2 Digital Marketing Strategist Seo Sem Specialist jobs in whatjobs

Digital Marketing Strategist - SEO & SEM Specialist

30100 Abothuguchi West KES3200000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is seeking a highly analytical and creative Digital Marketing Strategist with a strong focus on SEO and SEM to join their forward-thinking marketing department. This is a fully remote role, allowing you to contribute to our global campaigns from anywhere. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, lead generation, and customer acquisition. This includes conducting in-depth keyword research, optimizing website content and structure for search engines, and managing paid search campaigns across platforms like Google Ads and Bing Ads. You will monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement. Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Adobe Analytics) is essential. You should be adept at A/B testing, conversion rate optimization, and creating compelling ad copy. A deep understanding of current SEO best practices, algorithm updates, and industry trends is critical. The ability to develop and manage marketing budgets, track ROI, and report on key performance indicators (KPIs) to stakeholders is also required. This role demands a proactive individual with excellent communication and collaboration skills, who can work effectively in a remote team environment. You will be instrumental in enhancing our online presence and achieving our digital marketing objectives. We are looking for someone who is passionate about leveraging data to drive marketing success and is eager to stay ahead of the curve in the ever-evolving digital landscape. Strategic thinking, a results-oriented approach, and a keen eye for detail are crucial for this position. You will have the opportunity to shape the digital footprint of our brand and make a significant impact on our business growth, all while enjoying the benefits of a fully remote work arrangement. The ideal candidate will be adept at identifying new opportunities for online growth and implementing innovative strategies to capitalize on them. We value a data-driven mindset and a commitment to achieving measurable results. This role, conceptually located in Garissa, Garissa, KE , is to be performed entirely remotely.
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Digital Marketing Strategist - SEO/SEM Specialist

01001 Kisumu KES100000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a proactive and data-driven Digital Marketing Strategist to join their fully remote team. This role focuses on developing and executing comprehensive online marketing campaigns to enhance brand visibility and drive customer acquisition. The ideal candidate will have a deep understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles. You will be responsible for analyzing market trends, identifying target audiences, and creating compelling digital content that resonates with them. A key aspect of this position involves managing and optimizing paid advertising campaigns across various platforms, such as Google Ads and social media, to maximize ROI.

Key responsibilities include:
  • Developing and implementing strategic digital marketing plans to achieve business objectives.
  • Conducting keyword research and on-page/off-page SEO optimization for websites.
  • Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
  • Creating engaging and relevant content for blog posts, social media, email newsletters, and website landing pages.
  • Analyzing website traffic and campaign performance using tools like Google Analytics, and generating insightful reports.
  • Developing and managing social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Implementing email marketing campaigns, including segmentation, A/B testing, and automation.
  • Staying up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
  • Collaborating with design and development teams to improve user experience and conversion rates.
  • Monitoring competitor activities and identifying opportunities for growth.
  • Managing marketing budgets effectively and reporting on spend and ROI.
  • Testing and iterating on campaign strategies to continuously improve performance.
A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred. Proven experience (3+ years) in digital marketing, with a strong portfolio showcasing successful SEO/SEM campaigns, is essential. Proficiency in marketing automation tools, CRM software, and analytics platforms is required. Excellent written and verbal communication skills, strong analytical abilities, and a creative mindset are crucial. This is a fully remote position, requiring self-discipline, excellent time management, and the ability to work effectively in a virtual environment.
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