales and Marketing Employee. The role is located in Nairobi County, Kenya, with some work-from-home flexibility. The Sales and Marketing Employee will be responsible for developing and executing sales strategies, providing customer service, conducting training sessions, and managing sales and marketing activities. Day-to-day tasks include identifying new sales opportunities, maintaining client relationships, creating marketing materials, and implementing marketing campaigns.

Qualifications

  • Excellent Communication and Customer Service skills
  • Proven experience in Sales and Sales & Marketing
  • Ability to conduct Training sessions
  • Strong organizational and time management abilities
  • Proficiency in digital marketing tools and platforms is a plus
  • Bachelor's degree in Marketing, Business, or related field
  • Ability to work independently and as part of a team
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Sales Specialist

Nairobi, Nairobi KES900000 - KES1200000 Y Stark Strategies

Posted today

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Company Description

Stark Strategies is driven by a passionate team dedicated to transforming the learning and development (L&D) landscape across Kenya and the East African region. In collaboration with leading global L&D partners, we create tailored learning paths, foster skill development, and craft growth strategies that empower African businesses. Our aim is to enable these businesses to adapt and thrive in an era of digital disruption.

Role Description

This is a full-time on-site role for a Sales Specialist based in Nairobi County, Kenya. The Sales Specialist will be responsible for identifying and engaging potential clients, conducting sales presentations, managing customer accounts, and providing excellent customer service. They will also collaborate with the training team to understand the products and services offered and to effectively communicate these to clients.

Qualifications

  • Strong Communication and Customer Service skills
  • Proven track record in Sales and Sales Management
  • Experience in Training and client education
  • Excellent negotiation and interpersonal skills
  • Ability to work independently and as part of a team
  • Bachelor's degree in Business, Marketing, or related field
  • Familiarity with the
    L&D industry
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Sales And Marketing Specialist

Nairobi, Nairobi KES900000 - KES1200000 Y AradBranding

Posted today

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Company Description

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Role Description

This is a part-time remote role for a Sales and Marketing Specialist. The Sales and Marketing Specialist will be responsible for identifying and securing new sales opportunities, managing customer relationships, delivering excellent customer service, and supporting sales management efforts. The specialist will also engage in marketing activities to promote our brand and drive sales initiatives. Training staff on sales techniques and best practices is another key aspect of this role.

Qualifications

  • Strong Communication and Customer Service skills
  • Proven Sales and Sales Management experience
  • Experience in Training and mentoring sales teams
  • Excellent problem-solving and decision-making abilities
  • Ability to work independently and remotely
  • Bachelor's degree in Marketing, Business, or related field is preferred
  • Experience in the branding or marketing industry is a plus
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Sales And Marketing Specialist

Nairobi, Nairobi KES600000 - KES1200000 Y Acapel

Posted today

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Company Description

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Role Description

This is a full-time on-site role for a Sales and Marketing Specialist located in Nairobi. The Sales and Marketing Specialist will be responsible for developing and implementing sales strategies, managing customer relationships, providing customer service, and conducting training sessions for sales teams. Day-to-day tasks include identifying market opportunities, executing marketing campaigns, overseeing sales management activities, and achieving sales targets.

Qualifications

  • Excellent Communication and Customer Service skills
  • Proven experience in Sales and Sales Management
  • Ability to conduct Training sessions for sales teams
  • Strong organizational and time management skills
  • Analytical thinking and problem-solving abilities
  • Bachelor's degree in Marketing, Business Administration, or related field
  • Experience in the marketing industry is a plus
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