48 Senior Digital Marketing Strategist E Commerce Growth jobs in whatjobs
Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
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Job Description
Responsibilities:
- Develop and execute data-informed digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
- Oversee the creation of engaging and relevant content for blog posts, social media updates, email newsletters, and website landing pages.
- Conduct keyword research, competitor analysis, and market trend monitoring to identify new opportunities for growth.
- Analyze campaign performance data using tools like Google Analytics, SEMrush, and social media insights to identify insights and areas for improvement.
- Develop and manage email marketing automation workflows and nurture campaigns to enhance customer engagement and retention.
- Collaborate with web development and design teams to ensure website optimization for search engines and user experience.
- Stay current with industry trends, emerging platforms, and best practices in digital marketing.
- Manage relationships with third-party vendors and agencies as needed.
- Report on campaign performance to senior management, providing clear insights and strategic recommendations.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong emphasis on e-commerce and performance marketing.
- Demonstrated success in managing and optimizing SEO, SEM, social media advertising, and email marketing campaigns.
- Proficiency in marketing automation platforms and CRM systems.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Familiarity with project management tools and agile methodologies.
- Ability to thrive in a fast-paced, collaborative, remote work environment.
- This role is based in Ongata Rongai, Kajiado, KE but is conducted entirely remotely.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
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Job Description
Responsibilities:
- Develop and execute integrated digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
- Implement and oversee SEO strategies to improve organic search rankings and drive qualified traffic.
- Develop and manage content marketing initiatives, including blog posts, articles, and other engaging content.
- Oversee social media strategy, community engagement, and paid social campaigns.
- Develop and execute email marketing campaigns to nurture leads and drive customer retention.
- Analyze website traffic and campaign performance data using tools like Google Analytics to identify trends and optimize strategies.
- Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
- Collaborate with design and development teams to ensure a seamless user experience across all digital touchpoints.
- Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong emphasis on e-commerce and performance marketing.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results (sales, leads, traffic).
- In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, and email marketing platforms.
- Strong analytical skills and ability to interpret complex data to inform strategy.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for innovation in digital marketing.
- Ability to manage multiple projects and meet deadlines in a remote work environment.
- Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
This is a prime opportunity for a seasoned digital marketer to lead impactful campaigns and drive significant e-commerce growth. The designated administrative location is Mombasa, Mombasa, KE , however, this is a fully remote position.
Senior Digital Marketing Strategist, E-commerce Growth
Posted 23 days ago
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Job Description
Key Responsibilities:
- Develop and execute innovative digital marketing strategies aligned with business objectives, focusing on e-commerce growth.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels, ensuring maximum ROI.
- Oversee search engine optimization (SEO) efforts, including keyword research, content strategy, and technical SEO, to improve organic search rankings.
- Develop and manage social media marketing strategies, including content creation, community engagement, and influencer collaborations.
- Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, identifying trends and opportunities for optimization.
- Collaborate with content creators, web developers, and design teams to ensure cohesive brand messaging and user experience across all digital touchpoints.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, recommending and implementing new strategies.
- Manage marketing budgets, track expenses, and provide regular performance reports to stakeholders.
- Identify and test new digital marketing channels and tactics to expand reach and engagement.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI and achieve conversion goals.
- Conduct keyword research, competitor analysis, and market trend analysis to inform SEO strategies and content creation.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
- Oversee social media strategy, content creation, community engagement, and paid social campaigns.
- Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics) to identify insights and optimize strategies.
- Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and effective campaign execution.
- Manage the digital marketing budget, allocating resources effectively across different channels and initiatives.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly in the e-commerce space.
- Provide leadership and guidance to junior marketing team members in a remote environment.
- Test and iterate on marketing campaigns to continuously improve performance.
- Report on key marketing metrics and insights to stakeholders.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
Job Viewed
Job Description
Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
Job Viewed
Job Description
Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage data-driven digital marketing strategies to achieve business objectives.
- Oversee and optimize all paid advertising campaigns (Google Ads, Social Media Ads).
- Drive organic growth through advanced SEO and content marketing initiatives.
- Manage social media presence and engagement strategies across relevant platforms.
- Develop and execute email marketing campaigns for lead nurturing and customer retention.
- Analyze campaign performance using web analytics tools and provide actionable insights.
- Conduct market research and competitive analysis to identify new opportunities.
- Collaborate with cross-functional teams to ensure brand consistency and campaign effectiveness.
- Manage marketing budgets and allocate resources efficiently to maximize ROI.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 7 years of experience in digital marketing, with a strong focus on strategy and execution.
- Demonstrated success in driving significant growth in online customer acquisition and revenue.
- Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and various social media advertising platforms.
- Experience with marketing automation tools and CRM systems.
- Strong analytical, problem-solving, and strategic thinking skills.
- Excellent written and verbal communication skills.
- Proven ability to manage multiple projects simultaneously in a remote setting.
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Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing to drive e-commerce sales.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target CPA/ROAS.
- Conduct keyword research, competitor analysis, and audience segmentation to inform campaign strategies.
- Oversee the creation of compelling and engaging digital content, including website copy, blog posts, social media updates, and email newsletters.
- Implement and manage SEO best practices to improve organic search rankings and drive relevant traffic.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics and provide actionable insights.
- Develop and execute email marketing campaigns to nurture leads, engage customers, and drive repeat purchases.
- Manage social media presence, fostering community engagement and brand loyalty.
- Collaborate with design and development teams to ensure optimal user experience and conversion rate optimization (CRO) on the website.
- Stay abreast of the latest digital marketing trends, tools, and technologies, and recommend innovative approaches.
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
- Track, measure, and report on the performance of all digital marketing campaigns against key KPIs.
- Identify and cultivate strategic partnerships with influencers and affiliate marketers.
- Conduct A/B testing on various marketing elements to continuously improve campaign effectiveness.
- Contribute to the overall marketing strategy and brand development efforts.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong focus on e-commerce and growth strategies.
- Demonstrated success in managing and optimizing SEO, SEM, social media, and email marketing campaigns.
- Proficiency in using Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
- Strong understanding of e-commerce principles, customer journey mapping, and conversion rate optimization.
- Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
- Outstanding written and verbal communication skills.
- Ability to work independently, manage multiple projects, and thrive in a fast-paced remote environment.
- Creative thinking and a passion for digital innovation.
- Experience with marketing automation tools is a plus.
- Fluency in English; additional languages are an advantage.
- Certifications in Google Ads, Google Analytics, or similar platforms are highly valued.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth and optimize campaign performance.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and customer acquisition costs.
- Oversee the creation of engaging and persuasive marketing content for various digital platforms.
- Lead social media strategy, including content planning, community management, and influencer outreach.
- Develop and execute email marketing campaigns to nurture leads, drive conversions, and foster customer loyalty.
- Monitor website analytics and campaign performance using tools like Google Analytics, producing regular reports with actionable insights.
- Collaborate with sales, product development, and design teams to ensure cohesive brand messaging and customer experience.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, recommending and implementing new strategies.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Mentor junior marketing team members and contribute to a culture of learning and collaboration.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong focus on e-commerce and performance marketing.
- Demonstrated success in developing and executing multi-channel digital marketing campaigns that drive significant ROI.
- Expertise in SEO, SEM, content marketing, social media marketing, and email marketing automation.
- Proficiency with marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and CRM systems.
- Strong understanding of e-commerce platforms and conversion rate optimization (CRO) techniques.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills, with a talent for crafting compelling marketing copy.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, remote environment.
- Experience with A/B testing and data-driven decision-making.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 20 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to drive e-commerce growth.
- Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
- Analyze website traffic, user behavior, and campaign performance metrics.
- Identify opportunities for optimization and implement data-driven improvements.
- Manage digital marketing budgets and allocate resources effectively.
- Oversee the creation of engaging marketing content across various platforms.
- Conduct A/B testing and conversion rate optimization initiatives.
- Stay current with digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams to ensure brand consistency.
- Lead and mentor a remote digital marketing team.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in digital marketing, with a focus on e-commerce.
- Proven track record of success in driving online sales and customer acquisition.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.
- Strong analytical skills and experience with Google Analytics and other web analytics tools.
- Proficiency in content management systems (CMS) and marketing automation tools.
- Excellent project management and organizational skills.
- Strong leadership and communication abilities.
- Experience managing remote teams is a plus.