14 Digital Marketing Strategist E Commerce jobs in whatjobs
Digital Marketing Strategist - E-commerce
Posted 23 days ago
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Job Description
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies for e-commerce platforms and social media channels.
- Manage and execute paid social media advertising campaigns (Facebook, Instagram, TikTok, etc.), including budget allocation, targeting, creative development, and performance analysis.
- Oversee the content strategy for social media platforms, ensuring brand consistency and audience engagement.
- Plan and execute email marketing campaigns, including segmentation, automation, and A/B testing to maximize conversion rates.
- Collaborate with the web development team to optimize website user experience and conversion funnels for e-commerce.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Track, analyze, and report on key performance indicators (KPIs) such as ROI, CPA, CTR, engagement rates, and website traffic.
- Utilize analytics tools (e.g., Google Analytics, social media insights) to derive actionable insights and refine strategies.
- Manage relationships with external agencies or freelancers as needed.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Contribute to brand storytelling and community management efforts across all digital touchpoints.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 3-5 years of experience in digital marketing, with a strong focus on e-commerce and social media management.
- Demonstrated success in developing and executing profitable online advertising campaigns.
- Proficiency in using various social media management tools (e.g., Hootsuite, Buffer) and advertising platforms.
- Strong understanding of SEO/SEM principles and their application to e-commerce.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Creative mindset with strong copywriting and content creation abilities.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent project management and organizational skills.
- Ability to work collaboratively in a hybrid work environment, balancing remote and in-office responsibilities.
Digital Marketing Strategist - E-commerce
Posted 23 days ago
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Job Description
Digital Marketing Strategist - E-commerce
Posted 23 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive online sales and brand awareness for e-commerce platforms.
- Manage and optimize Search Engine Optimization (SEO) initiatives to improve organic search rankings and drive qualified traffic.
- Plan and execute Paid Search (SEM) campaigns across platforms like Google Ads, managing budgets and optimizing for ROI.
- Develop and manage social media marketing strategies to build community, engage customers, and drive conversions.
- Create and oversee the execution of compelling content marketing strategies, including blog posts, product descriptions, and email newsletters.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
- Identify key performance indicators (KPIs) and track progress towards achieving marketing goals.
- A/B test different marketing approaches, landing pages, and ad creatives to maximize effectiveness.
- Collaborate with the e-commerce team to ensure a seamless customer journey from discovery to purchase.
- Stay updated on the latest digital marketing trends, tools, and best practices, particularly within the e-commerce space.
- Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Develop strategies for customer retention and loyalty programs.
- Work with designers and developers to create engaging digital assets and landing pages.
- Prepare regular reports on digital marketing performance for stakeholders.
- Identify and leverage new digital channels and opportunities for growth.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven success in developing and executing SEO, SEM, social media, and content marketing strategies.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and SEO tools (e.g., SEMrush, Ahrefs).
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
- Strong analytical skills and the ability to interpret data to drive strategic decisions.
- Excellent written and verbal communication skills.
- Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
- Creative thinking and a passion for digital innovation.
- Understanding of UI/UX principles for online conversion optimization.
- Familiarity with the e-commerce market in Malindi, Kilifi, KE , is beneficial but not required for this remote role.
Digital Marketing Strategist, E-commerce
Posted 23 days ago
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Digital Marketing Strategist - E-commerce
Posted 15 days ago
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Job Description
Digital Marketing Strategist - E-commerce
Posted 15 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI and achieve conversion goals.
- Oversee social media strategy, content creation, community management, and engagement across relevant platforms.
- Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics) to identify trends and opportunities.
- Develop and implement A/B testing strategies for website optimization, ad creatives, and email campaigns.
- Create compelling and engaging content for various digital platforms, including social media posts, blog articles, email newsletters, and ad copy.
- Monitor competitor activities and industry trends to identify new opportunities and stay ahead of the curve.
- Collaborate with sales, product, and design teams to ensure brand consistency and alignment of marketing efforts with business objectives.
- Manage marketing budgets effectively, ensuring optimal allocation of resources.
- Report on key marketing metrics and provide insights and recommendations for continuous improvement.
Qualifications:
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- A minimum of 5-7 years of proven experience in digital marketing, with a significant focus on e-commerce and social media management.
- Demonstrated success in developing and executing successful online advertising campaigns.
- Proficiency in SEO/SEM best practices and tools (e.g., Google Search Console, SEMrush).
- Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their advertising capabilities.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent copywriting and content creation skills for digital media.
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced remote environment.
- Creative thinking and a passion for digital innovation.
Digital Marketing Strategist (E-commerce)
Posted 12 days ago
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Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing campaigns across multiple channels including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Manage and optimize e-commerce website performance, focusing on user experience, conversion rate optimization (CRO), and customer journey mapping.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
- Define key performance indicators (KPIs) for all digital marketing activities and track performance against goals.
- Utilize analytics tools (e.g., Google Analytics, social media insights) to measure campaign effectiveness, gather insights, and generate detailed reports.
- Manage paid advertising budgets and campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI.
- Develop and implement effective social media strategies to build brand awareness and engage with target audiences.
- Create compelling content strategies that align with brand messaging and drive customer engagement and conversions.
- Manage email marketing campaigns, including list segmentation, automation, and performance analysis.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams (e.g., sales, product development) to ensure cohesive marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
- Expertise in SEO, SEM, social media advertising, content marketing, and email marketing.
- Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools (e.g., Google Analytics, HubSpot, Mailchimp).
- Excellent analytical skills and the ability to interpret data to inform strategy.
- Strong creative thinking and problem-solving abilities.
- Exceptional written and verbal communication skills, vital for remote collaboration.
- Demonstrated ability to manage projects and work independently in a remote setting.
- Experience with A/B testing and conversion rate optimization techniques.
This role is perfect for a strategic thinker who is passionate about online growth and thrives in a flexible, remote work environment. You will be empowered to innovate and make a significant impact on our e-commerce success. The position is based in **Embu, Embu, KE**, but operates entirely remotely.
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Digital Marketing Strategist - E-commerce
Posted 12 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives for e-commerce.
- Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and visibility.
- Plan, execute, and manage Search Engine Marketing (SEM) campaigns, including Google Ads and other PPC platforms.
- Develop and oversee social media marketing strategies to build brand awareness and community engagement.
- Create and manage content marketing initiatives, including blog posts, articles, and website copy, to attract and retain customers.
- Design and execute effective email marketing campaigns to nurture leads and drive conversions.
- Explore and manage affiliate marketing programs to expand reach and drive sales.
- Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, CAC, LTV, ROI).
- Conduct market research and competitor analysis to identify trends and opportunities.
- Collaborate with web development and design teams to optimize user experience and conversion rates on the website.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively.
- A/B test various marketing elements to continuously improve campaign performance.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of hands-on experience in digital marketing, with a strong focus on e-commerce.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
- Strong analytical skills and the ability to interpret data to drive strategic decisions.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Experience with A/B testing and conversion rate optimization (CRO).
- Ability to work independently and manage multiple projects in a remote setting.
- Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.
Digital Marketing Strategist (E-commerce)
Posted 18 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to achieve e-commerce sales targets and key performance indicators (KPIs).
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Oversee the company's social media presence, including content creation, community management, and engagement strategies.
- Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
- Create and manage email marketing campaigns, including segmentation, automation, and performance analysis.
- Develop compelling and engaging content for various digital channels, including website copy, blog posts, social media updates, and ad creatives.
- Analyze campaign performance using tools like Google Analytics, social media analytics, and other relevant platforms.
- Provide regular reports on campaign performance, insights, and recommendations for optimization.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams to ensure brand consistency and alignment of marketing efforts.
- Manage the digital marketing budget effectively to maximize ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and social media management.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, email marketing platforms (e.g., Mailchimp, Sendinblue), and SEO tools (e.g., SEMrush, Ahrefs).
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Creative thinking and a passion for innovative marketing solutions.
- Ability to work independently, manage multiple projects, and thrive in a fast-paced, remote environment.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
Digital Marketing Strategist - E-commerce
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and execute integrated digital marketing strategies to drive e-commerce sales and brand awareness.
- Manage and optimize social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
- Implement SEO and SEM strategies to improve search engine rankings and drive qualified traffic.
- Create compelling and engaging content for websites, social media, and email marketing.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Analyze campaign performance using tools like Google Analytics, social media insights, and CRM data.
- Manage paid advertising campaigns (PPC, social ads) and optimize for ROI.
- Develop and nurture email marketing campaigns to foster customer loyalty and drive repeat purchases.
- Collaborate with design and content teams to create visually appealing and effective marketing assets.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and social media.
- Proven track record of developing and executing successful digital marketing campaigns.
- Expertise in SEO, SEM, content marketing, email marketing, and social media marketing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent written and verbal communication skills.
- Creative thinking and a passion for storytelling.
- Experience working in a remote team environment.
- Ability to manage multiple projects simultaneously and meet deadlines.