22 Senior Digital Marketing Strategist E Commerce jobs in whatjobs
Senior Digital Marketing Strategist - E-commerce
Posted 23 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive e-commerce sales and brand awareness.
- Manage and optimize various digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Utilize analytics tools (e.g., Google Analytics) to track campaign performance, analyze data, and provide actionable insights.
- Develop and execute A/B tests and conversion rate optimization (CRO) initiatives to improve website performance and user experience.
- Manage the e-commerce marketing budget and allocate resources effectively across channels.
- Create and manage content calendars and oversee the production of engaging marketing collateral.
- Build and manage relationships with affiliate partners and influencers.
- Collaborate with the e-commerce and product teams to ensure cohesive marketing campaigns and product launches.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Provide leadership and mentorship to a remote marketing team.
- Report on key marketing metrics and campaign performance to stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns that drive sales.
- Extensive knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
- Proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
- Experience with e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools.
- Strong understanding of A/B testing and conversion rate optimization principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong written and verbal communication and presentation skills.
- Ability to manage multiple projects and work effectively in a remote, fast-paced environment.
- Experience in managing advertising budgets is essential.
Senior Digital Marketing Strategist - E-commerce
Posted 23 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement innovative digital marketing strategies to drive traffic, conversions, and customer loyalty for e-commerce platforms.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Develop and execute SEO strategies to improve organic search rankings and visibility.
- Create and manage engaging email marketing campaigns to nurture leads and retain customers.
- Oversee social media marketing efforts, including content creation and community engagement.
- Analyze campaign performance data using tools like Google Analytics, and provide actionable insights and recommendations.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Collaborate with content creators, web developers, and other marketing team members to ensure cohesive campaign execution.
- Stay abreast of the latest digital marketing trends, algorithms, and best practices.
- Manage and mentor junior members of the marketing team.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven success in developing and executing integrated digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with Google Analytics, Google Ads, and other digital marketing platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Experience in A/B testing and conversion rate optimization (CRO).
- Demonstrated ability to work independently and collaboratively in a remote, fast-paced environment.
- Strong project management and organizational skills.
This is an exceptional opportunity to lead digital marketing efforts for a leading e-commerce brand, working entirely remotely from Ruiru, Kiambu, KE .
Senior Digital Marketing Strategist - E-commerce
Posted 9 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Develop and execute social media strategies to increase engagement, followers, and brand advocacy.
- Create and manage email marketing campaigns, including segmentation, automation, and performance analysis.
- Oversee content creation and distribution efforts to attract and retain target audiences.
- Analyze website traffic and user behavior using tools like Google Analytics to identify trends and opportunities.
- Develop and implement A/B testing strategies for website elements, ad creatives, and email campaigns.
- Monitor digital marketing performance metrics, generate reports, and provide actionable insights to stakeholders.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including product development, design, and customer service.
- Manage digital marketing budgets effectively and allocate resources for optimal performance.
- Identify and engage with potential influencers and partners to expand reach.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven success in developing and executing data-driven digital marketing strategies.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools and CRM systems.
- Strong analytical and problem-solving skills, with a data-oriented mindset.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a remote team environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
- Certifications in Google Ads or Google Analytics are advantageous.
Senior Digital Marketing Strategist (E-commerce)
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies aligned with business objectives.
- Manage and optimize all digital marketing campaigns across various channels (SEO, SEM, PPC, social media, email, content).
- Analyze campaign performance metrics, identify insights, and provide actionable recommendations for improvement.
- Conduct market research and competitive analysis to identify new opportunities and stay ahead of trends.
- Manage the digital marketing budget effectively and ensure optimal ROI.
- Oversee content creation and distribution strategies across all digital platforms.
- Develop and implement strategies to improve website traffic, conversion rates, and customer retention.
- Collaborate with product, sales, and design teams to ensure consistent brand messaging and integrated campaigns.
- Stay current with the latest digital marketing tools, technologies, and best practices.
- Manage and mentor junior marketing team members in a remote setting.
- Develop A/B testing strategies to continuously improve campaign performance.
- Report on key marketing metrics and overall campaign effectiveness to senior leadership.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on strategy and execution.
- Proven experience in managing successful campaigns across SEO, SEM, social media, email, and content marketing.
- Expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Strong understanding of e-commerce business models and customer journey optimization.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional written and verbal communication skills, with the ability to articulate complex strategies clearly.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced remote environment.
- Experience with CRM systems and marketing analytics software.
- Creative mindset with a passion for digital innovation and continuous learning.
- Demonstrated leadership capabilities and experience managing remote teams.
Senior Digital Marketing Strategist - E-commerce
Posted 4 days ago
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Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
- Manage and optimize SEO/SEM campaigns, social media advertising, content marketing, and email marketing initiatives.
- Conduct market research and competitive analysis to identify growth opportunities and emerging trends.
- Utilize web analytics tools (e.g., Google Analytics) to track, analyze, and report on campaign performance.
- Make data-driven recommendations for optimizing marketing spend, A/B testing, and improving user experience.
- Collaborate with creative and web development teams to ensure brand consistency and compelling content.
- Manage relationships with external agencies and technology partners.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.
- Hands-on experience with web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
- Strong understanding of content marketing principles and conversion rate optimization (CRO).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication and presentation skills, with the ability to articulate complex strategies.
- Demonstrated ability to manage multiple projects effectively in a remote work environment.
- Experience with marketing automation platforms and CRM systems is a plus.
Senior Digital Marketing Strategist - E-commerce
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to increase website traffic, conversion rates, and customer engagement for e-commerce platforms.
- Manage and optimize paid advertising campaigns across various platforms, including Google Ads, social media advertising (Facebook, Instagram, TikTok, etc.), and other relevant channels.
- Oversee search engine optimization (SEO) initiatives to improve organic search rankings and drive qualified traffic.
- Develop and execute content marketing strategies, including blog posts, social media content, email newsletters, and website copy, to engage the target audience.
- Manage social media presence, fostering community engagement and building brand loyalty.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
- Identify new digital marketing trends, tools, and technologies to ensure our strategies remain competitive and effective.
- Collaborate with the e-commerce, product, and design teams to ensure a cohesive brand experience across all touchpoints.
- Manage the digital marketing budget effectively, ensuring maximum ROI.
- Stay updated on e-commerce best practices and consumer behavior trends.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of progressive experience in digital marketing, with a strong focus on e-commerce and proven success in driving online sales.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and social media analytics platforms.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) is essential.
- Strong understanding of customer journey mapping and conversion rate optimization (CRO).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines in a remote environment.
- Experience with A/B testing and marketing automation tools.
Senior Digital Marketing Strategist - E-commerce
Posted 23 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business goals and target audience insights.
- Manage and optimize SEO/SEM campaigns to increase organic and paid search visibility and drive qualified traffic.
- Oversee social media strategy, content creation, community management, and paid social advertising.
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Create and manage content marketing initiatives, including blog posts, articles, and website copy, to engage and educate the audience.
- Implement conversion rate optimization (CRO) strategies to improve website user experience and maximize conversions.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights and recommendations.
- Stay current with digital marketing trends, tools, and best practices, identifying opportunities for innovation.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure a cohesive brand message.
- Manage the digital marketing budget effectively and ensure a strong ROI.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven expertise in SEO, SEM (Google Ads), social media marketing (organic and paid), email marketing, and content strategy.
- Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Strong understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication and presentation skills.
- Demonstrated ability to manage multiple projects simultaneously and deliver results in a fast-paced, remote environment.
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Senior Digital Marketing Strategist - E-commerce
Posted 19 days ago
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Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing strategies to achieve e-commerce sales and brand awareness objectives.
- Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, etc.), and other relevant channels.
- Oversee SEO strategy, keyword research, on-page optimization, and link-building initiatives.
- Develop and implement engaging social media marketing plans to foster community and drive traffic.
- Create and manage email marketing campaigns, including segmentation, automation, and performance analysis.
- Collaborate with content creators to develop compelling and SEO-friendly content for blogs, websites, and social media.
- Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics) to derive actionable insights.
- Monitor market trends, competitor activities, and emerging digital marketing technologies.
- Manage marketing budgets effectively and report on campaign performance and ROI to stakeholders.
- Lead and mentor junior marketing team members in a remote setting, fostering a collaborative and high-performing environment.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 7 years of progressive experience in digital marketing, with a significant focus on e-commerce.
- Proven track record of success in developing and executing data-driven digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing best practices.
- Proficiency with web analytics tools (e.g., Google Analytics), advertising platforms, and marketing automation software.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, and presentation abilities.
- Demonstrated ability to work independently, manage multiple projects, and thrive in a remote work environment.
- Experience with e-commerce platforms (e.g., Shopify, Magento) is highly desirable.
- Must be eligible to work remotely from Machakos, Machakos, KE , or any other location where remote work is permitted by company policy.
Senior Digital Marketing Strategist - E-commerce
Posted 17 days ago
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Job Description
Senior Digital Marketing Strategist - E-commerce
Posted 18 days ago
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