201 Senior Digital Marketing Specialist jobs in Nairobi

Company Description

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Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for managing social media marketing campaigns, overseeing digital marketing strategies, analyzing web analytics, implementing online marketing initiatives, and ensuring effective communication with internal and external stakeholders. The role requires the ability to create and execute marketing strategies to drive brand awareness and engagement.

Qualifications

• Proficiency in Social Media Marketing and managing social media platforms
• Experience in Digital Marketing and implementing digital strategies
• Knowledge of Web Analytics to analyze and interpret data
• Experience in Online Marketing and developing online campaigns
• Strong Communication skills, both written and verbal
• Critical thinking and problem-solving skills
• Ability to work collaboratively within a team
• Bachelor's degree in Marketing, Business, or related field
• Previous experience in a similar role is a plus

Company Description

Spaza Communications specializes in harnessing the power of open-source technologies to drive growth. Our expertise spans content management, customer data management, e-commerce, and marketing automation. We are dedicated to utilizing innovative technologies to create impactful marketing solutions. Our focus is to support businesses in achieving their growth objectives.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for executing social media marketing campaigns, developing and implementing digital marketing strategies, analyzing web traffic, and managing online marketing initiatives. Day-to-day tasks will involve content creation, monitoring social media platforms, and ensuring effective communication with target audiences.

Qualifications

• Experience in Social Media Marketing, Digital Marketing, and Online Marketing
• Proficiency in Web Analytics tools and techniques
• Strong Communication skills, both written and verbal
• Ability to develop and execute marketing strategies
• Excellent organizational and time management skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Communications, or related field
• Experience in using open-source technologies is a plus

Company Description

At Nisc Cloud, we provide seamless and comprehensive 360° digital solutions. We specialize in advanced cloud hosting, creative visual brand identity, and results-driven digital marketing services designed to transform businesses. We help organisations scale, optimise, and succeed in a fast-changing digital landscape. We work with SMEs, corporates, and brands across Kenya to transform how they grow, compete, and win. Our mission is to offer sophisticated, professional, and affordable digital services to every business in Kenya.

Role Description

We are seeking a
strategic and results-driven Digital Marketing Specialist
to lead our marketing initiatives. You will play a dual role: driving
Nisc Cloud's internal brand and growth strategy
while also
supporting our clients with cutting-edge marketing campaigns
that deliver measurable results.

Key Responsibilities

• Brand & Marketing Strategy
  – Develop and execute comprehensive marketing strategies for Nisc Cloud and client brands, aligning with business objectives.
• Brand Positioning & Storytelling
  – Build and maintain a strong, differentiated brand identity across all platforms.
• Digital Advertising
  – Plan, launch, and optimise paid campaigns on
  Google Ads, Meta Ads, LinkedIn, and other platforms
  .
• SEO & Content Marketing
  – Drive organic traffic through SEO strategies, keyword optimization, and content planning.
• Above-the-Line (ATL) Marketing
  – Manage campaigns across
  radio, TV, billboards, and offline activations
  for brand visibility.
• Social Media & Community Management
  – Oversee content calendars, manage posting, and drive audience engagement across social platforms.
• Performance Tracking & Reporting
  – Set up analytics, monitor campaign KPIs (CTR, CPC, ROI, engagement), and provide actionable insights.
• Collaboration
  – Work closely with
  creative designers, videographers, and the sales team
  to deliver integrated campaigns.
• Lead Generation
  – Design and execute campaigns that generate qualified leads.
• Reputation Management
  – Monitor and enhance online brand presence across search, social, and review platforms
• Marketing Operations
  – Manage budgets, campaign timelines, and ensure smooth execution of both internal and client-facing initiatives.
• Market Intelligence & Innovation
  – Stay ahead of digital marketing trends, competitor activities, and introduce new strategies, channels, or technologies.

Requirements

• 5+ years of proven experience
  in 360 digital marketing and brand strategy.
• Strong expertise in
  SEO, SEM, Google Ads, LinkedIn Ads and Meta advertising
  .
• Experience in Above the Line (ATL)
  marketing campaigns
  (media buying, OOH).
• Solid understanding of
  marketing strategy,
  brand positioning, brand strategy and go-to-market strategy
  .
• Strong analytical and reporting skills with a results-oriented mindset.
• Excellent communication, leadership, and project management skills.

Why Join Us

• Be part of a
  fast-growing digital cloud company
  shaping the future of business automation and marketing in Kenya.
• Work on diverse projects for
  leading regional brands
  .
• A dynamic, ambitious, and innovative team culture.
• Competitive compensation and growth opportunities.

How to Apply:

Send your CV/portfolio and a short cover letter highlighting your most impactful campaign work to

Company Description

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Role Description

This is a full-time on-site role for a Digital Marketing Specialist based in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for creating and executing digital marketing campaigns, managing social media channels, analyzing web traffic data, and improving online marketing strategies. Daily tasks include content creation, monitoring and reporting on campaign performance, collaborating with the marketing team to optimize online presence, and ensuring alignment with the company's brand and objectives.

Qualifications

• Skills in Social Media Marketing and Online Marketing
• Experience in Digital Marketing and Web Analytics
• Strong Communication skills
• Proficiency in using digital marketing tools and platforms
• Ability to analyze data and create actionable insights
• A degree or diploma in Marketing, Business, Communications, or a related field
• Experience in a similar role is preferred
• Creativity and innovation in developing marketing strategies

Location: Westlands, Nairobi

Company: Nevin Digital Solutions

Job Overview

We are looking for an Intermediate SEO Expert to join our growing team. The ideal candidate will have hands-on experience with SEO campaigns — including on-page, off-page, and technical optimization — and will play a key role in improving client rankings and traffic growth.

You will work closely with our web and marketing teams to ensure that every project meets SEO best practices and delivers measurable results.

Key Responsibilities

Conduct in-depth keyword research and competitive analysis.

Implement on-page SEO: optimize meta tags, headings, images, and internal linking structures.

Perform technical SEO audits: fix crawl errors, improve site speed, ensure mobile responsiveness, and manage schema markup.

Develop and execute off-page SEO and link-building strategies.

Track and analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, and SEMrush.

Collaborate with the content team to align articles, blogs, and landing pages with SEO strategy.

Monitor algorithm updates and implement necessary strategy adjustments.

Optimize and manage Google Business Profiles for local SEO clients.

Requirements

1–2 years of proven SEO experience (agency experience preferred).

Strong understanding of search engine algorithms and ranking factors.

Hands-on experience with major SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, or Moz).

Working knowledge of WordPress and basic HTML/CSS.

Strong analytical skills and attention to detail.

Excellent communication and time management abilities.

Understanding of PPC and basic content strategy.

Compensation

Salary: KSh. 25,000 per month during a 3-month probation period.

Post-Probation: Absorption into the team with a salary review based on performance and client portfolio handled.

How to Apply

Send your CV, portfolio (if any), and a short paragraph explaining your most successful SEO project to

with the subject line: Application – Intermediate SEO Expert

Google Ads Specialist – Strategic PPC Expert

About Us

We are a forward-thinking digital marketing agency/brand committed to excellence and innovation. At Afeela, we empower businesses through highly effective Google Ads campaigns tailored for growth and performance. You'll thrive in an environment that values creativity, collaboration, and measurable results.

What You'll Do (Responsibilities)Strategically plan, launch, and oversee Google Ads campaigns across Search, Display, YouTube, and Performance Max.

Conduct keyword research, audience targeting, and competitive analysis to drive campaign effectiveness.

Continuously analyze campaign metrics—CTR, conversions, ROI—and optimize for performance.

Create and refine ad copy, landing pages, and bidding strategies to maximize ROI and ad quality.

Collaborate with marketing, creative, and analytics teams to align ad strategies with business goals.

Who You Are (Qualifications & Skills)Bachelor's degree in Marketing, Business, or related field.

Google Ads certification (Search, Display, Shopping preferred).

2+ years of experience managing Google Ads campaigns, with a demonstrable record of improving performance.

Analytical mindset with strong proficiency in Google Analytics and campaign reporting.

Skilled at managing advertising budgets and optimizing cost efficiency.

Bonus: Experience with SEO, SEM, Facebook Ads, or other paid platforms.

What We Offer (Perks & Benefits)Competitive salary based on experience, plus performance-based bonuses.

Comprehensive benefits including health coverage, flexible/hybrid working options.

Clear career progression and professional development opportunities.

A dynamic, supportive workplace where innovation and data-driven ideas are celebrated.