2,765 Senior Digital Marketing Manager Performance Campaigns jobs in Kenya
Digital Marketing Manager - Performance Campaigns
Posted 21 days ago
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Job Description
- Developing and executing data-driven digital marketing strategies to achieve business goals.
- Managing and optimizing paid search (PPC) campaigns across Google Ads, Bing Ads, etc.
- Overseeing social media advertising campaigns (Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions.
- Implementing and managing display advertising and programmatic buying campaigns.
- Developing and executing affiliate marketing programs.
- Conducting A/B testing and multivariate testing to optimize campaign performance and landing pages.
- Analyzing campaign data, generating reports, and providing actionable insights to improve performance.
- Managing digital marketing budgets effectively to maximize ROAS.
- Staying up-to-date with the latest trends and best practices in digital marketing and advertising technology.
- Collaborating with content, creative, and web development teams to ensure cohesive brand messaging and user experience.
- Identifying and testing new digital marketing channels and opportunities.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven success in managing and optimizing large-scale PPC, social media advertising, and display advertising campaigns.
- In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Experience with marketing automation tools and CRM systems.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent project management and organizational skills.
- Outstanding written and verbal communication skills.
- Ability to thrive in a fast-paced, remote work environment.
- Experience in e-commerce or SaaS is a plus.
Digital Marketing Manager - Performance Marketing
Posted 21 days ago
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Job Description
Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
- Developing and executing email marketing campaigns to nurture leads and engage existing customers.
- Managing social media marketing efforts, including content creation and community engagement.
- Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
- Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
- Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
- Staying current with digital marketing trends, best practices, and emerging technologies.
- Managing the digital marketing budget effectively to maximize return on investment.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field. A minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media, is required. Proven experience managing successful PPC, SEO, and social media advertising campaigns is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot) is mandatory. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in e-commerce or B2B marketing is a plus. This is a fantastic opportunity to lead digital marketing initiatives in a remote-first environment, driving measurable growth for a dynamic company, based conceptually in Eldoret, Uasin Gishu, KE .
Senior Digital Marketing Manager - Performance Campaigns
Posted 18 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on performance metrics such as CPA, ROAS, and LTV.
- Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
- Oversee and execute paid social media advertising campaigns (e.g., Facebook, Instagram, LinkedIn, TikTok).
- Develop and manage affiliate marketing programs and partnerships.
- Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to maximize conversion rates.
- Collaborate with content and creative teams to develop high-performing ad copy and visuals.
- Manage digital marketing budgets effectively and ensure optimal allocation of resources.
- Stay current with the latest trends and best practices in digital marketing and performance advertising.
- Mentor junior marketing team members and foster a culture of data-driven decision-making within the remote team.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid channels.
- Proven expertise in managing large-scale paid search and paid social campaigns.
- Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Experience with A/B testing methodologies and tools.
- Excellent understanding of SEO principles and their impact on paid campaigns.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously in a remote setting.
- Exceptional communication and presentation skills.
- Experience in e-commerce or a related online business is highly desirable.
Senior Digital Marketing Manager - Performance Marketing
Posted 21 days ago
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Job Description
Key responsibilities include developing and managing comprehensive digital marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. You will be tasked with optimizing campaign performance through A/B testing, audience segmentation, and continuous analysis of key metrics such as ROI, CPA, and LTV. Developing and executing a robust SEO strategy to improve organic search rankings and drive qualified traffic is essential. You will also manage email marketing campaigns, from list segmentation and content creation to automation and performance tracking. Creating compelling social media content and strategies to enhance brand awareness and community engagement will also be part of your remit.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and campaign management. Proven expertise in managing substantial advertising budgets and delivering measurable results across paid search, paid social, and other digital channels is critical. A deep understanding of SEO best practices, email marketing automation tools, and social media marketing platforms is required. Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and various ad platform dashboards, are essential. Excellent communication, leadership, and project management skills are necessary to collaborate effectively with internal teams and external agencies. This remote role allows you to make a significant impact on a thriving business, contributing to its success from anywhere, supporting its reach into markets like Kisumu, Kisumu, KE .
Remote Digital Marketing Manager - Performance Marketing
Posted 3 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives, including lead generation and customer acquisition.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Oversee SEO strategy to improve organic search rankings and drive website traffic.
- Develop and execute content marketing plans, including blog posts, articles, and social media content.
- Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
- Track, analyze, and report on key marketing metrics (e.g., ROI, CPA, conversion rates, website traffic).
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Collaborate with design and content teams to create compelling marketing assets.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication, collaboration, and project management skills, adapted for remote work.
- Experience with marketing automation software (e.g., HubSpot, Marketo) is a plus.
- Creative thinking and a passion for storytelling through digital channels.
- Ability to work independently and manage multiple projects simultaneously.
Remote Senior Digital Marketing Manager - Performance Campaigns
Posted 10 days ago
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Job Description
- Developing and executing comprehensive digital marketing strategies focused on performance metrics (CPA, ROAS, LTV).
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conducting keyword research, audience segmentation, and competitive analysis.
- Creating compelling ad copy and designing engaging visual assets for campaigns.
- Implementing A/B testing for ad creatives, landing pages, and targeting strategies.
- Monitoring campaign performance, analyzing data, and generating detailed reports with actionable insights.
- Managing marketing budgets effectively to achieve optimal ROI.
- Collaborating with content teams to ensure alignment between marketing campaigns and content strategy.
- Working with web development teams to optimize landing pages and user experience.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Exploring and implementing new digital marketing channels and technologies.
- Managing email marketing campaigns, including segmentation, automation, and performance tracking.
- Developing and executing social media marketing strategies to drive engagement and traffic.
- Utilizing CRM systems to track lead generation and customer journey.
- Leading and mentoring junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven track record of successfully managing significant advertising budgets and achieving ROI targets.
- Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
- Excellent analytical, problem-solving, and data interpretation skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple projects in a remote environment.
- Creative mindset with a data-driven approach to decision-making.
Senior Digital Marketing Manager - Performance Marketing (Remote)
Posted 14 days ago
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Senior Digital Marketing Manager - Creative Campaigns
Posted today
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to promote events, performances, and talent.
- Manage and grow the client's social media presence across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Create compelling and engaging content, including graphics, videos, and written copy, tailored for digital channels.
- Oversee and optimize search engine optimization (SEO) and search engine marketing (SEM) campaigns to increase online visibility.
- Develop and execute email marketing campaigns to nurture leads and engage existing audiences.
- Manage digital advertising budgets and campaigns across platforms like Google Ads and social media advertising.
- Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
- Monitor online trends, audience behavior, and competitor activities to identify new opportunities.
- Collaborate with creative teams, artists, and external partners to ensure brand consistency.
- Manage the client's website content and user experience, ensuring it is up-to-date and engaging.
- Develop and implement strategies to build and foster an online community around the brand.
- Stay abreast of the latest digital marketing tools, technologies, and best practices in the arts and entertainment industry.
- Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.
- Minimum of 5-7 years of experience in digital marketing, with a focus on campaign management and content creation.
- Proven experience in the arts, entertainment, or media industry is highly preferred.
- Demonstrated expertise in social media marketing, content marketing, SEO/SEM, and email marketing.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools, CRM systems).
- Strong creative skills, including copywriting, visual storytelling, and basic design principles.
- Excellent analytical skills and the ability to interpret data to drive strategic decisions.
- Outstanding communication, collaboration, and project management skills.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
- Passion for arts and entertainment and a keen understanding of audience engagement strategies.
Remote Digital Marketing Campaign Manager - Performance Focus
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies across search, social, display, and programmatic channels.
- Manage campaign budgets effectively, ensuring optimal allocation to maximize ROI and achieve KPIs.
- Conduct in-depth keyword research and audience segmentation for targeted campaigns.
- Create, monitor, and optimize ad creatives and landing pages for improved conversion rates.
- Analyze campaign performance data using tools like Google Analytics, platform-specific dashboards, and reporting software.
- Provide regular, detailed reports on campaign performance, insights, and recommendations for improvement.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams including content, design, and sales to ensure cohesive messaging and strategy.
- Conduct A/B testing on various campaign elements to identify and implement improvements.
- Manage relationships with ad platform representatives and third-party vendors as needed.
- Identify new opportunities for growth and optimization within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing campaign management, with a strong emphasis on performance marketing.
- Proven expertise in managing paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic advertising.
- Proficiency with analytics tools such as Google Analytics and reporting dashboards.
- Strong understanding of SEO principles and their integration with paid campaigns.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to manage multiple campaigns simultaneously and thrive in a fast-paced, remote environment.
- Exceptional communication and collaboration skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certification in Google Ads or other relevant digital marketing platforms is highly desirable.
Senior Digital Marketing Specialist - Creative Campaign Management
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and execute campaigns across multiple digital channels, including SEO, SEM, social media, email marketing, and display advertising.
- Create engaging and compelling marketing content for various platforms.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, social media analytics, and marketing automation platforms.
- Optimize campaigns for maximum reach, engagement, and conversion rates.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with creative teams, content writers, and web developers to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage social media presence and community engagement.
- Develop and execute email marketing campaigns, including list segmentation and A/B testing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- A minimum of 5-7 years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
- Proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Strong understanding of content management systems (CMS) and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Creative mindset with a passion for storytelling and brand building.
- Strong project management and organizational abilities.
- Excellent written and verbal communication skills.
- Ability to work independently and thrive in a fast-paced, remote work environment.