2,781 Senior Digital Marketing Manager Performance Marketing jobs in Kenya
Digital Marketing Manager - Performance & SEO
Posted 9 days ago
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Responsibilities:
- Develop and implement data-driven digital marketing strategies focused on performance and SEO.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
- Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
- Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
- Develop and manage email marketing campaigns and automation workflows.
- Collaborate with content teams to ensure content is optimized for search engines and user engagement.
- Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
- Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
- Manage relationships with external agencies and vendors as needed.
- Drive continuous improvement in conversion rates and customer acquisition costs.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
- Demonstrated success in managing and optimizing PPC campaigns.
- Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
- Experience with email marketing platforms and CRM systems.
- Strong analytical and reporting skills with the ability to translate data into actionable insights.
- Excellent understanding of the full digital marketing funnel.
- Proven ability to work independently and manage projects effectively in a remote setting.
- Strong communication and collaboration skills.
Digital Marketing Manager - Performance Advertising
Posted 18 days ago
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Job Description
Responsibilities:
- Develop and execute data-driven performance marketing strategies to achieve lead generation and sales objectives.
- Manage and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
- Conduct keyword research, audience segmentation, and bid management to ensure efficient ad spend and maximize ROI.
- Create compelling ad copy and design visually appealing ad creatives in collaboration with the design team.
- Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and generate regular performance reports.
- Identify trends and insights to optimize campaigns for improved performance and scalability.
- Manage the digital marketing budget effectively, allocating resources to maximize campaign effectiveness.
- Stay up-to-date with the latest trends, tools, and best practices in digital advertising and performance marketing.
- Collaborate with the content and SEO teams to ensure alignment of paid and organic strategies.
- Conduct A/B testing on ad copy, landing pages, and targeting parameters to continuously improve campaign results.
- Manage retargeting campaigns to re-engage website visitors and lost leads.
- Bachelor's degree in Marketing, Business, or a related quantitative field.
- Minimum of 5 years of hands-on experience in performance marketing and paid media management.
- Proven track record of successfully managing and optimizing large-scale paid advertising campaigns.
- In-depth knowledge of Google Ads, Meta Ads Manager, and other major ad platforms.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Experience with Google Analytics and other web analytics tools.
- Proficiency in A/B testing and conversion rate optimization (CRO).
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Experience with marketing automation platforms is a plus.
Digital Marketing Manager - Performance Marketing
Posted 20 days ago
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Job Description
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns to nurture leads and engage existing customers.
- Managing social media marketing efforts, including content creation and community engagement.
- Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
- Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
- Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
- Staying current with digital marketing trends, best practices, and emerging technologies.
- Managing the digital marketing budget effectively to maximize return on investment.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
Digital Marketing Manager - Performance Campaigns
Posted 20 days ago
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Job Description
- Developing and executing data-driven digital marketing strategies to achieve business goals.
- Managing and optimizing paid search (PPC) campaigns across Google Ads, Bing Ads, etc.
- Overseeing social media advertising campaigns (Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions.
- Implementing and managing display advertising and programmatic buying campaigns.
- Developing and executing affiliate marketing programs.
- Conducting A/B testing and multivariate testing to optimize campaign performance and landing pages.
- Analyzing campaign data, generating reports, and providing actionable insights to improve performance.
- Managing digital marketing budgets effectively to maximize ROAS.
- Staying up-to-date with the latest trends and best practices in digital marketing and advertising technology.
- Collaborating with content, creative, and web development teams to ensure cohesive brand messaging and user experience.
- Identifying and testing new digital marketing channels and opportunities.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven success in managing and optimizing large-scale PPC, social media advertising, and display advertising campaigns.
- In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Experience with marketing automation tools and CRM systems.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent project management and organizational skills.
- Outstanding written and verbal communication skills.
- Ability to thrive in a fast-paced, remote work environment.
- Experience in e-commerce or SaaS is a plus.
Digital Marketing Manager - Performance & Growth
Posted 10 days ago
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Job Description
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and sales.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Overseeing Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
- Managing social media marketing strategies and content calendars to enhance brand presence and engagement.
- Analyzing campaign performance using tools like Google Analytics, tracking key metrics, and providing actionable insights.
- Conducting market research to identify target audiences, competitive landscape, and emerging trends.
- Collaborating with content creators, designers, and web developers to ensure cohesive campaign execution.
- Managing the digital marketing budget and ensuring a high return on investment (ROI).
- Staying abreast of the latest digital marketing best practices, tools, and technologies.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies. Proven experience in managing successful paid media campaigns and a deep understanding of SEO, SEM, and content marketing is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Data Studio) is required. Excellent analytical, strategic thinking, and problem-solving skills are paramount. You must be a highly organized and self-motivated individual, capable of thriving in a remote work environment. Strong communication and interpersonal skills are vital for collaborating effectively with internal teams and external partners, remotely supporting initiatives in **Kakamega, Kakamega, KE**. A passion for data-driven decision-making and a continuous drive for optimization are crucial. This is an exciting opportunity to make a significant impact on our client's digital presence and growth trajectory. We are looking for a creative yet analytical marketer who can translate business objectives into measurable digital marketing success.
Lead Digital Marketing Manager - Performance & Growth
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and execute overarching digital marketing strategies aligned with business objectives and target audience engagement.
- Oversee and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and website traffic.
- Manage and optimize Paid Search (SEM) campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and lead generation.
- Develop and implement effective social media marketing strategies, including paid social campaigns, to increase brand awareness and engagement.
- Design and execute data-driven email marketing campaigns to nurture leads and drive customer retention.
- Oversee content marketing initiatives, ensuring the creation of valuable and engaging content that attracts and converts target audiences.
- Analyze digital marketing performance using web analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights.
- Conduct A/B testing and multivariate testing on various digital assets to continuously improve campaign performance.
- Manage digital marketing budgets, allocating resources effectively across channels to maximize ROI.
- Stay current with digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with cross-functional teams (e.g., sales, product, design) to ensure alignment and support business goals.
- Potentially lead and mentor a team of digital marketing specialists.
Senior Digital Marketing Manager - Entertainment
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to promote events, performances, and brand initiatives.
- Manage and optimize all paid digital advertising campaigns (SEM, social media ads).
- Oversee social media strategy and community engagement across all relevant platforms.
- Develop and execute content marketing strategies, including blog posts, videos, and other engaging assets.
- Manage the company's website, ensuring optimal user experience, SEO performance, and conversion rates.
- Analyze campaign performance using analytics tools (e.g., Google Analytics, social media insights) and report on key metrics.
- Identify target audiences and develop tailored messaging and campaigns.
- Collaborate with creative teams to develop compelling visual and written content.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices in the entertainment industry.
- Manage relationships with digital marketing vendors and agencies.
- Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant portion focused on the arts and entertainment sector.
- Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).
- Excellent written and verbal communication skills, with a talent for creative storytelling.
- Strong analytical and problem-solving abilities, with a data-driven approach.
- Experience managing budgets and optimizing marketing spend for maximum ROI.
- Ability to work collaboratively in a fast-paced, dynamic team environment.
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Senior Digital Marketing Manager - Performance
Posted 17 days ago
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Location: Nakuru, Nakuru, KE
Remote Digital Marketing Manager - Performance
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve business goals.
- Manage and optimize paid search (PPC), social media, display, and affiliate marketing campaigns.
- Conduct keyword research, audience segmentation, and targeting.
- Create compelling ad copy, visuals, and landing page content.
- Monitor campaign performance, analyze data, and generate detailed reports.
- Manage advertising budgets and ensure optimal allocation of resources.
- Conduct A/B testing on various campaign elements to improve performance.
- Collaborate with content and SEO teams to ensure integrated marketing efforts.
- Stay up-to-date with industry trends, new platforms, and best practices.
- Identify and evaluate new digital marketing opportunities.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing.
- Proven expertise in managing paid search (Google Ads, Bing Ads) and social media advertising campaigns.
- Proficiency in Google Analytics and other web analytics platforms.
- Experience with marketing automation tools and CRM systems.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Ability to manage budgets and measure ROI effectively.
- Strong written and verbal communication skills.
- Experience in e-commerce or B2C marketing is a plus.
Senior Digital Marketing Manager - Performance Marketing
Posted 20 days ago
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Job Description
Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .